You know you need more people to see your work. So maybe you’ve wondered: Is it time to run ads? I had that exact question when I first talked with Meta ads strategist Jenn Possick in January 2025. In fact, I was ready to hire her. Jenn essentially told me: not yet. I had recently closed my flagship program. I wasn’t sure which of my lead magnets were working, and I was still figuring out what came next in my business. Jenn told me something I haven’t forgotten: You can’t put ads behind something when you don’t know if it’s working. And instead of losing my business, that honesty built my trust. More than a year later, my business is clearer; I know what is working, and the conversation about paid visibility looks very different. In this episode of Your Yes Filled Life, Jenn and I talk about how to know when your business is actually ready for Meta ads - and why ads aren’t designed to rescue a business that isn’t converting. Jenn explains why you need to know who your clients are and be able to sell before you start pouring money into visibility. We talk about testing offers and lead magnets organically, building an email list you actually know how to nurture, and why getting more people into a funnel doesn’t help much if they aren’t the right people. We also get into retargeting, which may completely change what you think an ads budget has to look like. Jenn explains that retargeting allows you to advertise to people who have already interacted with your business, and that some businesses can begin getting traction with retargeting at around $5 a day. And because this is Jenn and me, we also talk about entrepreneurship, doing your own inner work, Grand Cayman, Stingray City, swimming in bioluminescence, and why the version of somebody’s life you see from the outside is never the whole story. In this episode, you’ll hear: How to tell whether your business is actually ready for paid ads Why being able to sell comes before trying to scale What needs to be working before you put money behind it Why boosting a post and having an actual Meta ads strategy are not the same thing How to test whether people actually want your lead magnet or offer Why your email list matters—and why Jenn recommends selling earlier in your welcome sequence The difference between list-building and retargeting ads How retargeting works with people who already know something about you Why some businesses may be able to start retargeting for around $5/day What changes if you aren’t consistently posting on social media Why getting more people into your world is useless if they aren’t the people who will eventually buy How Jenn’s AdMakers Society supports businesses that aren’t ready for full-service ads management Jenn specifically created AdMakers Society with businesses making under $100K in mind, with training around retargeting and list-building ads plus support with ads, landing pages, thank-you pages, and funnels. The question to take with you Before asking: “How do I get more people to see this?” Ask: “Do I have evidence that this is already working?” Because more visibility isn't always the next move. Sometimes the next move is getting clear enough about what works that you know exactly what you want to amplify. Connect with Jenn Here is a gift from her: jennpossick.com/onead Jenn's website: jennpossick.com Connect on Instagram: https://www.instagram.com/jennpossick/ WORK WITH BRENDA: https://www.brendawinkle.com/power https://www.brendawinkle.com/membership https://www.brendawinkle.com/coaching Keywords Meta ads, Facebook ads, Instagram ads, Meta advertising, Jenn Possick, retargeting ads, Facebook retargeting, Instagram retargeting, ads for small business, ads for coaches, ads for healers, wellness entrepreneur, empath entrepreneur, heart-centered entrepreneur, online business growth, scaling an online business, lead generation, lead magnets, email list building, email marketing, sales funnels, paid traffic, organic marketing, AdMakers Society, Brenda Winkle, Your Yes Filled Life
