Imperfect Marketing

Kendra Corman
  • 5.0 (22)
  • Marketing
  • Updated Weekly

Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.

  1. 23h ago ·  Video

    Why Are Your Meta Ads Not Converting? Fix These 3 Things First

    Send us Fan Mail Have you ever wondered why some businesses seem to scale effortlessly while others hit a wall, even after investing more money into marketing? In this episode of Imperfect Marketing, Kendra Corman welcomes growth strategist Kathie Feng to discuss one of the biggest mistakes entrepreneurs make: trying to scale before they've truly validated their product, audience, and pricing. Kathie shares her Winning Triangle framework, a simple but powerful way to evaluate whether your business is actually ready for growth. Drawing from her experience implementing Fortune 500 growth strategies for small and medium-sized businesses, she explains why product-market fit is only one piece of the puzzle and how pricing and customer feedback often determine whether a business thrives or stalls. The conversation also dives into the realities of paid advertising. If you've ever felt frustrated after spending money on Meta ads that didn't produce results, you'll appreciate Kathie's practical approach to diagnosing what's really happening inside your marketing funnel. From creative strategy and audience targeting to A/B testing and conversion optimization, she shares actionable insights that help business owners make smarter marketing decisions based on data instead of assumptions. In this episode, you'll learn: ✔️ Why businesses plateau even after increasing their marketing budget ✔️ The three elements of the Winning Triangle and why they matter ✔️ How to tell whether your product, audience, or pricing is holding your business back ✔️ Common mistakes entrepreneurs make with Meta advertising ✔️ How A/B testing helps improve marketing performance ✔️ Why customer feedback should guide your marketing strategy ✔️ The balance between creativity and data in successful marketing About Kathie Feng Kathie Feng is the Founder and Growth Architect of Signal Growth, where she helps entrepreneurs and small to mid-sized businesses build scalable growth using AI-powered systems and proven Fortune 500 frameworks.  Connect with Kathie: Website: https://signalgrowth.webflow.io/ LinkedIn: https://www.linkedin.com/in/kathiefeng/ If you enjoyed this episode, please subscribe, leave a review, and share it with another entrepreneur who is ready to grow their business with greater confidence and clarity. Connect with Kendra Corman for more practical marketing strategies and conversations with industry experts who believe progress beats perfection every time. Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

  2. Aug 13 ·  Video

    The One-Person Marketing Team Survival Guide

    Send us Fan Mail Have you ever looked up and realized it's been weeks, or even months, since you last posted? You're not alone. Many business owners don't stop marketing because they don't care. They stop because they're exhausted, overwhelmed, and trying to do everything themselves. Unfortunately, when your audience stops seeing you, they may assume your business has disappeared too. In this episode of Imperfect Marketing, Kendra Corman shares a personal story about the time she unintentionally went completely dark and nearly lost business opportunities because people assumed she had closed her business. She explains why consistent visibility matters more than constant content and offers a practical framework for marketing that works in real life, especially when you're a team of one. You'll discover how to simplify your marketing, stop chasing every platform, and create a sustainable plan that keeps your business visible without leading to burnout. In this episode, you'll learn: Why disappearing from your marketing can quietly cost you businessThe hidden pressure of being a one person marketing teamHow to choose one primary marketing channel and use it effectivelyWhy batching content can save time and reduce stressHow to build a minimum viable marketing routine you can maintainSmart ways to use AI to support your marketing while keeping your authentic voiceThree simple action steps to help you stay consistently visibleIf you've ever felt overwhelmed trying to keep up with marketing, this episode will help you focus on what truly matters so you can show up consistently and confidently. Connect with Kendra Corman If this episode resonated with you, subscribe to the podcast, leave a review, and share it with another entrepreneur who could use a reminder that sustainable marketing always beats burnout. Learn more about Kendra and her marketing resources at her website, and connect with her on LinkedIn for more practical marketing strategies. Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

  3. Aug 6 ·  Video

    How Do You Stop Charging Hourly and Price for Value Instead?

    Send us Fan Mail Are you charging for your time instead of your expertise? Many entrepreneurs fall into the trap of hourly pricing because it feels like the obvious place to start. But as your skills grow, charging by the hour can actually hold your business back, leading to burnout, resentment, and an income ceiling. In this episode of Imperfect Marketing, Kendra Corman sits down with Joel Miller, co-founder of SkyFloor, to discuss how businesses can shift from selling hours to selling outcomes. Joel shares the lessons he and his twin brother learned while building their agency, including the mistakes they made with pricing, how they transitioned to value-based pricing, and why positioning is the foundation of premium pricing. They also dive into the role AI plays in today's service businesses. Rather than replacing expertise, Joel explains how AI can become a powerful collaborative tool that helps professionals deliver better results more efficiently, while reinforcing the importance of human experience, strategic thinking, and client trust. In this episode, you'll learn: Why hourly pricing often creates burnout and limits business growth.How to determine the true value of your services.The importance of asking better questions during discovery calls.How positioning influences pricing more than most business owners realize.Why raising your prices can temporarily reduce leads, and why that's often a good sign.How AI can enhance your work without diminishing your value.The mindset shifts needed to confidently charge premium prices.About Joel Miller Joel Miller is the co-founder of SkyFloor, a digital strategy and web agency he has built alongside his twin brother for more than 17 years. Joel helps businesses clarify their positioning, develop effective digital strategies, and create websites that focus on measurable business outcomes.  Connect with Joel Website: https://www.theskyfloor.com/ LinkedIn: https://www.linkedin.com/in/joelelliottmiller/ Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

  4. Jul 30 ·  Video

    Where Are Your Best Clients Actually Making Buying Decisions?

    Send us Fan Mail Trying to keep up with every social media platform can feel like a full-time job. The truth is, your best marketing strategy may not be posting more. It may simply be showing up in the right place. In this episode of Imperfect Marketing, Kendra Corman talks with travel advisor Ali Raymer about how she rebuilt her marketing strategy after COVID by asking one simple question: Where are my best clients making buying decisions? Instead of chasing every new platform, Ali focused on understanding her ideal clients, choosing platforms that aligned with both her audience and her own strengths, and creating a marketing system she could actually sustain. Whether you're a business owner, marketer, or entrepreneur feeling overwhelmed by social media, this conversation will help you simplify your approach and build a strategy that attracts the right customers without burning you out. In this episode, you'll learn: Why you don't need to be on every social media platformHow to determine where your ideal clients actually make purchasing decisionsThe importance of consistency over constant expansionHow to know when a platform is worth investing your time inWhy your current clients are your best source of marketing researchPractical ways to build a marketing routine that supports your business instead of taking it overAli also shares the story of how one missed client opportunity completely changed the way she approached branding and marketing, ultimately helping her attract the exact type of clients she wanted. If you've ever wondered whether you're spending time on the wrong platforms, this episode will give you a fresh perspective and actionable ideas you can put into practice immediately. Connect with Ali Raymer LinkedIn: linkedin.com/in/alipicturethistravel Website: www.peaceandpearltravel.com If you enjoyed this episode, be sure to subscribe to Imperfect Marketing and leave a review. It helps more business owners discover practical, honest marketing conversations that actually make a difference. Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

  5. Jul 23 ·  Video

    Why Your Messaging Isn't Working (And It's Probably Not the Words)

    Send us Fan Mail Have you ever felt like people just don't "get" what your business does? You tweak your website. Rewrite your copy. Experiment with AI. Yet somehow your message still isn't connecting with the right people. In this episode of Imperfect Marketing, Kendra Corman welcomes messaging strategist Katie Turner to unpack why messaging problems are rarely about finding better words. Instead, they often begin with unclear positioning, an evolving audience, or an offer that's no longer aligned with what buyers actually need. Katie shares why storytelling isn't about telling your personal story. It's about helping customers clearly see the journey from the challenge they're facing today to the transformation they'll experience by working with you. Together, Kendra and Katie discuss: • Why messaging problems usually start long before copywriting begins. • The connection between your offer, audience, positioning, and messaging. • How storytelling creates clarity and trust in B2B marketing. • Why AI is only as good as the context you provide. • How to differentiate your business, even in crowded industries. • Why understanding your buyer is the most valuable marketing skill you can develop. • Katie's biggest marketing lesson after more than 20 years in the industry. Whether you're a consultant, coach, agency owner, or service-based business, this episode will help you think differently about your messaging and give you practical ideas to make it resonate with the people you most want to serve. About Katie Turner Katie Turner is a messaging strategist and marketing consultant who helps B2B professional service firms clarify their positioning, strengthen their storytelling, and create messaging that attracts the right clients.  Connect with Katie: Website: https://kateturnermarketing.com/ LinkedIn: https://www.linkedin.com/in/kateturnermarketing/ If you enjoyed this episode, be sure to subscribe to Imperfect Marketing and leave a review. Your support helps us reach more business owners looking for practical marketing strategies that actually work. Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

  6. Jul 16 ·  Video

    Clips Are the Content | The Mindset Shift Every Podcaster Needs

    Send us Fan Mail For years, podcasters have treated clips as marketing. Record the episode. Pull out a few highlights. Share them on social media. Hope people click through to listen to the full conversation. But what if that's no longer how audiences consume content? In this episode of Imperfect Marketing, Kendra shares a story that completely changed her perspective on podcasting and content creation. After hearing a fellow podcast host describe being recognized for his clips rather than his actual podcast episodes, Kendra realized something important: for many people, the clip is the show. Today's audiences are discovering creators through TikTok, Instagram Reels, YouTube Shorts, and LinkedIn video. Many will never listen to a full episode, yet they still become part of your audience through short-form content. That realization raises an important question: If clips are often someone's first and only experience with your content, why are so many creators treating them as an afterthought? In this episode, Kendra explores: Why podcast clips have evolved from promotional assets into primary contentThe mindset shift every podcaster and content creator needs to makeWhy "finding clips in editing" isn't a reliable content strategyHow to identify your strongest clip moments before you hit recordCreating hooks that capture attention and stop the scrollUsing intentional clip cues during recordingBuilding self-contained ideas that work both inside and outside the full episodeHow short-form content is becoming the new discovery engine for podcastsWhether you're creating podcasts, videos, webinars, or social media content, this episode will help you rethink how your audience discovers and consumes what you create. Connect with Kendra What makes you stop scrolling and watch a podcast clip? Kendra would love to hear your thoughts. Connect with her on LinkedIn or send her a message and share what grabs your attention when you're consuming content online. If you found this episode helpful, share it with another podcaster, marketer, or business owner who is looking to get more value from their content. Remember: the clips aren't just marketing anymore. They're the content. Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

  7. Jul 9 ·  Video

    Why Clarity Is What Your Marketing Has Been Missing

    Send us Fan Mail What if your biggest marketing challenge isn't your strategy, your website, or even your content? What if it's a lack of clarity? In this episode of Imperfect Marketing, Kendra Corman sits down with Charlie Sells, founder of Clarity Over Everything, to explore how unclear messaging creates confusion for customers, frustration for teams, and inconsistency across your brand. Charlie shares his unique journey from ministry to marketing and explains why so many business owners get stuck trying to perfect their messaging before taking action. Together, they unpack the difference between clarity and certainty, why leaders often assume they're being clear when they aren't, and how businesses can stop relying on random acts of marketing and start making intentional decisions. You'll also hear practical advice on creating consistency across your website, emails, social media, and customer experience. Plus, Charlie explains why successful brands don't need more tactics. They need better alignment. Whether you're a solopreneur, small business owner, marketing leader, or someone trying to make sense of AI-generated content and marketing noise, this conversation will help you simplify your message and strengthen your brand. In This Episode You'll Learn: • Why clarity matters more than certainty in marketing and leadership • The common ways businesses unintentionally create confusion • How unclear messaging impacts customer trust and brand growth • Why consistency is one of the most powerful marketing tools available • How to identify and eliminate "random acts of marketing" • The role leadership plays in creating alignment across teams • A simple framework for making better branding and marketing decisions About Charlie Sells Charlie Sells is the founder of Clarity Over Everything, where he helps businesses reduce confusion, improve positioning, and create messaging that connects with the right audience.  Connect with Charlie Website: https://www.clarityovereverything.com/ LinkedIn: linkedin.com/in/charlie-sells Be sure to check the links in the show notes to connect with Charlie and learn more about his work. Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

  8. Jul 2 ·  Video

    How to Book More Meetings With Cold Email in 2026

    Send us Fan Mail Is cold email still one of the most effective ways to generate leads, book meetings, and grow your business? In this episode of Imperfect Marketing, Kendra Corman sits down with Adam Rosen, Founder and CEO of EOC Works, to discuss why cold email continues to deliver results even as marketing channels become more crowded and AI-generated content floods inboxes. Adam shares how he used cold email to land customers like Amazon, Apple, Disney, Goldman Sachs, and BlackRock, raise funding, grow his first startup, and ultimately sell the company. He also explains what has changed dramatically in the email landscape over the past few years and why businesses need a much more sophisticated approach than they did even a few years ago. Together, Kendra and Adam explore the importance of deliverability, targeting, messaging, lead nurturing, and patience. They discuss why email remains one of the few marketing channels where businesses can directly reach their ideal prospects and why relevance is the key to getting responses. In this episode, you'll learn: • What cold email marketing is and how it differs from traditional email marketing • Why deliverability is now one of the biggest challenges marketers face • The three essential components of a successful cold email strategy • How to identify and target the right prospects • Why lead nurturing often generates results long after a prospect first enters your pipeline • Common mistakes that can damage your domain reputation • Why patience is one of the most important factors in marketing success Whether you're a business owner, marketer, consultant, or entrepreneur looking for new ways to generate qualified leads, this conversation offers practical insights you can apply immediately. About Adam Rosen Adam Rosen is the Founder and CEO of EOC Works, a cold email marketing agency that helps businesses generate qualified meetings through strategic outbound email campaigns. After building and selling his first startup, Adam launched EOC Works and has since helped nearly 200 clients improve their lead generation through modern cold email strategies. Connect with Adam: Website: https://eocworks.com LinkedIn: https://www.linkedin.com/in/adamirosen/ If you enjoyed this episode, be sure to subscribe, leave a review, and share it with a colleague who wants to improve their marketing and lead generation efforts. #EmailMarketing #ColdEmail #LeadGeneration #B2BMarketing #DigitalMarketing #MarketingStrategy #BusinessGrowth #Entrepreneurship #SalesStrategy #MarketingPodcast Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

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Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.

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  • Creator
    Kendra Corman
  • Years Active
    2022 - 2026
  • Episodes
    357
  • Rating
    Explicit
  • Copyright
    © 2026 Imperfect Marketing
  • Show Website
    Imperfect Marketing