The AI Voice Authority Show With Kristen Poborsky

Kristen Poborsky
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You've built your expertise. You've developed your frameworks. You know how to help your clients get results. But creating content that showcases all of that? It's draining your time and energy. Welcome to the AI Voice Authority Show—where coaches, course creators, and consultants learn how to train AI to amplify their business and expertise without losing what makes them unique. Host Kristen Poborsky shows you how to build AI systems that know your voice, your frameworks, and your business inside and out. So you can create a month's worth of content in minutes, not hours—and it actually sounds like you. Each episode gives you the exact processes, real client examples, and behind-the-scenes walkthroughs you need to use AI tools like ChatGPT and Claude the right way. No more generic outputs. No more endless editing. Just content that's accurate, aligned with your brand, and ready to attract clients. If you're ready to scale your authority without burning out, this is your show.

  1. 2d ago

    #154 | How to Make AI Sound Like You With Evidence, Not Adjectives

    Send us Fan Mail Why does AI still sound generic after you’ve written better prompts? It has never heard you talk, so it writes like everyone else. You’ve typed “make it sound like me.” You’ve pasted in your old prompts and asked for warm, friendly and professional. The draft comes back flat anyway, like a stranger wearing your name tag. So you rewrite the opening, cut the words you’d never say and put your own phrases back in. By the time it finally sounds like you, you’re thinking, “I spent so long on this, I might as well have started from scratch and done it myself.” I see this pattern with almost everyone I work with, and it’s the first thing I fix. Here’s what this episode answers. Why does AI writing sound generic? AI learned to write by reading millions of people. When you ask it for a post, it writes the most likely post, the average of everyone. That average is the opposite of what you want. Why don’t adjectives like “warm” and “friendly” help? Describe your voice in three words, then ask whether your biggest competitor would use the same three. They probably would. Adjectives give AI nothing to copy, so it fills in the blanks with average. What does AI need instead? Evidence. Your actual words, pulled from an email to your list or a post that landed. How you open, how you sign off, the phrases your clients repeat back to you, and the words you would never use. That last one matters more than most people think. What can you do today? Find one thing you wrote recently that sounds like you. Write down five phrases you always use and five words you’d never use. Paste both lists at the top of your next AI request with one line, “Write like this, never use these words.” You’ll see a difference on the next draft. When all of that is written down in one document, I call it the AI Voice Authority Playbook, and your AI reads it first, every time. Systems first. AI serves the system. One of my clients with a weekly podcast used to edit every description and every post, every single week. Once their voice was in a central place their AI could read, we changed very little, and they called it a thousand times better than anything they had done before. Same AI, different input. On Thursday, November 12 at 11am Pacific, I’m hosting a free live Open House where I’ll take one filmed video and turn it into a week of content in my voice, live. You can register at kristenpoborskytraining.com/open-house CHAPTERS   (00:00) Why better prompts still come out flat  (01:12) Why AI writes like the average of everyone  (02:27) The three-word voice test  (02:53) AI needs evidence, not adjectives  (04:29) Your voice written down in one playbook  (05:45) Try this today: five phrases in, five words out  (07:10) The 20-minute version and a podcast client’s result FREE AI RESOURCES Grab the free AI Business Team Blueprint linked below and see what changes when something is finally watching your numbers for you. https://www.kristenpoborskytraining.com/biz-team-blueprint  There's a free two-minute audit linked below that shows you exactly which of these three jobs your business is missing first. Six questions.   👉 https://www.kristenpoborskytraining.com/ai-biz-audit

  2. Oct 26

    #153 | Content Consistency Isn’t a Discipline Problem. It’s a Staffing Problem.

    Send us Fan Mail You don’t have a content consistency problem. You have a staffing problem, and it isn’t your fault. You know content is how people get to know you, trust you and buy from you. You still go quiet for weeks at a time. A client needs you, a launch needs you, and content drops to the bottom of the list again. Then the guilt kicks in, you post something, and the whole cycle starts over. I lived that for years. I’d record a video and then spend five to six hours turning it into everything else. Most weeks I found something more urgent. I hired help, I tried AI, I batched a whole month of content that sat in my Google Drive and never saw the light of day. None of it stuck. What you’ll hear Why your content keeps falling off. One week of content is five or six separate jobs, from choosing the topic to the last social post, and in your business they probably all land on you.Why hiring a VA doesn’t fix it. You still write the brief, review the work and rewrite half of it. I hear “My VA is great, but she can’t read my mind” all the time.Why AI prompts and batching don’t fix it either. Every one of these fixes still runs through you, so you stay the content bottleneck.Why putting AI on a broken process makes things worse. Systems first. AI serves the system. Skip that step and you get the same mess, only faster and in a bigger pile.The two things that were missing in my own business. My voice written down in my AI Voice Authority Playbook, so AI could sound like me, and an AI team that does each content job.Here’s what changed. I record one video, hand the transcript to my AI team and read what comes back. What used to take me five to six hours now takes about 30 minutes. That’s more than 250 hours a year back, and it’s a big part of how I run my business between 10 and 2. It isn’t only me. One of my clients has a weekly podcast, and every episode was taking her two to three days. She set up the same team, uploaded one transcript and read what came back. She told me, “I just read through it and I don’t have to change anything on it.” She went from two to three days per episode to less than an hour. The people you see posting everywhere aren’t more disciplined than you. They have help, and help doesn’t have to mean more payroll. I’m running a free live Open House on Thursday, November 12 at 11am Pacific. I’ll take one video and turn it into a week of content start to finish, then answer your questions. DM me the word WEEK on Instagram and I’ll send you the link. CHAPTERS  (00:00) You don't have a consistency problem, you have a staffing problem (02:00) Counting up the five or six jobs in one week of content (04:00) The three fixes almost everyone tries (06:00) Why every fix still runs through you (07:00) What was missing in my own content system (08:00) My week now: one video, one transcript, 30 minutes (09:00) 250 hours back, and a client's podcast down to under an hour FREE AI RESOURCES Grab the free AI Business Team Blueprint linked below and see what changes when something is finally watching your numbers for you. https://www.kristenpoborskytraining.com/biz-team-blueprint  There's a free two-minute audit linked below that shows you exactly which of these three jobs your business is missing first. Six questions.   👉 https://www.kristenpoborskytraining.com/ai-biz-audit

  3. Oct 19

    #152 | Build the AI Skill Before You Build the AI Agent

    Send us Fan Mail Everyone's talking about AI agents. But before you build one, there's a step most people skip that makes the difference between content that sounds like you and content you end up rewriting from scratch. In this solo episode, Kristen Poborsky breaks down the real difference between a skill and an agent, and why she builds skills first, before automating anything. She walks through what actually goes into a skill: the steps that stay the same every time, plus your standards, your examples, and the hard rules that keep your voice and format consistent. Using her own short-form video process, she shows how one skill writes hooks and captions from a topic, and how a second skill hands the approved copy off to Canva. She also gives you the test for knowing if a skill is working: if you're rewriting the output from scratch, your examples or your standards need more detail. If you want help figuring out which part of your business needs a skill first, there's a free AI business audit linked in the show notes. FREE AI RESOURCES Grab the free AI Business Team Blueprint linked below and see what changes when something is finally watching your numbers for you. https://www.kristenpoborskytraining.com/biz-team-blueprint  There's a free two-minute audit linked below that shows you exactly which of these three jobs your business is missing first. Six questions.   👉 https://www.kristenpoborskytraining.com/ai-biz-audit

  4. Oct 12

    #151 | Sound Like You, Not Work Like You: Why AI Voice Training Stops Halfway

    Send us Fan Mail What happens when the AI you trained on your voice gets asked to do actual work? On a coaching call this morning with six and seven-figure business owners, Kristen Poborsky noticed the same gap she's watched play out for 16 years. Everyone in the room had fed AI their writing samples, their phrasing, maybe a style guide. Everyone assumed that was the finish line. Voice training makes AI a decent ghostwriter. It doesn't make AI a decent employee. Ask that same AI to build an SOP, look at your systems, or write a landing page, and it comes apart, because how you make decisions, what your standards are, what you'd never say to a client, and how work actually moves through your business were never written down anywhere. All of it still lives in your head. In this solo episode, Kristen explains the second, deeper document she calls a business cortex, and why every agent you build should run on it. Ready to see which agents your business is missing? Take Kristen's free two-minute AI business audit and start there. FREE AI RESOURCES Grab the free AI Business Team Blueprint linked below and see what changes when something is finally watching your numbers for you. https://www.kristenpoborskytraining.com/biz-team-blueprint  There's a free two-minute audit linked below that shows you exactly which of these three jobs your business is missing first. Six questions.   👉 https://www.kristenpoborskytraining.com/ai-biz-audit

  5. Oct 5

    #150 | Permission to Use a Prompt: Why Not Everything Needs an AI Agent

    Send us Fan Mail Do you actually need to build an AI agent, or would a prompt get the job done just as well? In this solo episode, Kristen Poborsky makes the case for sticking with a simple AI prompt instead of building an agent or skill for every task. She shares real examples from her own work, like picking video titles, getting a second read on a contract, drafting a one-off email, and checking her pricing. Each one takes a prompt, a chat window, and about four minutes, nothing more to build or maintain. Kristen lays out the two-part test she uses to know when a task has actually outgrown a prompt. It has to repeat regularly, and it has to match your voice, formatting, and standard every single time. Until both are true, a prompt is doing its job. If you've felt behind for not automating everything, this episode is your permission slip to keep some things simple. Curious which parts of your business could use an agent or skill? Take the free AI business audit linked in the show notes and find out in two minutes. FREE AI RESOURCES Grab the free AI Business Team Blueprint linked below and see what changes when something is finally watching your numbers for you. https://www.kristenpoborskytraining.com/biz-team-blueprint  There's a free two-minute audit linked below that shows you exactly which of these three jobs your business is missing first. Six questions.   👉 https://www.kristenpoborskytraining.com/ai-biz-audit

  6. Sep 28

    #149 | Prompt, Skill, or Agent: The Two Questions That Decide What to Build

    Send us Fan Mail If you've got a task you do the same way every week, do you need a prompt, a skill, or an agent? Most people guess wrong, and it costs them a weekend. In this solo episode, Kristen Poborsky breaks down the two questions that decide what you actually need to build. The first is how often the task happens. The second is whether it has to start without you. A one-off task, like picking video titles or reviewing a contract, is a prompt. Something you repeat every week and want to sound like you, such as writing client emails or building a short-form video carousel, is a skill. Work that has to run on its own, like filing a client call recording or watching for invoice dates, is an agent. Kristen also shares the mistake behind her own forty-plus tools. She wasn't missing systems. She had a routing problem. She walks through the three moves that fixed it, starting with the one skill worth building first. Build the one thing you repeated three times last week. Start there, and use the free AI Business Audit linked below to find your next move. FREE AI RESOURCES Grab the free AI Business Team Blueprint linked below and see what changes when something is finally watching your numbers for you. https://www.kristenpoborskytraining.com/biz-team-blueprint  There's a free two-minute audit linked below that shows you exactly which of these three jobs your business is missing first. Six questions.   👉 https://www.kristenpoborskytraining.com/ai-biz-audit

  7. Sep 21

    #148 | The Hidden Cost of Invisible AI Skills- How to Inventory What You Already Own

    Send us Fan Mail Have you ever rebuilt an AI agent you already had sitting there, finished and working? Kristen Poborsky did exactly that — twice, months apart — and in this solo episode she walks through why it happened and how she fixed it. Skills inside Claude work well, but they sit behind a wall where you can't see them. Same with half-built projects. When you can't tell what's live, what's stalled, and what's dead without opening every one, good work goes quiet. She had Claude scan and list every skill, describe what each one does, and send it into Notion. What came back wasn't a list. It was an operating system for deciding what to reach for on a Tuesday. Kristen also shares her monthly rescan habit, the four steps to run this yourself this week, and the real reason it matters: when new tools ship, you can carry your existing work over in days instead of starting from nothing. Her free AI Business Audit is linked below. It takes two minutes. FREE AI RESOURCES Grab the free AI Business Team Blueprint linked below and see what changes when something is finally watching your numbers for you. https://www.kristenpoborskytraining.com/biz-team-blueprint  There's a free two-minute audit linked below that shows you exactly which of these three jobs your business is missing first. Six questions.   👉 https://www.kristenpoborskytraining.com/ai-biz-audit

  8. Sep 14

    #147 | Stop Rewriting Landing Pages- The 4 Places Your Funnel Actually Breaks

    Send us Fan Mail Traffic showing up, conversions at zero — is your copy really the problem? Kristen almost spent two days rewriting a landing page that had nothing wrong with it. Instead of guessing, she connected her Facebook ad data to Claude and asked it questions. Thirty minutes later she had her answer, and it wasn't the words on the page. She was sending cold traffic to a warm ask. Same page, same copy, warmer audience, completely different result. In this solo episode she walks through the order she checks things in when something isn't converting: audience, handoff, mechanics, then messaging. Copy comes last, not first. She also shares the 20-minute weekly habit — three numbers, written down, one change at a time — that keeps you from rebuilding pages you never needed to touch. If you'd rather find the break than rewrite everything, take the free two-minute audit linked below. It looks at your business and tells you which three agents to build first. FREE AI RESOURCES Grab the free AI Business Team Blueprint linked below and see what changes when something is finally watching your numbers for you. https://www.kristenpoborskytraining.com/biz-team-blueprint  There's a free two-minute audit linked below that shows you exactly which of these three jobs your business is missing first. Six questions.   👉 https://www.kristenpoborskytraining.com/ai-biz-audit

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About

You've built your expertise. You've developed your frameworks. You know how to help your clients get results. But creating content that showcases all of that? It's draining your time and energy. Welcome to the AI Voice Authority Show—where coaches, course creators, and consultants learn how to train AI to amplify their business and expertise without losing what makes them unique. Host Kristen Poborsky shows you how to build AI systems that know your voice, your frameworks, and your business inside and out. So you can create a month's worth of content in minutes, not hours—and it actually sounds like you. Each episode gives you the exact processes, real client examples, and behind-the-scenes walkthroughs you need to use AI tools like ChatGPT and Claude the right way. No more generic outputs. No more endless editing. Just content that's accurate, aligned with your brand, and ready to attract clients. If you're ready to scale your authority without burning out, this is your show.

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