Photographers In Focus

Paula Brennan
  • 5.0 (7)
  • Marketing
  • Updated Weekly

Photographers in Focus is about the things that really matter when you're running a photography business today. Through real stories, practical learning and honest conversations with photographers who are right there doing the work, Paula Brennan explores marketing, clients, sales, systems, money, mindset and the ever-changing business of photography. Because while the fundamentals of a great business haven't disappeared, the world around us has changed - and sometimes what used to work simply needs a rethink.

  1. 5h ago

    The Power of Doing Less, More Consistently

    Have you ever felt like you’re doing all the marketing and somehow still wondering whether any of it is actually working? Paula has. When she started her portrait business from scratch, every promotion felt urgent. Father’s Day. Christmas. A new landing page. Another brochure. Another marketing idea she’d seen somebody else doing. She wasn’t short of ideas. She was drowning in them. In this episode, Paula shares the simple advice her designer gave her during that frantic first year and why it took years for her to really understand what it meant. If your marketing currently feels like a never-ending game of “what should I do next?”, The Power of Doing Less, More Consistently might be exactly the conversation you need. LINKS : Learn about Shoot Caddy HERE Learn more about learning inside of Academy HERE Wanna get a one-on-one FREE strategy call with me? Book HERE

  2. 5d ago

    Your Client Isn’t a Genre

    She came in for personal branding photos. Technically, that made her a personal brand client. Except she was also a woman, a mum, a business owner - and she was turning 50. And that mattered to her. So alongside the photographs she needed for her business, we created something entirely different. There was champagne, confetti, balloons and a stack of images that would never make it to LinkedIn. In this episode I explore the difference between being clear about your niche and becoming so rigid that you stop seeing the PERSON! Because your clients’ lives don’t stop after their photoshoot - and perhaps your relationship with them doesn’t have to either. LINKS : Learn about Shoot Caddy HERE Learn more about learning inside of Academy HERE Wanna get a one-on-one FREE strategy call with me? Book HERE

  3. Oct 13

    What If Your Marketing Problem Isn’t Actually Marketing?

    She’d written the email. The database was there. The offer was there. She’d spent ages making the email look and read beautifully. There was just one tiny problem. She hadn’t sent it. This conversation happened during one of Paula’s community calls after a photographer admitted she felt as though nobody could see her business. And what initially sounded like a visibility problem turned into something quite different. Because sometimes the thing stopping our marketing isn’t a lack of ideas, another strategy or even procrastination. Sometimes pressing the GO button just feels uncomfortable... right? In this episode, Paula talks about what happens when marketing leaves the safety of our drafts and people finally get the chance to respond - or not respond. There’s also a spectacularly wrong marketing link, a mini-session client who didn’t say yes the first time, and Paula’s own admission that she’s sent plenty of things into the world that weren’t perfect. You’ll hear Paula explore why: Creating more marketing might not be the thing your business needs.Silence from potential clients can be very easy to misread.The stuff sitting unfinished in your folders might deserve another look.AI can make content easier to create, while leaving one very human part of marketing firmly in our hands.Maybe you don’t need another idea this week. Maybe you need to look at what’s already sitting there. LINKS : Learn about Shoot Caddy HERE Learn more about learning inside of Academy HERE Wanna get a one-on-one FREE strategy call with me? Book HERE

  4. Sep 28

    You’re Probably Better at This Than You Realise

    We spend a LOT of time thinking about the photographs we deliver. And obviously, they matter. But the photograph isn’t the only product. There’s also the experience of being photographed by you. The way you give direction. The reassurance… The little things you do that simply make somebody feel looked after. None of those things might seem particularly extraordinary on their own. But stuck together, they become the experience of working with YOU. And if you’ve been doing them for years, there’s a good chance you don’t even notice them anymore. This episode is about recognising the value in what you’re already doing In this Episode, I cover: Why we overlook the things we’re really good at.How the little things shape your client experience.Why those things are part of your brand.Cause you might already be doing far more than you realise, and the simple act of paying a little attention on the right areas could mean the world of difference to your bookings, and bottom line. LINKS : Sign up for our workshop Booked by Christmas HERE Learn about Shoot Caddy HERE Learn more about learning inside of AcademyHERE Wanna get a one-on-one FREE strategy call with me? Book HERE

  5. Sep 16

    Stop Asking People to Buy 5 Minutes After They Find Out

    When I was 18, I worked with three women in Ireland who spent months preparing for a one-week summer holiday. I thought they were completely ridiculous. Years later, I realised they understood something I’d been getting wrong in business. The anticipation was part of the experience. In this episode, I’m sharing what I accidentally taught me about marketing, and why we don’t need to wait until something is finished before we start talking about it. In this Episode, I cover: Why anticipation matters in marketing.Giving your ideas enough runway.Why last-minute marketing can feel salesy.Rethinking what it means to be “ready”.Taking some of the pressure off selling. LINKS : Sign up for our workshop Booked by Christmas HERE Learn about Shoot Caddy HERE Learn more about learning inside of Academy HERE Wanna get a one-on-one FREE strategy call with me? Book HERE

  6. Sep 10

    Sometimes the Best Way Forward Is to Step Back

    Have you been a little quiet in your business lately, and now coming back feels harder than it should? I’ve been there. In fact, that’s pretty much where I’ve been for the last little while. Behind the scenes, Alison and I made the decision to take a step back, so we could move forward. In this episode, I’m sharing what that quiet season taught me about business, visibility and the pressure we put on ourselves to constantly “show up”. Because nobody else is keeping score of how often you post, email or make a reel. And if you’ve been quiet, you don’t need some enormous comeback strategy. You just need to come back. In this Episode, I cover : Why taking a step back can actually move your business forward.The difference between being quiet and not showing up.Why nobody else is keeping score.Simplifying when business gets too complicated.How to start building momentum again. LINKS : Sign up for our workshop Booked by Christmas HERE Learn about Shoot Caddy HERE Learn more about learning inside of Academy HERE Wanna get a one-on-one FREE strategy call with me? Book HERE

  7. Jan 21

    Why “Just Wing It” Stops Working Eventually

    Is the idea of jumping back into your business after a break feeling heavier than it used to? Are you tired of making the same decisions over and over, or feeling like you’re always reacting instead of leading? I’ve been there, and I know it’s not about being unmotivated - it’s about wanting more from your business. In this episode, I talk about the shift from winging it to building a business with structure and clarity. I’ll share how branding (yes, your own!) can help you attract better clients, have easier conversations, and stop reinventing the wheel every season. If you’re ready to move from hustle to harmony, and from being hired for a job to being chosen for your brand, tune in! Main topics covered: - Why “winging it” stops working - The difference between jobs and brand relationships - How structure supports creativity - Steps to get clarity and momentum LINKS : Learn more about learning inside of Academy HERE Wanna get a one-on-one FREE strategy call with moi? Book HERE

    Why “Just Wing It” Stops Working Eventually

  8. Jan 13

    We Always Think We’re Not Ready...

    Why So Much Good Work Never Gets Seen? Why We Always Think We’re Not Ready Yet? Ever find yourself waiting for the “right” moment to put your work out there? Maybe you’re tweaking your website for the hundredth time, or perfecting your offer until it’s just so. I get it—I've been there too! But here’s the honest truth: there’s no magic moment when you’ll suddenly feel ready. In this episode, I share stories from my portrait studio days and the countless women who wished they’d stepped in front of the camera sooner. Are you holding back, waiting for confidence or clarity to arrive? What if the version of you right now is already enough? Let’s talk about why marketing isn’t about perfection, but about presence and connection. I’ll gently challenge you to stop hiding your beautiful work and start letting your audience in—even if it feels a bit scary. Remember, you’re allowed to evolve publicly and make mistakes along the way. The world needs to see what you do, just as it is. Main topics covered: - The myth of “readiness” in business - Why waiting for perfection keeps you invisible - The difference between urgent and non-urgent photography - How to build confidence by showing up - Embracing imperfection and evolving in public LINKS : If you're ready to turn this reflection into a clear, practical plan, join my live - Your 2026 Photography Business Plan Workshop. Save your seat HERE Learn more about learning inside of Academy HERE Wanna get a one-on-one FREE strategy call with moi? Book HERE

    We Always Think We’re Not Ready...
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5
out of 5
7 Ratings

About

Photographers in Focus is about the things that really matter when you're running a photography business today. Through real stories, practical learning and honest conversations with photographers who are right there doing the work, Paula Brennan explores marketing, clients, sales, systems, money, mindset and the ever-changing business of photography. Because while the fundamentals of a great business haven't disappeared, the world around us has changed - and sometimes what used to work simply needs a rethink.

Information

  • Creator
    Paula Brennan
  • Years Active
    2022 - 2026
  • Episodes
    117
  • Rating
    Clean
  • Copyright
    © 2026 Paula Brennan
  • Show Website
    Photographers In Focus

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