34 episodes

Welcome to "Hard Costs," the podcast where I, Katy Widrick, your Fractional CMO and Funnel Fixer, help you cut through the chaos and get you to clarity in your business. With a knack for crisis management and a passion for untangling complexities, my journey behind the scenes as a strategic partner for visionary CEOs has taught me the value of transparency, which is why my mission is to elevate founders and bring forth the unfiltered truth about the real costs of entrepreneurship.
In a world where social media highlights the wins, "Hard Costs" goes beyond the surface to share the untold stories of challenges, lost revenue, strategic pivots, and the roller-coaster ride that entrepreneurship truly is. By sharing my experiences and inviting some of my favorite founders as guests, every episode in this podcast is an opportunity to find solace and inspiration in the journeys of others.
As the saying goes, a rising tide lifts all boats, and that's what I aspire to achieve through "Hard Costs." So, join me on this journey, share it with your fellow entrepreneurs, and let's build a community that thrives on shared knowledge and support. I can't wait to connect with you on the next episode of "Hard Costs."

Hard Costs With Katy Widrick Katy Widrick

    • Business
    • 5.0 • 1 Rating

Welcome to "Hard Costs," the podcast where I, Katy Widrick, your Fractional CMO and Funnel Fixer, help you cut through the chaos and get you to clarity in your business. With a knack for crisis management and a passion for untangling complexities, my journey behind the scenes as a strategic partner for visionary CEOs has taught me the value of transparency, which is why my mission is to elevate founders and bring forth the unfiltered truth about the real costs of entrepreneurship.
In a world where social media highlights the wins, "Hard Costs" goes beyond the surface to share the untold stories of challenges, lost revenue, strategic pivots, and the roller-coaster ride that entrepreneurship truly is. By sharing my experiences and inviting some of my favorite founders as guests, every episode in this podcast is an opportunity to find solace and inspiration in the journeys of others.
As the saying goes, a rising tide lifts all boats, and that's what I aspire to achieve through "Hard Costs." So, join me on this journey, share it with your fellow entrepreneurs, and let's build a community that thrives on shared knowledge and support. I can't wait to connect with you on the next episode of "Hard Costs."

    EP6: From Teacher to 7-Figure CEO: Nicole Culver's Journey to Building a Thriving Business

    EP6: From Teacher to 7-Figure CEO: Nicole Culver's Journey to Building a Thriving Business

    Get ready for an invigorating episode of the podcast as Katy Widrick welcomes the exceptional Nicole Culver, master mindset coach and success strategist on a mission to help women step into their CEO role so they can grow their business to create their dream life… all within schooltime hours! 

    Nicole's professional journey is awe-inspiring - Having transitioned from a teaching career to becoming a CEO, she co-runs Elevate with her husband, Dan, growing it into a seven-figure business while maintaining a remarkable 15-hour workweek! How did she manage to do that? Tune in as Nicole brings us along her journey from blogging to business building and uncover the entrepreneurial prowess she cultivated along the way to get to where she is now. 

    Don't miss out on this opportunity to gain wisdom and insights from one of the most remarkable minds in business with Katy Widrick and Nicole Culver today! 


    KEY POINTS

    - How Nicole and Katy met each other 
    - What’s 10-year-old Nicole's dream? 
    - What led Nicole to be a founder of a food company
    - Hard costs and overall experience of being a business owner
    - What’s the upper limit for Nicole as a CEO
    - Nicole’s two quotes she lives by
    - The 3-month sabbatical of Nicole
    - On Nicole’s mantra and signature coffee order

    QUOTABLES

    “There's so many defining hard moments. And we still have hard moments, we still have hard months. They're different now. All of those moments are lessons, but also build the resilience that you're going to need to get to the next level.” – Nicole Culver

    GUEST INFORMATION

    Nicole Culver

    Website | nicoleculver
    IG | @nicoleculver
    LinkedIn |@nicole-culver 

    Love what you’re hearing? Follow Katy Widrick for more! 

    Click Here to learn more about Katy Widrick. 

    IG | @kwidrick
    TikTok | @kwidrick 
    LinkedIn | @katywidrick


    Hard Costs is edited by EPYC Media Network

    • 44 min
    EP5: Thriving Through Adversity - How To Build A Savvy Business with Heather Crabtree

    EP5: Thriving Through Adversity - How To Build A Savvy Business with Heather Crabtree

    TW: In this conversation, Heather and Katy discuss the death of Heather's child, and the journey of grief that she's navigating. If this is a sensitive topic for you, you may wish to skip this episode.

    Join us for an extraordinary episode of the Hard Costs podcast as Katy Widrick engages in a heartfelt conversation with Heather Crabtree, a visionary business coach and growth strategist. As the founder of Savvy Business, Heather specializes in guiding online coaches and service professionals to reach the next level in their business without compromising their values, priorities, or boundaries. With over a decade of experience, Heather has been instrumental in helping service pros cultivate thriving businesses that align seamlessly with their desired lifestyles.

    In this candid and touching episode, Heather opens up about her trials & tribulations as a business owner while seamlessly weaving her experiences as a mother into the conversation. Despite facing profound challenges, including the heart-wrenching loss of her daughter to pediatric cancer, Heather's resilience and optimism still shine through. Her story is truly a testament to how she has translated her personal growth into empowering others to prioritize their lives while making a meaningful impact in their businesses! 

    Heather's authenticity and determination in this conversation will be sure to captivate and inspire you - Tune in to gain invaluable insights, explore the power of resilience, and learn from a remarkable individual who has transformed adversity into a driving force for change. Don't miss this deeply moving conversation on the Hard Costs podcast with Katy Widrick and Heather Crabtree today!


    KEY POINTS

    - The two important values to remember as a strategist 
    - Heather’s transformative journey from attorney to now coach 
    - Navigating the grief and loss of a loved one
    - The origin story of Heather’s Savvy Business 
    - What being a savvy business owner means to Heather


    QUOTABLES

    “I don't want it to be just about strategy, I really look outside with a bird's eye view and question my clients and people that I work with: “What do you want for your life? It's not - what do you want for your business? It's ‘what you want for your life’, and we need to make sure that your business fits within that.” - Heather Crabtree


    GUEST INFORMATION 

    Heather Crabtree 

    Website | heathercrabtree
    IG | @heatherbusinesscoach
    LinkedIn |@heathercrabtree


    Love what you’re hearing? Follow Katy Widrick for more! 

    Click Here to learn more about Katy Widrick. 

    IG | @kwidrick
    TikTok | @kwidrick 
    LinkedIn | @katywidrick


    Hard Costs is edited by EPYC Media Network

    • 51 min
    EP4: From Hollywood Casting Director to Brand Strategist & Podcast Pro - How Dana Bowling Gets Her Daily Dose of Creativity

    EP4: From Hollywood Casting Director to Brand Strategist & Podcast Pro - How Dana Bowling Gets Her Daily Dose of Creativity

    In this episode, Katy speaks with special guest Dana Bowling, host of Daily Dose of Dana, a podcast all about life, pop culture, celebrity news, and all things entertainment! 

    In this episode, Dana brings us along on her journey of becoming a casting director in Hollywood and the pivots she made that propelled her toward her purpose! Dana also shares how she discovered her love for podcasting even as a little child (yes, before podcasting was officially even a thing!) and her experience being immersed in celebrity culture at a young age. Make sure you stick to the end to hear Dana’s prediction of the online coaching industry, as well as how she overcomes money mindset fears as a CEO in an often unpredictable industry.


    KEY POINTS

    - How the pandemic propelled Dana’s purpose 
    - Get to know little Dana and her love for entertainment & podcasting 
    - Learn the inspiration behind the Daily Dose of Dana podcast 
    - Dana’s journey in Hollywood casting to brand strategy
    - What’s future of online coaching?
    - Hot seat: Dana’s favorite social media platforms, biggest fear, & signature coffee order! 

    QUOTABLES

    “Sometimes, things happen where you have the right product at the right time.” – Dana Bowling 

    “At 26 years old, we got our first show, The Suite Life of Zack & Cody. They're popular with younger kids. And so, I was the youngest script and casting director at 26 years old.” – Dana Bowling 

    “I love a mantra, I love a quote, I've got a whole stable full of things that I'll pull out. But one that constantly comes to mind for me is the rising tide lifts all boats. I say this on a near-daily basis.” – Katy Widrick


    GUEST INFORMATION 

    Dana Bowling

    Learn more about Dana Bowling here 

    IG |@thisisdanabowling
    TikTok | @thisisdanabowling 
    LinkedIn |@dana-bowling


    Love what you’re hearing? Follow Katy Widrick for more! 

    Click Here to learn more about Katy Widrick. 

    IG | @kwidrick
    TikTok | @kwidrick 
    LinkedIn |@katywidrick


    Hard Costs is edited by EPYC Media Network

    • 49 min
    EP3: Empower Others By Staying True To Yourself & Your Mission with Chelsea Winstead

    EP3: Empower Others By Staying True To Yourself & Your Mission with Chelsea Winstead

    In today’s conversation, Katy speaks with Chelsea Winstead, Founder of HerHQ, a consulting agency dedicated to empowering women in the realm of freelancing through courses, coaching, and community. Chelsea's mission revolves around helping women leverage their corporate skills to establish successful freelance service-based businesses, and in this episode, Chelsea is here to share how she has empowered others to pursue their entrepreneurial dreams by staying true to her own. 

    Tune in as Katy and Chelsea dive into the intricacies of freelancing and the path Chelsea took to achieve a six-figure income in this field! Chelsea and Katy also talk about having tough skin as content creators and the importance of staying true to your mission and message, despite the critics. If you're seeking inspiration to navigate the world of entrepreneurship authentically, then this episode is for you. Join in on the conversation and uncover the immense value of cutting through the noise and staying true to yourself & your mission with Katy and Chelsea Winstead today! 


    KEY POINTS

    - Chelsea’s corporate and military lives 
    - Earning 6 figures in freelance 
    - What’s the “retainer model” and how does it help increase your income?
    - Strategies to monetize your corporate skills 
    - How Chelsea and business partner Hollie established the HerHQ community
    - Chelsea’s favorite social media, person to be with on a 3-month sabbatical & biggest fear


    QUOTABLES

    “I find it to be my purpose to bring that confidence and give women tangible strategies to build. My goal with the business is to do everything that we do like our free communities.” – Chelsea Winstead 

    “I wholeheartedly believe that you should go where the people are. You shouldn't be like build a house and then try to invite people off the interstate to come over.” – Chelsea Winstead 


    GUEST INFORMATION 

    Chelsea Winstead

    Website | Her HQ 
    IG | @chelsea.winstead 
    LinkedIn | @chelsea-winstead-mba
    TikTok | @chelsea.winstead 

    Love what you’re hearing? Follow Katy Widrick for more! 

    Click Here to learn more about Katy Widrick. 

    IG | @kwidrick
    TikTok | @kwidrick 
    LinkedIn |@katywidrick


    Hard Costs is edited by EPYC Media Network

    • 52 min
    EP2: How to Cast a Big Vision and Then Make it Rain in Business with Veronica Romney

    EP2: How to Cast a Big Vision and Then Make it Rain in Business with Veronica Romney

    In this episode, Katy speaks with Veronica, Master Marketer, Executive Leader, and Founder of Rainmaker Residency, an agency that helps her aspiring entrepreneurs transition from full-time marketers to full-time founders of their businesses! 

    Join in on this conversation as Katy and Veronica talk about curating communities and building strong teams in your entrepreneurial space. Veronica also shares her personal upbringing with immigrant parents, the challenges & hardships faced, and the many invaluable lessons learned that have shaped her unique insights and perspectives as a business owner today. 

    So, tune in on this episode with your host Katy and learn from Veronica’s personal experiences, insightful tips, and uplifting beliefs today! 


    KEY POINTS

    - Embracing duality: Being a team member as a CEO
    - Veronica’s upbringing with Cuban immigrant parents 
    - Why asking for help is all part of the process 
    - Navigating and overcoming the challenges of parenting 
    - Which is the hardest — marriage, parenthood, or entrepreneurship? 
    - Finding meaning in every adversity 
    - The shifting roles of intimacy and proximity
    - Veronica’s favorite social media platform, her 3-month sabbatical, and her biggest fear


    QUOTABLES

    “Freedom is being defined by nothing to prove and nothing to hide.” – Veronica Romney

    “When I think of a true visionary, I think this is a person who is led by ego and not even in a necessarily negative way, but they feel very convicted of what they are called to do in their business in their life.” – Katy Widrick

    “I have this belief that entrepreneurs birth other entrepreneurs. And I see it, I see this kind of generational continuation of entrepreneurial mindset within the family walls.” – Veronica Romney



    GUEST INFORMATION 

    Veronica Romney


    Website | Veronica Romney 
    IG | @vromney 
    LinkedIn | @vromney 
    Twitter | @vromney 


    To learn more about Veronica Romney and working with her, click here 


    Love what you’re hearing? Follow Katy Widrick for more! 

    Click Here to learn more about Katy Widrick. 

    IG | @kwidrick
    TikTok | @kwidrick 
    LinkedIn |@katywidrick


    Hard Costs is edited by EPYC Media Network

    • 41 min
    EP1: The Hard Costs of Entrepreneurship - How Systems Saved Jordan Gill

    EP1: The Hard Costs of Entrepreneurship - How Systems Saved Jordan Gill

    Welcome to the premier episode of the Hard Costs podcast! Katy kicks things off with her very first guest Jordan Gill, the visionary CEO of Systems Saved Me, a consulting agency that provides tools, training programs, and consulting opportunities, all designed to build businesses that revolve around life's priorities. 

    In this episode, Katy and Jordan dive into not only Jordan’s entrepreneurial journey but her personal story as well - from growing up all too familiar with chronic illness to juggling her public and personal relationships, you will uncover the many hard costs behind running a successful business while still being open & vulnerable with your audience. Jordan and Katy also talk about the power of EMDR, tapping into your inner circle, and why it’s so important to ask for and be willing to receive help.

    So join in on the honest conversation around childhood, business, therapy, and so much more with Jordan and Katy today. 


    KEY POINTS
    - Jordan on sharing her hard costs with the public 
    - How Jordan tapped into the power of EMDR therapy to trust her gut 
    - Getting to know young Jordan and her journey to becoming a CEO
    - The power of collaboration and asking for help 
    - Challenges faced and lessons learned in her business journey 
    - Calling out vs calling in the people in your inner circle 
    - Jordan and Katy on being Ambiverts as business leaders 


    QUOTABLES

    "In this space of sharing, the conversations I've had with my husband, my relationship with my bonus son, how that has impacted my life and chronic illness, and making changes in business — all of that is done for the people who know who I am, while everyone else I ignore. It's kind of like my philosophy on it." – Jordan Gill

    “I like being the boss. I like being in control. I like being the person who figured out what to do when something went sideways.” – Katy Widrick


    GUEST INFORMATION 

    Jordan Gill 

    Website | https://systemssavedme.com/ 
    IG | @systemssavedme 
    Facebook | https://www.facebook.com/systemssavedme 
    LinkedIn | https://www.linkedin.com/in/gilljordan/   

    Join the waitlist for Ready, Set, Collab at https://makemediaover.com/readysetcollab 


    Love what you’re hearing? Follow Katy Widrick for more! 

    Click Here to learn more about Katy Widrick. 

    IG | @kwidrick
    TikTok | @kwidrick 
    LinkedIn | @katywidrick


    Hard Costs is edited by EPYC Media Network

    • 46 min

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