Lawyer Up (& to The Right) Podcast

WEBRIS Agency
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

A marketing and growth podcasts specifically for law firms. Each week we will discuss news, tactics and strategies that are driving new cases for real law firms. Led by hosts Ryan Stewart and Cesar Cobo, with a combined 20 years of experience helping law firms get more leads and cases online.

  1. 1D AGO

    I took this lawyer from 30 to 85 signed cases per MONTH

    In this video, I'm breaking down the EXACT strategy we used to scale a competitive criminal defense firm — and why this isn't a cookie-cutter approach you'll get from other agencies. We cover: ✅ How we rebuilt his website to capture $40K+/month in free organic traffic ✅ The county-based SEO strategy that works in Texas (and why it matters) ✅ How we leveraged 15 Google Business Profiles across the state ✅ The traffic ticket funnel that generates 100+ reviews per month (and upsells criminal defense cases) ✅ Why volume-based cases can fuel your entire growth engine ✅ How to combine SEO, Local SEO, PPC, and LSAs into one cohesive strategy This isn't about running a few Google Ads and calling it a day. This is about building a sustainable, scalable client acquisition machine that compounds over time. Ready to scale your law firm like this? Book a free strategy call: https://webris.org/get-started/ TIMESTAMPS: 0:00 - Introduction: 30 to 85 Cases Per Month 0:44 - The organic traffic explosion (Ahrefs breakdown) 1:26 - Why "organic traffic value" matters more than traffic volume 2:15 - How we rebuilt the website (county-based SEO strategy) 2:55 - Why practice area pages are critical for ranking 3:36 - Combining SEO with PPC and Local Service Ads 4:19 - Local SEO: Optimizing 15 Google Business Profiles 5:02 - The traffic ticket strategy that changed everything 5:41 - How $49 traffic tickets generate criminal defense cases 6:24 - Using traffic tickets to scale reviews (100+ per month) 7:24 - Why cookie-cutter strategies don't work in legal marketing 8:05 - The importance of customization (counties vs. cities example) 8:46 - How to book a consultation with us ABOUT WEBRIS: We're a full-service digital marketing agency exclusively for law firms. We don't do cookie-cutter campaigns — we build custom strategies based on your practice area, market, and goals. 📧 Want results like this? Book a call: https://webris.org/get-started/ #LawFirmMarketing #CaseStudy #CriminalDefenseMarketing #LawFirmSEO #LegalMarketing #ClientAcquisition

    9 min

  2. JAN 21

    5 Ways We Automated This Law Firm's Marketing (Case Study)

    Tired of losing leads to voicemail? Struggling to collect reviews? Sending contracts that never get signed? In this episode of Lawyer Up Into The Right, we break down 5 real automations we built for a high-volume criminal defense firm in Texas. These aren't theoretical—they're working right now to generate more reviews, increase answer rates, and close more cases. We cover: ✅ Review collection automation (with NPS filtering) ✅ Pre-call warm-up sequences that boost answer rates ✅ Contract follow-up automation that recovers lost deals ✅ Lead source tagging and CRM integration ✅ AI agents vs. traditional automations (and when to use each) Whether you're using Clio, Go High Level, or any other CRM, these strategies can be adapted to your firm. No coding required. Ready to automate your law firm's marketing and intake? Book a free strategy call with us: https://webris.org/get-started/ TIMESTAMPS: 0:00 - Introduction 0:59 - Automation #1: Review Collection System 4:07 - Automation #2: Pre-Call Warm-Up Sequences 8:05 - Automation #3: Contract Follow-Up Automation 10:18 - Bonus: Lead Tagging & CRM Integration 13:27 - AI Agents: The Next Level of Automation 16:22 - How to Get Started ABOUT WEBRIS: We're a full-service digital marketing agency exclusively for law firms. We specialize in lead generation through SEO, Google Ads, Local Service Ads, and paid social campaigns. 📧 Want to work with us? https://webris.org/get-started/ #LawFirmMarketing #MarketingAutomation #LegalMarketing #LawFirmSEO #AttorneyMarketing

    18 min

  3. JAN 5

    SEO Won't Work For Lawyers In 2026, Right?

    If you're a lawyer struggling to get clients from Google, this is the wake-up call you need. The search landscape has completely changed, and most SEO agencies are still using outdated strategies that won't work in 2025. Join Lawyer Marketing School for access to all videos: https://fireyouragency.org In this video, you'll discover: - Why traditional SEO is dead (and what replaced it) - The Google Maps Pack strategy that drives 50%+ of phone calls - How ChatGPT and AI search are changing the game - The 4 Pillars of modern SEO & GEO - Exactly where your clients are actually clicking This is part of a complete lawyer marketing system designed to help you bring marketing in-house and stop wasting money on agencies that don't deliver results. TIMESTAMPS 00:49 - Understanding Modern Search (Google, Maps, ChatGPT) 01:40 - Local Service Ads (LSAs) Explained 02:22 - Traditional Google Ads (PPC) 03:05 - The Google Maps Pack (The Money Maker) 04:37 - The Problem with Traditional SEO 05:25 - Above the Fold Strategy 06:10 - ChatGPT & AI Search Integration 07:42 - The 4 Pillars of SEO & GEO 08:35 - Pillar #1: Findability (Technical SEO) 10:18 - Pillar #2: Local Prominence 11:15 - Pillar #3: Content Authority 12:03 - Pillar #4: Links & Mentions --- 🔑 KEY TAKEAWAYS ✅ 50%+ of law firm calls come from Google Maps Pack, NOT traditional SEO ✅ ChatGPT is stealing massive market share from Google ✅ Traditional SEO agencies focus on the wrong placements ✅ Local Service Ads are pay-per-action, not pay-per-click ✅ Google PPC can cost $300+ per click for competitive terms ✅ Technical SEO is overinflated for law firm websites ✅ AI can write better content than humans (with proper prompting) ✅ Mentions matter as much as links in 2025 ✅ WordPress handles most technical SEO out of the box ✅ "Above the fold" placements are all that matter  🎯 WHO THIS IS FOR - Personal injury attorneys tired of wasting money on PPC - Criminal defense lawyers who want to rank locally - Family law attorneys looking to dominate their market - Any lawyer who wants to stop relying on expensive agencies - Law firms ready to bring marketing in-house --- #LawyerMarketing #LegalSEO #GoogleMapsMarketing #ChatGPT #AISearch #PersonalInjuryMarketing #LawFirmMarketing #SEOForLawyers #LocalSEO #GEO

    14 min

  4. JAN 3

    Lawyers: 5 Things Your Website NEEDS

    Getting quotes for $20K-$50K for a law firm website? You're being overcharged. In this complete guide, I break down exactly how to design and build a professional attorney website for under $2,000—with the same quality (or better) than expensive agency builds. ✅ Why WordPress is the best platform for attorney websites ✅ The critical digital assets you MUST own (or agencies will hold you hostage) ✅ Essential website pages and proper SEO architecture ✅ The practice area structure that actually ranks in Google ✅ Multi-location law firm website setup ✅ What matters more than "good design" for conversions ✅ How to avoid predatory agency tactics 💡 Want expert help with your law firm's digital marketing? Visit: https://webris.org/ Video Timestamps: 0:00 - Introduction to Website Foundations Module 0:47 - Why Your Website Matters (Final Touchpoint Before Conversion) 1:36 - Design vs. Conversion: What Actually Matters 2:22 - Core Concepts You Need to Understand 3:19 - CRITICAL: Why You Must Own Your Digital Assets 4:08 - The Hosting Hostage Problem 4:58 - Web Design vs. Web Development Explained 6:17 - Why WordPress Wins for Law Firms 7:17 - Must-Have Website Pages Overview 9:24 - Homepage, About Page, and Attorney Bios 10:24 - The Practice Area Page Structure That Ranks 11:20 - Multi-Location Website Architecture 12:00 - Location Pages and Results Pages 12:20 - Blog and Contact Pages 12:35 - Wrapping Up: Design & Development Templates

    12 min

  5. 12/15/2025

    5 Proven Law Firm SEO Hacks For 2026

    The legal SEO game has completely changed, and most law firms (and their agencies) are still playing by 2022 rules. If you're paying for SEO that focuses on pumping out 30 blog posts per month, you're wasting money on strategies that stopped working 18 months ago. Need help? We offer free SEO audits to see if we're a good fit. Grab a time slot here: https://webris.org/get-started/ In this episode, we break down the 5 critical SEO trends every law firm needs to understand and act on in 2026. These aren't predictions—this is what we're seeing right now across hundreds of law firm campaigns. What you'll learn: ✅ Why 60% of Google searches now end without anyone clicking your website ✅ How ChatGPT is becoming a personal legal concierge (and why this is HUGE for family law and criminal defense) ✅ The "Human Island Strategy" and why Reddit matters more than your blog ✅ Why generic content is dead (and what type of content actually works) ✅ The one ranking factor you can't manipulate (but should be investing in heavily) 📌 TIMESTAMPS 00:00 - Welcome Back: SEO Landscape Has Changed 00:53 - Trend #1: The CTR Collapse 03:51 - How Content Still Matters (But Differently) 04:59 - Trend #2: LLMs as Personal Concierge 07:24 - Citation Analysis 09:36 - Trend #3: UGC & The Human Island Strategy 10:48 - Trend #4: Death of Generic Top Funnel Blog Content 13:21 - When Content Still Works 14:19 - Trend #5: Return to Real Business & Brand Building 16:51 - Brand Signals You Can't Manipulate 18:39 - The Shift from Links to Mentions 19:07 - Wrap Up & Next Steps Need help? We offer free SEO audits to see if we're a good fit. Grab a time slot here: https://webris.org/get-started/ 🚨 RED FLAGS YOUR AGENCY DOESN'T GET IT If your SEO agency is saying any of these things, they're using an outdated playbook: ❌ "We'll publish 30 blog posts per month" ❌ "Google cares about freshness" ❌ "More content = more traffic" ❌ "We just need more followed links" ❌ "Social media doesn't help SEO" ❌ "Focus only on your website" Need help? We offer free SEO audits to see if we're a good fit. Grab a time slot here:

    19 min

  6. 04/24/2025

    #1 Ranking Factor for Law Firms (Show up on ChatGPT)

    Everyone tells you reviews build trust. Cool. But here’s what they’re not telling you—reviews are a ranking signal. Not just on Google Maps and LSAs… but now on platforms like ChatGPT too. In today's video, Ryan breaks down 5 no-fluff strategies to get more (and better) reviews without spamming or sounding desperate. Think personal outreach, network leverage, smart follow-ups, and scalable systems for bigger firms. If your firm isn’t showing up where people are searching, this is probably why. Watch now. Fix it fast. Want Ryan to handle your law firm's marketing? Book a free consultation with Ryan to see if you qualify: https://webris.org/get-started/ KEY NOTES: 00:00 - The Importance of Reviews 00:54 - Avoiding Automation 01:57 - 5 Ways to Get Reviews Today

    7 min

  7. 04/14/2025

    93% Of Law Firms Lose Money, Here's Why

    Data isn’t just numbers—it’s your roadmap to effective marketing and advertising. In this episode, I’m showing law firms how to finally take control of their data, instead of trusting agencies to do all the heavy lifting. Most firms never even look at their own metrics, and that’s where things break down. If you’re not tracking the right KPIs or setting realistic targets, you’re leaving results—and revenue—on the table. I’ll walk you through defining your objectives, setting measurable goals, choosing the right KPIs, and building a reporting system you can actually use. You don’t have to fly blind anymore. Want Ryan to handle your law firm's marketing? Book a free consultation with Ryan to see if you qualify: https://webris.org/get-started/ KEY NOTES: 00:00 - Introduction to Data Tracking 01:29 - Importance of Data Accountability 03:09 - Identifying Key Performance Indicators (KPIs) 09:03 - Setting Targets for Measurement 12:31 - Reporting and Visualization 14:13 - Platforms for Data Tracking 16:49 - CRM Integration for Tracking 19:23 - Understanding Conversion Metrics 20:00 - Tracking Plan 20:45 - Call to Action for Consultation 20:52 - Video Recommendations

    21 min

  8. 12/12/2024

    Lawyers: Is Your Agency Tracking This?

    Join us for a session where we’re breaking down the KPIs every law firm needs to track to evaluate marketing performance and hold their agencies accountable. Cesar takes the conversation to explain the key metrics for search marketing—SEO, local SEO, PPC, and Local Service Ads. From traffic and engagement to conversions, rankings, and cost per lead, you’ll learn how to measure what actually matters. We also talk about the importance of transparency and setting realistic targets based on your firm’s historical data, so you’re not chasing vanity metrics but driving real results. If you’re serious about knowing where your marketing dollars are going, this video will show you how to track, analyze, and optimize for success. KEY NOTES: 00:00 - Introduction to KPIs 00:58 - What is a KPI? 01:30 - Setting Targets 03:07 - Importance of Realistic Numbers 04:12 - KPIs for SEO 05:32 - Measuring Engagement 06:22 - Importance of Rankings 08:06 - Local SEO KPIs 09:10 - Review Importance 09:53 - Tracking Local SEO Rankings 10:02 - KPIs for Local Service Ads 11:13 - Cost Per Lead 12:10 - Cost Per Case 13:14 - PPC Metrics 14:40 - Conclusion on KPI Tracking

    16 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

A marketing and growth podcasts specifically for law firms. Each week we will discuss news, tactics and strategies that are driving new cases for real law firms. Led by hosts Ryan Stewart and Cesar Cobo, with a combined 20 years of experience helping law firms get more leads and cases online.

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