Be Your Own Marketing Consultant

Shalini Vohra
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Are you an ambitious entrepreneur or one in the making? Well, you've come to the right place. I am Dr Shalini Vohra, PhD in Marketing with more than 20 years experience. I have worked in industry, with business owners, featured as a marketing expert on leading TV and radio channels and taught marketing to thousands of students at a top UK business school. And now, I’m so excited to share what I’ve learnt with you. Each week I’ll be taking a marketing topic and giving you, the exact steps you need to get started with it yourself. So what are you waiting for? It’s time to do your own marketing.

  1. 08/11/2022

    #12 Content creation ideas

    Are you a busy business owner who's always struggling to find content for social media? Or maybe you just don't know to keep churning out reels and videos to keep Instagram happy. Well fear not! This episode is for you. In this short episode, I share 10 easy to do ideas which will have you creating content like a pro in no time. So if you're feeling lost on what to post next and where to find new content, give this episode a listen. You won't be disappointed!

    10 min

  2. 08/04/2022

    #11 Instagram reels 101

    Do you want to use Instagram reels, but don’t know where to start? Maybe you’ve already tried reels but don’t know how to use all the amazing features. Perhaps you just want to hear what’s new on Instagram reels and learn more about the boost feature which lets your turn reels into ads and choose your target audience. Well, this episode is built for you. I take you through everything you need to know to get you started and move forward with your IG reels journey. So if you’re ready, just tune in and listen. I promise, it’s 'reel'y a good one!!

    18 min

  3. 07/28/2022

    #10. How to use storytelling (part 2)

    There’s nothing quite as powerful and memorable as a good story. Storytelling is an important marketing tool and one I use successfully with my own clients. This podcast is divided into two parts. In part 1, I focussed on what exactly is a story and shared with you the exact framework I use for powerful storytelling. In this episode, which is part 2, I take examples of real businesses that are killing it with storytelling and show you how the ATMMAS framework is at the heart of every successful storytelling content. What’s more I show you exactly how to use it yourself in your business. So, if you are ready do some powerful storytelling, this one is for you.

    31 min

  4. 07/03/2022

    #9. Why storytelling is the most powerful marketing tool (and how to use it yourself) part 1

    If you want to know what is hands down the most effective and cheapest form of marketing, this episode is for you. There’s nothing quite as powerful and memorable as a good story. Storytelling help brands stand out in a busy market, and make people act. This a really important area and one that I use successfully with my own clients. This topic is divided into two parts. In part 1, I am going to focus on what exactly a story is and share with you the exact framework I use for powerful storytelling. This is my own framework and one that can easily be used in any form of marketing content. It’s a framework you must use if you want to use storytelling successfully in any bit of marketing content. In part 2, which is the next episode, I’m going to breakdown and apply the framework using examples of other brands so that you can see how every bit of successful marketing content uses this framework, and learn more about how to use it yourself. So are you ready to enter the world of stories? Hold tight, it’s going to be a good one!

    21 min

  5. 06/22/2022

    # 8: 7 steps to starting your business

    Do you have a great idea for a business but don’t know how to start? You’re not alone. If there’s one question every business owner asks at the beginning of their journey it’s: where do I even start? Don’t worry! I’ve got you covered. In this episode I take you through the 7 easy steps of turning your business idea into a reality. I take you through the entire process, from an idea to getting your first customers. I talk about how to turn your idea into a business, how to find customers and even how to make sure you price it right. I also share some ideas about where to sell and the importance of those first few wins.

    26 min

  6. 06/15/2022

    #7. Time saving platforms for busy entrepreneurs.

    As an entrepreneur, if there's one thing you're always short on, it's time. Which is why this episode is packed with 3 time saving platforms that will absolutely change the way you do things. Not only will these platforms help optimise your SEO and boost your website traffic. They will also help you write blogs!! Get through emails faster. And boost your social media posts. I can't wait to share them with you. So what are you waiting for!! Hit play right now.

    25 min

  7. 06/09/2022

    #6. How to persuade your customers

    In this episode, I take you through time tested principle of persuasion. Those that have worked for decades but are still as strong as ever. These simple principles, if used correctly, will go a long way in persuading your customers. As ever, the episode is filled with examples and advice you can use right away.

    19 min

  8. 06/01/2022

    #5. 16 tips for a customer focussed Website

    In this episode, I take you through 16 tips for a customer focussed website. These are things that you simply must get right to have any chance of convincing your customer. I’m not talking nice to haves. These are essential aspects which you simply can’t afford to ignore. I take you through easy ways to boost sales, reduce abandoned carts and even get repeat customers. So, what are you waiting for? Let’s dive in!

    32 min
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About

Are you an ambitious entrepreneur or one in the making? Well, you've come to the right place. I am Dr Shalini Vohra, PhD in Marketing with more than 20 years experience. I have worked in industry, with business owners, featured as a marketing expert on leading TV and radio channels and taught marketing to thousands of students at a top UK business school. And now, I’m so excited to share what I’ve learnt with you. Each week I’ll be taking a marketing topic and giving you, the exact steps you need to get started with it yourself. So what are you waiting for? It’s time to do your own marketing.

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