Imperfect Marketing Kendra Corman

Get ready for a game-changer! This week's episode of the Imperfect Marketing Brief is all about the changes that the fourth quarter brings and how you can adapt to meet them. As we hurtle towards the end of the year, it's time to reevaluate your goals and strategies. I, your host Kendra Corman, share my personal experiences and tips on how to plan effectively, with a special focus on the power of the 12-week increment planning using the Full Focus Planner.

Key Takeaways:
- Last Chance for Annual Goals: The fourth quarter is the last stretch to hit your annual goals.
- 12-Week Increments: Kendra prefers to plan in 12-week increments, allowing for adjustments based on workload and other factors.
- The Daily Big Three: Always include at least one goal that moves you closer to your business objectives.
- Review and Adjust: Take time to review what has worked and what hasn’t, and adjust your goals accordingly.
- Don’t Overplan: Spend time doing, not just planning. Balance is key.



Are you considering starting a podcast? Take my FREE podcast quiz: https://kendracorman.com/podcastquiz

In episode 136 of Imperfect Marketing, host Kendra Corman sits down with Kane Barron, the manager of the UK's largest podcast agency and the host of the Podcasters Podcast. They dive deep into the world of podcasting, discussing its current trends, the importance of niching down, and how to leverage podcasting for business growth. Whether you're a seasoned podcaster or contemplating starting your own show, this episode is packed with valuable insights that can help you navigate the podcasting landscape more effectively.

Key Takeaways
-Why Start a Podcast?: Podcasting is an excellent way to grow your business and doesn't require an enormous audience if it's niche-specific. Kane started his podcast based on his business, which he recommends for most people.The Importance of Being a Podcast Guest: Being a guest on other podcasts is one of the best organic strategies for growing your podcast audience. It allows you to leverage someone else's audience and provides a "try before you buy" experience for potential podcasters.- Leveraging Social Media: While social media may not directly convert followers into podcast listeners, it's still a valuable tool for repurposing podcast content. Kane recommends creating daily vertical clips and posting them across all platforms. The Value of Long-Form Content: Podcasting allows for long-form content, which is excellent for building the "no like and trust" factor with your audience. It also provides ample material for repurposing into shorter clips for social media.Podcasting is Not Overcrowded: Despite the perception, the podcasting space is not as crowded as people think. Kane points out that 90% of podcasts don't make it past episode three, and of those, 90% don't make it to episode 20.Quality Over Quantity: The focus should be on the quality of your audience rather than the quantity. Even a few hundred dedicated listeners can be enough to monetize your podcast effectively.Start Now, Get Perfect Later: Don't let the fear of imperfection stop you from starting your podcast. The key is to start now and refine as you go along.
Related Resources
Connect with Kane on LinkedIn: https://www.linkedin.com/in/kane-baron-064b0a178/Progressive Media: Kane Barron's podcasting, production, and marketing agency. https://progressivestudios.co/ Podcasters Podcast: Co-Hosted by Kane Barron, a resource for aspiring and seasoned podcasters https://podcasts.apple.com/us/podcast/the-podcasters-podcast/id1592722911 Edison Research: Mentioned as a source for podcasting statistics https://www.edisonresearch.com/edison-podcast-metrics/Kendra's Free Podcast Tracker Template: https://docs.google.com/spreadsheets/d/1-pRC3W64768hidAEV3IgfeRkH3IWgs-jGZg2HJ__DtE/copyKendra's Free Target Audience Guide: https://courses.kendracorman.com/target-audienceKendra's Podcast Quiz: https://www.tryinteract.com/share/quiz/6490dc694dff57001420e4e2
Don't miss this episode full of actionable advice on how to make the most out of your podcasting journey. Subscribe, rate, and listen to Imperfect Marketing for more insights into the world of marketing.
Are you considering starting a podcast? Take my FREE podcast quiz: https://kendracorman.com/podcastquiz

Ready to revolutionize your content creation? Today, I'm sharing the secrets of how AI can take your content to the next level with the power of ChatGPT. We'll break down the content creation process into manageable bits and explore how asking the right questions can significantly enhance the quality of your content. If you've ever wondered how AI can streamline your content generation, this episode is your roadmap.

Key Takeaways:
- Editing vs. Creation: AI can help you start with a draft, making the editing process easier.
- Be Specific: The quality of your input affects the quality of the output. Be specific with your questions to ChatGPT.
- The Staged Approach: Use ChatGPT for brainstorming, outlining, and then drafting/scripting in small chunks for better content.
- Ask the Right Questions: Use questions like "What do you need to know from me before starting this task?" to guide ChatGPT.
- Your Expertise Matters: While AI can assist, your unique input and expertise make the content valuable.

Looking for more? Check out my guide on how to leverage AI in your marketing: https://courses.kendracorman.com/5-ways-leverage-AI-in-marketing
Are you considering starting a podcast? Take my FREE podcast quiz: https://kendracorman.com/podcastquiz

Ever felt like your business is running you rather than you running it? Cue Annelise Worn, who went from being a prisoner to her business to a flourishing entrepreneur. We chat about her journey, the trials and tribulations, and how she transformed her business (and mindset) to prioritize well-being and impact. Annalise shares how she started to charge what she was worth, learned to say 'no', and built a booming business that not just fills her pocket but also her heart.

Key Takeaways
Know Your Limits: Don't overcommit or undercharge. Know what you can handle and price your services accordingly.Focus on Wellbeing and Impact: In addition to the standard business systems, make sure to focus on your wellbeing and the impact you want to make.Be Flexible but Focused: It's okay to experiment, but keep your primary goals in sight.Know Your Audience: Your marketing should be tailored to what your audience wants and needs, not what you think is best.Test and Iterate: Don't be afraid to put something out there and then adjust based on feedbackRelated Resources:
Connect with Annelise on Instagram: https://www.instagram.com/anneliseworn/Get her 7 System CEO Framework: https://a.anneliseworn.com/7systemsGet Kendra's FREE Target Audience Guide: https://courses.kendracorman.com/target-audience
Connect with Kendra Corman
Website: KendraCorman.comLinkedIn: https://www.linkedin.com/in/kendracorman/Facebook https://www.facebook.com/h2hmarketingconsultingImperfect Marketing on YouTube: https://www.youtube.com/@ImperfectMarketingPodcast 


Are you considering starting a podcast? Take my FREE podcast quiz: https://kendracorman.com/podcastquiz

Have you ever wished for an intern with unlimited time to aid in your content creation? That's how I heard the power of AI tools like CLAUDE.AI and chat GPT described. Kendra shares the impressive time-saving benefits she's experienced - saving her 15 to 20 hours some weeks - through using AI for content planning and research. However, she emphasizes that these tools are not a complete substitute for your unique voice and insights.


Key Takeaways:


AI as an Intern: Think of AI tools like ChatGPT as an intern with unlimited time. They can assist but not replace you.Maintain Your Voice: While AI can scale your content, it's crucial to add your own thoughts, ideas, and personality.Target Audience Insights: AI can review a list of podcast topics and provide insights into whether they would appeal to your target audience.AI Tools: Kendra recommends using ChatGPT+ and Claude by Anthropic for content research and planning.Start with Guidance: AI can help you brainstorm and outline your content, so you're never starting with a blank page.

Are you considering starting a podcast? Take my FREE podcast quiz: https://kendracorman.com/podcastquiz

In this episode of Imperfect Marketing, host Kendra Corman sits down with Erin Curran, a podcast guest marketer. Erin shares her journey from being a podcast listener to becoming a podcast guest marketer. She discusses the benefits of being a podcast guest, from growing your audience to establishing yourself as an expert in your field. Erin also provides actionable tips for landing podcast guest opportunities and overcoming mindset blocks.

Key Takeaways
The Power of Podcasts: Erin shares how podcasts helped her through difficult times, motivating her to get into podcast guest marketing.Benefits of Being a Podcast Guest:Grow your audience by reaching new potential clients.Build your reputation and position yourself as an expert.Repurpose podcast content for social media.The Importance of Personal Connection: Podcasts allow for deeper connections with your audience than short-form social media content.Getting Started with Podcast Guesting:Overcome mindset blocks through journaling and self-compassion.Start small by pitching to three podcasts a week.Personalize your pitch and make it easy for the podcast host.Messy Action Over Perfection: Don't wait for everything to be perfect; take messy action and learn as you go.Connect with Erin on Instagram: https://www.instagram.com/erincurranpr/ 
Are you considering starting a podcast? Take my FREE podcast quiz: https://kendracorman.com/podcastquiz