Lawyer Up (& to The Right) Podcast

WEBRIS Agency
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

A marketing and growth podcasts specifically for law firms. Each week we will discuss news, tactics and strategies that are driving new cases for real law firms. Led by hosts Ryan Stewart and Cesar Cobo, with a combined 20 years of experience helping law firms get more leads and cases online.

  1. DEC 15

    5 Proven Law Firm SEO Hacks For 2026

    The legal SEO game has completely changed, and most law firms (and their agencies) are still playing by 2022 rules. If you're paying for SEO that focuses on pumping out 30 blog posts per month, you're wasting money on strategies that stopped working 18 months ago. Need help? We offer free SEO audits to see if we're a good fit. Grab a time slot here: https://webris.org/get-started/ In this episode, we break down the 5 critical SEO trends every law firm needs to understand and act on in 2026. These aren't predictions—this is what we're seeing right now across hundreds of law firm campaigns. What you'll learn: ✅ Why 60% of Google searches now end without anyone clicking your website ✅ How ChatGPT is becoming a personal legal concierge (and why this is HUGE for family law and criminal defense) ✅ The "Human Island Strategy" and why Reddit matters more than your blog ✅ Why generic content is dead (and what type of content actually works) ✅ The one ranking factor you can't manipulate (but should be investing in heavily) 📌 TIMESTAMPS 00:00 - Welcome Back: SEO Landscape Has Changed 00:53 - Trend #1: The CTR Collapse 03:51 - How Content Still Matters (But Differently) 04:59 - Trend #2: LLMs as Personal Concierge 07:24 - Citation Analysis 09:36 - Trend #3: UGC & The Human Island Strategy 10:48 - Trend #4: Death of Generic Top Funnel Blog Content 13:21 - When Content Still Works 14:19 - Trend #5: Return to Real Business & Brand Building 16:51 - Brand Signals You Can't Manipulate 18:39 - The Shift from Links to Mentions 19:07 - Wrap Up & Next Steps Need help? We offer free SEO audits to see if we're a good fit. Grab a time slot here: https://webris.org/get-started/ 🚨 RED FLAGS YOUR AGENCY DOESN'T GET IT If your SEO agency is saying any of these things, they're using an outdated playbook: ❌ "We'll publish 30 blog posts per month" ❌ "Google cares about freshness" ❌ "More content = more traffic" ❌ "We just need more followed links" ❌ "Social media doesn't help SEO" ❌ "Focus only on your website" Need help? We offer free SEO audits to see if we're a good fit. Grab a time slot here:

    19 min

  2. APR 24

    #1 Ranking Factor for Law Firms (Show up on ChatGPT)

    Everyone tells you reviews build trust. Cool. But here’s what they’re not telling you—reviews are a ranking signal. Not just on Google Maps and LSAs… but now on platforms like ChatGPT too. In today's video, Ryan breaks down 5 no-fluff strategies to get more (and better) reviews without spamming or sounding desperate. Think personal outreach, network leverage, smart follow-ups, and scalable systems for bigger firms. If your firm isn’t showing up where people are searching, this is probably why. Watch now. Fix it fast. Want Ryan to handle your law firm's marketing? Book a free consultation with Ryan to see if you qualify: https://webris.org/get-started/ KEY NOTES: 00:00 - The Importance of Reviews 00:54 - Avoiding Automation 01:57 - 5 Ways to Get Reviews Today

    7 min

  3. APR 14

    93% Of Law Firms Lose Money, Here's Why

    Data isn’t just numbers—it’s your roadmap to effective marketing and advertising. In this episode, I’m showing law firms how to finally take control of their data, instead of trusting agencies to do all the heavy lifting. Most firms never even look at their own metrics, and that’s where things break down. If you’re not tracking the right KPIs or setting realistic targets, you’re leaving results—and revenue—on the table. I’ll walk you through defining your objectives, setting measurable goals, choosing the right KPIs, and building a reporting system you can actually use. You don’t have to fly blind anymore. Want Ryan to handle your law firm's marketing? Book a free consultation with Ryan to see if you qualify: https://webris.org/get-started/ KEY NOTES: 00:00 - Introduction to Data Tracking 01:29 - Importance of Data Accountability 03:09 - Identifying Key Performance Indicators (KPIs) 09:03 - Setting Targets for Measurement 12:31 - Reporting and Visualization 14:13 - Platforms for Data Tracking 16:49 - CRM Integration for Tracking 19:23 - Understanding Conversion Metrics 20:00 - Tracking Plan 20:45 - Call to Action for Consultation 20:52 - Video Recommendations

    21 min

  4. 12/12/2024

    Lawyers: Is Your Agency Tracking This?

    Join us for a session where we’re breaking down the KPIs every law firm needs to track to evaluate marketing performance and hold their agencies accountable. Cesar takes the conversation to explain the key metrics for search marketing—SEO, local SEO, PPC, and Local Service Ads. From traffic and engagement to conversions, rankings, and cost per lead, you’ll learn how to measure what actually matters. We also talk about the importance of transparency and setting realistic targets based on your firm’s historical data, so you’re not chasing vanity metrics but driving real results. If you’re serious about knowing where your marketing dollars are going, this video will show you how to track, analyze, and optimize for success. KEY NOTES: 00:00 - Introduction to KPIs 00:58 - What is a KPI? 01:30 - Setting Targets 03:07 - Importance of Realistic Numbers 04:12 - KPIs for SEO 05:32 - Measuring Engagement 06:22 - Importance of Rankings 08:06 - Local SEO KPIs 09:10 - Review Importance 09:53 - Tracking Local SEO Rankings 10:02 - KPIs for Local Service Ads 11:13 - Cost Per Lead 12:10 - Cost Per Case 13:14 - PPC Metrics 14:40 - Conclusion on KPI Tracking

    16 min

  5. 12/05/2024

    7 Marketing Tools Every Lawyer Needs

    In today's episode, Ryan and Cesar will take you into the tracking tools every law firm needs to run profitable marketing campaigns. You’ll learn why analytics are the backbone of success—because if you’re not tracking, you’re guessing. We break down the essential tools: Google Analytics, Google Tag Manager, Search Console, Google Business Profile, and call tracking software. These tools aren’t just for data—they’re how you turn insights into leads and sales. A quick guest appearance drives home the importance of setting these systems up right—and why so many firms miss the mark. If you’re ready to scale your law firm, this is the episode to watch. Take notes, take action, and let’s get your tracking on point. Need personalized help? Get in touch with us: https://webris.org/ KEY NOTES: 00:00 - Introduction to Tracking Software 00:59 - Google Analytics Overview 02:09 - Google Search Console Insights 03:31 - Google Tag Manager Explanation 05:10 - Google Business Profile Importance 07:01 - Call Tracking Software Recommendation 09:42 - Introduction to Advertising Tools 10:13 - Google Ads Overview 12:21 - Social Media Advertising Discussion 13:39 - CRM Systems for Lead Tracking 17:33 - Importance of Reporting Tools 18:50 - Conclusion and Call to Action

    20 min

  6. 10/31/2024

    3 Link Building Strategies for Lawyers

    In this episode of Lawyer Up (& To The Right), Ryan and Cesar dive into the essential topic of link building for law firms. Their discussion explains why high-quality backlinks are key to enhancing a firm’s online visibility and improving search engine rankings. They'll also clarify common misconceptions, caution against poor link building practices, and share their agency's structured, tiered approach for acquiring quality links. If you're legal professional - this episode has some actionable strategies for building links from authoritative sources, highlighting the importance of a sustained link building effort for long-term search success. So tune in to Lawyer Up (& To The Right)! KEY NOTES: 00:49 - Understanding Google and Links 01:41 - Types of Links 03:19 - The Importance of Relevant Links 04:49 - Agency Link Building Process 05:38 - Tiered Link Scoring System 06:21 - Tier Three Links 06:21 - Tier Two Links 07:09 - Tier One Links 08:04 - Cost of Link Building 09:43 - Client Onboarding and Strategy 10:31 - Competitive Research for Links 11:23 - Continuous Prospecting for Links 12:54 - Transparent Reporting 14:19 - Conclusion and Call to Action

    15 min

  7. 10/29/2024

    SEO vs PPC for Lawyers: Which Generates More Leads?

    Want to know the secret to dominating the competitive legal market? It starts with a strategic, multi-channel approach that combines the power of SEO and PPC. In our latest video, Ryan dives into the timelines and effectiveness of both strategies, revealing the importance of blending local services and organic listings for maximum visibility. If you ever doubted if the blended approach is key to staying ahead of the competition. This video has your answer ☝️ Want to work with Ryan? Schedule a free law firm lead generation consultation here: https://webris.org/get-started/ KEY NOTES: 00:00 - SEO vs PPC Overview 00:55 - Fractured Results Explained 01:46 - SEO vs PPC Timeline 02:37 - SEO Growth Potential 03:25 - PPC Limitations 04:16 - Niche Focus for Ads 04:59 - Blended Search Model 05:44 - Importance of Detailed Strategy 06:32 - Holistic Budgeting for Marketing 07:00 - Offer for Assistance

    7 min

  8. 10/10/2024

    Why 99% of Lawyers FAIL at SEO

    To thrive in today's crowded legal landscape, you need a search marketing strategy that covers all bases. That means combining the power of Google Local Service Ads (ELSAs), traditional pay-per-click (PPC) ads, local SEO, and strategic presence on aggregator websites and platforms like Reddit and Forbes. In this episode, I'm sharing my expert insights on how to craft a winning search marketing approach that drives real results for your law firm. From increasing online visibility to generating more leads in 2025 and beyond, I've got you covered. Watch now! KEY NOTES: 00:00 - Introduction to Search Marketing for Law Firms 00:51 - Blended Search Strategy Overview 01:42 - Google Local Service Ads Explained 02:35 - Setting Up Google Local Service Ads 03:21 - Cost and Lead Generation with ELSAs 04:07 - Traditional Pay-Per-Click Ads Overview 04:56 - Keyword Control in PPC Ads 05:39 - Importance of Lifecycle Tracking 06:24 - Local Maps Pack Significance 07:14 - Organic Search Listings and Content 08:03 - Aggregator Websites and Their Role 08:51 - User-Generated Content and Forums 09:32 - PR Opportunities with Established Websites 10:15 - Summary of Search Marketing Strategies 11:06 - Diversifying Marketing Efforts 11:50 - Local SEO and Its Importance 12:36 - Creating Profiles on Aggregator Websites 13:23 - Engaging on Social Platforms 14:09 - Final Thoughts on Blended Search Approach 14:56 - Call to Action for Assistance

    15 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

A marketing and growth podcasts specifically for law firms. Each week we will discuss news, tactics and strategies that are driving new cases for real law firms. Led by hosts Ryan Stewart and Cesar Cobo, with a combined 20 years of experience helping law firms get more leads and cases online.

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