Lighting the world one candle at a time, with Jo Macfarlane

Jo Macfarlane
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Jo Macfarlane interviews fellow candle makers who are making a real difference in their lives by starting a candle business from their kitchen table like she did.

Episodes

  1. 05/28/2024

    Juulia Karlstedt - Anxiety Counselling

    In this episode, Jo McFarlane welcomes Julia, a counsellor with a rich background in mental health, to discuss the intricate connections between perfectionism, procrastination, and anxiety. They delve into the importance of developing a growth mindset, the role of values in motivation, and practical strategies to overcome mental barriers in both personal and professional life. Whether you're a small business owner, an aspiring entrepreneur, or someone looking to improve your mental well-being, this episode offers valuable insights and actionable advice. Chapters: (00:00) Introduction (00:30) Julia’s Background and Entrepreneurial Spirit (05:00) Transition to Counselling and Mental Health Work (10:00) The Link Between Perfectionism, Procrastination, and Anxiety (20:00) Developing a Growth Mindset (25:00) Importance of Values and Motivation (30:00) Practical Tips and Affirmations (40:00) Behavioural Focus and Self-Compassion (50:00) Closing Thoughts and Contact Information Juulia Karlstedt https://www.etsy.com/uk/shop/TherapyTreasure  (50% discount CANDLE50) www.anxietycounsellingonline.co.uk talk@anxietycounsellingonline.co.uk

    43 min

  2. 05/15/2024

    Fiona Melvin Farr - Strategic Marketing Consultant

    💬 Show Notes Join Jo McFarlane, candle maker and coach, as she illuminates the path to entrepreneurial success in the candle-making business. In this episode, she chats with Fiona, a seasoned marketing consultant and social media expert, to explore the essence of crafting a robust marketing strategy. Learn how to identify your target audience, make the most of social platforms, and create content that engages and converts. Whether you're a budding candlepreneur or looking to refine your existing business, this episode is packed with actionable insights to help your brand shine bright. Chapters: (00:00) Introduction (01:20) Fiona's Marketing Expertise (04:45) Importance of a Marketing Audit (08:30) Developing a Strategic Marketing Plan (12:10) Understanding Your Target Audience (15:50) Social Media Platforms for Business (19:35) The Power of TikTok for Brands (24:10) Navigating New Social Platforms (28:55) The Role of Facebook for Businesses Today (33:40) Utilizing Social Media Insights (38:15) The Possibility of a Business without Social Media (43:00) The First Steps in Business Marketing (47:25) Fiona's Top Marketing Tips (52:40) How to Connect with Fiona (55:50) Conclusion Fiona Melvin-Farr  www.fmfc.co.uk Instagram @fionamelvinfarr   Facebook @fionamelvinfarr.consultant   LinkedIn http://linkedin.com/in/fionamelvinfarr

    54 min

  3. 12/05/2022

    Episode 5: Nuala McGeown of Teddy & Bow Collection

    Come and hear all about Nuala's journey into Candlemaking and check her out at: https://www.instagram.com/teddyandbow_/ https://www.facebook.com/profile.php?id=100083076235238

    23 min

  4. 09/05/2022

    Episode 4: Laura Marie Paterson of Earth, Mother & Soul

    In this episode, I talk to Laura Marie Paterson of Earth, Mother & Soul about the how, when and why of her candle business! https://earthmotherandsoul.com/ Facebook, https://www.facebook.com/Earth-Mother-Soul-269292331590031 Instagram, https://www.instagram.com/earthmotherandsoul/ Tik Tok, https://www.tiktok.com/@earthmotherandsoul Feel free to get in touch at jo@jomacfarlane.com and www.jomacfarlane.com At the end of this episode, I'll tell you about Gousto.  If it's of interest to you, here is my referral link JO34074106 which gives you 65% off your first box and 30% off your first month!

    23 min

  5. 08/04/2022

    Episode 3: Laura Barker Wells of Popili

    In this episode, I talk to Laura Barker Wells of Popili about the how, when and why of her candle business! https://www.popilihome.co.uk/ Facebook, Instagram, @popilihome Feel free to get in touch at jo@jomacfarlane.com and www.jomacfarlane.com At the end of this episode, I'll tell you about Gousto.  If it's of interest to you, here is my referral link JO34074106 which gives you 65% off your first box and 30% off your first month!

    24 min

  6. 07/04/2022

    Episode 2: Kelly Marie Brown of Rock and Rose Aromas

    In this episode, I talk to Kelly Marie Brown of Rock and Rose Aromas about the how, when and why of her candle business! https://rocknrosearomas.co.uk/ https://www.facebook.com/Luxuriouslyscented Feel free to get in touch at jo@jomacfarlane.com and www.jomacfarlane.com At the end of this episode, I'll tell you about Gousto.  If it's of interest to you, here is my referral link JO34074106 which gives you 65% off your first box and 30% off your first month!

    25 min

  7. 06/06/2022

    Episode 1: Grace Boyle of CityZen Candles

    Join me for my first episode as I talk to Grace Boyle of CityZen Candles. https://cityzencandlecompany.co.uk Feel free to get in touch at jo@jomacfarlane.com and www.jomacfarlane.com At the end of this epiosde, I'll tell you about Gousto.  If it's of intereste to you, here is my referral link JO34074106 which gives you 65% off your first box and 30% off your first month!

    23 min
  • 7 Episodes

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Jo Macfarlane interviews fellow candle makers who are making a real difference in their lives by starting a candle business from their kitchen table like she did.

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