The Employee Advocacy & Influence Podcast

DSMN8 - The Employee Advocacy Platform
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Empower your employees like never before and learn how to own the social share of voice in your industry. Organizations all over the world in every sector are driving strategic competitive advantage by scaling the impact of their employees' voices… and now YOU can too! As we delve beyond the why and get straight to the how so that you can put employee-driven growth at the heart of your organization. Hosted by Bradley Keenan and Lewis Gray of DSMN8.

  1. 2D AGO

    How to Scale a Global Employee Advocacy Program | Holly Kerr of AtkinsRéalis

    In this episode, we sit down with Holly Kerr, the Global Social Media Lead at AtkinsRéalis. Holly reveals how she transitioned the company from pockets of uncoordinated social activity into a structured global employee advocacy strategy. Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors. Listeners will learn how to transition from the inconsistent ebbs and flows of campaign-led social media to a stable, central content strategy that sustains long-term employee sharing habits. Holly explains how to navigate diverse regional barriers by providing localized content and support, from addressing location-specific differences to ensuring global teams are fully onboarded and invested in employee advocacy. You’ll also discover how to activate senior leadership through internal competition and gamification, using leaderboards to encourage executives to model the right social behaviors. The conversation explores the future of their employee advocacy strategy, outlining how to leverage AI for data analysis and ideation rather than as a shortcut for content generation. This episode provides a strategic blueprint for driving influence through your employees and scaling global employee advocacy. Resources: Book a call to discover how employee advocacy can benefit your team. Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan’s essential book, ‘Employee Advocacy: 101 Cheat Codes’ for deeper insights and actionable strategies. Download the World’s Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program. Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

    35 min

  2. FEB 11

    How Do Employee Advocacy Programs Help Salespeople? | Tipalti’s Nick Martin

    Discover how Nick Martin, Social Media Marketing Manager at Tipalti, scales social influence and employee advocacy at a mid-sized fintech organization. Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors. In this episode, we explore the unique middle ground of employee advocacy, where you have more resources than a startup but less than a mega-enterprise. Nick shares his journey of building repeatable systems at Tipalti, explaining how to drive high-impact engagement without a massive team. You’ll learn why catching new hires on day one is the secret to building lasting employee advocacy habits, how to swap spammy gamification for quality-focused incentives, and the best way to stop corporate-speak by encouraging employees to write like they’re texting a friend. Nick also reveals a powerful “President’s Club” success story: a single shared post revived a “lost whale” account and closed a massive deal. Whether you’re a solo marketer or leading a global rollout, Nick’s insights on securing executive buy-in and proving sales ROI are essential. Resources: Book a call to discover how employee advocacy can benefit your team. Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan’s essential book, ‘Employee Advocacy: 101 Cheat Codes’ for deeper insights and actionable strategies. Download the World’s Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program: Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

    36 min

  3. JAN 28

    Co-op’s Matt Eyre: How Do You Build an Authentic Employer Brand in a Member-Owned Business?

    Discover the secret sauce of purpose-driven employer branding with Matt Eyre, the EVP Lead at Co-op. Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors. In this episode, we explore how one of the UK’s most iconic member-owned organizations approaches employee advocacy. Matt shares the journey of launching Co-op’s colleague promise, explaining how to align a 180-year-old heritage with the expectations of the modern workforce.  You’ll learn how to build trust by embracing the honest views of your team, how to identify and support natural content creators in your frontline staff, and why the most effective employer brands are built on a golden thread of purpose. Whether you’re managing a global brand or a scaling startup, Matt’s insights on cross-functional alignment between HR and Marketing are essential.  Resources: Book a call to discover how employee advocacy can benefit your team. Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies. Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program. Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

    30 min

  4. JAN 21

    How TOPdesk Employees Outperform Paid Reach with Suzanne Meijer

    Discover how TOPdesk uses a dual approach to employee advocacy to drive authentic engagement and outperform paid media results. Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors here. In this episode, Lewis Gray and Elliot Elsley welcome Suzanne Meijer, Social Media & Employee Advocacy Specialist at TOPdesk. Suzanne explains how she manages a high-impact team of employee influencers to ensure the brand stays human and reachable. Listeners will learn the specific workflow for extracting thought leadership from senior executives via interviews, as well as the reporting framework that convinced TOPdesk leadership to prioritize advocacy over traditional organic social. Whether you are struggling with CEO buy-in or looking for ways to motivate a modest workforce to share more on LinkedIn, this conversation provides a practical roadmap for 2026 and beyond. Resources: Book a call to discover how employee advocacy can benefit your team. ​Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies. ​Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program. Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

    32 min

  5. JAN 14

    Amnesty International’s Eleshea Williams: Overcoming fear in Employee Posting

    Trust is the most important currency a brand has. Learn how Amnesty International uses employee voices to build it organically. 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐚𝐝𝐯𝐨𝐜𝐚𝐜𝐲 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐫𝐞𝐚𝐥𝐥𝐲 𝐬𝐭𝐚𝐜𝐤𝐬 𝐮𝐩? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors. Eleshea Williams is a Social Media Specialist at Amnesty International, where she manages their global channels. Eleshea shares Amnesty's staff activation and training strategies that led the nonprofit to reach organic growth. She also reveals key insights to help dismantle the fear around posting and foster a genuine advocacy culture. Struggling to encourage team sharing or brand authenticity? This episode outlines a practical roadmap for building an effective, authentic employee advocacy program, no large budgets required. Resources: Book a call to discover how employee advocacy can benefit your team. Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies. Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program. Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

    37 min

  6. JAN 7

    Executive-Led Social Media Growth with Megan Batterbury | incident.io

    What happens when every employee acts like an influencer? Megan Batterbury from incident.io shares the exact tactics their talent team used to spike web traffic and reach niche candidates without a formal employee advocacy program. 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐚𝐝𝐯𝐨𝐜𝐚𝐜𝐲 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐫𝐞𝐚𝐥𝐥𝐲 𝐬𝐭𝐚𝐜𝐤𝐬 𝐮𝐩? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors here. Megan is the Senior Talent Operations Specialist at incident.io, where she manages employer branding and recruitment operations for one of the most active social media teams today. In this episode, Megan breaks down the incident.io philosophy of being loud on the internet. You'll learn how they use internal Slack signal boosting channels to drive engagement, why they prefer unpolished content over glossy corporate videos, and how their talent team's LinkedIn activity caused a massive spike in website traffic and job applications. If you’re looking to build a high-impact advocacy culture that feels authentic rather than forced, this conversation is essential listening. Resources: Book a call to discover how employee advocacy can benefit your team. Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies. ​ Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program. Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

    35 min

  7. 11/26/2025

    How Storyblok Fuels 1M+ Monthly Impressions with Employees

    Unlock the secrets of Storyblok's top-ranked employee advocacy program with Alexandra Asanova. In this episode, Alexandra, Senior Social Media Specialist at Storyblok, shares how her company achieved remarkable success in employee posting on LinkedIn. She dives into how Storyblok cultivates a strong, supportive company culture that naturally encourages employees to share, moving beyond corporate messaging to authentic personal profiles. Discover their innovative approach to social media training, empowering every team member to build their personal brand and contribute to the company's social strategy. Alexandra also reveals Storyblok's strategies for tackling the common copy-paste challenge, including gamification and the exciting future of AI-powered personalization. This is a must-listen for senior marketers, employer brand leads, and social media managers looking to leverage employee influence, drive organic reach, and build unparalleled trust in their social media marketing efforts. Resources: Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors. World's Biggest Employee Advocacy Study. Free copy of Bradley Keenan's book. Free employee advocacy course. Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

    32 min

  8. 11/19/2025

    AstraZeneca's Secret to Employee Advocacy & Influence with Agata Qanadilo

    Learn how AstraZeneca builds powerful employee advocacy, even in highly regulated pharma. Agata Qanadilo shares her playbook. Agata Qanadilo, Employer Brand and Recruitment Marketing Manager at AstraZeneca, is a true pioneer. She built AstraZeneca Poland's employer branding function and employee advocacy program from the ground up, navigating strict compliance while fostering authentic employee voices. In this episode, Agata reveals her strategies for empowering employees to become authentic brand advocates, from setting up a LinkedIn Academy to balancing strict regulations with genuine, employee-generated content. Discover how this "playground" approach to employer branding drives talent acquisition, enhances brand reputation, and boosts internal employee engagement, moving beyond just recruitment metrics. Many senior marketers and employer brand leads face challenges launching advocacy in regulated sectors. Agata’s real-world insights offer a proven blueprint to overcome these hurdles, transforming employees into powerful, compliant brand storytellers and cultivating a thriving employer brand from within. 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐚𝐝𝐯𝐨𝐜𝐚𝐜𝐲 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐫𝐞𝐚𝐥𝐥𝐲 𝐬𝐭𝐚𝐜𝐤𝐬 𝐮𝐩? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors here. Book a call to discover how employee advocacy can benefit your team. Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies. Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program. Subscribe to The Employee Advocacy & Influence Podcast for more expert interviews.

    36 min
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Empower your employees like never before and learn how to own the social share of voice in your industry. Organizations all over the world in every sector are driving strategic competitive advantage by scaling the impact of their employees' voices… and now YOU can too! As we delve beyond the why and get straight to the how so that you can put employee-driven growth at the heart of your organization. Hosted by Bradley Keenan and Lewis Gray of DSMN8.

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