Brett Davis, CEO of the North American Equipment Dealers Association (NAEDA), returns to Fireside Chats with Jesse for an update after more than a year in the role. When Brett first joined the show, he was only a few weeks into leading NAEDA. Fourteen months later, he has a much different perspective on the association, its members, and the challenges facing equipment dealers across North America. In this episode, Brett and Jesse discuss NAEDA’s growth, including a 12% increase in dealer membership, the association’s expanding relationship with service providers and financing companies, and Brett’s focus on creating measurable value for members. They also take a deeper look at the economics facing equipment dealers today, including compressed margins, higher equipment costs, agricultural headwinds, tariffs, interest rates, workforce challenges, and the need for dealers to find new sources of profitability. Topics covered in this episode include: * What Brett has learned during his first 14 months leading NAEDA * Growing dealer membership and expanding the association’s value proposition * Building stronger connections between equipment dealers and financing partners * The current state of agriculture and equipment sales * Equipment pricing, used equipment values, and changing buying cycles * Tariffs, government affairs, dealer protection laws, and Right to Repair * Why workforce development and technician recruitment remain major challenges * Dealer profitability and why parts, service, F&I, maintenance programs, and other value-added services matter * How technology and automation are changing equipment and dealership operations * Preparing traditional dealer businesses for future disruption * NAEDA’s plans to merge with another equipment dealer association and create a stronger unified voice * And yes, an update on Brett’s hot yoga journey, which has now expanded into Hot Pilates and Hot Pilates Sculpt One of the biggest themes throughout the conversation was adaptation. Brett’s message to dealers is not to panic about change, but to understand what is happening around them, improve efficiency, find new sources of value, and be prepared to evolve. Fireside Chats with Jesse features conversations with leaders throughout the equipment finance industry discussing leadership, technology, operations, sales, innovation and the future of equipment finance. Thank you to our Fireside Chat series sponsors: Consult Disrupt, Liventus, Inc. and Equipment Finance Cares. #EquipmentFinance #EquipmentDealers #Agriculture #EquipmentLeasing #Leadership #Technology #NAEDA #FiresideChatswithJesse Subscribe to Fireside Chats with Jesse on Soundwise