Social Market Podcast

Kelsey Ketzner

Let's face it–social media feels like the Wild Wild West, but it doesn't have to be that way! Join us on the Social Market Podcast most Tuesdays for quick, actionable Social Media growth-hacks. If you're a business owner or marketer looking to make your mark in the digital space, you've come to the right place. See you on the inside!

Episodes

  1. 06/21/2022

    Ep 2: All the Possible Ways to Market Your Business

    There are so many ways to market your business. How do you know which avenue is the best use of your time and energy? We're here to help you figure it out!   In this episode, we'll cover the different platforms you can use to market your business, so you can make marketing decisions based on what you like doing and where your ideal audience is paying the most attention.   No need to let decision fatigue sink in when it comes to marketing. In upcoming episodes, we'll deep dive into each method with experts who excel in that specific method, so be sure to tune back in! New episodes are released every Tuesday.    Click the play button to dig into all the possible ways you can market your business.    00:01 - Introduction to the Social Market and Actionable Podcast   01:31 - What Platforms Might Be Best to Market On?   02:32 - Leveraging Paid Ads or Media Buying   03:54 - Email Marketing   04:21 - SMS and Text Messaging    04:48 - Google   05:03 - Social Media Marketing   05:32 - Prints, Billboards, and Sponsorships   06:53 - Marketing Your Business on Podcasts   07:12 - Events and Speaking Engagements   08:01 - Guest Speaker for Someone Else's Platform or Event   08:48 - Referrals and Word of Mouth   09:38 - SEO, Websites, and Blogs   10:00 - Door-to-Door, Face-to-Face, or Cold Call Marketing   11:02 - Various Online Platforms for Vendors   11:40 - Influencer Marketing   12:18 - Collaborations and Co-Marketing   If this episode supported you, please leave a rating and review or shout us out on your socials.  Stay connected:  Curious about working with me and my team? Head to our website: www.ketznerconsulting.com  Say hello & get more education on Instagram: www.instagram.com/ketznerconsulting_marketing/  Connect on LinkedIn www.linkedin.com/in/kelseyketzner/ Listen to more podcast episodes here: [link to podcast feed]

  2. 06/21/2022

    Ep 1: How to Conduct Market Research

    How do you know your marketing is effective if you haven't done Market Research? Oftentimes, you don't. Without thoughtful Market Research, you're likely making a guess. This episode is all about helping you cut out the guesswork with effective and efficient Market Research tactics.   By using the Market Research methods covered in this podcast, you'll know how to directly speak to your ideal audience, how to talk their talk, and gain insight into what they really want to know. Knowing your audience is the most streamlined way to help you create stronger content that will attract and convert your audience with more ease.   Click the play button now to listen to the entire episode on Market Research.   00:06 - Introduction to the Social Market an Actionable Podcast   01:05 - Talking About Market Research   01:29 - Where Does My Ideal Client Hang Out?    02:13 - The Importance of Doing Market Research   03:00 - Getting to Know Your Ideal Clients' Needs in Your Industry   03:48 - People Falling Within Your ICA or Ideal Customer Avatar   04:16 - Where Should You Do Market Research?   04:48 - Doing Keyword Research to Look for Your Target Audience   05:10 - Exploring Pinterest for Your Research   05:38 - Doing Market Research in Facebook Groups   06:05 - Reddit - Another Platform to Include on Your List    06:16 - Looking Into Book Reviews or Product Reviews   07:37 - Various Ways to Work With Me and My Team to Help You Grow   08:50 - Doing the Traditional Way of Survey for Your Research   09:33 - Helps Generate Fresh Content Ideas   10:51 - What Other Options Does Your ICA Have Within the Industry?    11:39 - Doing a Little Bit of Affiliate Marketing for Some Extra from Referrals   Stay connected:  Curious about working with me and my team? Head to our website: www.ketznerconsulting.com  Say hello & get more education on Instagram: www.instagram.com/ketznerconsulting_marketing/  Connect on LinkedIn www.linkedin.com/in/kelseyketzner/ Listen to more podcast episodes here: [link to podcast feed]

About

Let's face it–social media feels like the Wild Wild West, but it doesn't have to be that way! Join us on the Social Market Podcast most Tuesdays for quick, actionable Social Media growth-hacks. If you're a business owner or marketer looking to make your mark in the digital space, you've come to the right place. See you on the inside!