COMPLY: The Marketing Compliance Podcast

PerformLine

On this marketing compliance podcast brought to you by PerformLine, hear from some of the biggest names in marketing, compliance, regulations and innovation as they share their playbooks to help you take your compliance practice to the next level.

  1. Leon Hoppe - WebSeeds and KickAds Brand Marketing

    10/16/2025

    Leon Hoppe - WebSeeds and KickAds Brand Marketing

    In this episode of COMPLY, host Rhonda McGill sits down with Leon Hoppe, digital media lead at WebSeeds and founder of KickAds Brand Marketing, to discuss how the intersection of marketing and compliance has evolved over the past two decades. Leon shares how a six-figure demand letter early in his career reshaped his view on compliance—turning what was once an afterthought into a foundational business practice. In this episode, we discuss: Starting compliance early to make compliance part of your marketing culture—not a reaction to a violation.Owning your affiliates’ actions because brands are responsible for what partners send on their behalf; visibility and monitoring tools are non-negotiable.Leveraging technology wisely by using tools like LashBack, and AI-driven creative testing to detect risks and improve deliverability.Staying adaptable because algorithm shifts, privacy updates, and email deliverability changes require constant learning and adjustment.Human oversight still matters, even with AI, compliance teams must verify that generated content aligns with legal and ethical standards.Think long-term by treating compliance like an insurance policy—protecting brand reputation and ensuring sustainable growth.Show Notes Connect with Rhonda: https://www.linkedin.com/in/rhonda-mcgill/Check out Leon’s Compliance Superhero story: https://performline.com/blog-post/compliance-superhero-leon-hoppe/ Subscribe to PerformLine to stay connected to resources and updates: https://lp.performline.com/subscribe-to-performline

    12 min
  2. Beyond Deregulation: Addressing Current Marketing Compliance Risks Pt. 2

    10/03/2025

    Beyond Deregulation: Addressing Current Marketing Compliance Risks Pt. 2

    While federal regulators may be pulling back, the scrutiny on consumer protection is only growing. Join Rhonda McGill, Sr. Director of Customer Marketing here at PerformLine, as she continues her discussion with Venable Attorneys Ellen Berge and Jonathan Pompan, who offer insights on the shifts occurring at the federal level and the states are filling in the gaps, along with their emphasis on the reality that although priorities may have shifted, the risk has not gone away. In the final episode of this two-part series, we will discuss: Diffusing the buzz around deregulation and building a durable compliance programExamples of proactive compliance opening the door for innovationThe compliance ROI and making the business case for trust, protection, and growthNavigating risks with third-party partnershipsAdvertising and disclosure enforcement trends Show Notes: Connect with Rhonda: https://www.linkedin.com/in/rhonda-mcgill/Connect with Ellen: https://www.linkedin.com/in/etberge/Connect with Jonathan: https://www.linkedin.com/in/jonathan-pompan-43535935/Listen to Part 1: https://performline.com/blog-post/episode-70-beyond-deregulation-addressing-pt-1/Beyond Deregulation: Addressing Current Marketing Compliance Risks: https://comply.performline.com/webinar/beyond-deregulationSubscribe to PerformLine to stay connected to resources and updates: https://lp.performline.com/subscribe-to-performline

    22 min
  3. Responsible Bank-Fintech Partnerships with California DFPI Deputy Commissioner Christina Tetrault

    07/19/2025

    Responsible Bank-Fintech Partnerships with California DFPI Deputy Commissioner Christina Tetrault

    Christina Tetrault, Deputy Commissioner at California’s Department of Financial Protection and Innovation (DFPI), offers a candid, practical look into the regulatory realities shaping today’s financial collaborations. Drawing from real-world enforcement actions and firsthand experience, Christina outlines the common missteps that can derail even the most promising partnerships—and what organizations must do to stay on course. Her message is clear: compliance isn’t a checkbox or a one-sided burden—it’s a shared responsibility across the entire ecosystem. Whether you're scaling a fintech startup, leading risk at a traditional bank, or exploring the future of financial innovation, this episode delivers a clear roadmap for building partnerships that are not only groundbreaking—but built to last. Christina offers insights on How to build a resilient culture of compliance from the inside outModern tools and strategies for staying ahead of regulatory expectationsWhy proactive engagement with regulators is key to long-term successLessons from recent enforcement actions—and how to avoid similar mistakesShow Notes Connect with Rhonda: https://www.linkedin.com/in/rhonda-mcgill/For more info on California DFPI’s weekly office hours: https://dfpi.ca.gov/about/dfpi-divisions-and-offices/office-of-financial-technology-innovation/Subscribe to PerformLine for resources and updates: https://lp.performline.com/subscribe-to-performline

    7 min

Ratings & Reviews

5
out of 5
2 Ratings

About

On this marketing compliance podcast brought to you by PerformLine, hear from some of the biggest names in marketing, compliance, regulations and innovation as they share their playbooks to help you take your compliance practice to the next level.