soulful biz guidance

Jessica Tefenkgi Ruelle

The podcast for highly sensitive women in business. Slow marketing, sustainable business, talks around the nervous system and navigating life with tenderness and truth. jessicatefenkgiruelle.substack.com

  1. Sep 4

    how to stay connected without social media

    This is a free preview of a paid episode. To hear more, visit jessicatefenkgiruelle.substack.com Hello love, A lot of people believe that closing the door to social media means closing the door on new connections. That if you’re not scrolling, posting, showing up in someone’s feed at exactly the right moment, the collaborators and clients who could find you there simply never will. In this training, I’m showing you exactly how wrong that belief is. I build it live with you: a Notion tracker I’ve nicknamed “Making Friends on Substack” (it feels a lot softer on my nervous system than calling it “get visible now” for instance), and the simple search I run through Substack itself to find people writing to my exact audience, or writing about the exact things I want to be known for. I walk you through how I choose my keywords, how I tell the difference between a similar audience, a similar body of work, and a potential client, and the one small habit that makes the difference between mindlessly consuming content and intentionally building connections. Finally, I show you how I asked Claude to comb through my own inbox and hand me a shortlist of women I hadn’t thought to reach out to yet, and update my Notion database for me! The full training walks you through the whole build, step by step, plus this month’s challenge (with an incentive if you complete it by 30th September!). That part’s exclusive to Soulful Biz Club members, but you’re welcome to join on a free 7-day trial and access this training!

    how to stay connected without social media
  2. Aug 26

    whatever you feel is a message

    Hellooo, I’m Jessica, and I’m on a mission to help highly sensitive women in business get seen, found, and booked without burning their nervous system. I’m a brand strategist, soulful copywriter and squarespace web designer. Welcome to the Whispers of Inner Power Interview Series! Honest conversations with women reshaping the way we think about business & sensitivity. There's something hidden going on that your body wants you to tap into and provide support to. Today I'm joined by Heather Plant. Heather’s a clinical herbalist, a holistic stress coach, and the founder of Magical Plants, where she helps women reconnect with themselves through plant medicine, nervous system support, and simple grounding practices that bring calm back into everyday life. Heather and I had already gone deep in her written interview (that you’ll find just below), so for our video meeting, we sat down for something looser: a real conversation about the body, business, and everything in between. In this conversation we talked about: * The "plum pit qi" story : an unexplained lump in her throat that lasted for months, and disappeared within a week once she started working with an herbalist * Why she believes her path was already mapped out for her, down to the fact that her literal last name is Plant * Why she experiences her deep sensitivity as a gift rather than a struggle, both in how she reads clients and how she connects with the plants she works with * The gap in women's health care: painful periods, perimenopause, and her own experience with endometriosis, and why so many women see ten doctors before finding one who listens * Why some of us work in intense bursts followed by real rest, and why that's not necessarily imbalance. Hi Heather! Tell us a bit about you and the work you do. My name is Heather Plant, and I’m a clinical herbalist, holistic stress coach, and the founder of Magical Plants. My work centers around helping women reconnect with themselves through plant medicine, nervous system support, and a bit of everyday magic. A lot of the women I work with feel overwhelmed, anxious, or disconnected from their bodies and their intuition. I help them simplify wellness so it fits into real life using herbs, nature, and small grounding practices that build resilience and calm over time. At its heart, my work is about helping women remember that their bodies hold wisdom, nature holds medicine, and when we learn how to listen again, everything begins to shift. What led you to start your business? My path into this work really began with my own health struggles. Throughout my life, I faced a variety of health challenges, and I often felt like I was searching for answers that the traditional medical system simply couldn’t give me. So I went back to school and learned all I could about holistic health. First out of necessity, then out of fascination. I spent years learning about the body, natural healing, herbal medicine, and the ways our physical, emotional, and energetic worlds intertwine. But what surprised me most was that the deeper I went, the more I realized I wasn’t just learning for myself. People began coming to me for help, for guidance, for answers. What started as conversations slowly turned into consultations, teaching, and eventually my business. At some point, I realized this wasn’t just something I loved learning about; it was something I was meant to share. Was there a moment or a feeling that changed things for you? Yes. I remember the moment very clearly. I was standing in my kitchen brewing my first herbal infusion just for myself. I felt this spark of excitement, curiosity, and something deeper I couldn’t quite name. And suddenly I realized my name is Heather Plant. After years of searching for what I was supposed to do with my life, it hit me that the path had been quietly waiting for me all along. That moment felt like recognition. Like something inside me saying, this is it. Are there any “rules” of business you’ve chosen to ditch along the way? One of the biggest rules I’ve let go of is the idea that business has to be loud, aggressive, and constantly pushing. A lot of the traditional marketing advice never resonated with me. It felt forced and disconnected from the kind of work I wanted to create. Instead, I’ve built my business in a way that feels aligned with who I am — quieter, relationship-focused, and rooted in genuine connection. It might grow more slowly, but it grows with integrity. And that matters far more to me. What are some ways your sensitivity shaped the way you run your business? I’ve always been a deeply sensitive and intuitive person. For a long time, I thought that was something I needed to toughen up or hide. But it turns out that sensitivity is actually one of my greatest strengths. It allows me to sense what people need beneath the surface of what they say. It allows me to create spaces where people feel safe, seen, and understood. The challenge is that sensitivity also means I have to protect my energy more intentionally. I’ve built my business in a way that allows space for quiet, nature, and restoration so I don’t burn out. In many ways, my business is designed to support my nervous system as much as it supports my clients. I definitely see it as like a gift rather than a challenge, because it allows me to be more connected intuitively and be able to help on that level. What helps you stay grounded or connected when things feel messy or overwhelming? Nature, always. Even just stepping outside for a few minutes can shift everything. Feeling the sun, the wind, the earth beneath my feet, it brings me back into my body and out of my mind. I also work with plant medicine daily. Herbal infusions, tinctures, and water essences are part of my everyday rhythm. They help support my nervous system so I can navigate stress with more resilience. And I always return to my spiritual practices — small rituals, moments of stillness, lighting a candle with intention. Those quiet moments reconnect me to something larger than whatever challenge I’m facing. What are you proud of? Something I’m proud of is the impact I’m able to have on the people who come to me for help. Many of my clients arrive feeling exhausted, overwhelmed, or discouraged after trying so many things that didn’t work. You can often see the weight of it on their faces when we first meet. And then, sometimes much faster than even I expect, something begins to shift. Their energy changes. Their shoulders soften. There’s a spark of relief, hope, or happiness that starts to come back. Watching that transformation never gets old for me. In fact, it still surprises me sometimes how quickly the body and spirit can begin to respond when someone finally feels supported and understood. If someone feels like they're too sensitive or too different to succeed, what would you tell them? I would tell them that the very thing they’re worried about may actually be their greatest gift. Sensitivity often means you feel deeply, notice subtle things others miss, and move through the world with awareness. Yes, it can make life harder at times. But it also opens doors to empathy, creativity, intuition, and insight. The goal isn’t to become less sensitive. It’s to learn how to care for yourself in a way that allows your sensitivity to become a strength rather than overwhelm. If you could sit down with the version of you who hadn't yet started this journey, what would you tell her? I would tell her to trust the quiet voice inside her. There will be many moments where the world tries to convince you that you’re going the wrong way, that your path is too unconventional, too strange, or too uncertain. But the inner knowing will keep nudging you forward. Follow it. It knows things your logical mind can’t see yet, and the gifts around the corner are far greater than you can imagine. What does “whispers of inner power” mean to you? To me, whispers of inner power are the quiet signals our intuition sends us before we’re ready to believe them. They’re not loud. They don’t shout. They show up as gentle nudges, subtle feelings, small sparks of curiosity or recognition. The more we slow down and listen, the clearer those whispers become. And eventually, we realize they’ve been guiding us all along. Anything else you'd love to share with our readers? One of the most important things I've learned is that healing doesn't have to be complicated. Sometimes it begins with something very small: a cup of herbal tea, a walk outside, a moment of breathing deeply and remembering you're part of the natural world. We don't have to overhaul our entire lives to begin feeling better. Often it's the simple, consistent acts of care that slowly bring us back to ourselves. And when that happens, something powerful unfolds. More about Heather Heather Plant is a clinical herbalist, holistic stress coach, and the founder of Magical Plants. Her work centers on helping women reconnect with themselves through plant medicine, nervous system support, and simple grounding practices that bring calm back into everyday life. You can find her at themagicalplants.com, and subscribe to her newsletter at themagicalplants.com/subscribe. Waking up anxious and ready to crawl back under the covers? Heather's free guide shares 5 hidden morning habits quietly fueling your stress, and quick, natural swaps. Grab it here: themagicalplants.com/calm-morning Until next time, Jessica This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit jessicatefenkgiruelle.substack.com/subscribe

  3. Jul 24

    creativity as medicine for highly sensitive women

    Creativity is really a medicine when we disconnect it from any outcome. Welcome to the Whispers of Inner Power Interview Series! Honest conversations with women reshaping the way we think about business & sensitivity. Today I’m joined by Marie-Louise Cee. Marie-Louise is an artist, a writer, and a mindfulness educator running Fiercely Human, a Substack publication at the intersection of philosophy, mindfulness, and creative practice. I briefly met Marie-Louise in a course by Susannah Conway a few years ago, and I have loved, loved, loved(!) her content here on Substack, blissfully unaware that it was actually her. It was Claire Venus ✨ who suggested she’d be a great guest for my interview series here, but I’m so bad with remembering names (even celebrities), so it’s only when we started chatting that I realised that 1) we were both French speakers and 2) she knew exactly who I was despite suffering from brain fog that day, but I was the one who needed the reminder. So embarrassing for me! 🙈 Anyways… In this conversation we talked about: * Why she’s completing her training in the Insight Meditation tradition (studying under Jack Kornfield and Tara Brach) and how that formal daily practice has been holding her. * The idea — borrowed from Viktor Frankl — of expanding the space between stimulus and response, and how creativity gives you that same buffer * Her “first aid kit for creativity” that I immediately borrowed. (I still have to buy some items!) * Why creativity only works as medicine when it’s disconnected from outcome. * Her free 4-week course, Hope in Practice, and the multimedia book on hope she’s currently writing You can find Marie-Louise at marielouisecee.com and on Substack at Fiercely Human. Creativity brings you agency. It brings it from your creative practice into your life, feeling capable and feeling kind to ourselves. What I love about this conversation is the honesty about comfort versus discomfort. Marie-Louise names something many of us feel without always being able to name it: it's easier to reach for a sure thing, like a coffee or a scroll, than for something as uncontrolled as a blank page. And of course, her purse kit: a tiny journal, a sketchbook, a few art supplies, carried everywhere, ready for any quick five-minute-practice. It's such a small, easy thing, and in a way it captures the entire philosophy of this episode. About Marie-Louise Cee Marie-Louise Cee is an artist, writer, and mindfulness educator running Fiercely Human, a Substack space at the intersection of philosophy, mindfulness, and creative practice. * Visit her website here. * Meditate with Marie-Louise here (always free) * Visit her art shop She's currently completing her training in the Insight Meditation tradition and is writing a multimedia book on hope. You can find her at marielouisecee.com and on Substack at Fiercely Human. Loved this conversation? If you loved this conversation, let me know by giving it a heart and a comment! It really makes my day ;) If you’re not yet subscribed to Whispers of Inner Power, I’d love to have you join, and if you are subscribed, thank you so much for being a part of this beautiful adventure. You can also share this article or this publication with your highly sensitive friends in business. Thank you for being here 🌸 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit jessicatefenkgiruelle.substack.com/subscribe

  4. Jul 7

    how to keep going in business when you're grieving

    Just walk imperfectly forward. You'll figure it out at some point. Welcome to the Whispers of Inner Power Interview Series! Honest conversations with women reshaping the way we think about business & sensitivity. Today I’m joined by Ruth Cooper-Dickson — creator of Thrivership Coaching™, award-winning positive psychology practitioner, trauma-informed coach, breathwork leader, broadcaster, and author-in-progress of a book on post-traumatic growth. I’ve been wanting to have this conversation for a while. Ruth and I had been circling each other online and when I read her latest Substack post on grief, I knew the time was right — and I asked her if she’d be willing to orient our conversation around that topic instead of what we’d originally planned. She said yes without hesitation. What followed was one of the most honest, tender conversations I’ve had on this series. In this conversation we talked about: * Why grief isn’t something to be healed and “done with” — and the misconception that keeps so many of us stuck * What unprocessed grief actually looks like from the outside (hint: it often looks like working harder, controlling more, never being able to rest) * The moment Ruth experienced her own very public unravelling — and what it took to rebuild from the ashes * Why the 6-12 month mark is often the hardest — when everyone else has moved on and you’re still in it * The little-known concept of the Death Cafe, and why Ruth leaves them feeling more alive than ever * What breathwork can do for grief that talking sometimes can’t * The “bare minimum” framework for staying afloat in your business when falling apart isn’t an option * Why the fact that you haven’t unpacked something doesn’t mean it isn’t already influencing you My dad died 41 years ago this year and I think about my dad every day. When I see a magpie I think my dad. What I loved most about this conversation is a moment near the end where I told Ruth that after my dad died, I spent two weeks on the floor. Meditation in my ears, talking to my dad and angels, three to four hours a day, my kids watching TV and me just... there. And then work picked me up. I've never said that out loud like that before, and I don’t think I had realised up to that point the role that my business had in my recovery — I’m not sure it’s the right word but I can’t find a more fitting one. I think I carried a bit of shame around it, that I hadn’t done “grief” properly. As if going headfirst into such a big life project was wrong and I should have just let myself feel it all rather than trying to control my life. But Ruth didn’t judge me. She smiled and said: I love that. If it's healthy and it works, don't question it. And just like that, it reframed this shame of not doing things right into what it actually was: Resilience. Surviving. Living. Finally, if you’re going through grief, I want to tell you that although it’s a very personal and tender path, you are not alone. Don’t ever hesitate to reach out when you need a listening ear or a compassionate moment, even in silence. Sending you love. Jessica About Ruth Cooper-Dickson Ruth Cooper-Dickson is the creator of Thrivership Coaching™, a trademarked approach rooted in positive psychology that supports people through adversity, grief, anxiety and burnout. She is an award-winning positive psychology practitioner, trauma-informed coach, breathwork leader, and broadcaster on mental health. Her published research sits at the intersection of evidence and applied practice, and she is currently writing a book on post-traumatic growth. Here are links for keeping up with Ruth, and also a free to access training on grief: * Instagram: https://www.instagram.com/ruthcooperdickson/ * LinkedIn: https://www.linkedin.com/in/ruthiecoops/ * Coffee with Coops Substack + Espresso with Coops Podcast: * Good Morning Chelmsford: Every Friday | 7:30am–10am (UK) Chelmsford Community Radio: https://www.chelmsfordcommunityradio.com/ Listen live online, via your radio app, or through your smart speaker by saying: “Play Chelmsford Community Radio.” * Training: https://ruthcooperdickson.lpages.co/registration-free-training-beyond-the-grief/ Loved this conversation? If you loved this conversation, let me know by giving it a heart and a comment! It really makes my day ;) If you’re not yet subscribed to Whispers of Inner Power, I’d love to have you join, and if you are subscribed, thank you so much for being a part of this beautiful adventure. You can also share this article or this publication with your highly sensitive friends in business. Thank you for being here 🌸 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit jessicatefenkgiruelle.substack.com/subscribe

  5. Jun 18

    I hope you get so successful you get the hate I've had

    How you're interpreted is not your job. Welcome to the Whispers of Inner Power Interview Series! Honest conversations with women reshaping the way we think about business & sensitivity. Today I’m joined by the Liz Wilcox, aka the Fresh Princess of Email Marketing. Liz is an email strategist, keynote speaker, and membership owner with over 4,000 members who has built three successful businesses, including one she grew while living in an RV with her toddler. I first found Liz through her EMM membership, where I discovered her playful approach to email marketing, and I’d been dying to ask her about the side of her story that doesn’t usually come up: what’s it actually like, to be seen, judged, and misunderstood when you’re that successful. I hope you get so successful that you get the hate that I have, because that means you are seen by millions and millions of people. In this conversation we talked about: * Why “no plan B” was actually a great motivator to building her first business from a stationary RV with a toddler and no internet on her phone * The fact that she was completely mute until age seven, and how a piece of advice from her mom in seventh grade started her on the long road to finding her voice * What it really teaches you about visibility to be on one of the most-watched shows in the world, edited into a character you didn’t choose, and getting death threats over it years later * Her actual strategy for handling criticism (and sometimes turning that into bigger sales opportunities) What I loved most about this conversation is the image Liz gave us near the end, to have shields in place rather than walls. Getting more visible and more successful will make you more prone to receive judgment, criticism and angry messages. Liz doesn’t tell you to grow a thicker skin and hide your sensitivity away. She doesn’t ignore or pretend that things don’t get to her, but she makes the conscious choice to clarify rather than justify. As a highly sensitive person myself, I found it very empowering, and I’m sure you will too. I need to be like I’m rubber, you're glue, bounce off me, stick to you. Y'all remember that from the playground days? About Liz Wilcox Liz Wilcox is an email strategist, keynote speaker, and membership owner with over 4,000 members. She's built three successful businesses, including a multiple six-figure membership that started as a $9 offer. You can find her at lizwilcox.com, where you’ll find lots of goodies to start emailing your list: free welcome sequence templates, newsletter examples, and 52 subject line prompts (hot pink button, top right). Until next time, Jessica This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit jessicatefenkgiruelle.substack.com/subscribe

  6. Jun 11

    too organised to have ADHD?

    You don’t have to toughen up to deal with the world. You are absolutely exactly who you are supposed to be. Welcome to the Whispers of Inner Power Interview Series! Honest conversations with women reshaping the way we think about business & sensitivity. Hello love, Today on the Whispers of Inner Power Interview Series, I’m joined by Gabrielle Treanor — Gen X ADHD coach, author, and the voice behind The Quiet ADHD Club on Substack. Gabrielle supports introverted, sensitive women who are discovering their ADHD later in life — whether they have a formal diagnosis or they suspect their neuro-divergence. When she got her diagnosis at 48, she closed her laptop and thought, " Where all my quiet ADHD women? That question was the start of everything she created after. There is absolutely nothing categorically wrong with you in any way, shape or form. I was introduced to Gabrielle by Claire Venus, who was on the series a few weeks ago (watch it here), and the moment I read about her work I knew this is exactly what the women in my world need to hear. In this conversation we talked about: * Why so many women (like me) dismiss the idea that they could have ADHD. * The two stereotypes that keep getting in the way of getting a proper diagnosis. * How a late diagnosis explains your present but also rewrites your past. * How calm on the outside doesn’t mean calm on the inside. * Why sensitivity is not a flaw — and why you don’t have to toughen up What I loved about this interview is how easily Gabrielle reframed the shame that women like me often carry around being multi-passionate or around changing careers often — something that I’m always a bit shy about, especially in a world that keeps repeating that you have to pick one thing, stay in your lane, and stay consistent. In just one sentence, she managed to make me see how valuable and interesting my journey has been, and that I should be proud. I’m sure this is something many of you need to hear too. About Gabrielle Treanor. You can find Gabrielle on The Haven, and inside The Quiet ADHD Club, her membership for introverted sensitive women with ADHD: a low-pressure, completely optional space where there’s no falling behind and no keeping up. Also visit her website, listen to her podcast, and read her book The 1% Wellness Experiment. And if you’re in the UK, Gabrielle is organising the very first UK book festival around well-being! Details about the Better Read Book Festival right here. Also mentioned in this interview: * Scattered Minds, by Gabor Maté This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit jessicatefenkgiruelle.substack.com/subscribe

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The podcast for highly sensitive women in business. Slow marketing, sustainable business, talks around the nervous system and navigating life with tenderness and truth. jessicatefenkgiruelle.substack.com