Unconventional Business Podcast

Siobhan Fox

This is your place for real stories of real people growing their businesses in the real world. Most of us are neurodivergent in some way, but everyone is welcome. This is the place for the rule-breakers, the narrative-dismantlers and those who just want to forge their own unique path in the world. You will find no ‘do it my way’ or six steps to six figures BS here. My guests and I will offer guidance that allows you to take just the bits you like and feel good for you, and easily apply them to your business. Join me on this journey and together, let’s do business differently.

  1. Ep 108: Build a business that fits your brain

    1d ago

    Ep 108: Build a business that fits your brain

    What does it really take for “spicy-brained” (neurodivergent and/or disabled) people to build sustainable businesses that honour our needs and capacity - and how do we stop measuring ourselves against neurotypical standards? In this episode of the Unconventional Business Podcast, I’m joined by Stephanie Ward, founder of Spicy Brain Collective, to explore what it actually takes for “spicy-brained” (neurodivergent and/or disabled) folks to run sustainable businesses without forcing themselves into neurotypical templates. As someone who faced more than her share of adversity, finding herself physically disabled with 2 neurodivergent diagnoses, Stephanie knows what it’s like to try ten times harder just to “match the normies”, and uses her experience to empower and inspire others. We talk about why “done with, not done for” support protects autonomy, Stephanie’s brilliant neurodivergent task commencement continuum (which I have since told EVERYONE about!), building her team around their hyperfocus and strengths - and the honest, often messy reality of being a neurodivergent parent to a neurodivergent child, while running a business. In this ep, we dive into: What Makes Stephanie Unconventional - How she realised “normal” doesn’t exist and why she’s always done business her own way.Building Spicy-Brain-Friendly Businesses - Why standard VA support can conflict with our need for autonomy, and Stephanie’s “done with, not done for” model for her neurodivergent clients.The Absolutely Brilliant Neurodivergent Task Commencement Continuum - Stephanie’s 0–100% task model, the “first and last 10%” problem, and how the right humans/systems unlock the 80% we can do. This one is an absolute game-changer!Hyperfocus, Strengths, and Team Design - Matching roles to special interests, and why letting team members specialise is like “herding cats—but very organised ones.”Work, Parenting, and Transitional Energy - The challenge of Mondays, school runs, guilt, and the reality of being a neurodivergent parent to a neurodivergent child while running a business.Radicalising Kids with Kindness & Entrepreneurship- Encouraging children to see entrepreneurship as a valid path and modelling “you don’t have to follow society’s template.”Undoing 20,000 Negative Messages- The impact of constant correction on ADHD/ND kids, and the lifelong journey to rebuild self-belief.From Control to Connection in Parenting - Replacing coercion, compliance, and control with collaboration, conversation, and connection—for all kids, not just ND ones. “If we could undo that trauma, we’d have a whole generation of confident, self-aware adults living their best life.” If you’ve ever felt like traditional business and productivity advice wasn’t built for your brain, this conversation will make you feel seen—and give you practical ways to build a business that works with your brain, not against it. Find out more about Stephanie: Free community & resources: https://www.facebook.com/thespicybraincollective/ https://www.instagram.com/thespicybraincollective/ LinkedIn: https://www.linkedin.com/in/stephanie-ward-sbc/  Connect with me & follow the Unconventional Business Podcast Podcast website & episodes: https://www.unconventionalbiz.com/LinkedIn: https://www.linkedin.com/in/siobhanrfox/Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/

    41 min
  2. Mini-ep 16: Stop crashing out. Hyperfocus responsibly!

    Jun 17 ·  Bonus

    Mini-ep 16: Stop crashing out. Hyperfocus responsibly!

    Ever hit that "God mode" where you feel unstoppable? But what if I told you that’s exactly when you should pause? 🤯 While ADHD hyperfocus can feel like a superpower, it often leads to a huge energy crash - or worse, burnout. When you're in the zone, it's easy to ignore your body's signals, like hunger or needing a wee. I've learned that the moment you start feeling euphoria is actually a cue to slow down, just like when I swim in cold water. After years of swimming in the River Itchen, I've realised that the moment I feel invincible is the exact moment I need to check in with myself. I am not, in fact, an actual dolphin!! Try this: next time you drop into hyperfocus, set a timer, ask a friend to check on you, or find some external scaffolding to help you build that all-important self-awareness. Can you catch your "God mode" euphoria moment and take a step back? What do you notice when you do take a break?! I'd love to know: do you recognise this feeling in yourself? How do you manage your hyperfocus? Comment below and let's keep the conversation going! Oh and if you're enjoying this podcast, please follow us, and leave a rating or review wherever you listen to podcasts! Thank you. ----- Curious to know more? Connect with me on LinkedIn: https://www.linkedin.com/in/siobhanrfox/Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/Get in touch: siobhan@revealmarketinguk.com

    6 min
  3. Ep 107: Making Peace With The Mess

    Jun 10

    Ep 107: Making Peace With The Mess

    What is radical self-acceptance? And could it really hold the keys to business success!? In this episode of Unconventional Business Podcast, I chat with Donna Henley, a business strategist who helps women who constantly second-guess themselves to build solid strategy foundations while practising radical self-acceptance. Donna shares her journey from burnout, self-doubt, and “doing business the right way” to embracing her messy humanity, honouring her ADHD brain, and building a business that prioritises peace and freedom over hustle and perfection. Together, we unpack what it really means to build a business you don’t need time off from, how to work with your brain instead of against it, and why authenticity, needs-awareness, and self-compassion are non‑negotiable for sustainable success—especially for neurodivergent entrepreneurs. In this episode, we cover: Donna’s unconventional approach:Building a business by embracing messiness, self-doubt and imperfectionLetting go of “doing it the right way” and industry shouldsBurnout, self-doubt & the fluke narrative:Feeling like success was an accident, not abilityBurning out from trying to follow every popular strategy and scheduleRadical self-acceptance in business:Choosing peace and freedom over performative “seven-figure” perfectionBuilding a business you don’t need time off fromPotato days vs. powerhouse days:Designing work that honours fluctuating energy and capacityHelping clients ditch the noise, get clear on what they actually want, and then build strategy to matchRethinking productivity & work norms:Questioning the 40-hour work week in a world of AI and higher outputWhy “part-time” hours don’t equal a lack of commitmentADHD as operating instructions, not an excuse:Donna’s self-diagnosis journey and deep researchUsing ADHD as a lens to design better strategies, not as a label to hide behindMasking, ableism & the hidden cost of coping:The physical and emotional toll of decades of pretending to be “fine”Internalised ableism and why invisible needs are so often dismissedPermission, peace and being a “masterpiece in progress”:“Borrow my permission until you can give it to yourself”You can be both a work-in-progress and a masterpiece at the same timeParenting & power phrases for self-acceptance:Teaching kids they’re already awesome while they’re still learningSimple phrases like “Did you mean to hurt my feelings?” and “I didn’t ask for your feedback” to hand other people’s stuff back Enjoyed the show? Leave a comment and let me know what you're taking away from this ep - and please follow us and share the pod with someone else who needs to hear this message!  Find out more about Donna LI: https://www.linkedin.com/in/donnahenleyco/ FB: https://www.facebook.com/donnahenleyhogg/ Donna’s free business strategy board: https://donna-oodtlcyw.scoreapp.com/ -- Step into Siobhan's Unconventional World Connect with Siobhan on LinkedIn: https://www.linkedin.com/in/siobhanrfox/ Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/ Get in touch: siobhan@revealmarketinguk.com

    42 min
  4. Mini-ep 15: Why ADHD burnout hits different

    Jun 10 ·  Bonus

    Mini-ep 15: Why ADHD burnout hits different

    Burnout hits different for ADHD and AuDHD business owners. Can you relate?! As ADHD business owners, we often feel the weight of big goals, endless new ideas, and the pressure of keeping our clients happy (never mind paying the bills!) But let's be real: if we don’t take a break, we risk running ourselves into the ground. So how do we balance it all? It starts by recognising that we wear multiple hats: the passionate human being, the dedicated employee, and the visionary CEO. Each part of us has unique needs - and very often those needs can pull in opposite directions! For me, the answer lies in acknowledging these different sets of needs, and seeing them holistically. And always, always, putting yourself first - what do you need, as a human? When these three parts of yourself work together in harmony, burnout becomes a thing of the past. I'm living proof! I’ve learned that supporting all versions of myself is essential to avoiding burnout. Now I want to hear your thoughts—how does burnout show up for you? Let's keep the conversation going! Comment below or drop me a message. And if you're enjoying the podcast, please follow us, share this episode with someone who needs to hear it, and leave us a rating or review. Thank you! ----- Curious to know more? Connect with me on LinkedIn: https://www.linkedin.com/in/siobhanrfox/Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/Get in touch: siobhan@revealmarketinguk.com

    5 min
  5. Mini ep 14: How to stay ahead when life is lifing

    Jun 3 ·  Bonus

    Mini ep 14: How to stay ahead when life is lifing

    How do you stay in business long‑term when things keep changing, clients disappear, and life keeps “lifing” – without constantly feeling blindsided? I recently celebrated 7 years in business and thought: what better time to reflect on everything I've learned?! In this mini episode, I dive into Lesson 1 of my Seven Lessons for Seven Years in Business: Adapt or Die. I share the messy, real‑life truth of what it actually takes to stay ahead in business when you’re neurodivergent, juggling life, and trying to build something sustainable that works for you. “The moment you get too comfortable is the moment something is probably about to go t**s up.” I talk about: Why Comfort is a Red FlagHow getting cosy with your current clients and routines can quietly put your business at risk The CEO / Employee / You FrameworkSeeing yourself as three people: CEO you – strategy, sales, directionEmployee you – serving clients and doing the workYou‑you – the human who needs sleep, food, joy, and a lifeSimple Monthly Check‑In QuestionsThe low‑key, high-impact “walk and ponder” questions to keep your head above the parapet: What’s gone really well this month?What’s actually working + where are my clients really coming from?What did I love and want more of – and what do I want less of?Why Social Media Isn’t the Magic BulletRethinking where clients actually come from (spoiler: often not Instagram) and why doubling down on what already works beats chasing shiny tacticsIf you’re running a business and constantly feel one curveball away from everything falling apart, this episode will help you step back, think like a CEO, and build in simple rhythms that keep you adaptable without a giant spreadsheet or a full nervous breakdown. Further resources & links Listen to the full episode -  How do you keep going and stay in business? - for the remaining six lessons on pricing, burnout, boundaries, self‑investment, building your village, and being Marmite not jam: https://open.spotify.com/episode/17edxaFusjfW7mB7G6h1an?si=OTlqFTmaR1OpzC8MAuVjcwConnect with me on LinkedIn for more unconventional, sweary business truths-- Curious to know more? Connect with me on LinkedIn: https://www.linkedin.com/in/siobhanrfox/Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/Get in touch: siobhan@revealmarketinguk.com

    6 min
  6. Ep 106: How do you keep going and stay in business?

    Jun 3

    Ep 106: How do you keep going and stay in business?

    How do you actually stay in business long‑term without burning out, especially as a neurodivergent, values‑led, self‑employed human? To celebrate seven years in business, I’m sharing seven lessons I've learned the hard way, so you don't have to! The surprising truths, face‑slap moments, and practical mindset shifts that helped me go from crashed‑out corporate employee to building a business that genuinely supports my life (not the other way round). “Work–life balance isn’t something I’m chasing anymore, it’s something I live.” Seven Lessons - The Juicy Deets: 1. Adapt or DieWhy getting too comfortable is risky, how to stay ahead when life is “lifing”, plus the magic CEO / Employee / You framework for checking in on your business. 2. The Real Secret to PricingYour rates must cover all your time: time on the business, time in the business, time off and time out. 3. You Are the Best InvestmentHow therapy, coaching, ADHD/autism discovery and self‑development changed everything for me – and why you can’t “strategise” your way out of unhealed emotional stuff. 4. Becoming Your Own Best BossSpotting where you’ve internalised your worst bosses and turned them on yourself – and why kindness and beats self‑bullying for productivity hands down. 5. It Takes a Village to Raise a BusinessI invite you to think about networking as building your virtual board and finding your people so self‑employment doesn’t feel so lonely. 6. Zero Prizes for BurnoutBoundaries, artificial urgency, capacity‑led planning and the reminder: “You’re saving PDFs, not lives.” 7. Be Marmite, Not JamWhy the most effective marketing is being your weird, sweary, fully‑you self – so the right people feel deeply seen and the wrong ones self‑select out. “In a sea of jam, you need to be Marmite.” If you’re tired of fluffy business advice and want honest, lived‑experience truths about building a sustainable, neurodivergent‑friendly business, this episode will help you redesign how you work so it actually works for your life. Further resources & links Real Hourly Rate Calculator + Loom walkthrough (fix your pricing): https://bigpicturebusinesscoach.com/resources/realhourlyratecalc Related episodes on: fixing your pricing: https://open.spotify.com/episode/1XoawW3tW0q8Y3Fh6MvzG1?si=KXpeUScPTOibikRJurVyuAjust being your damn self in business: https://open.spotify.com/episode/0oqWVt0pCZmrsZiyIo0ir1?si=IDOsO6ILSqSj0bXp6koipgbuilding neurodivergent‑friendly business strategy: https://open.spotify.com/episode/05zZJZylL5CsAJFSAtN0XN?si=oyD0uEX9RsuGgj0HsCsvegConnect with me on LinkedIn for more “unconventional business” conversations and behind‑the‑scenes shares! Curious to know more? Connect with me on LinkedIn: https://www.linkedin.com/in/siobhanrfox/Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/Get in touch: siobhan@revealmarketinguk.com

    25 min

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About

This is your place for real stories of real people growing their businesses in the real world. Most of us are neurodivergent in some way, but everyone is welcome. This is the place for the rule-breakers, the narrative-dismantlers and those who just want to forge their own unique path in the world. You will find no ‘do it my way’ or six steps to six figures BS here. My guests and I will offer guidance that allows you to take just the bits you like and feel good for you, and easily apply them to your business. Join me on this journey and together, let’s do business differently.