The Zeitgeist

Phantom
  • 5.0 (10)
  • TECHNOLOGY
  • UPDATED WEEKLY

Brian Friel and the Phantom team highlight the founders, developers, and designers who are pushing Web3 forward. Join the conversation as we delve into the unique challenges and innovations happening in crypto.

  1. Ice Bagz - CEO, Kanpai Pandas

    08/28/2023

    Ice Bagz - CEO, Kanpai Pandas

    Our guest this week is Kanpai Pandas CEO, Ice Bagz. Kanpai Pandas is an omnichain NFT project built on layer zero tech that just launched their latest collection on Solana. With collectibles spanning across 8 different networks, a media business, clothing line, events, and high-profile ambassadors in the contact sports industry, Kanpai Pandas is more than an NFT project, it’s a movement. Show Notes: 00:52 - Kanpai Pandas / Origin story 04:22 - How does learning from building businesses translate into the Web3 space 06:45 - From Roblox to the Panda project 09:10 - UFC 10:53 - Streetwear and theNFT space.     14:07 - Reaching a broader audience 15:49 -  Revenue, general growth, and the state of the NFT industry 17:47 - Why mint a Kanpai panda? 20:31 - Multichain 21:25 -  How does Solana fit / Solana specific projects.   22:18 -  A builder he admires in the Web3 space   Full Transcript: Brian Friel (00:00): Hey everyone, and welcome to The Zeitgeist, the show where we highlight the founders, developers, and designers who are pushing the Web 3.0 space forward. I'm Brian Friel, developer relations at Phantom, and I'm super excited to introduce our guests, Ice Bagz, the CEO of Kanpai Pandas. Ice Bagz, welcome to the show.   Ice Bagz (00:22): Appreciate you, Brian. Glad to be here, man.   Brian Friel (00:25): Yeah, we're glad to have you too. And if no one from Phantom or Solana has told you yet, officially welcome to Solana. We're super stoked to have you guys.   Ice Bagz (00:33): Appreciate it.   Brian Friel (00:34): Maybe we could start there. There's a lot of folks in Solana who are in the NFT space. There's an NFT ecosystem I'd say that's very much unique to Solana. You guys are coming from this from a lot of different angles. This is your eighth different chain. Can you tell us a little bit about Kanpai Pandas? What's the origin story there and what is Kanpai Pandas?   Ice Bagz (00:54): Pandas in general is originally an Omnichain project built on layer zero tech. That's why we're now coming to Solana. Originally we had planned Solana as the eighth chain. It just took longer than expected with layer zero building the bridge out. Of course, everything with FTX and all that stuff happened a year ago and it kind of stalled out the processes and the way people were spending money. So we went back and forth quite a bit, like do we just go ahead and do the rest of it on Eth or do we hold off? Do we wait to get into the Solana ecosystem? And I made the decision, let's just wait, even though it's a long time, because this has been probably eight months coming, but I just wanted to get into another ecosystem. The cool thing about our project being Omnichain is we mint it on Optimism, and BSC, and Eth, and Arbitrum, and AVAX and all these other chains, and it helps you kind of bring those communities in too, right? Because people become so kind of stuck in one chain or one FT project or whatever it may be.   (01:47): That's just not my belief in crypto, my belief in crypto is people should be trying and experimenting, and I think in a couple of years from now, hopefully you won't even know that you're moving from one chain to another chain. Hopefully it's a much more seamless process. That's kind of the goal here. So, we were one of the very first ones that really used that tech. I think Lil Pudgys ended up switching over and re-dropping an Omnichain contract as well. But I think more projects should be. I'm excited to come to the Solana ecosystem. Like you said, it's very different. It's very kind of tunnel vision and closed off compared to some of the other chains, for sure. But that's the way it is and that's why it interests me to get in there, because if you look at what they've done, they made DeGods, they made y00ts, they made some of these bigger projects, I would say even more so than the founders.   (02:31): It was really the ecosystem and the hype and just kind of that grit of, "We are Solana," that built this stuff. And so I'm like, well, f**k it, why would I not want to be a part of that? You know what I mean? With my project. Very early on I was involved in helping with the honoraries, things like that. That was the meta back then. This is still in the bear market, April of '22. So it was still bear market, but I'd helped do this. The mint was pretty hyped up and then the contract broke, all kinds of shit happened. Shit hits the fan. I'd never spent any time in Discord before until that moment.   Brian Friel (03:01): It's eyeopening.   Ice Bagz (03:02): And yeah, I didn't know if I ever wanted to get back in, because it was just "Rug, rug, rug." And I'm like, "What the f**k is everybody talking about?" So, eventually I ended up taking over the project very early on, hadn't minted out, took us seven months to mint out. I'd say we're probably the only project that actually stuck around and built, A, during the bear and then, B, during a seven-month mint. Most founders would've just hit the f*****g road by then. I don't think anybody can argue that fact. So I pulled about 600 K out of my own pocket to build the business, to get something going, to prove myself, prove the project. So we did that, worked endlessly for seven months, finally minted out the seventh chain at that time, and we've been building ever since. So that's kind of the origin story to it. But yeah, it's one of those things that I'm glad I did it now, but there was a long period of time where I was like, what the hell am I doing?   Brian Friel (03:49): Yeah, no, I totally understand that. I think there's a lot of interesting things there that we can go into. I mean, you guys are doing things your own way in a very unique way. I mean the Omnichain thing on its own. But one thing I want to hit on is what you talked about where you didn't actually found the project yourself. You came in through the honorary process, you saw an opportunity here and you basically took a project that you saw its potential and took it to the next level. Just briefly, I want to learn a little bit more too about your background. So you're an entrepreneur, you've built businesses yourself. How do those learnings translate to the Web 3.0 space?   Ice Bagz (04:23): So it's massive and we actually had a space about it this morning and I had my whole team up talking. And we're seeing this seismic shift right now from hype and marketing and all this other stuff to what are they actually building and what are they actually doing and do they have actual goals and business plans and people in place that can execute? And I think that we're going to continue to see that. So I'm a lifelong entrepreneur. 20 years old, moved to Mexico, worked in the manufacturing business for five years. Came back, did sales for a couple of years, and then decided to start my own business. I was very good at sales. I could talk and I was very good at it. I made good money, but I hated it. I hated getting up and going and doing it every day. So my wife was pregnant at the time, we didn't have much money.   (05:07): I'm like, "Babe, I've got an idea for a business here it is." Literally that night we sat down and drew it up on a napkin. She made the logo and everything, and I literally quit the next day and went and started knocking on doors and that's how I started my business. So my first year, I think I made $32,000. My second year I made like $55,000 and many years later I built it into a multiple eight figure business, and I've launched other stuff since then. Really got bored of managing big companies, 50, a hundred employees. It got exhausting to me and I wasn't having fun anymore. So I put people in those places to handle those businesses. I started in crypto full-time in early '18, so I've been around for longer than most of the people in the space. Got into that. I was trading coins and advising on projects and things like that.   (05:49): And then in '21, I guess is when I started getting into the NFT space and didn't really understand it at all. The funny thing is the thing that made it click with me was my son constantly f*****g swiping our credit card on Roblox, and I'm like, "What are you doing?" I'm like, "Show me," right? And he's like buying Roblox and he's getting these skins and he's changing his skins into every game he goes into and I'm like, all right, this is starting to click a little bit here. And if you look at what we've built, we took a lot of the Roblox mechanics with the trait swapping and the point system and things like that because it's proven and it works.   Brian Friel (06:24): Yeah. So let's talk a little bit about that too. So you guys have everything that you're doing in the digital world, the trait swapping everything there, and then you have all this other stuff that you guys are doing, I'd say in the real world too, your activations there. Maybe let's hone in on the digital to start. So you saw your son swiping on Roblox. How did that influence where you took this Panda project?   Ice Bagz (06:44): For sure. So kind of where we started was in real life experiences, networking, highly important, that type of stuff. We have a suite at Allegiance Stadium in Vegas for 15 years. So we have all the football games, all the concerts, everything that goes on the shows, et cetera, there. We do UFC events, we throw Pandamonium, which is a huge festival, day long and night long festival. So it started off with that and then I was like, all right, we've really got to branch out and build this project out a little more and be able to capture an audience that's much wider than people that want to go to physical events. We started building this point system out. We spent about seven months on this. We spent probably about three months in planning and about four months in building, but we built out a centralized point system.   (07:24): We call it the PPDEX, but it's got your point system, it's got a casino integrated, a sports book integrated, pok

    23 min
  2. Alex.BSL, Co-CEO - Blocksmith Labs

    07/21/2023

    Alex.BSL, Co-CEO - Blocksmith Labs

    Our guest this week is Alex.BSL, the co-CEO at Blocksmith Labs, the company behind the Smyths NFT collection. Alex.BSL joins Brian Friel to discuss the origin story of Blocksmith Labs and how they started with the goal of creating NFT collections that provide real value, not just hype. He talks about their different products, including Mercury, a pre-mint tool, and Atlas, a hub for NFT activity. Alex also mentions their focus on solving problems and how they build products based on metas. Brian and Alex dive into Smyths, Blocksmith Labs' classic early PFP collection, and its ascension to a premium collection. They talk about the launch of Megos, a new collection that will target a different demographic, with a focus on casual mobile gaming. Alex highlights the importance of building IP and how it takes more than dropping an NFT collection to create a brand.   Show Notes:   0:49  - Who is Alex.BSL / Starting on Solana?                         2:04 -  Transitioning to Web3 4:55 -   The initial goal for Blocksmith Labs                           7:15 -   Who is Blocksmith Labs working with / Some of the early products                                 9:32  -  Process for building /  what the market needs                             11:58 -  Origin story of Smiths 13:12 - Evolution of Smyths in the future       17:05 - The Meegos collection                               21:02 -   How to unblock crypto to make a mainstream splash in gaming                             23:57 -   When is Migos coming                                 25:20 -   Where can people find out more about MeeJump/Meegos? 26:21 -   A builder he admires in the Solana ecosystem    Full Transcript: Brian Friel (00:06): Hey, everyone, and welcome to The Zeitgeist, the show where we highlight the founders, developers, and designers who are pushing the Web 3.0 space forward. I'm Brian Friel, Developer Relations at Phantom, and I'm super excited to introduce our guest, Alex.BSL, the co-CEO at Blocksmith Labs, the company behind the Smyths NFT collection. Alex, welcome to the show.   Alex.BSL (00:28): Hey, glad to be here.   Brian Friel (00:29): Really excited to talk with you today. I've seen you over the years, my time on Solana, all across the crypto Twitter sphere. You guys have built a lot in the last couple of years that I want to get into. But maybe before we start talking about Blocksmith Labs and everything you're up to, I'd love to learn a little bit about you. Who is Alex.BSL and how did you get started in Solana?   Alex.BSL (00:49): I think a lot of people know this, but my Web 2.0 career has been 10 years of shipping products for top tech companies. Over the last 10 years, I've worked with Apple, Cisco, Coinbase. Coinbase was my last Web 2.0 job. And then my first Web 3.0 job was DeGods. I started there as a mod just out of accident, and then lead dev. And then I started my own thing, Blocksmith Labs, because I wanted to do different things with Blocksmith Labs. It didn't really align with the incentives and what they wanted to do with DeGods. Yeah, that's the light version of it. We can go deeper.   Brian Friel (01:28): Yeah. When you said you were working with all these Web 2.0 companies, was that in a technical capacity? You mentioned you were lead dev for DeGods at one point, but you also have experience running projects as well from an operational standpoint.   Alex.BSL (01:40): I was a full stack engineer for the last 10 years. I led teams. I also did dev work over the last 10 years at different levels and capacities, but I've been mostly a dev for a decade.   Brian Friel (01:55): Love it. What was the moment then when you're working in these Web 2.0 capacities, working with great companies, that made you decide, "Hey, Web 3.0 is something I need to jump into"?   Alex.BSL (02:05): Web 3.0 just started out of curiosity. Because when you're a Web 2.0 dev and if you're a dev that's working with big companies, you got to stay on the cutting edge of the technology. Otherwise, someone with one year, two years of experience will come over and take your position. So you got to always be on the cutting edge. That's why I think around 2020, the huge high brand blockchain and crypto, it was all around. Just out of curiosity, I started learning about Eth and Bitcoin. I researched every single token and coin under 100 market cap. That's how I started this. It was just educational for me in the beginning. I started on Eth, started learning Solidity, and then I built some tabs. It was fun. It was fine. I ended up in Solana just by pure accident. Like I said, I was learning about every single thing every single day.   (02:58): And then one day on Decrypt, I saw this article about Degen Apes mint and how it's going to be a huge thing and how it's going to break Solana. Just out of curiosity, I ended up and then I minted. But in Solana, once you click mint, it hits you different. You can't go back. Because when I was on Eth, I was minting stuff, I was doing shit, but it felt so backward to me. I'm going to be a 100% honest with you on this. Because imagine the next billion people, you're asking for them to pay $10, $20. Imagine you, going and buying a salad and there's a tax of 10 more dollars. It felt so backward to me. I understood what B2C meant and why it's the way it is, but it didn't make sense to me. But I was still going on with it.   (03:40): But once I hit mint on Solana, it just hit me. "Oh, this is the closest thing people are used to in terms of experience." I haven't looked back since then. I've been in Solana. I've just done everything to add value to the ecosystem, and the ecosystem has given me so much back.   Brian Friel (03:56): Yeah, I think that story resonates with a lot of people, the Degen Ape mint being that flagship moment where everyone realized, why do we need to settle for subpar user experiences? The mint itself was, I remember, chaotic, which is true Degen Ape form, which is great, but the network was held enough. Great.   Alex.BSL (04:14): Yeah, I was up until 6:00 AM to mint, and it was chaotic. There was no Candy Machine by then. I remember that. Yeah. Candy Machine was born out of necessity from that mint. Yeah, I remember that in those days.   Brian Friel (04:27): Yeah, we've come a long way. It can be easy to forget how much has been built.   Alex.BSL (04:32): Now, you can just mint and it'll drop 150K NFTs out of nowhere with $100.   Brian Friel (04:37): Yeah, and it's only going to get crazier, I imagine. Let's go back to that time. You've already researched crypto. You just made the Degen Ape mint. You have all this wealth of experience. You mentioned that you briefly worked with DeGods, but when you were ready to start Blocksmith Labs, what was it that you were pursuing? What was it that you set out to do with Blocksmith Labs?   Alex.BSL (04:55): I always see new technologies and new industries. What problem are they solving? What is this adding to the society that people would need? That's how I see things. By then, I've not seen any NFT collection doing anything more than minting more collections, airdropping hype there was about NFTs. I wanted Blocksmith Labs to be a blueprint for the next generation of NFTs, or at least a new category of NFTs that can actually provide real value. It's not just hype. It's not just, "Oh, this is going to go to the moon." We have seen that a lot. Because 99% of those projects that are just solely based on hype, they mint and then they drop. I don't know if you remember, there was a time in Solana where there were 10 projects minting at the same day. It was like, you hit something. Oh, it hits? It's fine. You're ragged? You move on.   (05:47): The reason none of them last is that first thing, the NFT business model, I think it's not set up in a way to last long. Some projects realize this over time, like Pudgy Penguins. Now, they're trying to sell physical products so that they can use the brand, use the IP, sell products, make revenue and last longer as a company. But I realized this back two years ago, and that is why BSL started in a different way. Oh, we are going to create products, have users, create value, and then we are going to drive them back to Smyths, our first NFT collection. I don't want to take too much credit for this, but since then, you have seen this new kind of NFT projects who are actually building products, who are using this as a seed round to build their own products, services, and bring value back.   (06:39): It's not really just about hype or just about pumping bags. It's also about contributing to the ecosystem, building relationships, helping other NFT projects. I'd like to think we have been successful in that, and now, you have been seeing that a lot of projects mention us as their favorite builders. Maybe we are successful in doing that.   Brian Friel (06:57): Let's dive into that. You mentioned that you guys have taken a real builder-first mentality. I think you guys describe yourself as a Web 3.0 or crypto B2B SaaS company. What is the other businesses in this B2B relationship? Who are you guys working with, and what are some of these early products that you guys have started to build for them?   Alex.BSL (07:15): Our first product was Mercury. We have onboarded over 1100 projects on Mercury. I think it was the defining moment on Solana where projects, you realized, you could do actual things, create products, create services, being the hype cycle, being the attention cycle. Because now, you see projects doing a lot of other things to stay in the hype cycle, to stay in the attention. Back then, Mercury was all we needed because every time a hype project was on Mercury, we also monetized it in a clever way. We didn't take money from those projects. We took percentage of white list spots and auctioned them, and

    27 min
  3. Vibhu Norby and Degen Poet - DRiP

    07/13/2023

    Vibhu Norby and Degen Poet - DRiP

    Our guests this week are Vibhu Norby and Degen Poet. Vibhu is the founder of DRiP, a platform that allows users to receive free NFT collectibles, commissioned from artists and projects across the landscape of crypto. The project has grown exponentially since its inception, with over 300,000 wallets receiving at least one NFT a week. Degen Poet, a prolific artist on Solana, has been a key collaborator on the project.  Vibhu and Degen Poet discuss how DRiP is changing the game for NFTs and why the first experience people have with blockchain should be through art. Plus, they share their unique processes for creating and distributing NFTs, and why they choose to plant their flag in Solana.   Show Notes: 0:56 - Latest News 3:05 - What is Drip?         5:22 - Origin story of Degen Poet, starting working in Solana and Vibh 10:13 - Workflow with NFTs 12:54 - Working with other artists 16:01 - How Drip helps Degen Poet’s work 17:51 - Only on Solana 21:42 - How is drip breaking phantom? 22:50 - Future looking like Instagram 26:53 - Platforms like Drip vs. traditional mediums 30:40 - Things to change /have changed in the industry     33:52 - A builder they admire in the Solana ecosystem?   Full Transcript: Brian Friel (00:00): Hey, everyone and welcome to the Zeitgeist, the show where we highlight the founders, developers, and designers who are pushing the Web 3.0 Space forward. I'm Brian Friel, developer relations at Phantom. And I'm super excited to reintroduce our first repeat guest, Vibhu Norby, as well as Solana's very own Degen poet, Vibhu and DP, welcome to the show.   Vibhu Norby (00:27): What's up? Thanks for having me back.   Degen Poet (00:30): Hey, thanks so much for having us.   Brian Friel (00:32): Vibhu, I mentioned this before recording, but you're a friend of the pod. You're the first official repeat guest of the Zeitgeist, and the last time we had you on was October of last year and you were working on Solana Spaces, which was a really big and audacious project I'd say, and a lot has happened since then and you're still working on big and audacious projects on Solana. Can you walk us through what has changed in the last couple months and what are you working on today?   Vibhu Norby (00:56): Good times, good memories. Yeah. What happened in between October and now? What changed? Funnily enough, Drip actually started that same month. We actually started sending NFTs to people starting with Vincenzo in late October. I think we did two drop before Breakpoint. Yeah, things were going fine and then our world got flipped upside down once again by those who must not be named. For a couple months there, I think we were trying to figure out how we were going to continue to operate the stores. Obviously Phantom was a major benefactor of spaces along with Solana Foundation, but they who must not be named were also major sponsors and it was kind of the three pillars of our business and one of them got pulled out. And simultaneously with all of that, Drip was blowing up and changing everything for us internally. Coming into January, every single week we were stacking at 15, 20% week-over-week growth on the list organically.   (01:51): And between December 1st and the shutdown of Spaces, our Twitter following more than doubled and all of the new growth were people coming to us for stuff related to Drip. And so I was spending my time going between doing customer service for Drip, talking to artists, and then the store was starting to feel like it was losing its voice a bit kind of naturally in that. Yeah. I mean as much as we loved it for a bunch of different reasons, it just made sense for us to take this traumatic pivot from physical retail stores to free NFTs. I think it was a really good decision. I think one of my best decisions so far in life because since we closed down Spaces, Drip has grown five, six x since then. We've really greatly expanded the product and kind of the vision for it and I think we're making a big impact on Solana and crypto in general.   Brian Friel (02:45): You mentioned that this was born out of Solana Spaces originally, it was almost just this separate side thing you were doing and became this absolute beast that had to be unleashed. For those who aren't familiar with what Drip is, can you describe what Drip is, how it operates today, and then maybe talk a little bit about the scale that you guys are currently operating at?   Vibhu Norby (03:05): Yeah, sure. Really simple value prop. You sign in with Phantom, you get an invite code and you start getting free collectibles. You can kind of engage with the product as much or as little as you want. By default, you get a free collectible from us every Wednesday and those collectibles are NFTs and they're real on chain Solana NFTs and we commission those pieces from artists and projects, not just now within Solana but across the landscape of crypto. And we pay for the airdrop costs and it's totally free. It's one of the few things in all of our industry that starts at free, ends at free. You don't need any tokens in your wallet, you don't have to go through KYC with an exchange. More recently, a couple months ago in March, we started adding these additional lists that you could subscribe to. Degen Poet was number one, but since then we've added another seven creators and we launched two new streams every Friday.   (03:57): Those work the same way. You sign up for an individual creator that you love, can be an artist, could be a brand, could be NFT project, a video creator, influencer. They send you free collectibles on some regular basis and you can collect them, you can trade them, you can hold them, you can brag to your friends about what you got. In terms of growth, we've continued to grow 10, 15% a week even at a very big size now. There's two kind of stats that kind of matter. One is we consider non-fraudulent wallets as many people tried to farm Drip in the past. That number in real time right now is 300,000 and we're sending out at least 300,000 NFTs a week on showcase right now. But in total, every single week across all of our creators now, we're sending well over a million collectibles every single week. This is unbelievable groundbreaking stuff. It's not happening anywhere else in our industry, but people fall in love with Drip every single day. It's been awesome.   Brian Friel (04:49): Yeah. I've been a day one subscriber of Drip. I love it. It's such a delightful thing to have all this new art coming in your inbox every day. You kind of hinted at this only possible at Solana, which I want to dive into too. But you did mention there, Degen Poet, and I'd be remiss if we didn't introduce Degen Poet now to the show. I think if you're a listener and you've been around the Solana space, especially on Twitter, you've seen Degen Poet, I'd say one of the most prolific artists on Solana for some time now. Degen Poet, for those who don't know, can you introduce who you are, how you got started on Solana, and then how you also started working with Vibhu?   Degen Poet (05:22): I guess I'm Degen Poet. I live in Chicago with my wife and a couple dogs. I got started in Solana in the summer of 2021. I was just basically doing trading and stuff in Bitcoin and then trading all the other coins. I did some leverage trading on CuCoin and then found Solana through the whole Sam Coins DeFi on Solana first. I think Radium was my first stop. That's kind of my first experience with it all. I thought NFTs were garbage and a silly idea and all those things. I had probably been out of poetry for, I don't know, seven or eight years at that point. I did all of my college education and got an MFA in poetry and then just decided that it wasn't a great career path as far as the money you could make and what you had to do to support yourself as a poet is pretty difficult in the real world.   (06:16): I gave that up and just kind of did business for a living, did computers, Excel, stuff like that. That's how I kind of made a living and then found Solana through all this. I started buying some stuff on Digitalize. I bought a Solana Monkey, a viking I think pretty early on and papered it way too early. But I think it was at that point where I decided maybe I should try poems as NFTs just because nobody else was doing it. I figured it'd at least be a unique way to try. The first thing I got started on was gmu poems, which was basically an NFT, which was a list of words. And at the time they were going really hot because they were based on this Eth derivative of something called Loot, I think. But I was mad at it because I was like, how is it worth so much money and doing so great? And it's literally just a random list of words, but instead of being mad at it, I decided to kind of embrace it and then just filled in the spaces between the words with poems.   (07:11): And I did 200 of those in a month and that's how I got my start on Solana. And then just was making NFTs nonstop ever since, mainly through Exchange Art, doing one of one art. And then over the last year or so since Editions opened up, did additions on exchange art, and then that all just kind of led me to Vibhu and Drip. I really like serving a large audience with art. I mean that was always really fun with Editions. And then with Additions, I wanted to deliver them at a low cost, but that just invites bots to basically come in and flip your stuff. Bots were making way more money than I was off my art just because of the setup, you know what I mean? That's, I think, what intrigued me about Drip is I could achieve this thing that I wanted, which was giving art to all these people on Solana for free basically. And then there's no real bots, everyone's trying to sign up as an individual and gets it airdropped. It's not like a mint. Yeah, I think that's kind of where it all started and how it all made sense for the way that I was distributing my art.   Brian Friel (08:12): Yeah, you h

    37 min
  4. Trevor Bacon and Kellan Grenier, Co-founders - Parcl

    06/22/2023

    Trevor Bacon and Kellan Grenier, Co-founders - Parcl

    Our guests this week are Trevor Bacon and Kellan Grenier, co-founders of Parcl.  Parcl is a blockchain-native platform that allows users to trade real estate on Solana, democratizing access to the world's largest asset class. Parcl offers a unique architecture that enables users to make perpetual predictions on the median price per square foot of real estate in different markets across the US. Parcl also allows users to take long or short positions and provides a novel architecture that is purpose-built for low volatility assets without a liquid spot market.    Show Notes: 01:00 - Background / Origin Story 04:33 - Why Solana?                     06:20 - Who is Parcl built for? 08:29 -  How does Parcl work? 10:59 - How can Parcl help more traditional real estate users? 13:28 - Permission-less and composable 14:50 - Spinning up a new market 17:38 -  Real estate royale. 19:13 - What's next for Parcel? 20:56 - A builder they admire in the Solana ecosystem   Full Transcript: Brian Friel (00:00): Hey everyone, and welcome to The Zeitgeist, the show where we highlight the founders, developers, and designers who are pushing the web three space forward. I'm Brian Friel, developer relations at Phantom. I'm super excited to introduce our guest, Trevor Bacon and Kellan Grenier, the co-founders of Parcl. Parcl is a synthetic asset protocol built on Solana, that allows users to invest in a digital square foot of real estate in neighborhoods worldwide. Trevor and Kellan, welcome to the show.   Trevor Bacon (00:33): Thanks for having us. Appreciate it.   Kellan Grenier (00:35): Great to be here, Brian.   Brian Friel (00:36): Super excited to talk to you guys today. I just checked out Parcl app, and seeing all the feeds across the US, New York, Brooklyn, all these really awesome areas where you can trade. I think it makes perfect sense with what Solana was built for, has totally [inaudible 00:00:51] NASDAQ at blockchain speed. Before we dive into everything about Parcl, I'd love to learn a little bit about you guys. Who are you guys, and what made you start Parcl?   Trevor Bacon (01:00): Thanks, again, for having us, Brian. I'll start. I'll pass it to Kellan. So prior to starting Parcl, Kellan and I worked together at a hedge fund focused on technology equities, internet software payments, semiconductors. And during COVID, there was a lot of real estate volatility, and there was, really, no way to trade real estate like we were trading stocks. And so we started to look into ways in which we could do that. There were options, like fractionalized real estate, or tokenized real estate, but they're limited by scale, because you need capital to buy properties that are fractionalized, and you need time to close those deals.   (01:36): So we took a different approach, which is a top-down approach. We have created indexes that track the price per square foot, based on public real estate information and real estate transactions, basically, listings and sales. Those go into a database, and outcomes... A price per square foot, or a market price for neighborhoods and cities across the country today, in the US. Over time, we are going to be expanding into international geographies. And so that price goes out to the blockchain, and traders can, long or short, see these, based on their view of various locations.   Kellan Grenier (02:11): I'll quickly give my background, Trevor covered most of it, but... Traditional finance background, most recently, at a hedge fund, before that, at a Japanese bank, and then at a market research firm before that, always covering tech hardware. That's how I got indoctrinated into blockchain, was modeling, how many, GPUs... The networks we're going to consume. And then, around COVID, with all the real estate volatility, and volatility across all assets, and no way to express a trade, that's what led to Parcl. It seems so obvious. Missing from the structure of markets was a liquidity venue for residential real estate.   Brian Friel (02:46): Yeah, I think, myself and many others can resonate with that, especially with the amount of capital involved to get involved with real estate as a young person. It's very prohibitive. Trevor, maybe starting with you guys, you mentioned that you were at a hedge fund before this. Had either of you guys interacted with crypto before this? And was crypto one of the first things that came to mind? Kellan, you just said, this was obvious in hindsight, but was crypto the first tool that you reached for, or did you actually attempt... To be able to trade this with other methods?   Trevor Bacon (03:15): Yeah. As Kellan mentioned, he had been indoctrinating the crypto for about five years, I as well. When you're on Wall Street, and there's trends, the banks, typically, showcase the companies that are prevalent in those trends. So I got early access to the management teams of consensus, and Ripple, amongst others. That's how it worked, but that's... When I got introduced to blockchain, that was the 2017 timeframe. So we refer to ourselves as using blockchain rails. The primary collateral on the Parcl protocol is USDC. And so it's, basically, dollars versus real estate prices.   (03:51): For us, blockchain introduces an efficient exchange layer, and a settlement layer, that is scalable, and you can create a product like ours, with relatively, substantially, less resources than you would a traditional centralized exchange. And so at the same time we were starting this, DeFi was becoming much more prevalent, on the heels of DeFi Summer, which led us to start to explore the various ways in which you can pull capital in a distributed fashion. For us, it made sense. I think that's the main point of technology, is to drive efficiency. And blockchain really does that, for our use case, in particular.   Brian Friel (04:29): On that note, was there anything in particular about Solana... Bright start on Solana?   Trevor Bacon (04:33): Yeah. The technology thesis on Solana, which, I think, still holds true today is, it's fast, it's cheap, it's scalable. And we viewed that as something that would persist into the future. And so that fit well in this model, especially for real estate, given... It has lower volatility, and therefore, a lower return profile. So at the time, there weren't many viable EVM scaling solutions in the market. So this was in summer of 2021, arbitrary and optimism weren't quite there yet. And so that's why we decided to go on Solana.   Brian Friel (05:08): That's awesome.   Kellan Grenier (05:09): One thing I want to add there is, real estate is lower volatility, and therefore, has a lower return profile, but we've ran and done all sorts of analysis. It's sharp ratio, which is a measure of risk adjusted returns, is through the roof, in any given year, especially over the past two decades, it's just blowing everything else away. And it's really interesting, because residential real estate is the only asset that the majority of the population... Nearly everyone has access to a 5X leverage, through a mortgage. That's the gate to participate in the market, but you need the down payment, still. That's a pretty big gate. So introduce Parcl, basically, create the exact same return profile, tracking these underlying price feeds, the prices in these markets that are transactions in real world homes, and offer that to the masses. It's a pretty powerful product.   Brian Friel (05:53): Yeah, let's dig into that a little more. That's a really great point you raised, Kellan. You have this background on Wall Street, you know what pro traders are looking for, you talk about sharp ratios of how sophisticated investors are looking access to this. But really, at the end of the day, I would argue that it's the little guy, it's young people, probably a lot of people who are interested in crypto too, who just want access to these markets, don't have the capital. You guys have clearly built a lot, but is there a particular type of user that you guys are looking to serve at Parcl?   Kellan Grenier (06:20): Yes and no. There's a curve in terms of who would be interested in using this product. And obviously, it's fairly blockchain native today, especially in how it's delivered. You have a Phantom wallet, you have assets on Solana's blockchain, you connect to the dApp, and you interact with a smart contract. So small pool of people, but growing, hopefully, growing a lot over the next couple of years. But over time, this is a product that can onboard millions, and hundreds of millions, and maybe, eventually, billions of people into this ecosystem, because it's such a compelling offering. Everyone has a relationship with real estate, everyone's off sides, either they're too long, if they own their home, or they're too underexposed, if they rent. I think that opens up the aperture to who the core user is, right? Today, it's blockchain-native folks that have an interest in trading anything, but many of them in trading real estate, specifically.   (07:07): Over time, it's going to be, very, much more like a tailored offering for people that are seeking this exact exposure, that, maybe, this is the first time they've ever interacted with a blockchain. And I think that that is what has everyone so excited, whether it's folks on Solana's team... You mentioned that you just started digging in, and as... You pretty excited, Brian. So it's truly like a killer app, consumer app for blockchain. And then eventually, institutions will use it, right? Because there's no venue for liquidity, in any scale, in residential real estate, it's just... There's definitely no short-side or sell-side liquidity. All the liquidity is long, and it takes forever, and high barriers to entry. So if you play that all out, there's a very large group of users in capital that is interacting with this product.   Brian Friel (07:50): That's great. Yeah, let's go through that user journey there. You mentione

    24 min
  5. Richard Wu, Co-founder - Tensor

    06/14/2023

    Richard Wu, Co-founder - Tensor

    Our guest this week is Richard Wu, Co-Founder of Tensor, a Solana-based NFT marketplace tailored for professional traders. We explore the origins and journey of Tensor on Solana, and delve into the unique capabilities of their recently launched compressed NFT marketplace. Richard shares insights on the differences between traditional NFTs and Tensor's compressed NFTs, and discusses the innovative trading functionalities and community strategies in place at Tensor. We also touch on Tensor's rewards system, their upcoming NFT collection, and their strategic partnership with Metaplex.  Show Notes: 00:54 - Starting on Solana 03:37 - From Solana to Tensor 08:17 - Solana hackathons 10:16 - Only possible on Solana         12:16 - Compressed NFTs and User Experience at Tensor 15:06 - Insights on Compressed NFTs vs. NFTs 17:08 - Tensor’s trading functionalities 20:47 - Tensor’s strategy for the community                               23:03 - NFT collection 24:35 - The point system 25:29 - The Solana ecosystem / Being a leader in the NFT marketplace 27:13 - Partnership with Metaplex 28:33 - A builder he admires in the Solana ecosystem?  Full Transcript: Brian Friel (00:00): Hey everyone and welcome to The Zeitgeist. The show where we highlight the founders, developers, and designers who are pushing the web 3.0 space forward. I'm Brian Friel, developer relations at Phantom. I'm super excited to introduce our guest, Richard Wu, the co-founder of Tensor. Tensor is the premier NFT marketplace for pro traders on Solana. Richard, welcome to the show.   Richard Wu (00:28): Thanks for having me on, Brian. Great to be here.   Brian Friel (00:31): I'm super excited to chat with you today. We got a lot to go into. Obviously you guys are extremely popular recently on Solana, but I think you guys have a really interesting story to tell. Going back to some of your earliest days, you and your co-founder, I remember you guys multiple times either placing highly or winning some of the Solana hackathons. Can you take us back to those early days of how you guys both got started on Solana?   Richard Wu (00:54): Yeah, of course. Just to give some backstory maybe on myself and on Ilja, so I think not a lot of people know this, but we were both essentially strangers right before we started Tensor. And so we basically met through this co-founding matching portal online, YC Startup School. And that was sort of our first connection. We hadn't worked together before. We basically had no interactions outside of that. So one of the first things we did initially was we basically got on a call, exchanged a bunch of notes on what ideas he wanted to work on, what interests us. And for Ilja specifically, he had been building on Solana for quite some time. I was actually not familiar at all with Solana nor like crypto development in general. And so he sort of red pilled me into giving it a shot. And so our first project that we actually worked together was a hackathon project. That was sort of our NFT pricing oracle that at the time made a lot of sense.   (01:51): So essentially what an NFT pricing oracle does is it provides price information about NFT collections so that other NFT protocols can actually consume these prices in order to do certain functions. So you can imagine a lending protocol that follows a pool based model would need some price to perform liquidations or for people to... I guess mainly for liquidations.   (02:13): And NFT Perps, for example, is another type of protocol that would require pricing information on chain. And so that was initially the project that we worked on together. We submitted that to the Solana Riptide hackathon I believe, which I don't know if it was the second or third ever Solana hackathon, but we were pretty early on in the hackathon cycle. We just submitted our project to that hackathon because one, we wanted to win a bit of money so that we can bootstrap ourselves further in the process. And two, we just thought it would be fun to submit something. We ended up placing third in the DeFi category, which was pretty cool and the rest is sort of history.   Brian Friel (02:53): That's awesome. And so you're famous on Twitter I would say, for being this David versus Goliath set up because you guys have gone from these two devs who just code all day submitting the hackathons to today Tensor is always up there with Magic Eden in people's minds as leading marketplaces, not just in Solana but say in NFTs across crypto. And a lot of people don't know that most of that is really built off the backs of everything that you and your co-founder have built. And starting back to those early days where you guys were just in hackathons chewing glass, so to speak, walk us through that journey. How did you guys go from that initial Solana Riptide hackathon project idea to getting the idea for Tensor, deciding this is something you actually want to build and then sticking it out and then getting product market fit like this?   Richard Wu (03:37): I would say for us, the biggest strengths that we had as a two person team for the longest time was that we could really spend a lot of our time as founders talking to customers and understanding what their pain points are when it comes to NFT trading. So the initial idea of building an NFT trading product or platform was because Ilja and I, when we were building the NFT oracle, we were both trading NFTs on the side just to understand the market a bit more, try to understand why people are trading NFTs to begin with. And we had sort of this aha moment where I think at the time Okay Bears was minting and it was one of the hottest, if not the hottest, mint of 2022 on Solana. And we went on Magic Eden and we went on Hyperspace and we went on a bunch of other sites and we tried to buy Okay Bears, or at least I tried to buy Okay Bears, right after the mint and it was basically impossible for me to get a transaction through.   (04:32): And I think the biggest issue then was these marketplaces weren't showing listing data fast enough and that was a huge issue for a lot of these new mints that happened after Okay Bears. There was Tripin Apes, which is also a really hot one. There was a slew of other really hyped collections that sort of faded into existence now. But it was just really difficult for me as a human trader, like NFT trader, to actually put any trades through. And that was sort of the inkling that motivated us to build something better. When we thought about our experience using trading platforms like Binance, like Buy Bit, Coinbase, we were very familiar with the idea of real time data and that speed matters a lot if you're trading in and out really quickly. That was the motivation to bring sort of the Coinbase, the centralized exchange experience, at least the speed, of it to NFT trading.   Brian Friel (05:25): Yeah. For sure. And I've heard this from you guys before, but some of your thesis around why traders would want that because at the time, going back to those days when there was the Okay Bears hot mint, you mentioned Magic Eden being basically the only game in town to go and see these. I'd say the paradigm around NFT trading was very much you go to a site and you see a picture you like and you click buy and the model that Tensor and you guys have introduced and others like Blur have helped pioneer as well is very much spinning that on its head and making it, I'd say, less about, or maybe potentially less about, the characteristic [inaudible 00:05:59] much more around this pro trading like style interface. What were some of the insights that led you guys to believe  that that was something worth betting on? Because it was very much a contrarian take at the time.   Richard Wu (06:09): Yep, absolutely. I think at the time when we were trying to fundraise, actually... This was actually during the whole FTX collapse and Solana going to 10 bucks, but a lot of the VCs that we talked to were questioning, "Why would you build a product that is already somewhat niche like NFTs and sort of the grand scheme of crypto for an even more niche group of users?" I think one thing that we saw and we knew just from our experience in sort of TradFi as well as trading fungible tokens was that we knew that with all things trading, it follows this sort of parallel dynamic where the top, let's say, 20% of traders account for 80% of volume for any given market. That's a rough approximation. So the 80/20 rule applies here where most traders are probably not trading in size, but the ones that do are few and far between, but they want something that's more advanced, that's more catered to their style of trading that many other traders might not care for.   (07:11): We ourselves weren't exactly that for NFT trading, but we knew a lot of people in the ecosystem who did trade NFTs in the hundreds at a time. And the whole NFT sweeping thing is kind of obvious in hindsight now, but at the time there were very few marketplaces that actually had the sweep feature and we made that one of the first features to implement, was being able to bulk sweep, being able to bulk list, being able to bulk de-list. All of that obviously is table stakes now for any marketplace, but at the time we were the only aggregator/marketplace to do it.   Brian Friel (07:44): So you mentioned the fundraising journey there a little bit. I want to hit on that just a little bit too because you guys recently announced that you closed your first round with placeholder leading as well as a large group of angels, many of which I would say are Solana power users and probably power users of Tensor as well. What was that whole process like for you guys? And going back to when we started this conversation about the hackathons, what helped prepare you for this fundraising journey and if you could depart any wisdom on folks who are now in upcoming Solana hackathons, what would you say to this next generation of

    30 min
  6. Andrew Pelekis, CEO – Claynosaurz

    06/01/2023

    Andrew Pelekis, CEO – Claynosaurz

    Our guest this week is Andrew Pelekis, CEO of Claynosaurz. Claynosaurz is more than an NFT project, it's a 3D production studio full of artists from Sony, Disney, Dreamworks, Ubisoft, Netflix, Warner Bros, Marvel, Industrial Light & Magic focusing on developing quality entertainment IP in Web3. Andrew sits down with Brian Friel to discuss the entire Claynosaurz ecosystem, building entertainment IP in Web3, the importance of quality in NFT projects, and the future of Claynosaurz which includes collectibles, toys, and content.   Show Notes: 0:50 - Background / starting in Web3 and a little bit about your background                         3:30 - How did Claynosaurz start? 5:47 - Web3 vs.Web2 entertainment                         12:03 - Why Solana? 14:10 - Engaging with the community 18:34 - Learning how to build strong IP native to the internet 20:03 - Who will be spearheading the future NFTs?   22:44 - Future projects for Claynosaurz 25:04 - A builder he admires in the Solana ecosystem   Full Transcript: Brian Friel (00:05): Hey everyone and welcome to The Zeitgeist, the show where we highlight the founders, developers, and designers who are pushing the Web3 space forward. I'm Brian Friel, developer relations at Phantom, and I'm super excited to introduce our guest, Andrew Pelekis, the CEO at Claynosaurz. Claynosaurz is a 3D production studio, building original IP in Web3. Andrew, welcome to the show.   Andrew Pelekis (00:27): Hey, Brian. Thanks for having me.   Brian Friel (00:29): Really excited to talk to you today. I'm a huge fan of what you guys have built. I know that there's a lot of listeners that are obsessed with the dinosaur NFTs you guys have created, and they are a clear winner of the cutest NFTs on Solana right now. We have a lot to jump into, but before we get into everything related to Claynosaurz, I'd love to know a little bit about you. Tell us where you got started in Web3 and a little bit about your background.   Andrew Pelekis (00:50): Sure. So my background is probably a little bit more different than anyone else on our team, which is all geared towards creative and creating the cute characters that you're so familiar with. I come from a background in front office investments, so that's hedge funds and private equity style investment. I've done that for a little over 10 years. Most recently, two partners and I raised $250 million under a private equity umbrella fund and invested that over four years twice, so did a little under $500 million of business. We left that job, or I left that job in 2021 to pursue my own endeavors. Part of that and part of what I was doing earlier that is Web3 geared was working on attaching inventory and collateralized assets using NFTs or tokenizing those types of assets. And I had been working on that loosely in Eastern Europe, but we did a lot of work and a lot of background work on Web3 and all the different aspects of smart contracts, blockchain, and applying those things to real assets.   (01:55): And in that pursuit, recognized there's a ton of opportunity here, a ton of great use cases. And along that path, I was advising Claynosaurz from afar for about a year before they got to mint. And realized that once they minted, they needed some help on the stuff that I'm an expert in. And I thought there was a lot of opportunity in that, especially when you consider how early on we are in the life cycle, thinking on about what I was doing in my previous job, that is to say attaching real assets via tokens. I think we're going to get there, but there's a great opportunity in the low-hanging fruit that exists in digital assets where the use case is much more applicable for the time being, and therefore a ton of use cases in the entertainment sector in particular. So jumped onto Claynosaurz late 2022, literally hours after the mint I was talking to those guys, and then the very next week, jumping in headfirst.   Brian Friel (02:50): Oh, that's awesome. It's a unique perspective too. I think you're the first NFT CEO I should say, who comes from a professional investment, more institutional side background. I actually, myself used to work at a [inaudible 00:03:02] before I joined Phantom, and I know that that world doesn't always mesh super well with the NFT world. So you bring a pretty unique perspective to how this whole industry is shaping. But going a little bit back in time, you said you joined the team November, 2022, right around the mint. How did the Clayno team originally start? What was the vision that they got set out to do and who did they build this team with? You guys have some incredible assets. I imagine that you guys have quite a wealth of experience to have put all that stuff together.   Andrew Pelekis (03:31): Yeah, there's actually somewhere around a dozen founders because of the amount of work it takes to develop this 3D quality asset that we're developing. So it starts though with Nick and Dan, who are our two founders who began developing the IP with, I wouldn't say no objective in mind, but they didn't necessarily solve for distribution, right? This is a creative team who had a ton of great ideas and just said, "Hey, let's start developing them. Let's just start building IP. And people do that, they develop IP and they maybe curate and sell it to a big studio. And this is in a world in which there's no opportunity in NFTs or Web3, right? So that's a traditional path and it's quite long and laborious and a lot of late nights working with no real idea of how you're succeeding or if you're succeeding at all. And along that path, a few months later, NFTs started to blow up.   (04:22): So this is early 2022, late 2021, the news starts picking up on NFTs. I mean, I think everyone listening will be familiar with that news cycle, and they picked up on that. Some close friends of theirs who were well acquainted with business development and marketing and Web3, basically approached them and said, "Hey, this is a great project. Why don't you test that product you're building in Web3? Why don't you curate this to be an NFT collection? And you can still build the IP beyond that once you've done that, but at least you can test early on in the life cycle. You can monetize the product before you normally would be able to and get all this active feedback."   (05:00): And so in early 2022, I believe February, they brought on this business development team, expanded the creative team to get to this objective, which was a mint, and built from there. And eventually minted in November 2022.   Brian Friel (05:15): That's awesome. I think a lot of people might not be familiar with that grind. The traditional, you're a creative team, you're coming from the works of Sony, Disney, Dreamworks, you want to set out on your own adventure and how do you actually take the creative ideas you have and get distribution, like you say, turn that into reality? Can you talk a little bit more about the approach that you guys are doing, building entertainment IP in Web3 and just how that differs from those traditional approaches, what those cycles are like and some of your guys' strategy in Web3 in particular?   Andrew Pelekis (05:46): Yeah, for sure. So I think the main thing is sort of what I just touched on, which is that typically you would have to build a product to a minimum point at which you could sell it to someone. And in that environment, that minimum point with a team of, by example, our team of 12 to 14 people, if you include contractors, it's a little bit bigger, but it's a small team compared to a studio that might have hundreds or thousands of people, it takes a while to get there. And then if you've got success, if you've built something that's worthwhile to these studios, then they'll participate, right? They'll say, "Okay, well..." But that deal does not look very good because you haven't proven the product beyond this one meeting, and getting that meeting might be tough in the first place. So you sort of get taken to the bank, if you will.   (06:30): In the environment that Web3 offers, you can test the product early on in the lifecycle. So by example, we had, like I said, a dozen or so people working on our product for about a year to get to this MVP that was in November 2022, and you're testing the product, right? Because that mint tells you, are people interested? What's the feedback like? Are we able to sell this product? So you have all this great testing environment. And then of course, as you know, crypto Twitter is very active in telling you what you are doing right and what you are doing wrong, and you get this great feedback loop. And so you get all of these things that are going on that typically would never arise at all in a traditional environment. And the only time at which it would arise would be long after you've given up the ability to creatively control your own product. You'd have given it up to a studio at some point and struck a deal and been put to the side.   Brian Friel (07:26): Yeah, it almost seems like a total win-win because it's like you're getting these faster product development cycles. Like you said, you're getting in the hands of the users, you're figuring out really fast if this is worth investing in long term or not, but you're also getting more control of your own destiny. You don't have to grind for years and then take whatever deal comes your way. You're cutting out some of these middle men just going directly to these consumers. It's pretty cool.   (07:47): So let's change a little bit and talk about the ecosystem that you guys have built out today. So like I said at the start, everyone remembers, I think, the mint that happened in November 2022. It was a time that I think working at Phantom, you would see a ton of these profile picture collection NFTs, where it's these static images, looking the same. And then all of a sudden, it was like a breath of fresh air seeing these fully an

    27 min
  7. Austin Federa, Head of Strategy & Comms - Solana Foundation

    05/11/2023

    Austin Federa, Head of Strategy & Comms - Solana Foundation

    Our guest this week is Austin Federa. Austin is head of strategy and communications at Solana Foundation, responsible for setting the direction of the Solana Foundation and working with projects and developers building in the Solana ecosystem.  Austin discusses Solana's pragmatic engineering culture and the need for developers to focus on building things that are truly only possible on Solana. He also highlights the Foundation's role in supporting infrastructure-level initiatives and turning R&D into stable, standardized solutions. Finally, he stresses the importance for founders to focus on revenue and business models during the bear market and to build outside of the United States.  Show Notes: 0:55 - Starting with Solana 6:42 - Pragmatism at Solana 11:15 - Labs vs. Foundation 17:36 - Exciting new things at Solana 21:52 - Things Austin is personally excited about           26:19 - Contributing to Solana 31:47 - Who is a builder you admire in the Solana ecosystem?   Full Transcript: Brian Friel (00:00): Hey everyone, and welcome to the Zeitgeist, the show. We highlight the founders, developers, and designers who are pushing the Web3 space forward. I'm Brian Friel, developer relations at Phantom, and I'm super excited to introduce our guest, Austin Federa, the head of strategy and communications at the Solana Foundation. Austin, welcome to the show.   Austin Federa (00:25): Hey, thanks for having me.   Brian Friel (00:26): I'm super excited to talk to you today. As I was saying just before recording, I think this is the first time I'm recording someone who's actually a podcast pro, so I have a lot to learn from you. Thank you for making time. Austin, before we get into everything about Solana today, I'd love to just learn a little bit about you, how you got started at Solana. And I remember when I first joined Solana, you were the head of communications, and I think at the time there wasn't a clear split between labs and foundation. Since then, a lot has changed and maybe you could go in a little bit of that of how your role has evolved as well.   Austin Federa (00:56): Yeah, definitely. So I originally joined in January of '21 out of Bison Trails. So Bison Trails was getting acquired by Coinbase to become Coinbase Cloud. I'd worked there for a little over a year running a bunch of the product marketing there and those sorts of things. And just with the transition over to Coinbase, it was like, oh, you don't want to go work for Coinbase, do you? And I was like, no, probably not. And so it was one of those things where it was somewhere in between one of the people who didn't make the cut and one of the people who they were like, you're just not going to be successful here. And I was like, that's a fairly accurate read. I got tons of great friends who are still working at Coinbase, but for me it just wasn't really the right spot. So I was talking to a bunch of L1s and L2s about coming over.   (01:41): And so, one of the big things we'd done at Bison Trails is we had built out almost all of the world's Eth2 staking infrastructure. And I mean almost all the world's Bison Trails infrastructure ran solidly over 50% of the Eth2 network when the Beacon Chain launched, and still at that point in January of '21. Now this didn't matter from a decentralization standpoint because the Beacon Chain wasn't actually a thing. It was just a place you could stake. There wasn't actually user transactions or anything of value on it besides some Eth. But I was pretty heavily in the EVM world at that point. And so I was going around and talking to a bunch of different protocols. I was talking to a bunch of L2s and scaling solutions and these sorts of things, and I was talking to Polkadot as well and some of those type of other L1s.   (02:25): And a friend of mine who I worked with back at Republic years ago, Ben Sparango was like, "Hey, what are you up to?" And I was like, "Ah, I'm kind of between stuff right now. I'm interviewing a bunch of places. I don't really feel super passionate about it. I was like, maybe I should leave crypto. I kind of like this industry a lot, but I don't know. We'll see." And he is like, "You should talk to Raj and Toly." I was like, "Of Solana?" He goes, "Yeah, yeah, I joined Solana a few months ago. It's great. You should come talk to us." And I was like, "I don't know, man. I worked with 20 different protocols when I was at Bison Trails and none of them were Solana. Solana was the weird thing that was hard to run and no one understood how to build software for it, but we supported it at Bison Trails because there was people who were trying to run infrastructure for it.   (03:04): And he is like, "No, just come and talk to them." And we just finished up this big project with Masari, which was the state of Eth2 was basically the report that we just helped them write and put out. And I had a lot of questions and I thought the questions were just things that I was getting wrong. I thought it was me who was not understanding the model under which Eth2 was going to work. This is back at the time when you're going to have Parallax, execution shards on the network and all this sorts of thing. And I was like, I don't understand how DeFi is going to work here. The minute you break what now we call the global state, but the minute you start moving data into segregated places, that means the data has to be moved before it can interact.   (03:45): And if there's one thing we all know about computer science, it's that copying is expensive and takes a lot of time. And so I got on the call with Anatoly, and I was just talking about Eth2 stuff and asking him some questions about what he thought about this stuff. And he's like, "Oh yeah, there's no composability in charting." And I was like, "You're the first person who's told me this. Tell me more." 'Cause I've been talking to a bunch of people who were talking about like, oh, well, it's just harder and it's like... He runs me through the whole thing about like Solana's, a single global state machine, really fast blockchain, what all these advantages were here. And all this stuff, for me, I was like, oh, this makes perfect sense. All of the things that I have been thinking and feeling about the undefined world of what the new state... Now I would sort of call it the cosmofication of Ethereum, what that process was like.   (04:32): I wasn't an idiot and I wasn't just not smart enough to understand what folks were talking about. Folks just were talking ahead of the problems they'd solved. And this is not to say that we're never going to have composability uncharted ecosystems, but it took video game designers almost a decade to figure out how to program for multi-core processors. And that took a long time to figure. Out for me, this sort of decision to come and join the Solana Labs at that point was really practical. It was like, I don't know if this weird wacky idea is going to work, but I know I'm going to learn a hell of a lot here from these folks who are doing something very different than the rest of the industry. And the very different than the rest of the industry is usually where the cool stuff's happening.   Brian Friel (05:15): I think that is the most perfect intro for this because it hits on so many themes. I want to dive in with you.   Austin Federa (05:21): Great.   Brian Friel (05:21): One theme that you kind of hit on right there, and this is before we even get into what you currently do as your role and everything, which we should definitely hit on, but I think that resonates pretty well with what Phantom saw originally. Because Phantom also coming from EVM background and the founders were all Zero X folks, seeing that, hey, there is this thing, it's maybe the redheaded stepchild of crypto right now, but these people who are marching into their own beat. This is like 2021, very early 2020 at this point. But basically what I would say it was a very non-consensus bet to do things differently and built out its own genuine kernel of developer ecosystem, which has just evolved into all this craziness today we can talk about.   (06:00): But I think one of the key principles of that that I've noticed in my time in Solana is just the level of pragmatism and the reality of, Hey, these are problems today. We have users today, and how do we ship and iterate on these things and not talk about a problem that might be 10 years from now, which may or may not be solved, but actually addresses the problem today. And I think there's a lot that is going on in Solana about this across just all sorts of stuff. We should dive into all of that.   Austin Federa (06:27): Oh yeah.   Brian Friel (06:28): But I love that framing, and I'm curious, is that level of pragmatism... Who do you think that's set by? I feel like that's almost something an Anatoly thing, but is that an explicit choice that Solana Foundation or Solana Labs is choosing to bring into the ecosystem?   Austin Federa (06:42): So one of the things I think is really important when you're looking at any software system is to look at philosophies that the people building it have. And a lot of the places you see that philosophy is in their background. And so if you look at Anatoly and Stephen Akridge and a bunch of the other early founders of the Solana project, their expertise was all in embedded systems. A bunch of these folks came from Qualcomm or very similar companies to Qualcomm, and they were trying to figure out how you could cram the best user experience possible on a flip phone or a proto smartphone onto a chip. And they had to do all these crazy low level optimizations to get this stuff to work. And Solana's not super, super low level, but one of the major things there was saying, we're going to combine the consensus layer with the virtual machine.   (07:38): And that's not for some elegant principle of software architecture. That's because it's faster and yes, it's harder. And y

    34 min
  8. Domingo Valadez, Co-Founder & CEO - Homebase

    05/04/2023

    Domingo Valadez, Co-Founder & CEO - Homebase

    This week's guest is Domingo Valadez, Co-founder & CEO of Homebase, a platform that lets people invest in tokenized residential real estate for as little as $100. As real estate prices continue to get more and more unaffordable for people, Homebase aims to be the destination for US renters to invest in the US residential real estate market via fractionalizing NFTs.   Show Notes: 0:50 - What is Homebase? 2:05 - Why Solana? 4:06 - How does it work? 7:09  - Benefits using web3 and Solana 9:17 - Us vs International 11:11 - How things can evolve for Homebase?   14:18 - Regulatory landscape in the US / next US markets to expand to 17:04 - User journey from first wallet to being a homeowner 20:04 - Voting   21:14 -  Retaining people in Crypto     22:57 -  Exciting things in on-chain residential real estate. 24:38 -  A builder Domingo admires in the Solana ecosystem   Full Transcript: Brian Friel (00:05): Hey, everyone, and welcome to The Zeitgeist, the show where we highlight the founders, developers, and designers who are pushing the Web3 space forward. I'm Brian Friel, developer relations at Phantom, and I'm super excited to introduce my guest, Domingo Valadez, the co-founder of Homebase, a digital platform for fractionalizing residential real estate via NFTs. Domingo, welcome to the show.   Domingo Valadez (00:28): Thanks so much for having me, Brian. Super excited to be here.   Brian Friel (00:30): Yeah, super excited to have you on as well. You guys are a hotly anticipated recent launch. I've seen you guys on Twitter. It's one of the most, I'd say, unique and more pragmatic applications I've seen most recently launch on Solana. Can you give us a quick overview of what is Homebase and how can users start using it today?   Domingo Valadez (00:51): Yeah. Homebase is a platform that lets people invest in tokenized residential real estate for as little as $100. The main value property right people is just getting exposure to an actual physical rental property and starting to get some of that passive income, starting to get that appreciation over time in terms of how you can participate and invest, you can just go to our website, make an account, we do force you to put a KYC and that's just to follow us regulations. So right now we're limited to just US investors unfortunately, but have plans to make it international as we continue to grow. But right now it's a matter of KYCing. You also have to set up a 15-minute call with one of my co-founders, Alex, and that's just to make sure that you're a sophisticated investor so you get to know us a little bit. So we're very transparent with our team and what we're doing, but we had 38 people participate in our very first home and now have 1500 that want to participate in our next one.   Brian Friel (01:41): That's awesome. So residential real estate investing, that's something that I'd say a lot of the demographic with Solana maybe skews potentially on the younger side. This is something that people think is interesting but have historically been left out of this world of investing. What made you guys decide to do something in a purely digital way that's different than traditional residential real estate investing and what made you guys choose to launch this on Solana?   Domingo Valadez (02:05): I grew up in a family that has always seen real estate as a great way building wealth over time and just growing up I've very quickly seen it become unaffordable for most people in my generation. So I was working at Google for five years, still couldn't afford anything in the Bay Area and I was like, "This is absurd." And so it was like how can we make this affordable for people where they can actually get some skin in the game with the properties they're living in? And so that was really a big culmination for why Homebase and so then I've invested in my own residential property, myself and my hometown of McAllen just going into that flow, so many third parties, how to work with a bank, took literally three months to buy the property and that was just awful as well. So it's kind of like what can we do that's completely digital that just makes the experience really, really easy for people?   (02:49): And so that's where the idea around Homebase came from. We're making it where people can invest in properties for as little as a hundred dollars. And so real estate's also a industry that loves silo data. You have big players that really hold their data near and dear to their heart and don't want to share it, and that's the complete opposite of public blockchains, right? It's like, "Let's just get data. Everyone should have a fair shot at understanding what's going on and if you know how to utilize that data, you can make some great decisions with it." A big piece of it came from the mission as well of I've been following Bitcoin since 2017, love the decentralization aspect of it and so wanted to see how we could get real estate in a very transparent open source way. That was a big culmination about why even build in a digital space using blockchain to do this.   Brian Friel (03:33): Love it. I think that story resonates with a lot of listeners potentially I myself in Bay Area. Similar story there, so it's similar frustrations. I guess I'm a little curious how does this at a high level work under the hood? Kind of back to my earlier question, a lot of folks maybe don't know much about real estate investing. There's a lot of paperwork involved. What role is Homebase playing? What parts of this are done on chain? How do I go from, "I'm just a normal crypto user with NFTs." To now, I can say, "I'm a part of this homeownership project." How does that all work under the hood?   Domingo Valadez (04:07): I'll share the Homebase side, then I'll share the user experience side. So it's actually quite complex to make it work. It took us seven months to build out the legal frameworks to how to do this and then building out the software for tokenization took about two months for us to do. But just to walk you through this first home, how we did it effectively, we found a property that was suitable. We put it under an exclusive buyer seller agreement, so Homebase had full rights to sell the house on behalf of the owner. We then spun up a special purpose vehicle that was sole intent was to purchase that property, and so then we created NFTs that represent ownership in that special purpose vehicle and we had a mint date on that mint date. It was basically like the day we started selling the property.   (04:45): And so people could literally go to our website, these are people that have already KYC accredited, non-accredited, could then buy tokens with USDC and they would mint them directly on our platform. And so they would get those tokens immediately to their account and then in tandem they would get DocuSign documentation sent to them. So they have to sign a legal LLC operating agreement, they need to sign a security token purchase agreement, all this legal documentation that basically says like I am buying tokens using USDC and I'm now a member of this LLC that was created. So once we acquired all the money that was necessary, we then closed up the SPV and then actually completed the transaction. And so the owner received the amount of money that they were trying to sell on his first property, and then once that was closed, we then filed with the local title companies to basically transition the title from the owner into this new SPV we created.   (05:40): So the piece that's truly on chain are the NFTs we created to represent ownership, but we're pretty much a Web 2.5 company where we do need to know who exactly owns what tokens, and we only whitelisted wallets can effectively trade them between themselves. So we file these as Reg D 506, security, private placement offerings, and in that regulation you have to hold the investment for at least a year. You can't trade it for that initial year, and then after that you can sell it through our platform either back to us or eventually want to allow for peer-to-peer trading, but we need an alternative trading system license for that, which we don't have yet. So the majority of it's going to be people selling it back to us and then us reselling it to the next person.   Brian Friel (06:23): That makes a lot of sense. That was going to be one of my follow-up questions because given the permissionless nature of most tokens by default on chains, I was wondering how that works within a legal framework. You mentioned this first home that you guys tokenized from what I saw, it sold out within the first two weeks. It was a great success, but you guys basically just proved a use case that, "Hey, within the legal framework of how this exists today, this actually works." I think we could get into in this podcast talking a lot about where you guys see this going in the future and how this whole process is going to evolve. But can you talk a little bit about even just this first home that you guys tokenized and sold, what were some of the immediate benefits that you saw using Solana or blockchains in particular that might be different than the normal process?   Domingo Valadez (07:09): I think a lot of the benefits are for users, not for us as the company doing it. So there was still a lot of complexity when it came to structuring all this and every single home we tokenize and sell on the platform has a lot of complexity behind the scenes, but for the end user, people could literally invest in this first home within five minutes. That's how long it took some of our users to purchase these tokens. And then they're just relying on us to do all the paperwork on the backend. Moving forward, we're going to be distributing out all funds using USDC, we're actually partnering with Circle. They're our money transmitter. They're the ones basically sending out all the funds to every single holder and we're going to be doing that monthly.   (07:46): So as

    27 min
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About

Brian Friel and the Phantom team highlight the founders, developers, and designers who are pushing Web3 forward. Join the conversation as we delve into the unique challenges and innovations happening in crypto.

Information

  • Creator
    Phantom
  • Years Active
    2022 - 2023
  • Episodes
    33
  • Rating
    Explicit
  • Copyright
    © 2022 Phantom Technologies Incorporated
  • Show Website
    The Zeitgeist