The Lead Creative

Mongezi Mtati
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The Lead Creative

The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.

  1. Balance Brand Equity and Short-Term Results in a Digital-First World: Christa Kruger

    12/06/2024

    Balance Brand Equity and Short-Term Results in a Digital-First World: Christa Kruger

    Consumers avoid traditional advertising while consuming on-demand content and utilising ad-free platforms, leaving brands struggling to connect. In this episode of The Lead Creative, Christa Kruger, MD of Wavemaker South Africa, shares how brands can balance short-term results with long-term brand building. The Lead Creative Podcast is available on:AppleSpotifyStitcherYouTubeFollow us on:LinkedInFacebookXInstagramTikTok Send us mail! Support the showAudio editing and production by: Maish...

    46 min
  2. How Challenger Brands Build Community and Trust

    11/28/2024

    How Challenger Brands Build Community and Trust

    Avashnee Moodley, Head of Marketing at OPPO South Africa, shares how challenger brands can thrive in saturated markets. She reveals the strategies that set OPPO apart in the competitive smartphone industry. Discover how the brand taps into cultural passion points like sports and creativity, forms meaningful partnerships and embraces authenticity to connect with South African audiences. The Lead Creative Podcast is available on:AppleSpotifyStitcherYouTubeFollow us on:LinkedInFacebook...

    46 min
  3. Creative Effectiveness and Strategy in a Fast-Paced Market: Margaret Johnson

    11/07/2024

    Creative Effectiveness and Strategy in a Fast-Paced Market: Margaret Johnson

    In this episode of The Lead Creative, host Mongezi Mtati engages with Margaret Johnson OBE, Group CEO of Leagas Delaney, in an insightful discussion on creative effectiveness and strategy in today’s fast-paced marketing landscape. As part of the CEO Series, they explore how agencies provide bold ideas that solve complex business problems, even as brands increasingly bring creative work in-house. Margaret explains that client relationships built on trust and empathy are essential for succ...

    48 min
  4. Seth Godin: Your Brand Has A Strategy, Not An Advertising or Marketing Problem

    10/24/2024

    Seth Godin: Your Brand Has A Strategy, Not An Advertising or Marketing Problem

    In this episode, the host of The Lead Creative, Mongezi Mtati talks to Seth Godin, author of This Is Strategy, about why brands mistake strategy issues for marketing and advertising problems. “It doesn’t matter how fast you’re going if you’re going in the wrong direction,” Seth reveals, challenging us to rethink how we approach brand growth.Seth Godin warns, “More followers doesn’t mean you’re more successful. People will know your work because their friends told them, not because you told th...

    37 min
  5. Reviving a Brand by Embedding it in Culture and Reclaiming Relevance: Charl Bassil

    10/17/2024

    Reviving a Brand by Embedding it in Culture and Reclaiming Relevance: Charl Bassil

    Charl Bassil, the Chief Brand Officer at the BBC and former CMO of Absolut Vodka, shares insights in rebuilding a global brand by deeply embedding it in culture. Charl shares his experience in leading Absolut Vodka’s resurgence when the brand had lost its relevance. By tapping into the spirit of Africa and creating culturally resonant campaigns, Charl helped turn Absolut Vodka into a symbol of creativity, unity, and purpose. Key Insights:Discover how brands can reconnect with culture to ...

    39 min
  6. The Creative Pulse Behind VW: Bridget Harpur

    10/10/2024

    The Creative Pulse Behind VW: Bridget Harpur

    Mongezi Mtati talks to Bridget Harpur, Head of Marketing for Volkswagen South Africa (VW SA), about the secrets behind VW’s enduring cultural relevance and creative excellence. Volkswagen has long been more than a car brand; it’s a cultural icon that has remained relevant across generations, from the Golf Mk1 to bold campaigns like “Game On,” a groundbreaking Metaverse campaign that incorporated NFTs. Key Insights:How VW stays culturally relevant without chasing fleeting trendsThe role o...

    42 min
  7. Compelling Content for Audience Growth and Brand Sponsorships

    09/18/2024

    Compelling Content for Audience Growth and Brand Sponsorships

    In this episode, Nicole Engelbrecht, creator of the True Crime South Africa podcast, shares her journey of building a loyal audience and attracting brand sponsorships. Key points include:Crafting compelling stories that resonate with both audiences and sponsors.Balancing ethical storytelling with the need for audience growth.Strategies for aligning brand partnerships with your podcast’s values.Insights from Nicole’s experience as an author and podcaster.Listen now to learn how to create conte...

    47 min
  8. Balancing Creativity and Brand Values in Influencer Marketing

    09/11/2024

    Balancing Creativity and Brand Values in Influencer Marketing

    Thando Gambushe, an FMCG influencer marketing lead, joins The Lead Creative to share her expertise on balancing creativity and brand values in influencer marketing. She reveals how passion-driven content and deep brand alignment create successful collaborations. Thando also explores how Gen Z is reshaping the landscape, pushing brands to adapt and evolve. Learn how to build trust, foster authentic partnerships, and avoid common missteps in the ever-changing influencer space. The Lead Cre...

    45 min
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Trailer

About

The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.

Information

  • Creator
    Mongezi Mtati
  • Years Active
    2022 - 2024
  • Episodes
    76
  • Rating
    Clean
  • Copyright
    © 2024 The Lead Creative
  • Show Website
    The Lead Creative

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