The Lead Creative

Mongezi Mtati
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  • MARKETING
  • UPDATED WEEKLY

The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.

  1. Crafting Iconic Stories That Influence Generations: Angus Gibson

    APR 3

    Crafting Iconic Stories That Influence Generations: Angus Gibson

    What makes a story iconic and lasting? In this episode of The Lead Creative, filmmaker Angus Gibson shares his journey from the genre-defining Yizo Yizo to the visually stunning Shaka Ilembe. Fresh from the edit suite of Season 2, he reflects on storytelling that dares to challenge, uplift and innovate. From painting a school red in Yizo Yizo to shooting every scene backlit in Shaka Ilembe, his process is bold, deliberate and culturally rooted. He also unpacks why failure and experiment...

    1h 6m
  2. From Resonance to Relevance: The Role of Culture in Marketing, Advertising and Brand Growth

    MAR 20

    From Resonance to Relevance: The Role of Culture in Marketing, Advertising and Brand Growth

    Marketing and advertising have always shaped culture and influenced society. Yet, many brands today lack cultural depth, focusing more on data and short-term wins than on building lasting connections with communities. In this episode of The Lead Creative, Donald Mokgale, MD of MoyaApp, Director of Hibirism, and co-author of Introducing Hibirism: A Guide to Black Cultural Nuance, explores how brands can embed culture into their strategy rather than just referencing it. “Marketing isn’t about r...

    53 min
  3. People, Purpose and Profit: Growing Brands and Empowering Communities

    FEB 28

    People, Purpose and Profit: Growing Brands and Empowering Communities

    Many brands talk about purpose, but few put it into action. In this episode, Charlie Stewart, CEO of Rogerwilco, shares insights on: How B Corp Certification ensures purpose goes beyond wordsThe shift in B2B marketing toward storytelling and emotionWhy creative effectiveness matters more than short-term salesThe role of AI in marketing and where human expertise still leadsCharlie also co-authored Business-To-Business Marketing, predicting the rise of compelling B2B creativity. The Lead Creati...

    47 min
  4. The Science of Marketing: Sydney Mbhele

    JAN 30

    The Science of Marketing: Sydney Mbhele

    Marketing has evolved into a discipline that demands measurable impact and accountability. On this episode of The Lead Creative, Sydney Mbhele, the Chief Marketing and Corporate Affairs Officer of Absa Group discusses: Why marketing must be tied to business performance and ROI.How Absa’s Your Story Matters campaign restores customer recognition in banking.The challenge of measuring creative effectiveness in an industry driven by performance.How African creativity deserves more rec...

    52 min
  5. Balance Brand Equity and Short-Term Results in a Digital-First World: Christa Kruger

    12/06/2024

    Balance Brand Equity and Short-Term Results in a Digital-First World: Christa Kruger

    Consumers avoid traditional advertising while consuming on-demand content and utilising ad-free platforms, leaving brands struggling to connect. In this episode of The Lead Creative, Christa Kruger, MD of Wavemaker South Africa, shares how brands can balance short-term results with long-term brand building. The Lead Creative Podcast is available on: AppleSpotifyStitcherYouTubeFollow us on: LinkedInFacebookXInstagramTikTok Send us mail! Support the show Audio editing and production by...

    46 min
  6. How Challenger Brands Build Community and Trust

    11/28/2024

    How Challenger Brands Build Community and Trust

    Avashnee Moodley, Head of Marketing at OPPO South Africa, shares how challenger brands can thrive in saturated markets. She reveals the strategies that set OPPO apart in the competitive smartphone industry. Discover how the brand taps into cultural passion points like sports and creativity, forms meaningful partnerships and embraces authenticity to connect with South African audiences. The Lead Creative Podcast is available on: AppleSpotifyStitcherYouTubeFollow us on: LinkedInFa...

    46 min
  7. Creative Effectiveness and Strategy in a Fast-Paced Market: Margaret Johnson

    11/07/2024

    Creative Effectiveness and Strategy in a Fast-Paced Market: Margaret Johnson

    In this episode of The Lead Creative, host Mongezi Mtati engages with Margaret Johnson OBE, Group CEO of Leagas Delaney, in an insightful discussion on creative effectiveness and strategy in today’s fast-paced marketing landscape. As part of the CEO Series, they explore how agencies provide bold ideas that solve complex business problems, even as brands increasingly bring creative work in-house. Margaret explains that client relationships built on trust and empathy are essential for suc...

    48 min
  8. Seth Godin: Your Brand Has A Strategy, Not An Advertising or Marketing Problem

    10/24/2024

    Seth Godin: Your Brand Has A Strategy, Not An Advertising or Marketing Problem

    In this episode, the host of The Lead Creative, Mongezi Mtati talks to Seth Godin, author of This Is Strategy, about why brands mistake strategy issues for marketing and advertising problems. “It doesn’t matter how fast you’re going if you’re going in the wrong direction,” Seth reveals, challenging us to rethink how we approach brand growth. Seth Godin warns, “More followers doesn’t mean you’re more successful. People will know your work because their friends told them, not because you told t...

    37 min
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About

The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.

Information

  • Creator
    Mongezi Mtati
  • Years Active
    2022 - 2025
  • Episodes
    80
  • Rating
    Clean
  • Copyright
    © 2025 The Lead Creative
  • Show Website
    The Lead Creative

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