#HowWeListen Live: In Conversation Podcast

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  • MUSIC INTERVIEWS

This podcast series, produced by Byta/ byta.com, is based on our monthly online, live and free event of the same name. This series of interviews is designed to deliver the knowledge to enable tomorrow’s artists, their teams and industry leaders to better manoeuvre their way through the music ecosystem. Each episode features an in-depth one-on-one conversation with someone with extensive experience with the business of music. #HowWeListen Live: In Conversation is hosted by Byta’s founder, Marc Brown, whose deep music business background and digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto. Marc is a former label owner, manager and radio plugger.

  1. The Power of Targeted Music Marketing

    07/29/2024

    The Power of Targeted Music Marketing

    It’s all about people and its all about network. Today’s guest on #HowWeListen Live: In Conversation is Alex Brees CEO and Founder of un:hurd music, a music tech company that uses proprietary technology to help artists reach their most valuable fans via data-led marketing campaigns.  Throughout this conversation, Alex offers valuable insights into the evolving landscape of the music industry, the importance of data in crafting effective marketing strategies, and the challenges and opportunities for artists in the digital age. He emphasizes the need for artists to be adaptable, understand their audience deeply, and leverage data not just for short-term gains like playlist placements but for building a sustainable and engaged fan base. The conversation begins with Alex detailing his educational path, studying psychology at university, which unexpectedly paved the way to a career in sales and marketing. Despite not having a formal education in sales, Alex highlights the crucial role that selling skills play in entrepreneurial success, a realization he came to understand during his university days. After university, he moved to London to tap into more significant opportunities in tech, driven by a fascination with data's power to influence marketing strategies as inspired by books like “Dataclysm: Who We Are (When We Think No One's Looking)”  Transition to Tech and Data Analysis: In London, Alex transitioned from basic sales roles to more complex positions where he could analyze data to drive marketing decisions. Then his tenure at a Global Investment firm, Carlyle, where he worked as a trading analyst. Here, Alex's role was pivotal in converting consumer behaviour data into actionable marketing insights, helping the company optimize its advertising spend and grow its market presence rapidly. In the Music Industry: Parallel to his tech career, Alex's love for music led him to organize music events, particularly in the UK rap scene, which was then burgeoning. His efforts not only provided a platform for emerging artists but also challenged the negative stereotypes often associated with the genre, thus opening more venues to these performers. This side venture eventually steered his career fully into the music industry. Universal Music: Alex's passion for music and data culminated in a role at Universal Music as a global analyst. Here, he was responsible for using data to optimize marketing campaigns for top-tier artists like Katy Perry and Lady Gaga. His work involved a mix of quantitative analysis—looking at streaming and social media data—and qualitative research, such as market surveys to better understand fan desires and expectations. un:hurd: Drawing from his many experiences, Alex founded un:hurd, a platform designed to support underrepresented artists by using data-driven strategies to boost their careers. The platform helps artists understand their audience through detailed analysis and effective marketing strategies, mirroring the analytical approaches he honed in his previous roles but focusing on empowering smaller artists and indie labels. un:hurd music is powerful, seamless music promotion at your fingertips. It offers you the ability to build effective promotional campaigns across all of your platforms that matter. Their technology creates a tailored list of marketing suggestions based on the user’s data and in just a few clicks, one can pitch to playlists, reach new fans on social media and launch a fan hub. Since launching, un:hurd has worked with over 65,000 artists from 129 countries, has raised over £2mil from some of the worlds most influential music investors, been featured as one of Music Ally’s start-ups to watch and has featured on BBC Dragons Den.   Show Notes: #HowWeListen Live: In Conversation un:hurd 00:10 - Byta.com 06:10 - London Drill and Trap promoting 08:14 - Being an analyst at Universal Music 10:17 - Major label resources, what that means 12:00 - The transition from Universal Music to un:hurd 12:50 - My Analyst superpowers 15:50 - Competitor analysis for music 17:30 - Wanting to scale up to help millions of musicians 20:45 - learn by doing 21:55 - What does un:hurd do for its clients 23:30 - Byta.com 24:00 - Playlisting is important, but just a part of the puzzle 26:30 - Playlist is NOT the answer 28:30 - know what your goal is as an artist  32:00 - Spotify playlist pitching & third-party playlists 33:33 - Building momentum 35:00 - Be yourself? 36:00 - Be consistent & own your audience 39:00 - How do Majors do it and does it work for DIY? 42:00 - Create as much awareness as possible 43:15 - #HowWeListen Live: In Conversation 44:45 - ABT (Always be testing) test your content types 45:50 - Always create what feels true to you, 48:30 - rasing capital for Tech. 52:42 - It's all about people, and it's all about network 54:30 - Byta.com Music by Fin Productions and Oliver Lyu Episode Credits:Artwork by Jen Pmphrey Hosted by Marc Brown Series coordinated by Jamie Ford Produced and edited by Colin MacKenzie Music by Fin Productions and Oliver Lyu

    56 min
  2. Music Publicity 101: Your Next Release

    06/27/2024

    Music Publicity 101: Your Next Release

    I think PR today is more of a content coordinator or content facilitator because content right now is so fragmented across so many different mediums. Our job is really to generate awareness for what our clients are doing. Today’s guest on #HowWeListen Live: In Conversation  is Nancy Lu a seasoned New York-based publicist with over a decade of experience, she describes her journey from healthcare consulting and tech startups to establishing her own PR firm, Fancy PR.  Nancy discusses her initial reluctance to pursue a career in the arts due to the instability perceived by her immigrant family background and societal expectations. However, her passion for music and involvement in the music scene in Washington D.C., where she made significant connections and wrote about music for pleasure, eventually led her to shift her career path toward her true passion. Nancy explains the complexities of modern public relations, which has transcended traditional media to include various content platforms, making the role of a publicist more about content coordination and opportunity creation. She emphasizes the importance of understanding and personally connecting with artists to effectively communicate their stories and project visions. This approach not only enhances campaign strategies but also aligns with her belief that resonating with an artist's work can significantly improve a publicist's efficacy. Throughout the conversation, Nancy discusses the strategic aspects of PR, such as managing expectations, defining the scope of work with clients, and the importance of strategic planning in campaign success. She touches on the challenges faced by independent artists and the role of publicists in amplifying their existing momentum rather than building it from scratch. Nancy also addresses the critical need for more inclusivity in the industry, praising initiatives like incubator programs aimed at underserved communities. During their conversation Marc and Nancy also explore how the digital age has changed the expectations and methodologies in PR, requiring publicists to be more creative and integrated in their approach to media and content. They discuss the importance of data and analytics in shaping PR strategies and the continuous need for adaptation to the ever-evolving media landscape. The conversation wraps up with Nancy advocating for a realistic and informed approach to PR, where understanding the artist's current standing and potential trajectory is crucial for effective publicity. She stresses that while AI may assist in streamlining processes, the creative and human aspects of public relations remain irreplaceable, underscoring the artistry behind crafting impactful public relations campaigns. Fancy PR The Fancy PR Story – Founded in 2013, Fancy PR is a boutique full-service public relations agency committed to storytelling. From crafting artists’ narratives to placing high-impact stories and driving cultural conversations, they love what they do. As an AAPI woman-owned Business, we’re moved by diversity, equity and inclusion in the arts and believe in the power of fans and building community. Show Notes: #HowWeListen Live: In Conversation Fancy PR 00:10 - Byta.com 02:44 - from Health Care to Tech to Music 04:24 - Wanting music but no one to look to 07:00 - DC and music connections getting started 10:15 - Moving to NYC and Girlie Action 11:36 - Post intern and Vitalic Noise 13:17 - move to Fancy PR and getting started 14:39 - Is PR today all about being a content coordinator or content facilitator 16:22 - Define the scope of work 17:30 - strategy for small vs bigger artists 20:37 - Onboarding a new client and transparency, goals 23:25 - PR usually works on retainer 24:39 - Live events are now key 26:00 - #1 set up foundation of awareness… 30:00 - Integrate your publicist into the team, share the stats 31:00 - Byta.com 32:00 - “The Report”, delivering good and bad news 36:00 - Timelines, when to pitch & when to go back 38:30 - The cold call 39:00 - Do not paste a press release into a DM 40:30 - Where do new artists need to start 42:55 - Make it personal, its not just about the music 46:00 - Don’t be a clown, unless you are a clown 48:00 - Timelines, scheduling  50:00 - Too early, too late 50:30 - Do you need a PR? 54:30 - AI, Publicists are humans 56:00 - Byta.com Episode Credits:Artwork by Jen Pmphrey Hosted by Marc Brown Series coordinated by Jamie Ford Produced and edited by Colin MacKenzie Music by Fin Productions and Oliver Lyu

    57 min
  3. Cultivating Mental Wellness While Building a Sustainable Music Career‘

    05/29/2024

    Cultivating Mental Wellness While Building a Sustainable Music Career‘

    "When you create the conditions to be able to cultivate the work that you want, then that's what's going to allow you to thrive." Today’s guest on #HowWeListen Live: In Conversation, in Emily White. Host Marc Brown sits down with Emily White to discuss her inspiring journey from Wisconsin to New York, and how her educational and professional experiences have shaped her successful career in the music industry. Originally from Wisconsin, Emily recounts her time at Northeastern University in Boston, where she balanced her studies in the Music Industry program with being a Division I scholarship athlete. She shares how her internships at Powderfinger Promotions, Live Nation, and ones in New York, provided her with practical, hands-on experience and helped her build a strong network within the industry. Emily highlights the importance of real-world experience, encouraging aspiring music professionals to immerse themselves in the field, make connections, and learn from their experiences. She also delves into her transition from internships to a full-time role as a tour manager for The Dresden Dolls, which ultimately led to her founding a successful music management company. Throughout the conversation, Emily emphasizes the significance of continuous learning and adaptation in the ever-evolving music industry. She discusses her work as an author, where she distilled her extensive knowledge into the Amazon bestseller "How to Build a Sustainable Music Career and Collect All Revenue Streams," and her podcast, which is a top music business podcast globally. Emily also touches on her advocacy work, particularly her efforts to increase voter turnout through the #IVoted initiative, showcasing her commitment to using her platform for social good. This episode is packed with valuable insights and practical advice for anyone looking to navigate and succeed in the music industry. Collective Entertainment is a 100% women-run & owned company based in New York, Miami, & North Carolina. Their clients & projects span the entertainment industries specializing in music, sports, content creation, activism, & production. Show Notes: #HowWeListen Live: In Conversation Collective Entertainment How to Build a Sustainable Music Career and Collect All Revenue Streams #IVoted 00:10 - Byta.com 02:51 - Wisconsin to New York 06:00 - Internships / Amanda Palmer / Dresden Dolls 14:02 - The 2nd Book How to Build a Sustainable Music Career and Collect All Revenue Streams 16:35 - Get your art together & other tips to get started 21:00 - Understand what music publishing is & Performing Rights Organizations 23:17 - Publishing administrator  30:30 - my next series of books…. 31:50 - Byta.com 33:25 - Full night's sleep, daily movement, and then a short meditation 36:23 - #IVoted 38:28 - Taylor Vs Drake 40:00 - Elections are often decided by the size of a concert venue 46:31 - Voting, it's been a real problem in the USA 49:10 - Michelle Cable 52:48 - Things don’t always go the way you expect it to, that can be good too 56:25 - What is your WHY 58:00 -  Byta.com Episode Credits:Artwork by Jen Pmphrey Hosted by Marc Brown Series coordinated by Jamie Ford Produced and edited by Colin MacKenzie Music by Fin Productions and Oliver Lyu

    59 min
  4. The Convergence of Music & Gaming

    05/16/2024

    The Convergence of Music & Gaming

    “I run my band like a startup and I run my startup like a band” Today's guest is Roman Rappak not only the Co-Founder and Chief Creative Officer (CCO) at Ristband, but also the frontman for the touring band: Pivot. Roman shares his background, detailing his start in the music industry as a musician forming a band and making beats on a laptop, eventually signing record deals and touring the world. However, he realized that traditional revenue streams from touring and licensing were unsustainable. This realization led him to explore new ways to leverage technological advancements to support musicians. Roman describes the inception of the world's first mixed-reality live concert, funded by a Dutch government grant in 2017. This innovative concept allowed audiences to experience a live band performance through augmented reality, blending the real and virtual worlds. This approach proved financially successful and highlighted the potential for integrating music with immersive technology. The conversation shifts to Ristband's evolution, where Roman reflects on his initial reluctance to embrace the tech industry but ultimately recognizing the potential for music-tech convergence. He mentions the support from Epic Games, which enabled Ristband to develop tools and platforms to make immersive music experiences accessible to a broader audience. Roman emphasizes the importance of viewing musicians as startups, using technology to enhance their visibility and revenue. Marc and Roman discuss the historical context of music and gaming, noting how advancements like the PlayStation One and licensing real music in games brought the two industries closer together. They explore the potential for dynamic, ever-changing music integration in games and the challenges of creating new contractual relationships for music use in gaming. Roman highlights the shift in the music industry, where major labels now prioritize viral social media presence over traditional musical talent. He encourages artists to embrace new tools and technologies, leveraging the vast opportunities in the gaming world to reach wider audiences and sustain their careers. The conversation concludes with Roman urging artists to explore new mediums and tools, emphasizing the importance of curiosity and innovation. He mentions the Voices of VR podcast as a valuable resource for understanding the intersection of VR, AI, and music. Roman and Marc agree that the future of the music industry will be shaped by unexpected, underground innovations rather than traditional major label strategies. Overall, the discussion provides a comprehensive overview of Ristband's mission to revolutionize the music industry through technology, Roman's journey from musician to tech innovator, and the potential for artists to thrive by embracing new technological opportunities.   Show Notes: #HowWeListen Live: In Conversation Ristband Pivots 00:10 - Byta.com 04:25 - Roman’s background 06:00 - Pivots 08:10 - Ristband at SXSW 09:00 - Number of songs uploaded to Spotify 10:30 - Trent Reznor article  13:45 - Roman realizes he is in the Tech biz 16:10 - Major labels are not forward acting 16:50 - Gaming & Music, the new way forward 20:10 - How did Gaming get so music-friendly 26:37 - Where are the opportunities for smaller artists 29:45 - How it became way more easy to build games 31:00 - Byta.com 32:19 - Roman’s band is making money 35:20 - Gaming is the new MTV for music discovery 37:30 - Things have changed, artists need to break new ground 41:45 - #HowWeListen Live: In Conversation 43:15 - People used to think the internet was “never going to work” & was genius 43:40 - We are in the Wild West 60:00 - Byta.com Music by Fin Productions and Oliver Lyu Episode Credits:Artwork by Jen Pmphrey Hosted by Marc Brown Series coordinated by Jamie Ford Produced and edited by Colin MacKenzie Music by Fin Productions and Oliver Lyu

    1h 18m
  5. Preparing for Online Success as an Artist: DSPs & Social Media

    03/22/2024

    Preparing for Online Success as an Artist: DSPs & Social Media

    “The first tip that I give all artists is to be organized and cohesive. You don't know what someone's entry point is going to be to you and your music”. Today's guest is Brian “Z” Zisook is the Co-Founder & SVP of Operations & Artist Services at Audiomack. In this episode, Brian and Marc discuss preparing for online success as an artist by strategizing DSPs & Social Media. Zisook’s extensive experience in the music industry surprisingly includes conducting over 500 interviews with artists and industry professionals over 13 years. Artists include- J. Cole, Big Sean, Rick Ross, John Legend, Nipsey Hussle, DJ Khaled, and Anderson.Paak, among others. Zisook was even selected to join the Recording Academy as part of their new member class in 2022. Brian’s main gig is co-founder of Audiomack. As SVP of Operations, Zisook leads a team of 10 across three continents, overseeing and managing relationships with over 180 record labels and distribution partners, including Universal Music Group, Warner Music Group, Sony Music Entertainment, and over 80 Merlin members. Before Audiomack, Zisook was the VP and EIC of DJBooth, a New York-based digital music publication and media house he co-founded with Audiomack co-founder David Macli. At its peak, DJBooth generated 8M page views monthly and annual revenue exceeding one million dollars.  Audiomack is an on-demand music streaming and audio discovery platform that allows artists and creators to upload limitless music and podcasts for listeners through its mobile apps and website. In February 2021, Billboard announced Audiomack streaming data would begin informing some of its flagship charts, including the Hot 100, the Billboard 200, and the Global 200. In March 2021, Fast Company magazine named Audiomack one of the 10 most innovative companies in music.   Show Notes: #HowWeListen Live: In Conversation Audiomack DJbooth.net 00:10 - Byta.com 02:44 - Where Brian is from 03:14 - College Radio is where it all started / DJbooth.net 06:24 - Why we started Audiomack 08:28 - How the idea progressed 12:41 - Empowering creators is our jam 16:53 - How do we make money 19:48 - Advice and educational tips, pay attention to your fans 24:28 - There is a need now more than ever for connection. 29:35 - Artistic development is really like human development. 31:10 - If you're trying to appeal to everybody, you end up appealing to nobody. 33:36 - Present as organized 38:30 - A variety of ways that you can engage your audience  45:26 - Ridiculous to paint a picture that this is not a lot of work 48:11 - What what might be obvious to one is not correct to another 50:27 - Create a spreadsheet 53:00 - Campaigns that are really engaging, innovative or inspiring 57:29 - Who is your target audience? The mainstream is too broad a target  60:00 - Byta.com Music by Fin Productions and Oliver Lyu Episode Credits:Artwork by Jen Pmphrey Hosted by Marc Brown Series coordinated by Jamie Ford Produced and edited by Colin MacKenzie Music by Fin Productions and Oliver Lyu

    1h 1m
  6. Putting Artists First: Music Publishing for Independent Creators

    12/13/2023

    Putting Artists First: Music Publishing for Independent Creators

    "So it's our job to get the best possible deal. So basically, there's no database, how long is a piece of string? Just make sure you're working with someone who knows the industry and who knows what music is worth?" Today’s guest is Simon Pursehouse, Global Director of Music Services at Sentric Music, an “industry challenging” music publisher. Simon works within the Business Development and Creative Departments at Sentric and is the point person for their roster of signed songwriters. Previously at Sentric, Simon headed up the sync division, which under his supervision was nominated as Best Indie Publisher at the Music Week Sync awards for six years running. Here he has developed relationships with global media organisations, broadcasters and advertising agencies which has resulted in Sentric’s catalogue being placed in adverts, films, games, TV shows worldwide. Simon has been featured in Music Weeks’ ‘30 Under 30’ list and regularly speaks at various industry conferences worldwide such as Reeperbahn, The Great Escape, BBC Introducing Live and AIM’s Sync Day amongst many others. He has been invited to discuss Sentric on BBC 6Music on multiple occasions and has consulted on judging panels for awards/grants for BAFTA, PRS, BRITs, Music Week and more. He is a regular guest lecturer at LIPA and BIMM amongst other educational bodies. Simon has been a core part of Sentric’s online identity; he is the author of Sentric’s Blog which offers advice to emerging artists and has received millions of hits Sentric Music: Sentric Music was formed in 2006 as the new age independent music publisher. Sentric disrupted traditional publishing by offering the fairest deal in the industry. We empower artists and songwriters to collect the royalties they’re owed. Their friendly and knowledgeable team are dedicated to ensuring writers and artists get the most out of their music. They enjoy giving artists and songwriters opportunities to elevate their careers and fulfil their ambitions. “To date we’ve put the power back in the hands of over 400,000 artists.”   Show Notes: #HowWeListen Live: In Conversation Sentric Music Streaming Calculator WTF is Music Publishing 00:10 - Byta.com 02:43 - The Beard 03:48 - Liverpool Institute of Performing Arts  04:14 - History of Sentric’s start 08:04 - Sentric’s growth and development 11:00 - The basics of music publishing 12:42 - Your local Performing Rights Organization 14:00 - The Sentric method 16:00 - The pie chart / AKA how publishing works 19:00 - Simon’s trip to Australia 22:26 - Democratization of Publishing 24:30 - Collecting royalties and new synchs 26:51 - Performance VS Mechanical income 28:53 - Marc’s recap 30:33 - Byta.com 31:05 - Neighbouring rights explained 34:51 - What the f**k is music publishing The Life Cycle of a music publishing copyright 37:00 - Sentric Vs TuneCore VS Song Trust 41:30 - Pitching Syncs 44:00 - Picking partners: Be careful (aka - wait and they will find you) 48:00 - Lawyers 52:38 - Sarah Hamilton (Ditto) 54:24 - Just be nice to everyone (if you are good, they will find you) 59:27 - Make sure your whole team know about all your wins, helps the pitch. 1:01:00 - More on sync 1:04:00 - The goal is to make your music, not just "sinkable music…" 1:08:00 - email tips, making contact 1:09:000 - Be nice 1:12:00 - Work with experienced people  1:14:30 - Finding the “Best people” 1:15:00 - How much do you charge for Synchs 1:16:48 - Byta.com Music by Fin Productions and Oliver Lyu Episode Credits:Artwork by Jen Pmphrey Hosted by Marc Brown Series coordinated by Jamie Ford Produced and edited by Colin MacKenzie Music by Fin Productions and Oliver Lyu

    1h 18m
  7. Supporting Independents and Championing Diversity in Music

    10/20/2023

    Supporting Independents and Championing Diversity in Music

    " I think socioeconomic status and background is one of the key areas where the music industry isn’t diverse enough." Today's guest is Lara Baker, General Manager at FUGA for the UK & Ireland. On top of being named in Billboard's International Power Players 2022, she was also honoured with Music Week’s Women in Music Roll of Honour and SheSaidSo's Alternative Power List. She is passionate about improving diversity, gender balance and inclusivity in the music business. She has sat on UK Music’s Diversity Taskforce, supported the Love Music Hate Racism campaign and organised regular women in music and diversity-focused events. Lara joined FUGA in early 2023. She came from Songtrust/Downtown Music Publishing, where Lara worked for 4 years as Director of Business Development for the UK, IE and Australia. Lara's background and passion have always been supporting independent labels and artists. Her music career began in 2004 at AIM (the UK trade association for independent labels), where Lara spent 14 years serving the independent community, ultimately as Marketing and Events Director. During this time she created the AIM Awards, the leading celebration of independent music, as well as AIM's year-round programme events including AIM Connected, AIM Sync conference and Indie-Con (now known as Future Independents). There is a lot to talk about and Marc and Lara definitely get into it. FUGA is the world's leading B2B music distributor. FUGA is the number one choice for some of the world’s top labels, management companies and distributors, including Epitaph Records, Ultra, Curb, Mom + Pop, mTheory and Domino. As GM UK/IE, Lara's role leads new business and client relations for the territory. Show Notes: #HowWeListen Live: In Conversation FUGA AIM WIN Merlin Songtrust/Downtown Music Women in Music Awards shesaid.so Keychange Black Music Coalition, Women in CTRL,  00:10 - Byta.com 03:52 - Getting started, school & first job 04:50 - Music business school  07:57 - Socioeconomics and background  09:00 - AIM getting its start 12:16 - Why indies needed help 15:52 - The Big wins at AIM when I was there, Spotify/MTV… 18:00 - Merlin and WIN explained 21:15 - Diversity in music not reflected in the organization 25:00 - Women in Music Awards, genesis 26:38 - Mentoring 28:50 - The gender pay gap, really bugs me! 36:45 - The Socioeconomic barriers 41:00 - Byta.com 43:00 - Things have changed, what artists need to do and how FUGA helps 46:00 - The Hives. 52:00 - More initiatives 54:10 - Byta.com Music by Fin Productions and Oliver Lyu Episode Credits:Artwork by Jen Pmphrey Hosted by Marc Brown Series coordinated by Jamie Ford Produced and edited by Colin MacKenzie Music by Fin Productions and Oliver Lyu

    55 min
  8. Arts Curation: Championing Independent Music

    08/17/2023

    Arts Curation: Championing Independent Music

    " If you’re passionate you should be able to find the hustle because it’s what you love to do. Most people in the music industry are passionate, so if you’re not then it’ll be hard to get to the hustle. My main piece of advice: Find what you’re passionate about and the hustle will follow." Today's guest is Daniel Seligman who has been active in the Montreal and international music scene since 2000. He has managed Stars, The Unicorns, Socalled and Yves Jarvis through the company he co-owns called Danagement. In 2002 Seligman co-founded the multidisciplinary festival POP Montreal and remains the festival's creative director. An annual not-for-profit cultural event, POP Montreal champions independence in the arts by presenting emerging and celebrated talents. The 5-day festival showcases more than 400 performances to audiences of over 60,000. Founded in 2002, POP Montreal helped break countless emerging artists to the world while providing a dizzying and diverse array of headliners like RZA, Fever Ray, Bonobo, The Orb, Sheryl Crow, Suzanne Vega, Godflesh, David Byrne, St Vincent, Butthole Surfers, John Cale, Beck, Franz Ferdinand, Regina Spektor, Queens of the Stone Age etc.  Danagement Artist Management oversees music management, business management, tour production and grant writing for a wide variety of artists including;  Basia Bulat, Braids, Jean-Michel Blais, Le Ren, Owen Pallett, Sarah Neufeld, Socalled, God Speed You Black Emperor, Wolf Parade, The Besnard Lakes and more. In 20 years POP Montreal has produced thousands of shows and events throughout Montreal and around the world. On a festival landscape that’s persistently male and Euro-centric, POP succeeds in offering attendees respite. This year the festival takes place in Montreal, from September 27th to October 1st, 2023. The 5-day festival showcases more than 400 performances to audiences of over 60,000. Show Notes: #HowWeListen Live: In Conversation Pop Montreal Danagment 00:10 - Byta.com 02:26 - Ursa Pop Montreal HQ & Great venue 05:00 - Montreal is unique, Montreal was super cheap 07:08 - I started off managing Stars 08:51 - Music Management is not rocket science, if you have a driver’s license, you have a usable skill 10:15 - The basics skills required to manage a band 11:00 - How did Pop Montreal get started/Peter Rowan 13:20 - The importance of alternative weeklies 14:37 - Posters were cool 16:20 - Montreal’s moment in the sun (when it comes to indie rock) 20:15 - Why did you start Pop Montreal? 25:30 - Pop Montreal was for the artists 28:20 - Byta.com 29:35 - You can not just go and play at a festival, you need to do more 32:10 - Booking agents are now key 36:00 - Opinions on Social media 38:20 - there are more gatekeepers 41:20 - Michelle Cable artist manager 43:10 - Daniel’s work as an artist manager 45:42 - Have to have the passion, and do your homework 50:56 - You have to roll up your sleeves and get your hands dirty - Chris Blackwell 52:44 - Find the passion & the hustle will follow. 54:25 - Byta.com Music by Fin Productions and Oliver Lyu     Episode Credits:Artwork by Jen Pmphrey Hosted by Marc Brown Series coordinated by Jamie Ford Produced and edited by Colin MacKenzie Music by Fin Productions and Oliver Lyu

    56 min
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About

This podcast series, produced by Byta/ byta.com, is based on our monthly online, live and free event of the same name. This series of interviews is designed to deliver the knowledge to enable tomorrow’s artists, their teams and industry leaders to better manoeuvre their way through the music ecosystem. Each episode features an in-depth one-on-one conversation with someone with extensive experience with the business of music. #HowWeListen Live: In Conversation is hosted by Byta’s founder, Marc Brown, whose deep music business background and digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto. Marc is a former label owner, manager and radio plugger.

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