Entrepreneur, Among Other Things

Alexander V. Johnson

Entrepreneur, among other things...“A human being should be able to change a diaper, plan an invasion, butcher a hog, write a sonnet, balance accounts, build a wall, comfort the dying, take orders, give orders, cooperate, act alone, cook a meal, fight efficiently, and die gallantly.  Specialization is for insects.” ― Robert A. Heinlein I talk to the most interesting people we can find in business, finance, science, art, technology, and human improvement and try to learn from them.  

  1. 2D AGO

    #132 - Alex Baumeister: The Entrepreneurial Leap: From Austin Firefighter to Disrupting The Wine Industry.

    In this week's episode, we are joined by Alex Baumeister, the visionary co-founder behind Delta Vine. A professional firefighter based in Driftwood, Texas. Alex’s journey into entrepreneurship began when he and his wife, Morgan, recognized a massive "white space" in the beverage market. Tired of the hangovers and bloating that come with traditional wine culture, they set out to create an elevated, alcohol-free alternative that allows drinkers to "sip, not spiral". Alex discusses the "jump in and figure it out" philosophy that took them from a simple idea to a fully formulated 2.5mg THC social tonic. From navigating the complex legal "grey areas" of the hemp industry in Texas to the sheer grit of unloading their first shipment into a storage unit, Alex provides a raw, honest look at bootstrapping a brand while working a full-time job in public service. Whether you're interested in the science of low-dose cannabis or the reality of building a small business from the ground up, this conversation is packed with actionable insights on why "done" is always better than "perfect.". #eaotpodcast  #deltavine  #AlexBaumeister #entrepreneurship  #sobercurious  #startupmindset  #cannabisinnovation  #smallbusinesstips  #austinstartups  #WineAlternative Connect with Alex: LinkedIn: https://www.linkedin.com/in/alex-baumeister-58b546391/ Instagram: https://www.instagram.com/alexbau62/ Website: www.enjoydeltavine.com Alexander V. Johnson is a Founding Partner of Mixt Solutions, a 6x Inc. 5,000 Fastest Growing Company in America. Mixt Solutions has successfully done millions of transactions on Amazon and works with some of the biggest consumer packaged goods brands in the world. In 2024, Mixt Solutions crossed over 150 million dollars of all time sales on Amazon. Connect with Alex: YouTube:    / @eaotpodcast   Spotify: https://open.spotify.com/show/06QZEpv... Instagram:   / eaotpodcast   Twitter: https://x.com/EAOTpodcast Facebook:   / eaotpodcast   TikTok:   / eaotpodcast   Intro Music Credit: "Alone and Afraid" - SourBlood:    • Alone and Afraid Official Lyric Video   Spotify: https://open.spotify.com/artist/7FJVH...

    1h 3m
  2. FEB 25

    #131 - Edwin Endlich: Why This CMO is Turning Life Insurance into a "Wish Granting" Machine.

    In this episode, we sit down with Edwin Endlich, the CMO of Wysh, to explore his incredible journey from the writers' rooms of late-night television to the cutting edge of fintech. Edwin shares behind-the-scenes stories from his time working with Dave Letterman and the chaotic period at Comedy Central during Dave Chappelle’s departure. He reveals how these experiences in comedy and viral storytelling, including his pivotal role in managing the Tide Pod Challenge response, prepared him to revolutionize one of the world's most "stodgy" industries: life insurance. Edwin explains the unique "Wish Granting" philosophy behind his company, Wysh, where life insurance is transformed from a morbid necessity into a platform for fulfilling personal legacies, from booking a favorite band for a funeral to training a spouse in martial arts. Whether you are interested in marketing, entertainment history, or industry disruption, this conversation offers a masterclass in brand building. LinkedIn: https://www.linkedin.com/in/edwinendlich/ Instagram: https://www.instagram.com/edwinendlich/ X.com: https://x.com/edwinendlich Alexander V. Johnson is a Founding Partner of Mixt Solutions, a 6x Inc. 5,000 Fastest Growing Company in America. Mixt Solutions has successfully done millions of transactions on Amazon and works with some of the biggest consumer packaged goods brands in the world. In 2024, Mixt Solutions crossed over 150 million dollars of all time sales on Amazon. Connect with Alex: YouTube:    / @eaotpodcast   Spotify: https://open.spotify.com/show/06QZEpv... Instagram:   / eaotpodcast   Twitter: https://x.com/EAOTpodcast Facebook:   / eaotpodcast   TikTok:   / eaotpodcast   Intro Music Credit: "Alone and Afraid" - SourBlood:    • Alone and Afraid Official Lyric Video   Spotify: https://open.spotify.com/artist/7FJVH... #EdwinEndlich #marketingstrategy  #latenighttv  #DaveLetterman #davechappelle  #fintech  #lifeinsurance  #branding  #WishGranting #TidePodChallenge #careerjourney

    1h 16m
  3. FEB 18

    #130 - Nicholas Esayian: From Bane Capital & Pro Racing to Building the #1 Rated Football Helmet

    In this episode, we dive deep into the extraordinary career of Nicholas Esayian, a man who has navigated the worlds of high-stakes corporate turnarounds at Bain Capital, professional auto racing, and direct-response marketing before tackling one of the most significant safety challenges in sports: the football helmet. Nicholas shares the fascinating story of how he sold nearly $100 million in "Debt Cures" products by leveraging infomercials and a "test first, build later" strategy that redefined direct marketing. However, he also opens up about the "Fat and Happy" phase, a critical period where success led to complacency, providing a must-hear lesson for every entrepreneur on the dangers of failing to adapt to digital shifts. Now, as the founder of a disruptive helmet company, Nicholas is using his background in impact science from racing to challenge a century-old monopoly in the NFL. We explore the physics of head protection, the "weight trap" in current safety standards, and how his company is protecting star athletes like Denzel Ward and Tony Romo with technology that is both lighter and safer. Connect with Nicholas: LinkedIn: https://www.linkedin.com/in/esayian/ Instagram: https://www.instagram.com/esayian/ Facebook: https://www.facebook.com/nicholas.esayian/ Website: www.lighthelmets.com Alexander V. Johnson is a Founding Partner of Mixt Solutions, a 6x Inc. 5,000 Fastest Growing Company in America. Mixt Solutions has successfully done millions of transactions on Amazon and works with some of the biggest consumer packaged goods brands in the world. In 2024, Mixt Solutions crossed over 150 million dollars of all time sales on Amazon. Connect with Alex: YouTube:    / @eaotpodcast   Spotify: https://open.spotify.com/show/06QZEpv... Instagram:   / eaotpodcast   Twitter: https://x.com/EAOTpodcast Facebook:   / eaotpodcast   TikTok:   / eaotpodcast   Intro Music Credit: "Alone and Afraid" - SourBlood:    • Alone and Afraid Official Lyric Video   Spotify: https://open.spotify.com/artist/7FJVH... #NicholasEsayian #entrepreneurship  #NFLSafety #businessstrategy  #directmarketing  #marketingsecrets  #innovation  #podcast  #ConcussionPrevention #BainCapital #startuplessons

    1h 28m
  4. FEB 11

    #129 - Carmine Del Sordi: Mastery Over Money: Why Your Core Values Are the Key to Success

    In this episode, we sit down with Carmine Del Sordi, a former corporate executive who retired at age 50 after a 20-year career spanning consumer goods, high-tech, and biotech. Carmine shares the "internal revelations" he experienced during grad school that shifted his focus from "the mighty dollar" to core values, gratitude, and the pursuit of mastery. We dive deep into: - The Corporate Reality Check: Why people don't quit jobs, they quit managers—and how to navigate the "plateaus" of a professional career. - The "50-Club" Strategy: Why you need a diverse toolkit of skills to play the challenging "course" of life and career. - Building a Brand with Purpose: The story behind Pure and Easy Tea, a company born from a desire for transparency and health-conscious ingredients in an industry filled with chemicals and "tea dust". - Sustainable Success: Carmine’s "PALMS" framework (Physical, Occupational, Economic, Mental, Social) for maintaining balance while scaling a business. Whether you are a "corporate rookie" looking for a roadmap or an aspiring entrepreneur ready to turn your passion into a profitable brand, Carmine’s insights on rituals over resolutions will change the way you approach your goals. #CarmineDelSordi #CareerGrowth #Entrepreneurship #PureAndEasyTea #CorporateSuccess #MasteryMindset #HealthAndWellness Connect with Carmine: Instagram: https://www.instagram.com/carmine.delsordi/ Linkedin: https://www.linkedin.com/in/carminedelsordi/ Facebook: https://www.facebook.com/carmine.delsordi/ YouTube:  @CarmineDelSordi Website: pureandeasytea.com Alexander V. Johnson is a Founding Partner of Mixt Solutions, a 6x Inc. 5,000 Fastest Growing Company in America. Mixt Solutions has successfully done millions of transactions on Amazon and works with some of the biggest consumer packaged goods brands in the world. In 2024, Mixt Solutions crossed over 150 million dollars of all time sales on Amazon. Connect with Alex: YouTube:    / @eaotpodcast   Spotify: https://open.spotify.com/show/06QZEpv... Instagram:   / eaotpodcast   Twitter: https://x.com/EAOTpodcast Facebook:   / eaotpodcast   TikTok:   / eaotpodcast   Intro Music Credit: "Alone and Afraid" - SourBlood:    • Alone and Afraid Official Lyric Video   Spotify: https://open.spotify.com/artist/7FJVH...

    1h 12m
  5. FEB 4

    #128 - Kevelyn Guzman: Coldwell Banker, Warburg, and Compass: Navigating Massive Industry Mergers.

    In this episode of the EAOT Podcast, we sit down with Kevelyn Guzman, Regional Vice President at Coldwell Banker Warburg, to explore her incredible 20-year journey through the heart of New York City real estate. Kevelyn shares raw insights into her early days as a hedge fund analyst on Wall Street, explaining how the high-pressure "Shark Tank" environment built the grit and backbone necessary for her future success. She discusses the pivotal moment she transitioned to real estate just as the 2008 market crashed, the challenges of managing large-scale brokerage acquisitions, and the "most important skill" she developed along the way: adaptability. Connect with Kevelyn: LinkedIn: https://www.linkedin.com/in/kevelyn-g-055676b/ Instagram: https://www.instagram.com/kevelynguzman/ Tiktok: @kevelyn.guzman Alexander V. Johnson is a Founding Partner of Mixt Solutions, a 6x Inc. 5,000 Fastest Growing Company in America. Mixt Solutions has successfully done millions of transactions on Amazon and works with some of the biggest consumer packaged goods brands in the world. In 2024, Mixt Solutions crossed over 150 million dollars of all time sales on Amazon. Connect with Alex: YouTube:    / @eaotpodcast   Spotify: https://open.spotify.com/show/06QZEpv... Instagram:   / eaotpodcast   Twitter: https://x.com/EAOTpodcast Facebook:   / eaotpodcast   TikTok:   / eaotpodcast   Intro Music Credit: "Alone and Afraid" - SourBlood:    • Alone and Afraid Official Lyric Video   Spotify: https://open.spotify.com/artist/7FJVH... #RealEstateMarket2026 #HowToAdapt #businessresilience  #BrokerageLife #realestatetips  #FinanceToRealEstate #networkinghacks  #luxurybranding  #nycrealestate  #newyorkcity  #manhattanrealestate  #nychousing  #westchester  #nycbusiness  #NativeNewYorker #realestate  #wallstreet  #finance  #NYCRE #luxuryrealestate  #hedgefund  #ColdwellBankerWarburg #compass  #realestateinvesting  #MarketTrends #careerpivot  #womeninbusiness  #leadership #adaptability  #grit  #entrepreneurship  #successmindset  #womeninleadership  #careergrowth  #businessstrategy

    1h 3m
  6. JAN 28

    #127 - David Ask: Scaling a Simple Idea to Home Depot & Global Success | Legacy & Authenticity

    In this episode of the podcast, we sit down with David Ask, a professional vocalist, entrepreneur, and author who has successfully navigated the worlds of both art and business. David shares his fascinating journey from moving to Nashville for music to developing the first combination-lock thermostat guard, which is now sold in major retailers like Home Depot and Lowe’s. We dive deep into the mechanics of product licensing, the challenges of manufacturing, and the importance of finding the right partners to scale a business. Beyond the boardroom, David discusses his upcoming book on authenticity and identity. He offers a powerful perspective on why society thrives when men lead with nobility, clarity, and kindness, and shares personal stories about the impact of intentional fatherhood. Whether you are an aspiring entrepreneur looking for practical business advice or a leader seeking to live with more purpose, this conversation is packed with insights on resilience, diversification, and staying true to your unique "signature". Connect with David: LinkedIn: https://www.linkedin.com/in/thedavidask/ Instagram: https://www.instagram.com/thedavidask Facebook: https://www.facebook.com/DavidAskMusic/ Youtube:  @thedavidask   X.com: https://x.com/davidaskmusic Website: https://davidaskmusic.com/ Alexander V. Johnson is a Founding Partner of Mixt Solutions, a 6x Inc. 5,000 Fastest Growing Company in America. Mixt Solutions has successfully done millions of transactions on Amazon and works with some of the biggest consumer packaged goods brands in the world. In 2024, Mixt Solutions crossed over 150 million dollars of all time sales on Amazon. Connect with Alex: YouTube:    / @eaotpodcast   Spotify: https://open.spotify.com/show/06QZEpv... Instagram:   / eaotpodcast   Twitter: https://x.com/EAOTpodcast Facebook:   / eaotpodcast   TikTok:   / eaotpodcast   Intro Music Credit: "Alone and Afraid" - SourBlood:    • Alone and Afraid Official Lyric Video   Spotify: https://open.spotify.com/artist/7FJVH... #eaotpodcast #davidask #entrepreneurship #leadership #authenticity #legacy #homedepot #productlicensing #successmindset #modernmanhood #character #businessgrowth #personaldevelopment #identity #nobility #strategicgrowth  #fatherhood  #innovation #scale #nashvillebusiness

    1h 7m
  7. JAN 21

    #126 - Billy Keels: Stop Networking: Why 'Who Knows You' Is More Important Than 'Who You Know.

    In this episode, we delve into the remarkable journey of Billy Keels, who transitioned from a high-stakes corporate career at companies like Dell and Cisco to becoming a global real estate investor and lifestyle entrepreneur. From his roots in Columbus, Ohio, to his current home in Barcelona, Spain, Billy shares the pivotal moments that reshaped his life, including the heartbreaking realization of missing his son’s third birthday for a business meeting. Billy breaks down the "168-hour rule," explaining how anyone can master their time and build passive income streams to make their job optional. We discuss the power of resilience, the importance of "who knows you" versus "who you know," and how a background in international sales paved the way for cross-border investing. Whether you are a corporate professional feeling trapped by the "golden handcuffs" or an aspiring entrepreneur, Billy’s story offers a masterclass in designing a life of true freedom. Connect with Billy: Instagram: https://www.instagram.com/billykeels LinkedIn: https://www.linkedin.com/in/billykeels/ YouTube:  @billykeels   Website: www.billykeels.com Alexander V. Johnson is a Founding Partner of Mixt Solutions, a 6x Inc. 5,000 Fastest Growing Company in America. Mixt Solutions has successfully done millions of transactions on Amazon and works with some of the biggest consumer packaged goods brands in the world. In 2024, Mixt Solutions crossed over 150 million dollars of all time sales on Amazon. Connect with Alex: YouTube:    / @eaotpodcast   Spotify: https://open.spotify.com/show/06QZEpv... Instagram:   / eaotpodcast   Twitter: https://x.com/EAOTpodcast Facebook:   / eaotpodcast   TikTok:   / eaotpodcast   Intro Music Credit: "Alone and Afraid" - SourBlood:    • Alone and Afraid Official Lyric Video   Spotify: https://open.spotify.com/artist/7FJVH... #billykeels  #financialfreedom  #passiveincome  #realestateinvesting  #corporateescape  #worklifebalance  #entrepreneurship  #BarcelonaExpat #lifestyledesign  #passiveincometips  #wealthbuilding  #careeradvice  #digitalnomad

    1h 28m
  8. JAN 14

    S7 | Clay Moffat | From Victim Mentality to Personal Accountability

    In this episode, we sit down with performance coach and author Clay Moffat to dive deep into the "Trust Trap" and the journey from a victim mentality to radical personal accountability. Clay shares his powerful transition from a jaded Navy veteran and high-paid oil and gas worker to a performance coach helping elite fighters and business owners in Thailand. We explore why trust is not a "feeling" or a "characteristic," but a pragmatic process that exists on a spectrum. Connect with Moffat:  LinkedIn: clay-moffat Facebook: ClayMoffat1 YouTube: @ClayMoffat Website: www.claymoffat.com #ClayMoffat #eaotpodcast #trusttrap #performancecoaching #personalaccountability #mindsetshift #nlp #integrity  #leadershipdevelopment #thailandcoaching #navyvet  #oilandgas  Alexander V. Johnson is a Founding Partner of Mixt Solutions, a 6x Inc. 5,000 Fastest Growing Company in America. Mixt Solutions has successfully done millions of transactions on Amazon and works with some of the biggest consumer packaged goods brands in the world. In 2024, Mixt Solutions crossed over 150 million dollars of all time sales on Amazon. Connect with Alex: YouTube:    / @eaotpodcast  Spotify: https://open.spotify.com/show/06QZEpv... Instagram:   / eaotpodcast  Twitter: https://x.com/EAOTpodcast Facebook:   / eaotpodcast  TikTok:   / eaotpodcast  Intro Music Credit: "Alone and Afraid" - SourBlood:  Alone and Afraid Official Lyric Video  Spotify: https://open.spotify.com/artist/7FJVH...

    17 min
5
out of 5
8 Ratings

About

Entrepreneur, among other things...“A human being should be able to change a diaper, plan an invasion, butcher a hog, write a sonnet, balance accounts, build a wall, comfort the dying, take orders, give orders, cooperate, act alone, cook a meal, fight efficiently, and die gallantly.  Specialization is for insects.” ― Robert A. Heinlein I talk to the most interesting people we can find in business, finance, science, art, technology, and human improvement and try to learn from them.