Grow Your Business For GOOD

Joyful Business Revolution™
  • 4.8 (21)
  • Entrepreneurship

What happens when your expertise has evolved, but your messaging, offers, or business no longer reflect the depth of your work? How do you create demand without producing more content, explaining more, or pushing harder? And how do you build a business that supports both the work you are here to lead and the life you want to live? Hosted by M. Shannon Hernandez and Amy Hager, Grow Your Business for GOOD is the podcast for established experts navigating the next era of their work. Through honest conversations, strategic insight, and real business stories, each episode looks at recognition, business recalibration, sustainable growth, and what it takes to build a JoyFueled™ Business. This is not another podcast telling you to produce more content, chase more visibility, or push harder. It is a conversation about building a business that fits the work you are here to lead and the life you want to live.

  1. 2d ago

    S12; E3: Oh Sh*t! I’m the Brand Now.

    What happens when you realize that you are the brand?  In this episode of Grow Your Business for Good, Amy Hager and M. Shannon Hernandez sat down with Matt Stone for an impromptu conversation about personal branding, self-acceptance, and the reality of building a business around who you are. Through personal stories, audience insights, and plenty of candid conversation, they explore how our professional titles, past experiences, and expectations can become intertwined with our identities. But what happens when those identities change? And how do we build a reputation rooted in who we truly are rather than who we think we should be? Together, Amy, Shannon, and Matt unpack the connection between self-acceptance and building a trustworthy brand, the pressure to show up on social media, and the challenge of balancing marketing with the priorities that keep us grounded. They also discuss why knowing your values, embracing your individuality, and understanding your own needs can make a difference in how you lead, connect, and grow your business As audience member TaVona Denise puts it: "Entrepreneurship is the personal development course you didn't realize you signed up for." And as Mike Verret reminds us: "A business makes money. A brand creates a following” So, what happens when you realize you're the brand now? Let's talk about it. 👉 If you're an established business owner, consultant, or thought leader with years of expertise, strong results, and a reputation you've worked hard to earn, but your work has evolved beyond what people currently know you for, I created something for you. It's called The Recognition Gap™ Assessment, and it helps you identify where your messaging may still be reflecting an earlier version of your expertise rather than the work you want to be known for next. If you're still getting referrals for work you've moved beyond, or having to explain how your work has changed, this free, 10-minute assessment is a good place to start.

  2. Oct 1

    S12; E2: The Elephant in the Room

    In this episode of Impromptu Conversations, M. Shannon Hernandez and Amy Hager welcome artist and bestselling author Michelle Dovey for a vulnerable conversation about what happens when we stop pushing uncomfortable topics into the corner and become willing to look at them with curiosity. Together, the conversation explores how we can recognize the places where shame may be holding us back, why curiosity can be a powerful first step, and how sharing our stories can create space for others to feel less alone in theirs. As Michelle puts it, the places we don’t want to go can sometimes be fertile ground for desires hidden by shame. The conversation also dives into journaling, reflection, vulnerability, authentic leadership, and Michelle’s powerful mantra: “Eyes up.” As audience member Tobin beautifully put it: “Looking back through the journal with a flashlight of curiosity!!!” And Cheyenne Syverson captured another takeaway: “What a way to build confidence in self! and OWN IT, BE YOU.” This is a conversation about what becomes possible when we address the thing we’ve been carrying, remove the shame around it, and allow ourselves to live and lead with more honesty, freedom, and fulfillment. Want to learn more about how to make your business thrive by being unapologetically yourself?  👉 Explore the resources here: https://joyfulbusinessrevolution.com/

  3. Sep 1

    S12; E1: Out-humaning Everyone Else

    What if the best way to stand out in business isn't to use the newest technology, but to become even more human? In this episode, M. Shannon Hernandez, Amy Hager, and Meridith Grundei explore the idea of “out-humaning” everyone else in business. They talk about how AI is changing the way we communicate, why people are beginning to sound like bots, and what happens when we lose touch with our own voice. The conversation gets into using AI as a tool without allowing it to replace human creativity, the value of slowing down, the power of long-form content, and why meaningful connection can't always happen in a 30-second reel. Meredith also shares how she helps speakers bring more humanity to the stage through storytelling, emotional connection, improvisation, and finding a way of communicating that is uniquely their own. This episode is a reminder that while technology may be an equalizer, the human behind the technology is what makes you different.

  4. Apr 20

    S11; E10: Will your messaging age well?

    Thought leadership isn’t static, and if yours hasn’t evolved alongside your business, it may be holding you back. In this episode, Amy and Heard Ventures co-founder Afreen Huq unpack why so much thought leadership is unintentionally built to expire and what it really takes to create ideas that grow with you over time. From the role events play in shaping authority to the difference between simply updating your message versus truly evolving it, this conversation challenges how most people approach visibility and voice. We also explore the often overlooked strategies entrepreneurs miss when speaking or hosting events, and why systems rather than constant reinvention are what sustain long term credibility. If you want your message to mature, compound, and stay relevant as you grow, this episode will show you how to start thinking beyond the moment. Next step: Join us on April 22nd for the Trusted Voice Exchange: https://joyfulbusinessrevolution.com/trustedvoice/  Download the Profit-Driven Messaging Ecosystem™ guide at joyfulbusinessrevolution.com/profitmessaging Co- Host: M. Shannon Hernandez, Founder of the Joyful Business Revolution Co-Host: Amy Hager, Community Curator & Lead Coach, Joy Fueled™ Business Growth Video and Audio Editing: Savannah Bragg

  5. Apr 13

    S11; E9: Which ideas deserve longevity?

    How do you know which ideas are actually worth developing into long-term thought leadership? In this episode, Shannon is joined by guest Jessica Rhodes, founder and CEO of Interview Connections, to explore the difference between ideas that are simply timely and those that truly have the potential to endure the test of time. Leaders generate insights constantly, but not every idea deserves time and attention.  When every thought becomes content, the result can be noise, dilution and audience fatigue. Instead, lasting thought leadership is built around insights that solve persistent, meaningful problems.  Shannon and Jessica discuss why discernment is part of leadership, how short-term relevance can disguise itself as importance, as well as the questions leaders should ask before investing in an idea long-term. If you want your thinking to build clarity, authority, and an audience over time, this episode will help you recognize which ideas are worth developing. Next step: Join us on April 22nd for the Trusted Voice Exchange: https://joyfulbusinessrevolution.com/trustedvoice/  Download the Profit-Driven Messaging Ecosystem™ guide at joyfulbusinessrevolution.com/profitmessaging Connect with Jessica Rhodes: https://interviewconnections.com/ Co- Host: M. Shannon Hernandez, Founder of the Joyful Business Revolution Co-Host: Amy Hager, Community Curator & Lead Coach, Joy Fueled™ Business Growth Video and Audio Editing: Savannah Bragg

  6. Apr 6

    S11; E8: Do you still sound human?

    In today’s AI-saturated landscape, information is everywhere. Content is easier than ever to produce, but credibility and trust have become harder to earn. So what actually separates meaningful thought leadership from content that simply sounds right? In this episode, Amy and Shannon explore why credibility can feel harder to establish today, even for experienced experts whose thinking has evolved. They discuss the difference between credibility and trust, why audiences quietly hesitate when ideas feel polished but disconnected from real experience, and how human insight becomes the true differentiator in a crowded market. You’ll also hear why showing your thinking in real time, naming complexity clearly, and grounding ideas in lived experience are essential for building recognition and trust with your audience. Because today, credible thought leadership isn’t about saying more. It’s about helping the right people recognize something true about their own experience. Next step: Join us on April 22nd for the Trusted Voice Exchange: https://joyfulbusinessrevolution.com/trustedvoice/  Download the Profit-Driven Messaging Ecosystem™ guide at joyfulbusinessrevolution.com/profitmessaging

  7. Mar 30

    S11;E7: Does your messaging create momentum?

    What happens when your ideas inspire people, but don’t actually move them forward into reaching out about your services? This episode explores the gap between thought leadership that sounds good versus  messaging that builds the bridge to inquiring about your work. We talk through why so many leaders unintentionally separate their ideas from their offers and how this creates confusion for their audience. You will hear why inspiration alone is not enough to create progress and learn what today’s audiences are really looking for when they engage with your content. This conversation also breaks down how aligned thought leadership creates a natural path from thinking to doing without feeling forced or overly sales focused. When your messaging reflects the depth and value of  work you offer, it builds relationships and revenue. . If your audience is not taking the next step based on the content you are publishing, this episode will help you understand why, as well as what to shift—so your messaging starts working for you instead of against you. Next step: Download the Profit-Driven Messaging Ecosystem™ guide at joyfulbusinessrevolution.com/profitmessaging Co- Host: M. Shannon Hernandez, Founder of the Joyful Business Revolution Co-Host: Amy Hager, Community Curator & Lead Coach, Joy Fueled™ Business Growth Video and Audio Editing: Savannah Bragg

  8. Mar 23

    S11; E6: Is your message overwhelming people?

    Is your message overwhelming people even when you are trying to provide more value?  In this episode, Amy and Shannon unpack a common challenge for experienced consultants, strategists, and speakers and how to move beyond surface level content without losing your audience in the process. As your expertise grows, it is natural to want to share more, but more information does not always lead to more clarity. They explain why adding depth often turns into overload and how true authority is built through structured insight, not by saying everything but by saying what matters most in a clear and intentional way. You will walk away with a better understanding of why surface level content stops resonating, how over-explaining creates disengagement, and how to guide your audience step by step without overwhelming them. Next step: Download the Profit-Driven Messaging Ecosystem™ guide at joyfulbusinessrevolution.com/profitmessaging Co- Host: M. Shannon Hernandez, Founder of the Joyful Business Revolution Co-Host: Amy Hager, Community Curator & Lead Coach, Joy Fueled™ Business Growth Video and Audio Editing: Savannah Bragg

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4.8
out of 5
21 Ratings

About

What happens when your expertise has evolved, but your messaging, offers, or business no longer reflect the depth of your work? How do you create demand without producing more content, explaining more, or pushing harder? And how do you build a business that supports both the work you are here to lead and the life you want to live? Hosted by M. Shannon Hernandez and Amy Hager, Grow Your Business for GOOD is the podcast for established experts navigating the next era of their work. Through honest conversations, strategic insight, and real business stories, each episode looks at recognition, business recalibration, sustainable growth, and what it takes to build a JoyFueled™ Business. This is not another podcast telling you to produce more content, chase more visibility, or push harder. It is a conversation about building a business that fits the work you are here to lead and the life you want to live.

Information

  • Creator
    Joyful Business Revolution™
  • Years Active
    2022 - 2026
  • Episodes
    92
  • Rating
    Explicit
  • Copyright
    © 2026 Grow Your Business For GOOD
  • Show Website
    Grow Your Business For GOOD