Future Fuzz - The Digital Marketing Podcast

Justin Campbell
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Experts from the industry speaking about B2B Marketing and Digital Marketing, giving you the listener insights into the best marketing technology to use, new insights and brilliant strategic ideas. Industry experts give insights on how to best run your marketing campaigns and a few laughs on the way!

  1. 1D AGO

    Ep. 162 - Marketing Beyond the Funnel - Katie Morrow

    In this episode of Future Fuzz, Vince Quinn sits down with Katie Morrow, Head of Marketing at Tire Tutor, to unpack what customer lifecycle marketing really looks like in a specialized B2B environment. Katie shares how Tire Tutor—the first AI-powered, all-in-one shop management system for independent tire dealers—supports customers from awareness to advocacy. She explains why lifecycle marketing must extend beyond lead generation and sales conversion to include onboarding, feature adoption, retention, and long-term value. The conversation dives into breaking down silos between marketing, product, sales, and customer success; why content plays a critical role beyond lead magnets; and how timing and channel strategy shift when your audience is busy running service businesses—not sitting at desks all day. If you want to build stronger customer retention, improve feature adoption, and create true product advocates, this episode is packed with practical insight. Guest Bio Katie Morrow is the Head of Marketing at Tire Tutor, an AI-powered, all-in-one shop management platform built specifically for independent tire dealers. Tire Tutor powers everything from e-commerce and supply chain management to point of sale, helping business owners streamline operations through a single platform. With a strong background in startup marketing and the automotive space, Katie specializes in customer lifecycle strategy, cross-functional alignment, and data-driven content. She works closely with product, sales, and customer success teams to ensure consistent messaging, feature adoption, and long-term customer retention. Takeaways Customer lifecycle marketing goes far beyond awareness and conversion—it should end in advocacy.Marketing must align closely with product, sales, and customer success to create a seamless customer experience.Content is not just a lead magnet—it supports onboarding, feature adoption, and retention.Retention and product usage are critical KPIs for lifecycle marketing.Marketing should partner with product on feature adoption and with customer success on retention metrics.Persona development is foundational to effective lifecycle marketing.Timing matters—B2B audiences don’t always operate on traditional 9–5 schedules.AI enables marketers to scale content creation and repurpose assets efficiently.Mapping lifecycle touchpoints collaboratively prevents siloed communication.Chapters 00:00 Introduction to Katie Morrow 00:32 What Tire Tutor Does and Who It Serves 02:14 Defining Customer Lifecycle Marketing 03:32 Breaking Down Silos Between Departments 04:53 Content Beyond Lead Generation 07:30 Video, AI, and Feature Rollouts 10:10 KPIs: Retention, Usage, and Adoption 11:39 Cross-Functional Collaboration in Practice 13:51 Common Lifecycle Marketing Mistakes 14:52 The Importance of Persona Development 16:57 Marketing to Service-Based Businesses 17:27 Why Timing Beats Assumptions 19:12 Closing and Where to Connect LinkedIn Follow Katie Morrow on LinkedIn Follow Vince Quinn on LinkedIn

    20 min

  2. 3D AGO

    Ep. 161 - SEO is Dead - Long Live GEO - Jaime Gastelle

    In this episode of Future Fuzz, Vince Quinn is joined by Jaime Gastelle, Senior Director of Marketing at Landgate, for a deep dive into the rapidly shifting AI landscape. Together, they unpack the rise of AI browsers, the battle between Google, OpenAI, Anthropic, and Perplexity, and what these changes mean for digital marketers heading into 2026 and beyond. Jaime breaks down real usage data across consumer and enterprise AI tools, explains why traditional SEO is giving way to GEO (Generative Engine Optimization), and outlines how brands can stay visible as traffic increasingly stays inside AI interfaces. The conversation also explores the massive infrastructure demands behind AI—data centers, energy grids, and land siting—and why AI’s growth is as much a physical challenge as a digital one. A must-listen for marketers, tech leaders, and anyone trying to understand where AI, search, and digital strategy are headed next. Guest Bio Jaime Gastelle is the Senior Director of Marketing at Landgate, a data intelligence platform that helps energy developers, real estate professionals, and investors make smarter land siting decisions. Landgate provides deep analytics for data centers, renewable energy, oil and gas, and other large-scale infrastructure projects, bridging the worlds of real estate and energy development. With experience marketing to both enterprise and consumer audiences, Jaime brings a unique perspective on AI adoption, digital strategy, and how emerging technologies are reshaping marketing, search, and infrastructure planning. Takeaways AI browser adoption is accelerating, with Google, OpenAI, and Anthropic competing for long-term user attentionChatGPT dominates consumer usage, while Claude leads in enterprise adoptionAI interfaces will increasingly keep users from leaving platforms, reducing traditional website trafficDigital marketers must shift from SEO to GEO (Generative Engine Optimization)Being cited, recommended, and referenced by AI models will matter more than rankings aloneAI chips consume significantly more energy, putting major strain on the U.S. power gridData center growth is driving massive land, energy, and infrastructure demand—especially in Virginia and TexasPlatform consolidation will favor mega brands unless marketers adapt quicklyChapters 00:00 Welcome and Introduction 00:30 Meet Jaime Gastelle and Landgate 01:40 How AI Is Driving Data Center Growth 02:09 The AI Browser Battle Explained 03:26 Google, Gemini, and the Future of Search 04:29 Experimenting With AI Browsers Like Comet 05:14 Black Hat Marketing and Misspelled Domains 06:42 Authenticity vs. AI-Perfect Content 08:28 LLM Usage: Consumer vs. Enterprise Data 10:26 Why Claude Leads Enterprise Adoption 11:09 Daily Searches Across Major Platforms 12:19 The Coming Traffic Shift to AI Interfaces 14:26 Cultural Impact of ChatGPT as a Brand 15:08 SEO vs. GEO: What Marketers Must Change 18:48 Energy Demands of AI and Data Centers 20:11 Land Siting, Power Grids, and Infrastructure 21:12 How to Connect With Landgate 21:34 Final Predictions for AI and Marketing in 2026 LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Jaime Gastelle on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Vince Quinn on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    23 min

  3. 5D AGO

    Ep. 160 - Why Vague Language Kills Growth - Ray Huang

    In this episode, Vince talks with Ray Huang, VP of Marketing at Canopy Connect, about category creation, defining new market language, and building momentum around immaterial but critical processes like insurance intake. Ray explains how Canopy Connect simplifies insurance data intake, why establishing clear terminology matters for both customers and competitors, and the strategic mindset behind positioning a company in a nascent category. They also discuss the parallels between category creation in insurance tech and other emerging spaces like branded podcasting — where messaging confusion creates drag on adoption. A rich conversation for founders, marketers, and builders thinking about how to make people understand what they do, not just like it. Guest Bio Ray Huang is Vice President of Marketing at Canopy Connect, an insurtech company focused on streamlining the insurance intake experience for agencies and customers alike. With years of startup experience and a deep understanding of what makes category positioning resonate, Ray leads Go‑to‑Market strategy, messaging, and the effort to define an emerging space in insurance technology that didn’t have a name — until now. Takeaways Problem first, product second: The best solutions solve real, felt pain — not imagined ones. Canopy Connect emerged from an actual agent’s nightmare intake process.Category creation matters: Giving a name to the task you solve (insurance intake) helps customers articulate what you do — and increases adoption and advocacy.Terminology influences adoption: When competitors start using your category language, it validates that the category has traction.Competition is healthy: You want alternatives in the category because it proves market demand — not that you’re alone.Naming matters: Clear, concrete terms (“insurance intake platform”) outperform fuzzy marketer language that sounds cool but doesn’t convey meaning.Category leadership strategy: You don’t have to be the only player — just the one that sets the rules and becomes the default first choice.Clear messaging accelerates growth: Shared language helps SEO, sales conversations, customer success, and overall brand momentum. Chapters 00:00 – Welcome & Introduction to Ray Huang 00:23 – What Canopy Connect Does 01:00 – The Problem of Insurance Intake 03:10 – Origin Story: How Canopy Connect Started 04:49 – Scaling Connections: From 30 to 300 Carriers 06:06 – Category Challenges & Messaging 06:22 – Defining a New Category: “Insurance Intake” 08:48 – Borrowing Language & Building Terminology 10:07 – Framing Alternatives and Competitive Landscape 11:14 – Why “Fluffy” Category Names Fail 12:00 – Competitors & The Status Quo as Alternatives 14:47 – Rules of Category Positioning 15:16 – The Realities of Buyer Evaluation 17:23 – Market Reaction & Terminology Adoption 18:50 – Competitive Structures (CRM Analogy) 20:31 – Importance of Shared Terminology 21:38 – How to Connect With Ray LinkedIn Connect with Ray Huang Future Fuzz Host – Vince Quinn

    23 min

  4. FEB 13

    Ep. 159 - How to Build a Viral Story - Amos Bar-Joseph

    In this episode of Future Fuzz, Swann Co-Founder and CEO Amos Bar-Joseph joins Vince Quinn to unpack the power of narrative in a noisy, AI-native B2B world. Amos explains how Swann is building the world’s first autonomous business, designed from the ground up for human-AI collaboration, and how telling the right story can create instant credibility, virality, and trust with your audience. He breaks down what makes a good story, why product features no longer matter, and how a viral narrative paired with a credible narrator is the ultimate growth lever in today's saturated market. Guest Bio Amos Bar-Joseph is the Co-Founder and CEO of Swann, the first autonomous business platform built for human-AI collaboration. Before Swann, Amos founded two startups that followed the traditional unicorn playbook, raising money and scaling fast, but ultimately revealed the flaws in that model. At Swann, he’s pioneering a new go-to-market approach that scales with intelligence, not headcount. Amos has built a personal brand of over 70,000 followers on LinkedIn in just six months and generates $1.5M in pipeline monthly through content alone. Takeaways Features don’t matter, transformation doesBuild trust by leading with vision, not productA great story starts with defining a clear “from → to” transformationChallenge the status quo and the challenger narrativesViral narratives provoke positive emotions, not fearA viral narrator must earn the right to be heardIn an AI-native world, brand and distribution > productContent isn’t a side hustle, it’s a full-time GTM strategyChapters 00:00 Intro to Amos Bar-Joseph and Swann 01:00 What Makes a Compelling Story 02:45 Swann’s Mission: The First Autonomous Business 04:00 Why Transformation Beats Features Every Time 07:10 The Power of Viral Narratives 09:45 Challenging the Challenger: Creating Market Differentiation 11:00 Positive Emotion > FOMO in Storytelling 13:35 What Makes a Viral Narrator 15:45 Why Swann’s Story Resonates 17:10 Helping Your Audience vs. Selling Your Product 19:20 The Business Impact of a Strong Story 21:40 Daily Commitment to Content Creation 23:15 How to Follow Amos and Swann’s Journey LinkedIn Follow Amos Bar-Joseph on LinkedIn Follow Vince Quinn on LinkedIn

    25 min

  5. FEB 11

    Ep. 158 - The Psychology of Office Vibes - Santiago Martinez

    In this episode of Future Fuzz, Vince Quinn sits down with Santiago Martinez, Partner and CMO at Nikos Media, to explore how physical environments influence creativity, productivity, and brand storytelling. They discuss why office design is a key element in reinforcing company culture, how subtle design cues affect human psychology, and the ROI of investing in spaces that align with your brand values. Santiago also shares firsthand insights from working with brands like Google and explains how intentional design choices can help businesses foster innovation, boost morale, and increase performance. Guest Bio Santiago Martinez is Partner and Chief Marketing Officer at Nikos Media, a creative agency with over 20 years of experience in design and brand storytelling. At Nikos, Santiago specializes in crafting immersive brand experiences—ranging from brand identity systems to physical environments—that captivate audiences and drive results. A proponent of human-centered design, Santiago brings strategic insight and creativity to every project, helping brands communicate visually and emotionally through their physical spaces. His work spans industries and has included collaborations with companies like Google. Takeaways Office design is a physical expression of your brand identity.Intentional environments can boost employee morale and creativity.Subtle design elements (like lighting, materials, and layout) influence subconscious perceptions.Creative spaces can revitalize a team’s energy and performance.Human-centered design prioritizes the experience of every person interacting with a space.Even small, low-budget changes can have a big impact (like adding a mirror by an elevator).Routine creative activities help maintain passion and prevent burnout.Chapters 00:00 Welcome and Introduction to Santiago Martinez 01:15 What Nikos Media Does and Its Creative Focus 02:30 From Brand Identity to Immersive Spaces 04:03 Why Office Design Matters for Creativity 05:33 Seeing Through the Visitor's Perspective 06:36 Bar Rescue and Designing Human Interaction 07:18 Storytelling, Strategy, and Psychology in Space Design 08:30 Mirrors and Elevators: Small Fixes with Big Impact 09:47 How Environments Reflect Company Values 11:10 Pixar, Google, and Cultivating Creativity Through Design 14:35 Transforming Their Own Office Sparked a Creative Revival 15:58 Staying Creative: Routines, Breaks, and Resetting the Mind 17:50 Writing, Gaming, and Finding Personal Creative Outlets 18:44 How to Connect with Santiago and Nikos Media LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Santiago Martinez on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Vince Quinn on LinkedIn

    19 min

  6. FEB 9

    Ep. 157 - Reshaping Redemption Through Revenue - Kellie Walenciak

    In this episode of Future Fuzz, host Vince Quinn speaks with Kellie Walenciak, Head of Corporate Communications at Televerde — a global revenue creation partner with a bold mission: to deliver world-class marketing and sales results and transform lives. Kellie shares how Televerde’s unique workforce — made up of both incarcerated and non‑incarcerated professionals — builds revenue for leading B2B companies while providing women in prison with critical training, experience, and second‑chance opportunities. They explore the business impact, social mission, storytelling strategy, and the Televerde Foundation’s role in supporting women through reentry and lifelong career success. Guest Bio Kellie Walenciak is the Head of Corporate Communications at Televerde, a global revenue solutions partner specializing in demand generation, lead qualification, and customer success for B2B clients. With over 30 years of experience in corporate marketing and communications, Kellie leads the storytelling and brand mission for a company that uniquely blends purpose with performance. She advocates for redefining narratives around incarceration, reshaping perceptions, and unlocking overlooked talent through second‑chance opportunities. Takeaways Purpose + Performance Can CoexistTeleverde proves that mission‑driven companies can deliver measurable business results — high engagement, low turnover, and strong client ROI — while changing lives. Second Chances Change TrajectoriesOver 4,700 women have passed through Televerde’s Prison to Workforce program, with a recidivism rate of ~5% — dramatically below national averages. Real Skills = Real OpportunitiesWomen in the program gain marketable sales and marketing skills, build professional networks, and often transition into roles at major companies like SAP and Salesforce after release. Storytelling Builds UnderstandingPublic storytelling — including TEDx events, virtual roundtables, and personal narratives — helps Televerde break down stigma and build empathy and support for its mission. Holistic Support MattersTeleverde’s Foundation expands impact by offering life skills training, transitional mentoring, and job placement services to women reentering society. Chapters 00:48 – Introduction to Future Fuzz & Kellie Walenciak 01:22 – What is Televerde? Company overview and mission 03:12 – Inside Televerde’s workforce & prison office model 05:18 – The drive and resilience of the learning workforce 05:59 – Recidivism impact & outcomes 06:21 – Career pathways and success stories 09:39 – Communicating Televerde’s mission externally 12:06 – Public perception and stigma around prison labor 14:09 – How Televerde tells the women’s stories 16:04 – Virtual roundtable storytelling initiative 17:33 – Mission meeting business: Televerde Foundation 19:52 – Holistic reentry support and impact 20:21 – Final thoughts & how to connect with Kellie 20:50 – Contact info and LinkedIn reminders 21:09 – Closing Connect & Follow Kellie Walenciak LinkedIn: Email: Kellie.Walenciak@televerde.com Vince Quinn

    21 min

  7. FEB 6

    Ep. 156 - AI Personas Are Your New Mirror - Zac Engler

    In this episode of Future Fuzz, host Vince Quinn dives deep with Zac Engler, author of Turning on Machines and Chief AI Officer at C4 Tech Services. Zac reveals how building virtual personas with AI can transform everything from sales calls to board presentations. Drawing on years of experience in AI implementation, Zac shares practical strategies for simulating target audiences, decision-makers, or even difficult colleagues—before stepping into high-stakes conversations. They explore how executives and marketers alike can use AI personas to gain sharper insights, practice critical meetings, accelerate market testing, and avoid common pitfalls. With his trademark energy and clarity, Zac walks through frameworks, ethical safeguards, and the shift from AI replacing humans to AI enhancing human capability. Guest Bio Zac Engler is the author of Turning on Machines and the Chief AI Officer at C4 Tech Services, where he advises executives on practical AI implementation across industries. He’s been writing about the future of AI since 2016, and now helps companies build custom AI agents, simulate internal and external stakeholders, and unlock the next level of strategic decision-making through applied AI. Known for his pragmatic mindset and clear frameworks, Zac is on a mission to help businesses understand, trust, and responsibly scale AI. Takeaways Virtual personas simulate your customers, board members, or tough conversations to help you prepare smarter.AI can be used to build synthetic focus groups or recreate target markets—fast and cheaply.Don’t chase tools—master one platform (Claude, GPT, Copilot, or Gemini) based on your needs.The future of work is trified: AI-only, AI+Human, and Human-only.AI is best at removing friction, not replacing the human connection.Using tools like Claude and NotebookLM, you can generate podcast-style recaps to absorb info fast.Be cautious with sensitive data: avoid uploading personal or proprietary information into public LLMs.Chapters 00:00 Welcome & Zac’s Wild Preparation with Claude 02:47 What Are Virtual Personas? 04:55 Simulating Conversations Before They Happen 06:19 Using NotebookLM for Executive Briefings 07:55 Tool Fatigue? How to Pick the Right AI 10:15 How Companies Are Reshaping Work with AI 12:41 Cutting Too Deep: The Risks of Over-Automation 14:16 Personas as Virtual Focus Groups 15:27 Staying Safe: Data, Privacy, and Boundaries 17:23 When NOT to Use AI (Real Story) 19:39 Book Plug: Turning on Machines 21:03 Final Thoughts & Where to Find Zac LinkedIn Connect with Zac Engler on Connect with Vince Quinn on

    22 min

  8. FEB 4

    Ep. 155 - Building Marketing Departments from Zero in Staffing - Heidi Howell

    In this episode of Future Fuzz, host Vince Quinn talks with Heidi Howell, Director of Marketing at Core Medical Group, about building marketing departments from the ground up — especially in an industry like staffing, where marketing has historically been under‑developed. Heidi shares her unique journey from early beginnings in recruitment and staffing marketing to leading teams, her philosophy on personal grounding and growth, and how she structures training and skill‑building to create high‑performing teams. This conversation explores balancing B2B and B2C marketing needs, prioritizing hires, and cultivating an adaptive, learning‑first culture. Guest Bio Heidi Howell is the Director of Marketing at Core Medical Group, bringing over a decade of experience in staffing marketing. She has built marketing functions from scratch across multiple organizations and holds deep expertise in both client acquisition and recruitment (B2B and B2C) strategies. Heidi’s passion lies in continuous learning, team development, and building marketing operations that generate revenue and empower people to grow professionally. Key Takeaways Marketing in staffing — especially recruitment marketing — is a relatively new discipline that’s rapidly growing.Balancing B2B (clients) and B2C (candidates) requires clear prioritization and flexibility.Knowing who you are — both as a person and as a marketer — helps ground you amid fast‑changing demands.Training isn’t optional — Heidi embeds ongoing learning into weekly routines to upskill her team.Strong collaborative team structures — where the leader works with the team — unlock sustained performance and growth.Empowering team members to learn, present, and implement new skills drives both individual careers and organizational success.Chapters 00:00 — Intro + Welcome to Heidi 00:27 — What is Core Medical Group & Heidi’s Role 01:02 — Evolution of Marketing in Staffing 02:28 — B2B vs. B2C Marketing Challenges 02:53 — Starting a Marketing Department from Scratch 04:11 — Chaos + Adaptability in Marketing 04:48 — Grounding Strategies for Marketers 07:09 — Knowing Yourself + Personal Development 08:50 — Hiring First Roles in a New Team 10:05 — Training & Upskilling Culture 12:32 — Friday Learning + Tuesday Sharing Routine 14:44 — Why Structured Training Matters 16:56 — Recruitment Marketing Origins 18:24 — Early Work in Recruitment Marketing 19:20 — Team Success Outcomes 21:36 — How to Connect with Heidi LinkedIn Follow Heidi Howell Follow Vince Quinn 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 KEYWORDS: #MarketingLeadership #MarketingStrategy #StaffingMarketing #RecruitmentMarketing #TeamDevelopment #ProfessionalGrowth #ContinuousLearning #B2B #B2C #MarketingDepartment #CareerGrowth #LeadershipDevelopment

    23 min
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Experts from the industry speaking about B2B Marketing and Digital Marketing, giving you the listener insights into the best marketing technology to use, new insights and brilliant strategic ideas. Industry experts give insights on how to best run your marketing campaigns and a few laughs on the way!

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