SEO Unveiled: Advanced tactics | Stay on top of rankings

Clay Kramer
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SEO Unveiled is a podcast dedicated to helping SEO professionals stay on top of the SEO landscape, get ahead of the curve on trends and changes, and get control over SEO across their whole organization. Each episode features an interview with a top SEO professional, discussing topics like: changes in search, site audits, technical SEO tips, site migrations, and working with various teams on implementation. The show is hosted by Clay Kramer, CEO and Head of Product at SEORadar.

  1. 05/22/2023

    Unlocking SEO Success: Breaking Free from Silos with Veronika Höller

    In this episode, we bring you an insightful interview with Veronika Höller, a global senior SEO Manager for CompuGroup Medical. Join us as Veronika shares invaluable insights on expanding your SEO strategy beyond silos. Discover the power of leveraging multimedia content and effectively implementing SEO changes to drive organic growth. Gain practical tips on building trust with stakeholders and collaborating with other teams to enhance your SEO efforts. Veronika also sheds light on the potential pitfalls of using AI-generated content.  Veronika is an experienced SEO manager who was responsible for helping an online shop during the Coronavirus Pandemic see its highest revenue in 15 years. She currently works as a global senior SEO manager at CompuGroup Medical, which is an international company in the health sector.  Veronika’s LinkedIn: https://www.linkedin.com/in/veronika-h%C3%B6ller-1a93883a Veronika’s Twitter: https://twitter.com/hollerveronika Timestamps: 01:10: Veronika’s start in SEO 02:30: Multimedia content 06:08: Prioritization and implementation  08:51: Building trust with stakeholders 17:38: Tips for presenting to stakeholders 21:12: Drawbacks of AI content 23:48: Why you should collaborate with other teams 27:08: How to broaden your approach to SEO 29:51: Veronika’s current projects and contact info

    32 min

  2. 05/08/2023

    Maximizing Your YMYL SEO Strategy: Insights from an Expert

    In this episode, we sit down with Marcia Ingram, Director of SEO Content at Fetch, to learn about how to build traffic within a YMYL (Your Money Your Life) category. Marcia shares valuable insights on tactics to stay ahead of the curve with Core Web Vitals, expert content, reviews, and star ratings. We also explore the importance of research that customers do before visiting your website and how to build trustworthiness in your E.A.T. (Expertise, Authoritativeness, and Trustworthiness) strategy. Marcia discusses how to find expert content writers, identifying with consumers, prioritization, and implementation, and building a strong SEO team. We dive deep into strategies for building a team that delivers results and drives long-term growth for your organization. If you're looking to take your YMYL SEO game to the next level, this episode is a must-listen. Tune in to learn from one of the leading experts in the field and discover practical tips and strategies that you can implement right away to improve your YMYL SEO strategy.

    36 min

  3. 04/24/2023

    Navigating the Challenges of Site Migration: Insights from Mahendra Singh

    Are you considering a site migration but feeling overwhelmed by the challenges it presents? In this video, we are joined by Mahendra Singh, an SEO and digital marketing expert, and SEO manager for Peninsula Canada, as he shares his insights and tips for navigating the complexities of a site migration. Mahendra emphasizes the importance of user intent and experience, content quality, and page-performance tactics in ensuring a successful migration. He also discusses the challenges that come with large initiatives and shares key tips for migrating domains. Internal link building, prioritization, and avoiding purposeless content are just a few of the topics covered in this informative discussion.  Mahendra has over 17 years of experience in SEO and digital marketing. Prior to working at Peninsula Canada, Mahendra worked with many agencies and in-house companies in North America, for both medium and large enterprise clients. Last year he successfully migrated Peninsula Canada’s website from its UK subfolder to a new Canadian domain and improved traffic by more than 50%.  Mahendra’s website: https://mseoconsultant.ca/ Mahendra’s email: mahendra@mseoconsultant.ca Timestamps: 01:20: Mahendra’s start in SEO 03:37: User experience and user intent 10:36: Page-performance tactics  13:39: Prioritization  14:58: Challenges with large initiatives  17:31: Tips for successful site migrations 20:20: Internal linking 24:24: What everyone in SEO should stop doing 25:52: Directionless content 27:17: Mahendra’s current projects and contact info

    29 min

  4. 04/17/2023

    Baba Hausmann on User-Intent Optimization

    Join us for a thought-provoking discussion on the evolution of SEO and the power of user-intent optimization. Our guest for this episode is Baba Hausmann, a seasoned SEO expert with a wealth of knowledge and experience. Baba shares his insights on how SEO has evolved over the years and the role that user-intent optimization plays in today's digital landscape. He talks about the importance of staying up-to-date with the latest trends in SEO, such as AI content, automation, and traditional methods like backlinks. Throughout the episode, Baba also shares practical tips on how to prioritize and implement new ideas to enhance your SEO strategy. He emphasizes the importance of understanding the needs of your customers and the benefits of working closely with sales and support teams. Baba currently works at Mollie as in-house Head of SEO. He has been working in SEO since 2012 and most of his experience comes from working with start-ups, SMBs, and scale-ups. He particularly enjoys the challenge of building the case for SEO, and in his “spare time” he supports and mentors start-ups on SEO. Baba’s email: baba@seosmann.comBaba’s LinkedIn: https://www.linkedin.com/in/baptiste-baba-hausmann/ Timestamps:01:39: Baba’s start in SEO03:52: Backlinks06:00: User-intent optimization07:43: AI content09:15: Automation/Python and NLP12:34: Use cases for AI content16:39: How user-intent optimization has changed Baba’s approach to SEO20:46: Prioritization and implementation28:04: How to leverage new trends32:25: Why everyone in sEO should stop looking at Google updates 35:42: Why everyone in SEO should spend more time talking to sales and support teams38:11: Baba’s current projects and contact information

    41 min

  5. 04/10/2023

    The Longform Lab: Crafting Compelling Content Strategies by Aditi Biswas

    Aditi Biswas delves into the importance of incorporating longform content and cluster pieces into your content marketing strategy. As she emphasizes the need to stay up-to-date with new trends and grapple with the question of "How much content is too much content?", Aditi shares her 30-60-90 day plan for turning keywords into successful rankings, all while highlighting the crucial role of keyword intent in her strategy. Aditi also discusses the different types of content you can create, from e-book lead magnets to engaging blog posts, and how to efficiently organize your team to produce top-quality content that drives traffic and boosts engagement on your website.  You'll gain a comprehensive understanding of how to craft and distribute valuable, results-oriented content that benefits your brand. Aditi currently works with MoEngage as SEO content manager. She has 12+ years of experience in SEO writing, content marketing, email marketing, customer-focused marketing, and optimizing business for search engines - and she loves doing it all.  Aditi’s LinkedIn: https://www.linkedin.com/in/aditibiswas8/ Superpath: https://superpath.co/ Timestamps: 01:53: Aditi’s start in SEO and content management 03:42: Exciting trends in SEO 08:30: Tactics to stay ahead of trends 10:10: 30-60-90 day plan overview 10:59: 30-day keyword research 14:08: 60-day content process 14:55: 90-day optimization 17:37: Cluster pieces 28:12: Is there such a thing as too much content? 34:33: Aditi’s current projects and contact info

    36 min

  6. 04/03/2023

    Leveraging Longtail Programmatic Content and SEO Pyramid to Accelerate B2B SaaS Growth ft. Aaron Beashel

    Aaron Beashel, founder of Attributer.io and marketing expert, explores how B2B SaaS companies can scale their growth through a combination of longtail programmatic content and Aaron's SEO Pyramid framework. We discuss the four major realms of longtail content - solution terms, problem terms, integration terms, and competitive terms - and how they can be used to drive insane traffic beyond the current niche. We also dive into the importance of attribution and tracking the impact of SEO efforts to find the best model for your product or service. Tune in to learn how to stay ahead of the curve in growth marketing and fight for your SEO budget to unlock the full potential of your B2B SaaS product. Aaron Beashel is the founder of Attributer. Prior to that, he led marketing teams at B2B SaaS companies like InVision & Campaign Monitor. When he isn’t working, you’ll find him sliding down waves or snow-covered mountains. Email: Aaron@attributer.io LinkedIn: https://www.linkedin.com/in/aaronbeashel Attributer: https://attributer.io/ Kevin Indig’s Newsletter: https://www.kevin-indig.com/tag/gm/ Brian Balfour’s Four Fits: https://brianbalfour.com/four-fits-growth-framework Timestamps: 00:56: Aaron’s start in marketing 02:36: Exciting trends in marketing 04:50: The SEO Pyramid 09:07: Staying ahead of the curve 12:01: Advice for fighting for an SEO budget  17:19: Attribution 21:56: Determining which model fits best for you product 30:16: What everyone in SEO should stop/start doing 32:41: Aaron’s current projects and contact info

    35 min

  7. 03/27/2023

    Expert Tips for Maximizing Your SEO Strategy: Insights from a Digital Content Specialist

    Lady Allyson "LA" Dulnan, a digital content and SEO specialist at SuperStaff, shares her expertise on optimizing your SEO strategy in this episode. We dive right in as Lady Allyson explains how to effectively target long-tail keywords, produce content that ranks, and build authority for your website. We then explore the nuances of different types of keywords - informational, navigational, and transactional - and how to differentiate between them to achieve maximum impact. Lady Allyson offers valuable insights on the potential drawbacks of AI-generated content and why a human touch is vital for success. Finally, we discuss the importance of data analysis in staying ahead of the curve on SEO trends. Lady Allyson provides valuable tips on using data to inform your strategy and improve your rankings. This episode is a must-listen for anyone looking to take their SEO game to the next level. LA currently works as Sub Department Head  - Digital Content and SEO for SuperStaff, a call center established in the Philippines and with offices located in the US. For the first year working in the company, she increased visibility from 0.67% to 2.4%. Visibility now as of 2022 is at 4.5-5%.  LA’s LinkedIn: https://www.linkedin.com/in/ladyallysondulnuan LA’s Email: ldulnuan@superstaff.com SuperStaff: https://www.superstaff.com/ Keyword Server: https://surferseo.com/keyword-surfer-extension/ SEM Rush: https://www.semrush.com Timestamps: 01:30: LA’s start in SEO 03:42: Optimizing for long-tail keywords 06:00: Producing content that will rank 07:00: Building Authority 08:34: The start of LA’s interest in long-tail keywords 10:11: Differentiating between informational, navigational, and transactional keywords 12:31: The cons of AI-generated content 13:29: Finding great content writers 14:45: Staying ahead of the curve through data analysis 22:47: Optimizing for keywords with little to no search volume 24:11: What everyone in SEO should stop/start doing 31:28 LA’s current projects and contact info

    33 min

  8. 03/20/2023

    SEO for Lawyers: Strategies and Tips for Building a Successful Practice with Harrison Jordan

    Join us for an interview with attorney Harrison Jordan on how to build a successful law practice with SEO. Harrison shares his experiences and insights on how to rank your site without a marketing or SEO background. We discuss how content drives most of Harrison's strategy, but finding high-quality backlinks has a significant impact on the content. We delve into what constitutes valuable content that can rank and how to organize your workflow to create it. Harrison also reveals some of his favorite AI writing tools, including Writer, Word Hero, and Jasper, and shares how he has used each in real-life scenarios. We also explore helpful ways to find backlinks for your niche, including Haro, Qwoted, and Facebook group PR Requests. Local SEO and schema are essential for legal services, and Harrison offers his tips on optimizing your Google My Business profile for maximum visibility. Harrison is a Lawyer at his own law practice, Harrison Jordan Law, where he assists clients in the cannabis, psychedelics and NFT sectors.  He is also the President of Alan Aldous, a cannabis and psychedelics digital marketing and PR company.  His most impressive feat is ranking for "cannabis lawyer ontario" and his client Upper Room Clinic for "toronto prp" - and ranking them for most of their services. Harrison has a background in writing/journalism, which helps with developing content. Harrison Jordan Law: https://harrisonjordanlaw.com/ Alan Aldous: https://alanaldous.com/ NFT Lawyer: https://thenftlawyer.ca/ LinkedIn: https://www.linkedin.com/in/harrisonjordan/ WordHero: https://wordhero.co/ Jasper https://www.jasper.ai/ Writer https://writer.com/ Timestamps: 00:57: Harrison’s start in SEO 04:22: Tool’s and tactics to improve ranking 11:59: How to find backlink opportunities 14:14: Exciting trends in SEO 16:15: How to get clients to make necessary changes 19:14: FAQs 21:13: What everyone in SEEO should stop/start doing 26:41: Harrison’s current projects and contact info

    31 min
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SEO Unveiled is a podcast dedicated to helping SEO professionals stay on top of the SEO landscape, get ahead of the curve on trends and changes, and get control over SEO across their whole organization. Each episode features an interview with a top SEO professional, discussing topics like: changes in search, site audits, technical SEO tips, site migrations, and working with various teams on implementation. The show is hosted by Clay Kramer, CEO and Head of Product at SEORadar.

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