Doctor Market Fit

Jeroen Coelen
  • 0.0 (0)
  • Entrepreneurship
  • Updated Biweekly

Actionable insights for founders poured in stories and interviews with experts, powered by my experience mentoring 350+ startups and my PhD research on early-stage startups. www.doctormarket.fit

  1. 6d ago

    Fixing Frankenstein Positioning with Anthony Pierri (Fletch)

    Anthony Pierri co-founded Fletch after closing zero deals in his first nine months at a company selling too much at once. He has since positioned 500+ B2B startups. We talk about why most startups end up with a Frankenstein positioning, and he shows us his framework on how to fix it. Listen on here, on Apple Podcast, Spotify or YouTube. Get the Fletch Positioning Framework here: Be sure to follow Anthony and Rob on LinkedIn, and subscribe to their newsletter. Chapters 00:00 Introduction to Positioning and Fletch 01:31 Understanding Product Positioning 06:24 The Importance of Positioning in Startups 11:19 Common Pitfalls in Startup Positioning 16:26 Framework for Effective Positioning 19:22 Exploring the Five Anchors of Positioning 29:30 The Role of AI in Modern Positioning 38:23 Conclusion and Key Takeaways 38:47 Emerging Categories and Market Awareness 42:27 Niche Marketing Strategies and Risks 44:34 Category Creation and Product Positioning 50:22 Marketability and Ideal Customer Profiles 56:38 Product Coverage and Customer Expectations 01:00:33 The Importance of Clarity in Messaging 01:08:59 AI Platforms for Consultancies 01:10:54 Positioning Strategies and Market Differentiation 01:13:30 Building a Company Brain for Consultants 01:16:06 Educating the Market on New Categories 01:16:50 Identifying Ideal Clients and Market Fit 01:19:48 The Decision-Making Sprint 01:23:33 Founder Traits and Decision-Making 01:24:30 The Importance of Trade-Offs in Startups 01:29:58 Specialisation as a Competitive Advantage 01:32:35 Product-Market Fit and Positioning Strategy 01:35:52 Continuous Learning and Framework Updates This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe

  2. Aug 19

    Debugging your PMF with Rob Snyder (author Power of Pull)

    * This is the PMF sales masterclass every early-stage founder should listen to * Also available on Spotify, Apple Podcasts, and YouTube * Buy Rob’s Book here (Amazon) * Get the Claude sales call review skill here (GitHub) Chapters 00:00 Introduction to Rob Snyder and His Book 04:00 Understanding the Core Premise of the Book 07:49 The Pull Framework Explained 11:49 The Importance of Unavoidable Projects 15:49 Demand vs. Supply in Startups 19:51 The Pull Hypothesis and Its Implications 23:57 Outreach Strategies and Customer Engagement 38:26 Rethinking Sales: The Pull Framework 40:58 The Importance of Articulating Needs 44:45 Understanding Customer Motivation 47:50 From First Customer to Multiple Customers 52:36 Identifying Hell Yes Customers 56:22 Building a Success Factory 01:10:07 The Myth of Market Readiness 01:12:04 Demand vs. Supply: The Startup Dilemma 01:13:31 The Complexity of Finding Demand 01:15:48 The Path to Startup Success 01:17:52 The Challenge of Creating Hell Yes Customers 01:20:24 Understanding Product-Market Fit 01:22:01 Critiquing Startup Methodologies 01:27:35 Sales vs. Startup Strategies 01:29:35 Exploring Consumer Behavior and Trends 01:37:52 Demand vs. Supply in Entrepreneurship 01:42:20 The Role of Designers in Identifying Demand 01:45:56 Critique of Business Schools 01:51:22 The Illusion of Knowledge in Entrepreneurship 01:55:33 Research Directions for Entrepreneurs This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe

  3. Jul 8

    The curse of the validation mindset

    Thanks for listening! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe

  4. Jun 10

    How I went from zero outbound to 28% reply rate on LinkedIn

    Hello there you podcaster! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe

  5. May 27

    The 17th century bubble that foreshadows AI's fate?

    Full article on doctormarket.fit Correction on voice-over: of course there are more companies that survived, like Amazon, yet eBay was a relatively new business model that survived. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe

  6. May 7

    Why referral marketing often is a bad idea

    Full post on substack This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe

  7. Apr 22

    We haven't learned nothing

    Full article: https://www.doctormarket.fit/p/we-havent-learned-nothing This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe

  8. Jan 10

    Startup failure: It's never about timing

    Founders of say they failed because of timing. I call b******t. In this post, I investigate when timing actually is a good explanation for failure. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe

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About

Actionable insights for founders poured in stories and interviews with experts, powered by my experience mentoring 350+ startups and my PhD research on early-stage startups. www.doctormarket.fit

Information

  • Creator
    Jeroen Coelen
  • Years Active
    2022 - 2026
  • Episodes
    34
  • Rating
    Explicit
  • Copyright
    © Jeroen Coelen
  • Show Website
    Doctor Market Fit