39 episodes

Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.

Imperfect Marketing Kendra Corman

    • Business
    • 5.0 • 2 Ratings

Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.

    Episode 40: Becoming Iconic with Jen

    Episode 40: Becoming Iconic with Jen

    Peaceful confidence.

    Doesn't that sound amazing?!

    Well—I believe it is. If you believe in yourself and know your gifts, people take notice. When you accept yourself, you exude peaceful confidence, which is just one of the MANY things Jen and I discussed during this Imperfect Marketing episode.

    We also discussed our desire to serve others—if you've been around for a minute, you already know that's why I started my company! I strive to serve others and add value to my clients every day.

    Speaking with Jen was amazing! I especially respect her vulnerability in sharing her experience with being forced to rebuild her social media and starting from scratch. For those who don't know, Jen lost access to ALL her social accounts—along with the connections and community she spent years building.

    We forget how much each new person who follows us means in the beginning, and Jen's experience of getting knocked back to square one was heartbreaking but powerful. In her words, she was a "phoenix rising in modern-day."

    If you're just starting this crazy marketing journey, remember this: you cannot compare your beginning to somebody else's middle.

    Click here to access the transcript and follow along!

    Resources:

    Be sure to check Jen out at Becoming Iconic

    You can find Jen's podcast, Becoming Iconic, wherever you listen to podcasts OR click here

    Different is Better than Better- Marketing Profs Podcast


    To learn more and sign up for my List Building 101 Course visit kendracorman.com/email

    • 47 min
    Episode 39: Brief Solution Aware in the Customer Journey

    Episode 39: Brief Solution Aware in the Customer Journey

    This is episode 4 of 6 in a series on the customer journey.

    Those who are solution aware are motivated to start looking for solutions. They are investigating to find out how to do it and what might work. 

    Case studies are a great way to nurture this group to show them that your solution works. This is not a place to sell. You want to help them in their investigation of options. They probably don't even know about your product yet.



    To learn more and sign up for my List Building 101 Course visit kendracorman.com/email

    • 4 min
    Episode 38: Camera Ready with Carrie LeZotte

    Episode 38: Camera Ready with Carrie LeZotte

    Carrie LeZotte has A TON of experience as a filmmaker and business owner. I had the pleasure of meeting her during the pandemic when she was helping so many of us appear camera ready—and feel confident—while working from home. 
    Yes, I love my T-Shirts and sweatpants, but her presentation motivated me to step up my game!
    This is the episode for you if you're interested in learning what looks good on camera, and she gives some great advice like...
    Don't wear black or white—wear your favorite color!Put the camera above eye levelGet involved in the process, ask questions!and, here's a bonus tip from later in the episode that I LOVE:
    If you don't have fancy lighting available, you can set your computer to a white screen and get a little extra fill!Ready to get camera ready with Carrie LeZotte? Check out her contact info below:
    contact@carrielezotte.com
    clezotte@bloomfieldtwp.org
    Carrie LeZotte's website
    Connect with Carrie LeZotte on LinkedIn
    Etcetera and Carrie LeZotte
    Follow her on Instagram @camerareadycoach
    To learn more and sign up for my List Building 
    To learn more and sign up for my List Building 101 Course visit kendracorman.com/email

    • 34 min
    Episode 37: Brief on those Problem Aware in the Customer Journey

    Episode 37: Brief on those Problem Aware in the Customer Journey

     This Imperfect Marketing Brief is episode 3 of 6 in a series on the Customer Awareness Journey, and we're covering Problem Aware customers today. I'll include links to the previous episodes in the resources section below! 
    You need to meet your customers where they are in their process. I love working with customers in the Problem Aware Phase. They are my favorite group because they have a million and a half questions. 
    You have the unique position to answer these questions and build your know, like, and trust factor with them. 
    My two favorite tools for this stage are:
    answerthepublic.comGoogle's People Also Ask section of search pages.What tools work for you? Let me know at support@kendracorman.com

    Resources:
    Customer Awareness Journey: Part One
    Customer Awareness Journey: Part Two
    Looking for more tips on how to find content ideas? Check out my 5 Secrets to Creating Content Ideas
    To learn more and sign up for my List Building 101 Course visit kendracorman.com/email

    • 5 min
    Episode 36: In honor of International Podcast Day—My Journey and Lessons Learned

    Episode 36: In honor of International Podcast Day—My Journey and Lessons Learned

    International Podcast Day is September 30th, and in honor of this holiday, I decided to share a bit of my journey in podcasting. In this episode, I share many lessons learned along the way and answer some frequently asked questions.
    Did you know this isn't my first podcast? Now, let's not go looking for that first one! It was rough. I didn't enjoy it, didn't promote it, and it was clear I wasn't having fun.
    This time around, I am mission-driven to help as many small business owners, solopreneurs, and entrepreneurs with their marketing as possible. I hope you are finding this podcast helpful and valuable.

    Anyway, I shared the tools I love and use, such as:
    Zencastr for recordingAudacity for editingBuzzsprout for hosting NOTE: this is a referral link, and you will get a $20 Amazon gift card if you use this and upgrade to a paid planRev.com for transcriptions NOTE: this is a referral link too, and you will get $10 off your first order if you use itDescript for editing I haven't used it yet, but I have heard good things about it!YouTube's Audio Library
    I also answered some of the questions I am asked all the time, like:
    Should I advertise my show?
    I recommend saving your ad dollars for other things that will result in conversions or longer connections.

    How can I monetize my podcast?
    Affiliate links like some of the ones above are a great way to get started, but you can also get a sponsor or sponsors. You need to have an audience that will be valuable to that sponsor.

    Is podcasting a lot of work?
    I can definitely do more than I do, but currently, I spend about 3 hours on my interview episodes and about an hour on my Imperfect Marketing briefs. I could still invest more time in planning.

    What defines good performance?
    Well, I shared what Buzzsprout's podcast stats were showing at the recording time, but if you want to see what's current, you can check it out here.
    Other Resources
    Lauren Kelley shares her podcasting tips and experience in community management and engagement.
    Interested in Canva but don't know where to start? Brenda Cadman shares her Canva expertise.
    Join my Facebook Marketing Community
    To learn more and sign up for my List Building 101 Course visit kendracorman.com/email

    • 26 min
    Episode 35: Brief on Prospects Unaware in the Customer Journey

    Episode 35: Brief on Prospects Unaware in the Customer Journey

    This Imperfect Marketing Brief is episode 2 of 6 in a series on the Customer Awareness Journey, and we're covering Unaware Prospects today. I'll include links to the previous episodes in the resources section below!
    Unaware Prospects are one of the hardest groups to market to. They are not impossible to reach, but you must make them aware of their problem before selling to them. 
    The good news is that you CAN create content that moves them further along their awareness journey.
    I am a massive fan of Jamie Trull, and I attended one of her webinars focusing on tax tips and how to save on your taxes. Towards the end of the webinar, she showed her attendees that taxes aren't the problem. Instead, profitability will help you make more money over time. It helped shift her audience's mindset!
    Many small business owners in attendance thought they weren't making enough money because of taxes. However, it was really about profitability. So she worked that shift in their mindset and then shared how she could help. It was quite brilliant!
    How can you shift your prospects' mindset to become aware of their problem?

    Resources:
    Customer Awareness Journey: Part One
    To learn more and sign up for my List Building 101 Course visit kendracorman.com/email

    • 4 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings