The PartsEdge Podcast

PartsEdge

Real stories from the front lines of Fixed Ops. Join hosts Kaylee Felio and Chuck Hartle for insights that help dealerships run smarter and profit more. Brought to you by PartsEdge, the #1 DMS optimization and proficiency tool for inventory management, designed to save time and increase inventory profits. Discover how PartsEdge can skyrocket your profits here: https://www.partsedge.com

  1. How Social Media Is Changing Fixed Ops Careers with Austin Conroy

    FEB 13

    How Social Media Is Changing Fixed Ops Careers with Austin Conroy

    In this episode, host Kaylee Felio reconnects with Austin Conroy, also known across social media as “Dealer Plate Guy.” Over the past two years, Austin Conroy has skyrocketed from fixed ops director at Rohrman Automotive Group to also an industry influencer with hundreds of thousands of followers across Instagram, TikTok, and YouTube. Kaylee and Austin dive into the journey behind his viral dealership sketches, how he balances creativity and accuracy to keep both the automotive pros and customers laughing— and learning——and why authenticity is still the golden rule of building an engaged community. The conversation spotlights how Austin Conroy’s brand of comedy helps bridge connections, boost recruiting, and even drive industry change. You’ll also hear stories that go beyond the showroom: wrangling viral fame at the grocery store, lessons in time management, how beekeeping and dealership life unexpectedly intertwine, and the importance of embracing new platforms and opportunities (including landing brand deals and inspiring others to jump into content). If you’re in the dealership world (or ever thought about picking up your phone to record a skit), this candid convo will ignite your creativity—and give you permission to laugh at the quirks we all know and love. -------------------------------------------- This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Our strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit 🔗 www.partsedge.com -------------------------------------------- Takeaways Authenticity Wins Content Drives Opportunity Comedy = Culture Change Chapters 00:00 "Awkward Encounters and a Solution" 03:54 Inspiring Through Relatable Content 08:55 "Finding Creativity Through Skits" 11:51 "Finding Your Social Media Voice" 15:22 "Content Views vs. Conversions" 19:08 "Training: The Wrong Way Example" 20:35 Grateful for Supportive Auto Group 22:42 Managing Content and Time Efficiently 28:32 "Side Hustle for Starbucks" 31:48 "Less Attention for Fourth Child" 32:29 Beekeeping Inspired by Coworkers 36:04 Passionate About the Car Business 39:41 Editing and Filming Dynamics 42:10 "Social Media Insights Podcast" Kaylee Felio LinkedIn: https://www.linkedin.com/in/kayleefelio Website: https://www.partsedge.com Austin Conroy: LinkedIn: https://www.linkedin.com/in/austin-conroy-05b4795a/ Website: https://tr.ee/wBoxDaNHpE

    43 min
  2. The Future of Search Marketing for Dealerships: Profiles, AI, and Lifecycle Success with Sarah Ciociola

    FEB 10

    The Future of Search Marketing for Dealerships: Profiles, AI, and Lifecycle Success with Sarah Ciociola

    Sarah Ciociola shares her journey from agency novice to auto industry leader, how search is shifting from sales-focused to discovery-based, and why building trust through relevant, educational content is now the key to winning quality customers. The conversation also covers advanced strategies like profile-based marketing, the surprising value of call ads for fixed ops, and why automation and AI are the force multipliers dealers can’t ignore. Whether you’re in fixed ops, sales leadership, or dealership marketing, this episode is packed with actionable takeaways for elevating your store’s digital game and seizing success as search and customer journeys keep evolving. -------------------------------------------- This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Our strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit 🔗 www.partsedge.com -------------------------------------------- Takeaways Focus on building trust and educating with relevant content aligned to the customer journey, rather than prioritizing quick lead generation. Get personal—use profile marketing, automation, and customer data to target specific customer personas instead of blanket messaging. Stay consistent—digital marketing success comes from playing the long game, tracking real engagement, and maintaining steady investment (even when leads temporarily dip). Chapters 00:00 – Kaylee Felio introduces Sarah Ciociola and opens the conversation about change in automotive marketing 01:16 – Sarah Ciociola shares her journey at PCG Digital and falling in love with auto 02:35 – Discussion on how search now focuses on education and discovery, not just direct sales 04:21 – Why 120+ digital touchpoints matter in the customer journey 05:31 – The rise of “profile marketing” and personalized campaigns for different lifestyle segments 07:14 – How dealers can (and should) leverage in-house influencers and employee-generated content 10:05 – Lifecycle marketing—serving the right message at the right stage, not just aiming for instant leads 13:00 – Advanced measurement: Using Automotive Standards Council event tracking and Meta call ads in fixed ops 16:07 – Shifting metrics: Measuring digital retail engagement, not just form fills 19:59 – Budgeting for digital: When to pull back, when to invest, and why benchmarks don’t always work 23:21 – The future: Why automation and AI are essential for scaling modern dealership marketing 26:20 – Who should own digital marketing in the dealership? The rise of marketing managers and creative teams 28:24 – Wrap-up: The pace of change, shiny object syndrome, and why the most innovative dealers will win Kaylee Felio LinkedIn: https://www.linkedin.com/in/kayleefelio Website: https://www.partsedge.com Sarah Ciociola LinkedIn: https://www.linkedin.com/in/sarahciociola/ Website: www.pcgdigital.com

    29 min
  3. Why Dealerships Need More Sources to Streamline Pricing and Inventory in Fixed Ops

    JAN 30

    Why Dealerships Need More Sources to Streamline Pricing and Inventory in Fixed Ops

    On this episode, Kaylee Felio sits down with industry expert Chuck Hartle to break down the nitty-gritty of parts pricing, inventory sources, and the real value of creative problem-solving at the dealership. From the pitfalls of averaging pricing strategies to why a granular approach to source setup empowers flexibility and innovation, this conversation covers actionable best practices that help parts managers turn inventory faster and unlock growth. Hear real-world stories and insights about bonus structures, collaboration between departments, and the transformative power of dealer communication. If you want to elevate your parts department, this episode is a must-listen! -------------------------------------------- This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Our strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit 🔗 www.partsedge.com -------------------------------------------- Takeaways Consistent menu pricing for high-volume items simplifies sales and protects gross profit. Setting up granular sources in your DMS boosts flexibility, creativity, and inventory control—letting your system do the heavy lifting. Cross-department bonus incentives encourage true collaboration and improved dealership health; don’t overlook how compensation drives behavior. Chapters 00:00 - Kaylee Felio kicks off with the Parts Edge mission and episode intro. 00:26 - Kaylee Felio asks about the pitfalls of averaging parts prices. 00:33 - Chuck Hartle explains why averaging hurts margins and how menu pricing brings consistency. 02:10 - Chuck Hartle discusses gross profit expectations and departmental motivations. 03:18 - Kaylee Felio raises the topic of cross-department bonus structures. 04:24 - Kaylee Felio and Chuck Hartle dive deep into inventory source strategies and automation. 05:25 - Chuck Hartle details the benefits of granular source setup for pricing, management, and minimizing obsolescence. 07:07 - The grocery store analogy for automated pricing and inventory management. 08:05 - Recent manufacturer changes, source setup wins, and collaborative problem-solving stories. 11:04 - Kaylee Felio highlights dealer creativity enabled by flexible source management. 12:05 - Optimism for the new year and final thoughts from Chuck Hartle. Kaylee Felio LinkedIn: https://www.linkedin.com/in/kayleefelio Website: https://www.partsedge.com

    13 min
  4. Building Strong Teams Across Dealerships: Felicia Barr on Growth, Community, and Co-Ops

    JAN 23

    Building Strong Teams Across Dealerships: Felicia Barr on Growth, Community, and Co-Ops

    From Greeter to Multi-Store Service Director: Felicia Barr's candid conversation with Kaylee Felio is a masterclass in how to grow a thriving career and resilient team in automotive fixed ops—from humble beginnings on the service lane to overseeing three stores and a commercial building. Hear how Felicia navigates dealership culture, time management, and community impact, and why creating your own pipeline of talent is the future of our industry. If you’re looking for inspiration on staying teachable, building genuine relationships, and fostering growth opportunities in your dealership (and beyond), this episode is packed with actionable insights. -------------------------------------------- This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Our strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit 🔗 www.partsedge.com -------------------------------------------- Takeaways Remain Teachable Build Your Own Talent Pipeline Relationships Drive Results Chapters 00:00 – Kaylee Felio introduces Felicia Barr, highlighting her unique career trajectory 00:32 – Felicia Barr shares starting as a greeter, her surprise at dealership career diversity 03:05 – Falling in love with customer relationships and learning the ropes 06:07 – Transitioning from single-store manager to overseeing multiple locations—managing fear, self-doubt, and adapting approaches 10:11 – How working side-by-side with staff proved her credibility and built trust 12:06 – Opening a commercial building: pressure, time management, and family support 13:26 – Community involvement, charity events, and teaching kids about hard work 18:12 – Turning to local tech schools for co-op partners after technician shortages 19:27 – Success stories from co-op hires: building skills and long-term loyalty 22:52 – Advocating for sending managers to 20 groups, guilds, and learning from peers 24:02 – Breaking down barriers between service, parts, and sales through empathy and teamwork 29:03 – Mistake management: fixing processes together instead of pointing fingers 32:02 – Felicia Barr shares NAADA speaking plans and excitement for industry networking Kaylee Felio LinkedIn: https://www.linkedin.com/in/kayleefelio Website: https://www.partsedge.com

    34 min
  5. How Automotive Careers Evolve: Insights, Growth, and Grit with Gretchen Seidel

    JAN 16

    How Automotive Careers Evolve: Insights, Growth, and Grit with Gretchen Seidel

    In this episode, Kaylee Felio sits down with Gretchen Seidel of NADA for an energetic, insightful conversation covering everything from personal passion for cars, overcoming industry challenges, building meaningful connections, to the mechanics of successful networking. Kaylee and Gretchen discuss the importance of owning your story, women’s leadership, leveraging your circle, and why fixed ops is finally taking center stage in dealerships. Discover how to elevate your career, boost your confidence, and empower the next generation—plus, get an inside look at the Women Driving Vehicle Retail Event at NADA. You’ll also get fun stories about classic cars, organizing obsessions, and using Lego builds to encourage the next wave of automotive techs. -------------------------------------------- This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Our strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit 🔗 www.partsedge.com -------------------------------------------- Takeaways Leverage Your Influence Ask Bold Questions, Start Real Conversations Champion Fixed Ops Visibility Chapters 00:01 – Kaylee Felio kicks off with the Parts Edge mission and intro. 00:37 – Gretchen Seidel discusses her career evolution, influence, and “dream job” at NADA. 03:36 – The ripple effects of impact, mentoring, and expanding your influence. 06:46 – Networking, supporting other women, and why asking for help is powerful. 10:07 – Building genuine relationships: why deeper conversations spark growth and connection. 14:01 – Social media, “vanity metrics,” and authentic engagement in the automotive world. 16:16 – Music, motivation, and event-planning for the Women Driving Vehicle Retail Event. 18:16 – The rise of fixed ops, customer retention, and why dealerships should focus on the service drive. 20:40 – Gretchen Seidel’s hands-on dealership and OEM experience, and how it drives real impact. 22:47 – Innovative networking at NADA, inclusivity, and meaningful connections. 24:02 – Spotlight on keynote speakers and the importance of women’s hard work. 26:24 – Media, best practices, and why fixed ops is finally getting its due. 28:59 – The “Beast” story: dealership service, IRFs, and empathy for the customer. 31:57 – Being a true car lover—stories about dream cars, engines, and heritage. 41:55 – The power of nerdiness: Legos, organization, and creative ways to inspire future techs. 47:47 – Closing thoughts and a call to action: connect, register, and keep driving change. Kaylee Felio LinkedIn: https://www.linkedin.com/in/kayleefelio Website: https://www.partsedge.com

    49 min
  6. Transforming Fixed Ops: How Kyle Morisette Empowers Dealerships with Real Solutions

    JAN 9

    Transforming Fixed Ops: How Kyle Morisette Empowers Dealerships with Real Solutions

    In this episode, Kaylee Felio is joined by seasoned Fixed Ops leader Kyle Morisette, who shares his 20+ year journey through the dealership world and his transition into tech leadership at Tech Wall. Kyle opens up about his passion for building customer relationships, driving genuine results for service and parts departments, and how stepping onto the "vendor side" is more about partnership than sales. Kyle reveals why customized technology, created by fixed ops professionals for fixed ops professionals, is changing the game in dealership operations—from scheduling to seamless integration across parts, service, mobile operations, and even payments. If you want the inside scoop on how process-driven innovation, empathy, and real-world dealership experience come together to solve everyday dealership problems, this is the episode for you. -------------------------------------------- This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Our strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit 🔗 www.partsedge.com -------------------------------------------- Takeaways Partner, don’t just pitchCustomization is keyEmpathy and continuity matterChapters 00:00 — Kaylee Felio welcomes Kyle Morisette, highlights his two decades in fixed ops 02:34 — Kyle’s journey: From enterprise rental to service advisor to dealership leadership 04:00 — Why personal relationships and transparency keep people in the industry 05:38 — Transitioning from dealership to tech—overcoming the “vendor side” stigma 07:06 — The limits of dealership “bubbles” and lessons learned serving multiple stores 08:07 — Tech Wall origins: Real dealership needs, real tech solutions 09:59 — What makes Tech Wall’s scheduling and parts platform different 11:43 — Seamless DMS integration and adaptability for all kinds of dealerships 13:56 — Leveraging AI for parts departments—finally, technology for the people who need it most 16:26 — How Tech Wall helps bridge the parts-availability and scheduling gap 18:07 — Built by fixed ops, for fixed ops—why team culture matters 21:34 — Partnership beyond the sale: support, accountability, and change management 24:30 — Realities of shifting from dealership to vendor life and building new habits 26:14 — Authenticity and relationship-first selling for tech partners 28:29 — Building for growth: Supporting more stores without sacrificing service 30:18 — Looking ahead to 2026: Growth, expansion, and a renewed sense of energy Kaylee Felio LinkedIn: https://www.linkedin.com/in/kayleefelio

    35 min
  7. Creating Efficiency in the Automotive Industry with Brian Fox

    JAN 2

    Creating Efficiency in the Automotive Industry with Brian Fox

    On this episode, Kaylee Felio sits down with Brian Fox, Director of Parts Operations at Barnes Crossing Auto Group a 16-location powerhouse serving the South. Brian Fox gets candid about his unique journey into automotive, from missionary work in Croatia to entering the car business through marriage (literally). Together, they break down the realities of dealership life, the hidden opportunities in fixed ops, and why process and empowering people—matter way more than job titles. Whether you’re a parts manager, aspiring director, or enthusiast for automotive innovation, this episode is packed with practical playbooks and a few hearty laughs. -------------------------------------------- This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Our strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit 🔗 www.partsedge.com -------------------------------------------- Takeaways Start with Systems, Not Just People Empower at Every Level Slow Down to Speed Up Chapters 00:01 – Kaylee Felio: Intro to the Parts Edge Podcast & fixed ops focus 00:24 – Brian Fox: Welcome, role details, Barnes Crossing’s regional footprint 01:12 – Brian Fox: How he married into auto—mission trips, long-distance, first dealership visit 03:28 – Brian Fox: The “Lion King” moment, inspirational family business story 04:04 – Brian Fox: First exposure was as a vendor & NADA Academy before ever working in a store 06:10 – Brian Fox: Jump to used car manager, Carmigo auctions, then parts—year on the counter 08:42 – Kaylee Felio, Brian Fox: The power and limitations of on-the-counter learning 09:07 – Brian Fox: Discovering the lack of processes—drive for building resources and SOPs 13:19 – Kaylee Felio, Brian Fox: The opportunity in parts, visibility, and Google Drive 14:41 – Kaylee Felio: Tech talk—software, focus, and the limits of current parts tools 15:51 – Brian Fox: Once set up, parts can flow—automation, AI’s potential for accounting 17:19 – Kaylee Felio: AI in shopping, robots delivering parts, and future trends 20:00 – Kaylee Felio, Brian Fox: Brian’s background before auto—philosophy, missionary work, detail training 21:17 – Brian Fox: Applying “min-max” efficiency mindset, gaming concepts to fixed ops 25:13 – Kaylee Felio, Brian Fox: Quirks, languages, wrestling, and family dynamics in the business 26:59 – Kaylee Felio, Brian Fox: What’s next for 2026—system over hustle and the future potential in fixed ops 29:14 – Kaylee Felio: Wrap-up and thanks Kaylee Felio LinkedIn: https://www.linkedin.com/in/kayleefelio Website: https://www.partsedge.com

    30 min
  8. Why Dealers Need More Sources for Smarter Parts Inventory Strategy

    12/19/2025

    Why Dealers Need More Sources for Smarter Parts Inventory Strategy

    Today, Kaylee Felio sits down with DMS and inventory management expert Chuck Hartle to bust the top myths surrounding DMS setups, parts sources, pricing strategies, and obsolescence in today’s dealership environment. Chuck Hartle draws on real-world dealership experience and PartsEdge’s hands-on work with dealers, uncovering smarter ways to use technology to turn inventory faster, optimize pricing, and crush those old habits holding managers back. Whether you’re wrestling with DMS migrations, struggling to trust your stock orders, or tired of ever-growing obsolete inventory, this episode is packed with gritty wisdom, practical examples, and actionable advice for parts pros. You’ll learn why “more sources” isn’t just an option—it’s essential; how a smarter source setup gives you control over pricing and replenishment; and how to avoid the costly traps that drain department profits. No sugarcoating, just hard-earned lessons and real solutions, delivered with Kaylee Felio’s energy and Chuck Hartle’s battle-tested know-how. -------------------------------------------- This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Our strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit 🔗 www.partsedge.com -------------------------------------------- Takeaways Break Out Your Sources Proactively Manage Obsolescence Leverage Your DMS—Don’t Let It Limit You Chapters 00:00 – Why dealerships need more than a couple sources 01:20 – Common myths: “Manufacturer controls my inventory” 02:34 – How multiple sources enable better pricing and inventory management 03:51 – How many sources can a parts manager realistically manage? 05:12 – Breaking out sources for accessories, menu items, and captive maintenance 07:32 – The “milk and canned asparagus” inventory analogy 08:18 – When DMS setups fail—and how granular sources help 10:11 – Tuning phasing criteria and days supply for profit 13:03 – How to set day supply based on part movement 15:05 – Isolating accessories and tires for smarter stock and returns 16:33 – Trends and realities in manufacturer pricing 18:53 – Gross profit margins and the impact of diminishing discounts 21:04 – The truth about obsolescence and how to really control it 25:45 – Why writing obsolete parts down to a penny is a bad idea 27:10 – What’s an acceptable level of write-offs and obsolescence? 29:02 – The power of tracking and controlling special order parts 30:02 – Market realities: Today’s “normal” for dealership obsolescence rates Kaylee Felio LinkedIn: https://www.linkedin.com/in/kayleefelio Website: https://www.partsedge.com

    31 min
5
out of 5
15 Ratings

About

Real stories from the front lines of Fixed Ops. Join hosts Kaylee Felio and Chuck Hartle for insights that help dealerships run smarter and profit more. Brought to you by PartsEdge, the #1 DMS optimization and proficiency tool for inventory management, designed to save time and increase inventory profits. Discover how PartsEdge can skyrocket your profits here: https://www.partsedge.com