Cocktails, Tangents and Answers

Antidote 71

Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!

  1. Invisible Differentiators in B2B Marketing

    11/06/2025

    Invisible Differentiators in B2B Marketing

    Send us a text How to Stand Out in a Sea of B2B Sameness When it comes to B2B marketing, standing out can be quite a challenge. When every business is saying the same things, how do you differentiate yourself from the sea of sameness? In this episode of Cocktails, Tangents, and Answers, hosts Rich and Zac discuss "invisible differentiators." What they are and how you can use them to stand out!  The Modern English cocktail, crafted by New York bartender Michael Waterhouse, offers a fresh spin on the classic gin sour. This vibrant drink combines high-quality gin with tart lemon wedges, the subtle sweetness of maple syrup, and the crisp essence of fresh pear. The result is a balanced cocktail that’s both approachable and complex. Recipe Credit: https://www.liquor.com/recipes/modern-english/   Ingredients: 1/4 fresh pear, peeled, seeded and cubed2 lemon wedges1/2 ounce maple syrup2 1/2 ounces Bulldog ginGarnish: cinnamon stick (optional)Directions:  In a shaker, muddle the fresh pear, lemon wedges and maple syrup.Add the gin and fill with ice, and shake until well-chilled.Double-strain into a coupe glass.Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/    We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇 LinkedIn:   / antidote-71      Instagram:   / antidote_71      Facebook:   / antidote71agency      - Host: Rich Mackey  Producer: Zac Hazen About Antidote 71:  Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.  Learn more about us. 👉 https://antidote71.com/

    35 min

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5
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6 Ratings

About

Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!