Ask an Expert by Propelo

Propelo Media
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Thought-provoking interviews designed to share real and actionable insights from founders, C-level executives, and thought leaders hosted by marketing insider Joshua Carlsen.

  1. 06/18/2024

    Every single time you get a ‘no’ you’re closer to the ‘yes’ By Rob Murray

    In this episode, we dive into the world of marketing with Rob Murray, CEO and Co-founder of Intrigue Media. Rob challenges the traditional approach of trying to convince everyone to love your product. Instead, he reveals the marketer's secret weapon: finding those who already adore what you offer. The episode goes beyond theory, offering actionable advice. Rob discusses the tenacity needed to find your ideal customers, but also introduces the "3SWN" principle: "Some will, some won't; so what? Next!" This powerful concept helps you move on from rejection and focus on the potential "yeses" waiting around the corner. Finally, Rob emphasizes the importance of authenticity, both for your brand and your individual marketing efforts. He shares the inspiring quote: "Every single time you get a ‘no’ you’re closer to the ‘yes’. Embrace the no, get the answer and then move on to the next one." Join us as we learn how to ditch the generic marketing tactics and find your true fans!

    41 min

  2. 05/22/2024

    How to Price Your Product for Profit with Hermann Simon

    Are you struggling to understand why your product isn't selling?  In this episode, pricing expert Hermann Simon, founder of Simon-Kucher & Partners, dives deep into the concept of perceived value and how it impacts your pricing strategy.   You'll learn how to assess customer perception, along with practical tips on using conjoint measurement to maximize your profit. Hermann also discusses the role of innovation and market share in difficult economic times. This episode is for you if: You're a business owner struggling to price your product competitivelyYour sales are lower than expectedYou're unsure how to measure customer perception of your productTune in and unlock the pricing secrets of hidden champions!

    36 min

  3. 05/09/2024

    How to Achieve Success: Tenacity, Adaptability & Community

    Looking to climb the career ladder and make a difference? This video explores 3 key ingredients for success: Tenacity & Goal-Setting: Learn from Melissa Eichbauer, a recognized leader, on how clear goals and unwavering determination can propel you forward. Adaptability & Innovation: Discover how Finley Volkswagen thrived during the pandemic by embracing online sales and prioritizing customer convenience. Enhancing the Customer Experience & Community Involvement: See how businesses can win by putting customers first and giving back to the community. Melissa shares valuable insights on leadership, empathy, and creating a positive impact. Be inspired to achieve your goals and make a real difference!

    37 min

  4. 04/10/2024

    It’s About Serving, Not Selling

    Business guru Verne Harnish, known for books like "Scaling Up," shares valuable advice applicable to any company. He emphasizes prioritizing customer needs over sales ("giving before taking"). He also challenges the typical view of differentiation, arguing for a truly focused target market. As Harnish says, "the richest are in the niches."

    31 min

  5. 03/20/2024

    Building Trust: The Key to Unlocking Efficiency in the Supply Chain

    Mark Graham, co-founder of Commonsku, tackles both the challenges and the potential of the promotional products industry. He explores the fate of those pens and stress balls we leave behind in hotels, contrasting them with the high-quality items we hold onto. This disparity highlights the industry's struggles. But Graham doesn't just dwell on the problems; he offers a solution: fostering a strong community. He explains how Commonsku's innovative software bridges the gap between distributors and suppliers, fostering collaboration across the entire supply chain. This isn't just about software – it's about connection. By fostering authentic connections within the industry, Commonsku empowers distributors and suppliers to interact and collaborate effectively. In essence, Graham details the evolution of Commonsku, a platform that has transformed from a simple product into a powerful tool that unites the promotional product community.

    46 min

  6. 03/07/2024

    How to Take Initiative and Thrive in Uncertain Times

    Margaret Heffernan, a renowned entrepreneur, CEO, author, and keynote speaker, dives deep into the ever-present reality of uncertainty. From navigating personal challenges to navigating global shifts, Heffernan emphasizes the importance of embracing the unknown and fostering the skills necessary to thrive in dynamic environments. Key takeaways from the episode: Uncertainty is an inevitable part of life: Recognizing this allows us to approach challenges with a proactive mindset.Preparation is key: While we can't predict the future, we can be prepared to adapt by developing scenario planning and critical thinking skills.Embrace experimentation: Don't be afraid to try new things and learn from failures. Experimentation is crucial for innovation and growth.Stay informed and engaged: Be an active participant in shaping the future by staying informed about current events and engaging in meaningful conversations.Heffernan's insights offer valuable guidance for individuals and organizations alike, empowering them to navigate uncertainty with confidence and initiative.

    1h 6m

  7. 12/22/2023

    Understanding Promotional Products Strategy by Joseph Sommer

    Using Swag More Intentionally and Thoughtfully by Joseph Sommer Discover the dynamic world of promotional products with Joseph Sommer, the entrepreneurial mind behind Whitestone Branding. In this podcast, Joseph recounts his journey from a culinary enthusiast to the founder of a successful marketing agency. Uncover the challenges of saying "no," scaling a business, and securing major deals, including the Washington Nationals. Explore the evolution of Whitestone's marketing strategies, from overcoming scaling hurdles to rebranding for a polished image. Joseph sheds light on the misunderstood realm of promotional products, emphasizing strategic thinking over throwaway swag. Get real-world examples of impactful and misjudged promotional campaigns, along with insights into KPIs that define success. Joseph predicts the future of promotional products, envisioning a shift towards sustainability and creative integration into virtual and in-person events. Before you dive into promotional products, Joseph leaves you with three vital questions: Does it surprise and delight? Will it be used? Is it of high quality for a potential re-gift? If you resonate with two out of three, promotional products might be the strategic boost your brand needs. Join us for Promo Unveiled, where Joseph Sommer shares his expertise, providing a fresh take on turning swag into a potent tool for marketing success.

    1h 1m

  8. 11/30/2023

    When you have a vision you have direction: the Savannah Bananas by Jesse Cole

    Jesse Cole is the owner of the viral sensation Savannah Bananas, a baseball team that has sold out every home game since the 2016 season. But it wasn’t like this at the beginning, as Jesse explains. With a lot of adversity came the realization that they had to be dramatically different, so they challenged themselves to create an unforgettable customer experience.

    38 min
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4.7
out of 5
15 Ratings

About

Thought-provoking interviews designed to share real and actionable insights from founders, C-level executives, and thought leaders hosted by marketing insider Joshua Carlsen.

Information

  • Creator
    Propelo Media
  • Years Active
    2022 - 2024
  • Episodes
    66
  • Rating
    Explicit
  • Copyright
    © 2024 Ask an Expert - Propelo Media
  • Show Website
    Ask an Expert by Propelo