Episode 1: Lead Generation vs Lead Nurturing

Pearl Marketing
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

In this episode we will be discussing lead generations vs lead nurturing. We describe what lead generation and lead nurturing are with real life examples, including marketing tips and info to help get people to engage with your lead generation efforts. This episode also features an interview with Tim McMahon from St. Joseph's Hospital talking about how lead generation has improved their business.

  1. The Elements of Branding

    10/28/2022

    The Elements of Branding

    In this episode we go through what the elements of branding are. We discuss the details of brand voice, brand identity, brand promises, and more. Grab a notebook and tune in for this jam packed episode!

    22 min
  2. What is Branding?

    09/02/2022

    What is Branding?

    This week we start a new series all about branding! In this episode we discuss what branding is, who is influenced by branding, how businesses use them to communicate with their consumers, and most of all- why branding is so important!

    21 min
  3. Social Shopping

    08/26/2022

    Social Shopping

    In this final episode of our social media series we talk about social shopping. Have you ever used the Instagram or Facebook shop features? We detail what these services entail and how they could be beneficial to include into your business. We also go through a case study of a business that has used the Facebook shop feature and discuss their impressive improvements from doing so.

    20 min
  4. Social Listening vs Social Monitoring

    08/19/2022

    Social Listening vs Social Monitoring

    Social listening vs social monitoring– did you know there was a difference? In this episode we define what social listening and social monitoring are and why it’s important to understand the difference. We also give some examples and that will help you understand how to apply them to your business.

    16 min
  5. Advertising on Social Media

    08/12/2022

    Advertising on Social Media

    Reels, stories, posts, oh my! In this episode we dive in on all the different ways you can advertise on social media. We go into great detail about the different types of ads on each platform, who and how they can reach, and how to determine which advertisements are right for your business. You will definitely want to be ready to take some notes for this one!

    35 min
  6. Building a Social Media Strategy

    08/05/2022

    Building a Social Media Strategy

    In this episode we go step by step into how to build a social media strategy. Since social media is so intertwined with our world, it’s important to figure out how to work with it. We talk through the importance of learning about the different platforms, how to identify which might be best for your business, creating SMART goals, and how to assess the success of your current social media efforts.

    31 min
  7. Pros and Cons of Social Media Platforms & Getting Down with Hashtags

    07/29/2022

    Pros and Cons of Social Media Platforms & Getting Down with Hashtags

    In episode 2 of our social media series we talk about the pros and cons of social media. Amanda and Meghan lay out the pros and cons of social media platforms like Instagarm, Twitter, Facebook and TikTok. They also discuss hashtags and give tips on how to use them effectively.

    34 min
  8. Social Media - Why it is Important to your Business

    07/22/2022

    Social Media - Why it is Important to your Business

    This episode kicks off a new series on the podcast– social media! Social media, whether we like it or not, has completely taken over our lives. It’s changed the way we do many things, one of those being your business. In this episode we go over some social media statistics, break down the different social media platforms, and answer the question: why is social media important for my business?

    20 min
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About

In this episode we will be discussing lead generations vs lead nurturing. We describe what lead generation and lead nurturing are with real life examples, including marketing tips and info to help get people to engage with your lead generation efforts. This episode also features an interview with Tim McMahon from St. Joseph's Hospital talking about how lead generation has improved their business.

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