Chris Dufey Podcast

Chris Dufey
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Not long ago I was sleeping on a couch trying to build my business in time for our first daughter to be born. NOW?
 As a father to 4, we're living between Bali and Australia, and having sold my last coaching company recently—I get to be the brains behind some of the best online businesses. The Chris Dufey Podcast has a simple mission, openly sharing the un-filtered truths to success, and giving you the insights to create the business and life you love. Rather than you feeling overwhelmed with too much information and too many podcasts to listen to… Each episode here is designed to have you stop feeling confused about "what to do". And gives you the (proven) next steps to get results. Find out more at https://chrisdufey.com/podcast

  1. FEB 12

    The $4M Business That Runs in 4 Hours/Day (My Exact Plan)

    That's the goal.  Here's exactly how I'm building it. I walk through:  → The "Four Fours" framework  → How I structure client acquisition  → The math behind pricing and capacity  → Why I keep the team small on purpose  → What destroyed my last company (and how I'm avoiding it) This isn't about working harder. It's about building something that doesn't eat your life. Book a demo: jointherainmakers.com/demo

    26 min

  2. FEB 5

    The Dirty Secret Behind $50M+ Coaching Businesses w/James Kemp

    Big revenue. Tiny profit. Burned out founder. That's the dirty secret behind most "successful" coaching businesses. James Kemp and I break down why scaling the wrong way destroys your margins AND your life — and what to do instead. We cover: → Why more revenue often means less profit → The CEO doom loop killing your business → Energy as your real metric → How to stay in your zone of genius If your business looks good but feels like a trap — watch this. Book a demo: jointherainmakers.com/demo

    50 min

  3. JAN 26

    How We Sign 5-20 Clients/Month for Coaches (Exact System)

    This is the system we use to generate $52M+/year in coaching sales. No hacks. No algorithm games. Just predictable clients on repeat. I break down:  → The 6 playbooks behind consistent client acquisition → Why most funnels are failing right now → The 7-11-4 rule for building trust that converts → How to scale without burning out If you're a coach doing $30K-$100K+/month and want a system that runs without you — this is it. Book a demo: https://jointherainmakers.com/demo

    32 min

  4. JAN 22

    The Genius Behind Dan Martell's Social Success | Meet Sam Gaudet

    Most people think views equal success. They don't. In this conversation, Sam Gaudet and Chris Dufey break down what actually matters if you want content to turn into revenue, not just attention. If your content is not creating clients, it is not building a business. It is just entertainment. This episode goes deep into the real metrics serious operators track, including: • Followers gained per video • View velocity in the first 24 to 36 hours • View to follower ratio • Followers to revenue You will learn why a video with 250,000 views and 10,000 new followers is far more valuable than a video with 1 million views and 100 followers, and how viral content can quietly damage your brand by attracting the wrong audience. They also explain why they do not run ads or chase virality for personal brands, how trust is built at scale, and how to think about content like an actual growth engine instead of a guessing game. If you are posting every day but not seeing real business results, this episode will completely change how you think about content, growth, and what actually matters. This is how professionals use content to build real businesses. —— In this video: 00:00 — Why most people misunderstand content and growth 01:05 — Content vs business, what is the difference 02:10 — Awareness without revenue is not a business 03:20 — The real goal of social media 04:15 — Why followers to revenue is the only metric that matters 05:40 — Followers gained per video explained 07:10 — View velocity and why it predicts winners in 24 hours 09:05 — The metric nobody tracks, view to follower ratio 11:10 — Why viral videos can destroy your brand 13:00 — 250k views vs 10k followers, what actually wins 15:10 — Why Sam and Chris do not run ads on personal brands 17:00 — How facial impressions affect trust and conversion 18:40 — Editing, thumbnails, and reacting to momentum in real time 20:00 — Followers vs clients, lagging vs leading metrics 22:10 — How content turns into a sales pipeline 24:00 — What high quality audience really means 26:30 — Protecting your brand while you scale 28:30 — Final thoughts on content that actually makes money —— If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. Quick timeline: 18: Became a trainer to get fit 21: Built a PT agency 25: Moved to Dubai, started a business 27: Moved to Bali to figure it out 28: Launched and lost a supplement brand 29: Started coaching fitness pros 31: Founded Coaches Cartel 35: Sold it 36: Consulted 6-9 figure CEOs 38: Started The Rainmakers This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let's build a business you actually enjoy running.

    47 min

  5. JAN 19

    The Life "Dials" Framework That Saved My Marriage, Health and Business

    Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube Get your free demo: https://jointherainmakers.com/demo?utm_src=organicyoutube ------- At 3:02AM, I woke up with a question that refused to let go: "What do I actually want from my life?" Not the "Instagram answer." Not the "entrepreneur answer." Not the "be a good husband, father, provider" answer. The real one. At 37, I found myself replaying every decision, every success, every sacrifice… wondering how I got here and whether the direction I was sprinting toward was even the right one anymore. Doubt can chain you down. But if you're honest enough to face it… it can also become a compass. So I went downstairs. Opened my journal. And poured everything out. What came out turned into the deepest personal reset I've ever had. 16 powerful "dials" I now use to recalibrate my life, my business, my relationships, my purpose. In this video, I'm sharing them. Not polished. Not performative. Not "guru wisdom." Just the raw, unfiltered reflections of an entrepreneur, husband, father, and human trying to build a life that actually feels meaningful… not just impressive. You'll hear me talk about: Why "success" nearly cost me my peace and my family presence The brutal truth about imbalance, burnout, and ambition How I define purpose now (and how totally different it is) Legacy, love, leadership, and why impact matters more than metrics Why harmony matters more than "work-life balance" Gratitude, impermanence, joy, and being truly alive And why the world doesn't need more "successful" people… It needs more grounded, fulfilled, fully-present ones. If you've ever woken up in the middle of the night questioning your direction… If you're "doing great" externally but wrestling internally… If you want a life that feels aligned, not just impressive… This one's for you. __ In this video: 00:00 — The 3:02AM Question That Changed Everything 01:06 — Turning Chaos Into Clarity (16 Life "Dials") 01:12 — The One Question That Unraveled a Thousand Others 01:45 — My Notes, My North Star: The "Dials" That Guide My Life 02:06 — When Success Crashes Into Reality 03:07 — Finally Asking: "What Do I Truly Want?" 03:35 — Why Fulfillment Doesn't Live in Your Bank Account 04:43 — Meaning Isn't Found. It's Built. 05:03 — Aligning Work With Your Soul (Not Just Your Goals) 05:40 — My Personal Mission (And Why It Matters Now More Than Ever) 06:04 — Waking Up With Purpose Changes How You Live 06:17 — Purpose Lives in the Small, Ordinary Moments 07:28 — Real Friends vs Deal Friends 07:59 — We're Wired for Connection 08:06 — Success Is a Team Sport 08:38 — You Will Never Outperform Your Environment 09:09 — Why I Built a Private Mastermind 09:30 — Radical Self-Awareness (No More Hiding) 10:29 — Growth Never Stops (If You're Honest With Yourself) 11:09 — Redefining Success: Impact Over Income 11:31 — The Joy of Watching Others Win 11:57 — Legacy, Mortality, and What Actually Lasts 13:15 — Work-Life Harmony (Not Balance) 14:18 — Rejecting the Lie: "Something Must Break for You to Win" 15:44 — Gratitude That's Actually Felt, Not Forced 16:03 — Contentment: Realizing You Already Have So Much 16:52 — Accepting Impermanence and Finding Peace 17:39 — Living Authentically (Even When It Costs You) 18:31 — Integrity: Being Who You Say You Are 20:39 — Remembering to Choose Joy 21:39 — Finding Beauty in Simplicity 22:15 — A Meaningful Life Is Built One Decision at a Time 22:53 — Embracing Doubt, Chaos, Clarity, and Courage 23:12 — Final Reflections + What I Hope You Take From This ___ If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. Quick timeline: 18: Became a trainer to get fit 21: Built a PT agency 25: Moved to Dubai, started a business 27: Moved to Bali to figure it out 28: Launched and lost a supplement brand 29: Started coaching fitness pros 31: Founded Coaches Cartel 35: Sold it 36: Consulted 6-9 figure CEOs 38: Started The Rainmakers This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let's build a business you actually enjoy running.

    25 min

  6. JAN 16

    Scaling to $2M Per Month in REAL TIME | Brian Mark & Chris Dufey

    Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube Get your free demo: https://jointherainmakers.com/demo?utm_src=organicyoutube ------- Most coaches don't need another tactic. They need to see how real operators actually think when scaling. This episode is a raw, behind-the-scenes strategy session where Chris Dufey sits down with Brian Mark to break down the exact thinking, systems, and decisions currently being used to scale a coaching business toward multi-seven figures per month. What you're listening to isn't a polished interview. It's a real working conversation. The same type of call we run with partners and clients when we're diagnosing growth bottlenecks and mapping the fastest path forward. Not theory. No "just post more content" nonsense. —— In this video: 00:00 — Inside a real scaling strategy session 00:14 — Why Brian's a rocketship (and why that matters) 01:06 — Why most coaches are stuck on the content hamster wheel 01:38 — Diagnosing bottlenecks in a growing business 01:52 — The 3 key buckets behind multi-seven-figure growth 02:09 — Engineering ads and funnels that actually convert 02:22 — Staying in your zone of genius as you scale 02:32 — Why you can't stay a one-person operation 02:41 — Building a team without chaos 02:53 — Measuring success without guessing 03:09 — The system that turns attention into revenue 03:29 — Why live workshops still work 03:49 — Repositioning calls for warmer buyers 04:19 — Fixing call fatigue and market skepticism 05:11 — Why you're not "one funnel away" 05:20 — The 3-bucket growth framework (know → trust → convert) 05:55 — Eliminating operational drag 06:12 — What actually creates rapid, clean growth 06:22 — Lead generation tools that still work 06:46 — Using WhatsApp and messaging correctly 07:12 — Outbound done the right way 07:21 — Where to go deeper (RMAS system) 07:35 — The critical numbers most coaches ignore 08:04 — Removing uncertainty from growth 08:22 — How this system works end-to-end 08:45 — Going deeper with the full model 08:58 — Doing it yourself —— If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. Quick timeline: 18: Became a trainer to get fit 21: Built a PT agency 25: Moved to Dubai, started a business 27: Moved to Bali to figure it out 28: Launched and lost a supplement brand 29: Started coaching fitness pros 31: Founded Coaches Cartel 35: Sold it 36: Consulted 6-9 figure CEOs 38: Started The Rainmakers This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let's build a business you actually enjoy running.

    9 min

  7. JAN 13

    It's Easy To Make $100,000 A Week

    Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube Get your free demo: https://jointherainmakers.com/demo?utm_src=organicyoutube ------- If you're stuck at $10k/month, or honestly stuck at any revenue level, this video might frustrate you. Because most businesses aren't stalled because funnels don't work, ads don't work, or content doesn't work. Most people aren't stuck because funnels don't work, ads don't work, or the content doesn't work. They're stalled because they're optimizing the wrong part of the business. I've sold a multi–seven-figure coaching business. Launched a consulting offer to a $1M run rate in 63 days. Scaled an agency to $200k/month in under 90 days. And after working behind the scenes of some of the most profitable info and coaching businesses out there, I can tell you this: Growth is way simpler than people make it. In this video, I walk you through: • The 3 biggest mistakes keeping businesses stuck • Why random acts of marketing kill momentum • How to diagnose the real bottleneck slowing growth • The Precision Cycle: diagnose → install → optimize → repeat • Why scaling broken systems makes everything worse • The 10K-a-Day Plan for mechanical growth • The 8 foundational playbooks every business needs • The 5 core departments every business must be built on • Why freedom has to be designed, not hoped for This isn't theory. It's the exact framework we use with members to remove guesswork and make growth predictable. You don't need a longer to-do list. You need clarity on what matters right now. Watch this with the intention to apply it, not just understand it. If you want to see the full system and how to install it properly, check the link below. —— In this video: 00:00 — Why this might piss you off (and why that's good) 00:24 — Why funnels, ads, and content aren't the real problem 00:31 — Proof: scaling to $1M, $200k/month, and beyond 00:53 — The one thing that actually drives growth 01:35 — What growth should really feel like 01:41 — The 3 mistakes keeping businesses stuck 01:56 — Mistake #1: Random acts of marketing 02:21 — Mistake #2: Working on the wrong thing 02:27 — Diagnosing the real bottleneck 02:56 — The Precision Cycle explained 03:13 — Why business is just problem-solving 03:27 — Mistake #3: The Frankenstein effect 04:13 — Introducing the 10K-a-Day Plan 04:44 — Why foundations make growth mechanical 05:23 — The 8 core foundational playbooks 05:38 — Irresistible offer explained 05:55 — Content that attracts the right people 06:09 — Copy, fast cash, DMs, and ads at scale 06:49 — Tracking, optimizing, and not flying blind 07:03 — The Freedom Engine 07:39 — Adding $30k–$100k/month after foundations 08:02 — The 5 core departments of every business 08:24 — Founder systems: freedom, vision, energy 08:50 — Identity calibration (why discipline isn't enough) 09:32 — Money & wealth systems 09:47 — The 30-day vacation test 10:02 — Time and capacity design 10:14 — Why most people fail: guessing 10:33 — What you should focus on each week 11:14 — Don't scale broken systems 11:21 — The Rainmakers Growth OS 11:38 — Acquisition, delivery, and operations working together 12:19 — Why systems make everything easier 12:22 — How to see the full breakdown 12:39 — Final warning: stop working on the wrong thing 13:01 — Next steps and where to go deeper —— If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4 hours a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. Quick timeline: 18: Became a trainer to get fit 21: Built a PT agency 25: Moved to Dubai, started a business 27: Moved to Bali to figure it out 28: Launched and lost a supplement brand 29: Started coaching fitness pros 31: Founded Coaches Cartel 35: Sold it 36: Consulted 6-9 figure CEOs 38: Started The Rainmakers This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let's build a business you actually enjoy running.

    14 min

  8. JAN 9

    $1 Million Run Rate. 63 Days. Here's How.

    Most people think scaling means more. More offers. More funnels. More hires. More chaos. That's the lie. In this video, I break down exactly how I hit a $1M run rate in 63 days with no team, no paid ads, no fancy launch, and why doing less is what finally worked. This came right after I sold my last multi–seven-figure business. I was burnt out. Overbuilt. Drowning in complexity. So I made one promise to myself: This one has to feel light. No 15-person team. No bloated Slack channels. No pretending I love to grind. Just a clean system that prints cash without running my life. Here's what actually moved the needle: • Why most offers sound clever but don't solve real pain • The "hell yes" test your offer must pass • How simplifying to one offer, one funnel, one metric changed everything • Why leverage isn't automation… it's efficiency • How I rebuilt delivery so clients win faster with less of me • The exact message that filled my calendar with high-value clients • The timeline exercise that shows you what to cut (and what to keep) No standard 'guru' speak. No 47-module programs. No outdated hustle advice. Just a simple machine that works even when you're offline. If your business feels heavier than it should… If you're working harder but not scaling cleaner… If you want a path to growth that doesn't wreck your life… This episode is for you. 👇 Subscribe and turn on notifications if you're done chasing bigger and ready to build better. And grab the link in the description to book a free demo and see the exact system installed step-by-step. You don't need to work harder. You need a cleaner path. —— In this video: 00:00 — The lie about scaling 00:38 — How I hit a $1M run rate in 63 days 01:05 — Selling my last business and starting over 02:10 — The promise: this one had to feel light 02:55 — Why your business feels heavier than it should 03:25 — One offer, one path, one result 04:05 — Why most offers sound clever but don't solve pain 04:45 — The "hell yes" test 05:25 — The Rainmakers offer breakdown 06:05 — Why leverage isn't automation 06:40 — Designing delivery around outcomes, not effort 07:20 — The 8-week delivery model 08:10 — Why most marketing confuses instead of converts 08:40 — Selling clarity instead of tactics 09:15 — The one line that filled our calendar 09:45 — Clean offer + lean delivery + clear message 10:15 — The Shiran timeline exercise 11:00 — Cutting what doesn't matter 11:30 — The cleanest path to $1M without wrecking your life 12:05 — What to do next —— If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. Quick timeline: 18: Became a trainer to get fit 21: Built a PT agency 25: Moved to Dubai, started a business 27: Moved to Bali to figure it out 28: Launched and lost a supplement brand 29: Started coaching fitness pros 31: Founded Coaches Cartel 35: Sold it 36: Consulted 6-9 figure CEOs 38: Started The Rainmakers This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let's build a business you actually enjoy running.

    12 min
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About

Not long ago I was sleeping on a couch trying to build my business in time for our first daughter to be born. NOW?
 As a father to 4, we're living between Bali and Australia, and having sold my last coaching company recently—I get to be the brains behind some of the best online businesses. The Chris Dufey Podcast has a simple mission, openly sharing the un-filtered truths to success, and giving you the insights to create the business and life you love. Rather than you feeling overwhelmed with too much information and too many podcasts to listen to… Each episode here is designed to have you stop feeling confused about "what to do". And gives you the (proven) next steps to get results. Find out more at https://chrisdufey.com/podcast

Information

  • Creator
    Chris Dufey
  • Years Active
    2022 - 2026
  • Episodes
    15
  • Rating
    Explicit
  • Copyright
    © 2022. All Rights Reserved.
  • Show Website
    Chris Dufey Podcast