SaaS Fuel

Jeff Mains
  • 5.0 (10)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Want to know why some SaaS companies scale while others stagnate? It's not just code and capital. You've found SaaS Fuel, where every Tuesday and Thursday, we're brewing up the kind of conversations you wish you could have over coffee with successful founders and industry experts. Join five-time entrepreneur and adventure seeker Jeff Mains every Tuesday as he gets real with visionary founders and executives who've built stellar software companies. They share the raw truth about their ups, downs, and 'I can't believe that worked' moments. Looking for practical tips you can use right now? Our Thursday 'SaaS Fuel Expert Series' brings you the smartest minds in the game, dishing out actionable advice on everything from AI and marketing to sales strategies and leadership. No fluff, just real tactics that are working right now. This isn't your typical 'how I built this' show. Whether you're figuring out product-market fit, building your first real team, or pushing past that million-dollar milestone, each episode packs the kind of insights you'd normally have to learn the hard way. Let's face it – running a SaaS company can feel like juggling while riding a unicycle. But you're not alone. Join our growing crew of founders and leaders who are figuring it out together, one episode at a time. New episodes drop every Tuesday and Thursday. Fuel your next big move. Hit subscribe and let's grow something amazing.

  1. How to Create a Brand That People Feel (Not Just Understand) | Marc Rust | 366

    1D AGO

    How to Create a Brand That People Feel (Not Just Understand) | Marc Rust | 366

    In this episode of SaaS Fuel, Jeff Mains sits down with Marc Rust, founder of Consequently Creative, to challenge everything you think you know about branding. Marc reveals why the strongest brands aren't built on logos and taglines—they're built on relationships, courtship, and genuine human connection. You'll discover why "different is always better," how visual storytelling requires education and courtship, and why the interview process should focus on hunger, not resumes. Marc delivers a master class in putting people first, technology last, and building brands that create emotional resonance in an increasingly automated world. Key Takeaways[4:30] - Branding as the operating system for transformation and growth—not a nice-to-have, but the foundation for how companies evolve [5:55] - The AI capability trap: Technology is being sold based on what it can do, not what humans actually need it to do [7:17] - Why the Segway failed: Lack of tangible examples and use cases people could identify with (spoiler: only mall cops use them) [10:40] - The POST method framework: People → Objectives → Strategy → Technology (not technology first) [11:53] - Courtship in branding: Building relationships requires pacing—don't propose on the first date [14:07] - The John Hancock disaster: $60-per-click ads driving traffic to pages that didn't sell what customers wanted [19:30] - Don't make it about you: Focus on your audience's needs, not your own features and capabilities [25:45] - Hiring for hunger: Job interviews should reveal passion and drive, not rehash the resume [29:00] - The playground philosophy: Good playgrounds challenge kids and create healthy fear—easy things don't build character [31:00] - Education as courtship: Walking people through design choices (like using red) builds appreciation and buy-in [34:15] - Brand color recognition: How cell phone carriers own colors so deeply you know exactly who "the blue one" is [35:30] - The Marlboro Formula One story: When cigarette ads were banned, they just showed "red and white racing car"—the brand connection was already there [40:00] - The clarity checklist: What do you do? Who is it for? Why does it matter? What makes you different? What happens next? Tweetable Quotes"Branding is not a nice-to-have—it's the operating system for transformation and growth." — Marc Rust"AI needs to be viewed as a tool first and foremost, not sold based on capability." — Marc Rust"Don't make it about you. It's about your audience. We live in a 'me, me, me' era—so if you focus on them, you'll have engagement." — Marc Rust"Trust comes only from value. Value + value + value = trust eventually." — Marc Rust"The interview is not a time to go over the resume. Find out if people are hungry." — Marc Rust"A good playground is challenging, has risk in it, and makes kids a little scared. Easy things in life don't bring you anywhere." — Marc Rust (via playground CEO)"Different is always better. Different people are interesting. Same people are boring." — Marc RustSaaS Leadership Lessons1. Start with People, Not Technology (The POST Method)Stop leading with what your technology can do and start with what your people need it to do. Follow the POST framework: People (audience

    47 min
  2. Why Focus Beats Hustle: Building a Business That Lasts | Tom Rossi | 365

    3D AGO

    Why Focus Beats Hustle: Building a Business That Lasts | Tom Rossi | 365

    In this episode, Jeff Mains sits down with Tom Rossi, technical co-founder of Higher Pixels and BuzzSprout, to explore what it really takes to build sustainable SaaS businesses. Tom shares the journey from running an internet service provider in the late '90s to creating BuzzSprout, one of the most beloved podcast hosting platforms. The conversation dives deep into the importance of focus over feature bloat, why support should be treated as a product feature, and how community and brand affinity create lasting competitive advantages. Tom also challenges conventional wisdom about video podcasting, shares hard-won lessons about remote culture, and reveals why "you'll never be as dumb as you are right now" is one of the most empowering principles for decision-making. Key Takeaways[4:26] - The Birth of BuzzSprout: How a simple problem (churches wanting to share sermons online) led to building a podcast hosting platform in 2007-2008 [6:37] - Design as Competitive Advantage: Creating intentional tension between designers and programmers to achieve the best user experience [7:19] - Support as a Feature: Why your support team isn't an afterthought—it's an unsung feature that drives brand loyalty [8:13] - The Conference Photo Moment: When podcasters asked for photos with the support team instead of the founders—a testament to exceptional customer service [11:00] - Spinning Plates to Focused Teams: The evolution from juggling multiple products to going all-in on BuzzSprout when podcasting exploded [12:11] - The Developer Trap: Why SaaS founders (especially developers) keep building features instead of focusing on sales and marketing [13:58] - Focus on New Podcasters: The strategic decision to stop competing for existing customers and focus entirely on helping new podcasters get started [20:06] - Video vs. Audio Podcasting: Why video is being over-hyped and the fundamental difference between the two mediums [21:51] - The TikTok Disaster Podcast Success Story: How one podcaster used short-form video with disaster images to drive massive podcast growth without ever appearing on camera [24:28] - Respect the Medium: Create 3-5 minutes of engaging video for discovery, not 45-minute talking head uploads [28:34] - The 28 Downloads Benchmark: If you get 28+ downloads in the first 7 days, you're in the top 50% of all BuzzSprout podcasts [34:01] - Building Remote Culture: The challenge of creating autonomy without isolation in fully remote teams [37:15] - Basecamp & Experiments: How Higher Pixels uses the 37signals approach and lets each team experiment with their own leadership structure [42:53] - "You'll Never Be as Dumb as You Are Right Now": The empowering principle that delays decisions until you have more information and encourages running minimal experiments [44:47] - Your First Episode Will Be Your Worst: Why podcasters (and founders) should ship quickly and iterate rather than agonize over perfection Tweetable Quotes"Support is an unsung feature. When someone reaches out into the void at midnight and gets a friendly, helpful response—that changes how they see your brand." — Tom Rossi"You'll never be as dumb as you are right now. So why make that decision today when you could be smarter tomorrow?" — Tom Rossi"Developers think: 'One more feature and...

    52 min
  3. Why Most Digital Transformations Fail: The Missing Human Infrastructure | Barbara Wittmann | 364

    FEB 19

    Why Most Digital Transformations Fail: The Missing Human Infrastructure | Barbara Wittmann | 364

    In this episode, Jeff Mains sits down with Barbara Wittmann, a 25-year veteran of IT transformation who has pioneered the concept of "human infrastructure" - the invisible framework of trust, clarity, and collaboration that determines whether technology projects succeed or fail. Barbara shares her journey from mountain biking and logistics to SAP consulting, and how she discovered that most technology failures are actually people problems in disguise. She introduces her four-pillar model for preventing costly project detours, explains why people development should be a permanent IT budget line item (not a one-time HR initiative), and reveals how AI is raising the bar on what humans need to do best. The conversation explores psychological safety, shared mental models, limiting beliefs, and why wisdom drawn from indigenous cultures can help modern SaaS leaders build more resilient organizations. Key Takeaways[4:56] - Technology problems are almost always people problems - software can't fix misalignment, confusion, or teams that weren't brought along for the change [8:35] - Human infrastructure is the framework where departments work seamlessly together, end-to-end processes are understood, and people have artifacts to help them navigate complexity [10:14] - Shared mental models are critical - creating a high-level map of systems, data elements, and functions helps everyone align on what changes will impact [12:20] - People development should be an OPEX line item in IT budgets, not a one-time HR initiative - we upgrade servers continuously but treat people upgrades as "one and done" [16:15] - Empowering the middle layer of organizations can save about 20% on consulting spend because in-house people already have the knowledge [20:20] - The four-pillar model: Understand the problem → Condense it → Create a solution → Get people excited about it (most teams skip understanding the problem) [22:32] - The dual ecosystem approach: Train people in a cross-industry environment where they can practice without fear, then bring learnings back to their organization [25:53] - Once 25% of your middle layer adopts a new mindset, you see behavioral shifts ripple throughout the entire organization [29:00] - Indigenous wisdom teaches that everything is connected (ecosystems) and everything works in cycles - nature isn't "on" all the time [34:27] - Limiting beliefs often sound like "I can't do that, I've never done that before" - when your instant reaction is "no," pause and get curious about why [37:17] - AI should be seen as a coworker, not a competitor - the key is training our uniquely human aspects: emotional intelligence, sense-making, and asking better questions [39:38] - First step to building human infrastructure: Create psychological safety where people can voice concerns, and reconnect with your company's core mission and values Tweetable Quotes"Most teams learn the hard way: Technology rarely fails because of the tools. It fails because the people aren't aligned to use them." - Barbara Wittmann "If your company is not really talking to each other as it is, a software is not gonna fix the issue." - Barbara Wittmann "We are upgrading servers all along, but with people upgrades, we look at it in a very old fashioned way. It's a one and done kind of thing." - Barbara Wittmann "AI models are evolving at the speed of light, and we are not upgrading our humans. What can go wrong?"- Barbara Wittmann "Your execution layer cannot delegate complexity anymore because they need to deal with it inevitably."...

    44 min
  4. Marketing to Developers in 2026: PLG, AI Discovery, and Building Developer Trust | Michael Ferranti | 363

    FEB 17

    Marketing to Developers in 2026: PLG, AI Discovery, and Building Developer Trust | Michael Ferranti | 363

    In this episode, Jeff Mains sits down with Michael Ferranti, a veteran of developer tools and cloud-native infrastructure with over a decade of experience at companies like PortWorks, Teleport, and Unleash. Michael shares insights on feature management, the critical role of feature flags in modern software delivery, and how to effectively market to developers. The conversation explores why "friends don't let friends build their own feature flag system," the evolving landscape of product-led growth, and how AI is reshaping go-to-market strategies for developer tools. Key Takeaways[5:27] - The Common Thread in Category Creation [7:17] - What is Feature Management? [11:56] - The Cost of Downtime [18:28] - The Race Car Analogy [19:59] - Marketing to Developers [24:18] - User vs. Buyer [30:30] - Easy to Try is Essential [35:30] - Organic Search is Declining [36:29] - AIO (AI Optimization) [40:26] - The PLG Myth [44:17] - The AI Shift Tweetable Quotes"The thing that makes product development and success in SaaS really easy is when you have a product that solves real problems in a market that's big enough.""Friends don't let friends build their own feature flag system. You're not writing your own version of Git—feature management is no different.""Feature flags are like brakes on a race car. They don't slow you down—they let you go faster by allowing you to take turns safely and accelerate out of them.""Marketing to developers is no more complicated than marketing to dentists. People are people—they respond to emotion, logic, and pain.""The biggest objection to feature flags is that people think it's gonna slow them down, when in fact it's all about speeding them up.""If you're doing go-to-market the same way you were doing it 12 months ago, you're probably doing it wrong. Now it's six months. Now it's three months."SaaS Leadership Lessons1. Market Size Trumps Perfect Execution Even with the best product and conversion rates, growth will plateau if your addressable market isn't large enough. Evaluate market size as rigorously as you evaluate product-market fit. 2. Speed Requires Safety Mechanisms The fastest-moving teams aren't reckless—they've invested in systems (like feature flags) that allow them to ship confidently and recover instantly. Build your "brakes" before you try to accelerate. 3. Know Your User vs. Your Buyer Developer tools require a dual strategy: serve the hands-on-keyboard users who will love (or hate) your product, while convincing budget holders of business value. Neglect either and you'll struggle. 4. Friction is the Enemy of Adoption In developer tools, the ability to try your product without a sales conversation isn't optional—it's existential. Whether through open source, free trials, or freemium models, eliminate barriers to first value. 5. Proprietary Data is Your AI Moat As AI reshapes discovery, the companies that win will be those with unique data sources that LLMs cite as authoritative. Think "Zillow for home prices" in your category. 6. Adaptability is the New Competitive Advantage The pace of change has accelerated to the point where strategies have a 3-6 month shelf life. Build a culture of curiosity, experimentation, and rapid learning rather...

    50 min
  5. Employee Disengagement Solutions: Why 70% of Workers Are Checked Out & How Leaders Can Help | Martin Lesperance | 362

    FEB 13

    Employee Disengagement Solutions: Why 70% of Workers Are Checked Out & How Leaders Can Help | Martin Lesperance | 362

    In this episode, Jeff Mains sits down with Martin Lesperance, an engagement specialist and interactive keynote speaker on a mission to help people fall back in love with their work. Martin shares his powerful "Four Not So Surprising Secrets" framework for rebuilding engagement, motivation, and momentum in the workplace. From the symbolism of the yellow smiley ball to practical strategies for combating the engagement crisis (which is now worse than during the pandemic), this conversation offers a refreshingly human approach to leadership. Martin explains why engagement isn't a soft skill—it's strategic, and why bringing energy back to work starts with purpose, presence, gratitude, and fun. Key Takeaways5:18 - The Yellow Ball Philosophy 8:07 - The Founder Roller Coaster 11:39 - The Engagement Crisis 13:41 - Secret #1: Live Your Why 17:32 - Finding Your Why 22:32 - Secret #2: Be Present 24:00 - The Smartphone Problem 27:17 - Secret #3: Be Grateful 31:17 - Wabi-Sabi: Beauty in Imperfection 36:00 - Secret #4: Have Fun 39:34 - The Seattle Fish Market Example 41:50 - Making Dreams Come True 45:15 - Remote Engagement Challenges Tweetable Quotes"Nobody has the permission to choose your attitude. Only you do." — Martin Lesperance"Three out of ten people are actively engaged at work. That means seven out of ten are just pushing through." — Martin Lesperance"We spend 70% of our awakened hours in work mode. If you're doing something for 70% of the time, can you at least love it?" — Martin Lesperance"Being present is a gift. There is no better present than you can give around you and yourself." — Martin Lesperance"Gratitude is an attitude. We forget these little things because of the speed of growth and objectives." — Martin Lesperance"Take what you're doing seriously, but not take yourself so seriously." — Martin Lesperance"You can have the best product in the world, but if people are disengaged, forget about scaling." — Martin Lesperance"It's a question of choice. You get to decide what you walk around with." — Martin LesperanceSaaS Leadership Lessons1. Engagement Is a Growth Issue, Not a Soft SkillWhen people stop caring, performance doesn't crash loudly—it quietly leaks out through missed details, slower execution, and "good enough" energy. With engagement at an all-time low (worse than the pandemic), leaders must treat engagement as strategically as they treat revenue metrics. 2. Purpose Must Point Outward, Not InwardYour "why" isn't about you—it's about who you serve. When teams realize they're serving others (customers, colleagues, end users), the grind becomes meaningful. Help your team answer: Who do we serve? How do we serve them? What makes us proud? 3. Presence Is Your Rarest Leadership CurrencyIn a world of Slack threads, Zoom boxes, and endless mental tabs, attention has become one of the rarest leadership skills. Listen to understand, not just to respond. Put down the devices. Be fully there. Someone on your team deserves more of you. 4. Gratitude Is Strategic, Not...

    53 min
  6. Copilot Mode AI for Regulated Industries: What Actually Works | Alex Berkovic | 361

    FEB 10

    Copilot Mode AI for Regulated Industries: What Actually Works | Alex Berkovic | 361

    On this episode of SaaS Fuel, host Jeff Mains dives deep with Alex Berkovic, co-founder and CEO of Sphynx, a company modernizing compliance workflows in financial services with AI-powered agents. Alex shares his journey from design engineering at Imperial College and MIT, through founding Adorno AI, to transforming compliance for fintechs, banks, and payments processors with Sphynx. The conversation explores how AI agents shift compliance teams from manual review to confident decision-making, reducing false positives and enabling scalable, reliable compliance. You’ll hear practical insights on building customer-driven products, adapting for global regulations, scaling teams and culture, and the evolving role of SaaS leadership in the age of AI. Key Takeaways00:00 "AI Transforming Compliance and Branding" 05:53 Manual Compliance Processes in Finance 09:16 AI-Powered Decision Support Systems 11:24 "Ensuring 99% Compliance Confidence" 13:23 "Frictionless AI Integration Process" 19:13 "Chasing PMF Relentlessly" 21:17 Founder-Led Sales Through Conferences 26:08 "Scaring Candidates to Attract Them" 29:08 "Hiring High-Agency Talent Matters" 31:41 "Firing Culture-Fit Employees" 33:30 "Early Startup Hustle Culture" 37:47 "AI Revolution in Compliance" 42:03 "Driving Engagement & Strategy Insights" Tweetable QuotesAI-Assisted Decision Making in Regulated Industries: "But what they can have is an AI agent, giving them a summary of all the different sources that we orchestrated, the reasoning that we had into making a decision, and them being the final point into making that decision." — Alex Berkovic [00:09:52 → 00:10:08] AI and Compliance Risks: "In compliance, you can't have 20% where you're, I'm not sure. You can't even have 1% where you're not sure. If you onboard a sanctioned individual into your, your fintech or your bank, regulators are going to come in and hit you with a million-dollar fine." — Alex Berkovic [00:11:43 → 00:11:56] Frictionless AI Integration: "We don't need an engineering team to integrate our product, right? We don't need you to integrate our API or whatnot. So we'll work on top of existing systems, just like an employee." — Alex Berkovic [00:13:32 → 00:13:42] The Elusiveness of Product-Market Fit: "I always feel like it's like touching it by the tips of your finger, and then there's more to be done." — Alex Berkovic [00:19:18 → 00:19:23] The Value of High-Agency Employees: "People that leave and start their own thing is great. It means that you've hired someone that was really good at what they were doing." — Alex Berkovic [00:29:47 → 00:29:51] Viral Topic - Leadership Burnout: "Most leaders are exhausted from playing the lone hero, and it's killing both your results and your sanity." — Alex Berkovic [00:30:46 → 00:30:52] Startup Hustle Culture: "I would rather work twice as much rather than hire someone that's gonna not be the right person because we feel we need too much help and we need to deliver." — Alex Berkovic [00:33:37 → 00:33:47] SaaS Leadership Lessons1. **Build Products Based on Customer Needs, Not Just Passion** 2. **Start with Co-pilot Mode to Build Trust Gradually** 3. **Escalate Uncertain Cases to Humans—Never Compromise on Accuracy** 4. **Onboard with Minimum Friction and Learn Company-Specific Processes** 5. **Hire Slowly, Fire Fast, and Prioritize Culture Over Credentials** 6. **Sustainable Leadership Means High Ownership and Constant Iteration** Guest ResourcesAlex Berkovic alex@sphinxlabs.ai https://sphinxhq.com https://www.linkedin.com/in/alexandreberkovic/ https://x.com/alexberkovic Episode SponsorThe...

    44 min
  7. How to Turn a Complex Product Into a Brand the Market Remembers | Marlena Sarunac | 360

    FEB 5

    How to Turn a Complex Product Into a Brand the Market Remembers | Marlena Sarunac | 360

    In this episode of SaaS Fuel, host Jeff Mains sits down with Marlena Sarunac, co-founder of The Company Advice and marketing strategist for early-stage startups in complex, regulated industries like HealthTech, FinTech, and InsurTech. Marlena shares her "playbook nicely" approach—a proven framework that helps founders avoid reinventing the wheel while building go-to-market foundations that scale. The conversation explores why letting products "speak for themselves" is a dangerous myth in today's saturated market, how to translate technical complexity into clear messaging that resonates, and why focus beats trying to appeal to everyone. Marlena reveals common messaging traps (including ChatGPT-generated clichés like "turning chaos into clarity"), the critical difference between selling to buyers versus users, and how to navigate pivots without losing credibility. Key Takeaways4:43 - The Playbook Nicely Approach 6:24 - Translating Complexity into Clarity 11:04 - Why "Product Speaks for Itself" is Dangerous 15:34 - Common Messaging Traps 17:42 - Buyers vs. Users 21:05 - Building Trust 22:51 - Navigating Pivots 24:53 - AI and the Human Spark 28:46 - Visual Identity Matters More Than Ever 32:06 - Brand Debt 39:18 - SEO/AIO Strategy 42:36 - Marketing as R&D, Not a Cost Center Tweetable Quotes"Startups don't have time to burn creating playbooks from scratch. Tap into what's been tried and true, then iterate as market signals evolve." - Marlena Sarunac"If I see another company say they 'turned chaos into clarity,' I'm going to scream. That's such a ChatGPT tell." - Marlena Sarunac"Features matter to users. Benefits matter to buyers. Don't confuse the two." - Marlena Sarunac"If you're making the right pivot, the audience you're pivoting away from won't care—they weren't showing traction anyway." - Marlena Sarunac"Treat AI like an early-career intern. It's great for automating tedious tasks, but you need humans in the loop to ensure differentiation."- Marlena Sarunac"Just like technical debt, brand debt accumulates when you take shortcuts. You'll pay for it eventually—and it'll be expensive." - Marlena Sarunac"Marketing isn't a cost center—it's the connective tissue between product and sales. Eliminating it is shortsighted." - Marlena SarunacSaaS Leadership Lessons1. Focus Beats BreadthTrying to sell to everyone dilutes your message and confuses the market. Get disciplined: focus on 1-3 buyer personas maximum. You can always expand later, but early-stage startups need clarity and traction, not broad appeal that resonates with no one. 2. Separate Buyers from UsersYour buyers (decision-makers) and users (end-users) have different needs. Buyers care about business outcomes and ROI; users care about features and usability. Tailor your messaging accordingly: high-level benefits for buyers, detailed use cases and documentation for users. 3. Build in Public, Iterate FastDon't wait for perfection. Put messaging out there when you're "half comfortable," gather market feedback, and iterate quickly. Use flexible systems (landing pages, modular websites) that allow rapid updates without massive overhauls....

    53 min
  8. Deterministic vs Probabilistic AI: What Business Leaders Need to Know | KG Charles-Harris | 359

    FEB 3

    Deterministic vs Probabilistic AI: What Business Leaders Need to Know | KG Charles-Harris | 359

    In this episode, Jeff Mains sits down with KG Charles-Harris, a serial entrepreneur who has founded six companies across industries ranging from genomics to AI. KG is the founder and CEO of Quarrio, a deterministic AI platform that solves a critical problem: getting accurate, consistent answers from corporate data in seconds instead of weeks. KG shares his unconventional path to entrepreneurship, explaining how his companies emerge from late-night conversations with brilliant people who share a common problem. He breaks down the crucial difference between deterministic and probabilistic AI systems, making the case that when decisions involve real money, real lives, or real consequences, accuracy isn't optional—it's essential. Key Takeaways[0:00] Introduction to KG Charles-Harris and his multi-industry entrepreneurial journey [1:18] How companies are born from conversations: The pattern behind KG's six startups [2:30] The genomics company origin story: From 4:30 AM conversation to Norwegian startup [3:28] Why Quarrio exists: Even data company CEOs can't get the data they need [4:31] The Quarrio platform: 100% accuracy, plain language queries, auto-visualization [5:27] Real-world impact: The $60M margin leak that took two quarters to find (would take 5 seconds with Quarrio) [7:00] Deterministic vs. probabilistic AI explained: Why autopilots don't hallucinate [11:30] The cycle time framework: Information → Decision → Action → Results [13:00] Why ChatGPT's inconsistency is a dealbreaker for enterprise decisions [18:30] Organizations as "decision-making machines" and democratizing decisions to every level [20:30] The data explosion: Managing 300+ structured data sources in mid-sized enterprises [23:00] Why Quarrio focuses on structured enterprise data (SAP, Salesforce, Oracle) instead of PDFs [30:00] Go-to-market strategy: Why they started with Salesforce and sales teams [32:30] The Salesforce incubation story: Free office space and immediate investment [33:30] Team building philosophy: Surrounding yourself with people smarter than you [37:00] Stewardship as core ethos: Taking care of family, team, customers, and partners [38:30] The founder's dilemma: Resilience vs. delusion—knowing when to persist [43:00] Where to connect with KG and learn more about Quarrio Tweetable Quotes"An organization is essentially a machine for making decisions and taking actions that have certain types of results." — KG Charles-Harris"Cycle time to information shortens cycle time to decision, which shortens cycle time to action, which shortens cycle time to results." — KG Charles-Harris"Agentic AI without context is useless. You need determinism to trust what is enacted within your system." — KG Charles-Harris"Effectiveness requires redundancy. Efficiency optimizes for the shortest time or best expense, but effectiveness accomplishes the goal." — KG Charles-Harris"I'm not very smart, and because I realize that, I ensure I work with people who are very smart. Then they make me look smart." — KG Charles-Harris"Most of us give up before we should have. The break would have come had we stuck it out one more month." — KG Charles-Harris"If you don't have their back, you cannot expect them to have yours. It's a

    49 min
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About

Want to know why some SaaS companies scale while others stagnate? It's not just code and capital. You've found SaaS Fuel, where every Tuesday and Thursday, we're brewing up the kind of conversations you wish you could have over coffee with successful founders and industry experts. Join five-time entrepreneur and adventure seeker Jeff Mains every Tuesday as he gets real with visionary founders and executives who've built stellar software companies. They share the raw truth about their ups, downs, and 'I can't believe that worked' moments. Looking for practical tips you can use right now? Our Thursday 'SaaS Fuel Expert Series' brings you the smartest minds in the game, dishing out actionable advice on everything from AI and marketing to sales strategies and leadership. No fluff, just real tactics that are working right now. This isn't your typical 'how I built this' show. Whether you're figuring out product-market fit, building your first real team, or pushing past that million-dollar milestone, each episode packs the kind of insights you'd normally have to learn the hard way. Let's face it – running a SaaS company can feel like juggling while riding a unicycle. But you're not alone. Join our growing crew of founders and leaders who are figuring it out together, one episode at a time. New episodes drop every Tuesday and Thursday. Fuel your next big move. Hit subscribe and let's grow something amazing.

Information

  • Creator
    Jeff Mains
  • Years Active
    2022 - 2026
  • Episodes
    367
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Jeff Mains
  • Show Website
    SaaS Fuel