Purchase Optimized Podcast

Savannah Sanchez
  • 5.0 (10)
  • MARKETING
  • UPDATED WEEKLY

Savannah Sanchez and Dara Denney are expert eCommerce media buyers and creative strategists. They share what is currently working right now on paid social to ultimately drive purchases for your brand.

Episodes

  1. 08/11/2023

    What Has Dara Been Up To?! Life Updates + Dealing With Burnout

    We are back for Season 2! It's been a minute since Dara and I have caught up. A lot of life changes have happened for Dara in the last month that we deep dive into. We discuss dealing with burnout, setting boundaries for yourself, and not giving in to external pressures to "grow" month over month. We share potential career paths within the paid social industry and how Savannah and Dara's entrepreneurship journeys have been so far.

    41 min
  2. How To Grow a DTC Brand With Organic TikTok

    03/21/2023

    How To Grow a DTC Brand With Organic TikTok

    In this episode, we interview Adam Simone, Co-Founder of Leaf Shave, to learn his tips and tricks for organic TikTok growth. If you are trying to crack the TikTok algorithm for your brand, this episode is a must-listen!

    50 min
  3. Our Hot Takes on Facebook Ads, Media Buying, and TikTok Creatives

    09/27/2022

    Our Hot Takes on Facebook Ads, Media Buying, and TikTok Creatives

    Dara Denney and Savannah Sanchez give their hottest takes on the DTC and paid social landscape.

    37 min
  4. How To Increase Your ROAS in 2022

    08/24/2022

    How To Increase Your ROAS in 2022

    Dara Denney and Savannah Sanchez discuss the top strategies they are using to increase return on ad spend for the brands they are working on.

    31 min
  5. What You Need To Know About Influencer Whitelisting & Spark Ads

    07/27/2022

    What You Need To Know About Influencer Whitelisting & Spark Ads

    Savannah Sanchez and Dara Denney discuss what influencer whitelisting is and how to utilize it to increase your ROAS. We discuss how to negotiate pricing with creators, how to create long-term relationships with creators, and the performance differences on Facebook vs TikTok for influencer whitelisting.

    23 min
  6. 3 Reasons Why You SHOULD NOT Advertise on TikTok

    07/20/2022

    3 Reasons Why You SHOULD NOT Advertise on TikTok

    Savannah Sanchez and Dara Denney discuss what you should consider before spending a dime on TikTok ads, and what most brands get wrong when they first start advertising on TikTok.

    24 min
  7. The Biggest Media Buying Mistakes We Have Seen… 😖

    07/13/2022

    The Biggest Media Buying Mistakes We Have Seen… 😖

    On this episode, Dara Denney and Savannah Sanchez reflect on the biggest mistake they have seen media buyers make, and the most common mistakes to avoid in your ad account.

    31 min
  8. How To Get Started On TikTok Ads

    07/07/2022

    How To Get Started On TikTok Ads

    Dara Denney interviews Savannah Sanchez on her top tips for getting started on TikTok ads.

    36 min

  9. 06/22/2022

    Everything We Know About Facebook Ads in 2022

    Dara Denney and Savannah Sanchez break down the ad campaign and testing structure they are currently using to scale clients on Facebook and Instagram.

    31 min

  10. 06/15/2022

    How To Brief Your UGC Creators

    Dara Denney and Savannah Sanchez share how they brief their UGC creators to get the best content. We discuss how to find great creators, what directions to give them, as well as how to be a great UGC creator. You can't miss this episode if you're running UGC ads!

    30 min

  11. 06/07/2022

    Work For An Agency, Or Yourself? Plus: How To Say No To Your Clients!

    Savannah Sanchez and Dara Denney discuss their unique career paths and compare and contrast working at an agency vs working for yourself. This leads us down an interesting path of discussing project management, the importance of good processes, and how to say no to a client.

    37 min

  12. 05/27/2022

    What's Working Right Now For TikTok & Facebook Ad Creatives?

    Dara Denney and Savannah Sanchez make their debut into the podcasting world. We talked about ad creative hacks, what’s working on TikTok and Facebook, and one of the most valuable pieces of video content your ad account needs (and it’s not UGC!)

    40 min
  • 12 Episodes

5
out of 5
10 Ratings

About

Savannah Sanchez and Dara Denney are expert eCommerce media buyers and creative strategists. They share what is currently working right now on paid social to ultimately drive purchases for your brand.

Information

  • Creator
    Savannah Sanchez
  • Years Active
    2022 - 2023
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © Savannah Sanchez
  • Show Website
    Purchase Optimized Podcast