Raising Tech, powered by Parasol Alliance

Amber Bardon, Matt Reiners

Raising Tech is your guide to understanding the role technology plays in your community, where to invest to transform culture, and how to bring your team and residents along the journey. Tune in to explore the latest tech trends, dive into hot topics, and hear from industry experts, community leaders, and innovative vendors shaping the senior living tech landscape. Each episode is packed with practical insights and real-world stories to help you spark change and level up your community’s tech game.You can find full demonstrations on our website of our Raising Tech Resident Exclusive Miniseries: www.parasolalliance.com/residents/Powered by Parasol Alliance, The Strategic Planning & Full-Service IT Partner Exclusively serving Senior Living Communities.

  1. Jul 23

    133. Building Relationships Before Move-In Using STAY

    Host Amber Bardon sits down with Carmen Fronczak, Chief Revenue Officer at Friendship Village, President of FV Ventures, and CEO of STAY, alongside Brett Arndt, Founder and CEO of Experience Fresh and Co-founder of STAY. Together they discuss how a culture of innovation led Friendship Village to create STAY, a platform designed to engage older adults while they're still living at home. Rather than waiting until prospects are actively searching for senior living, STAY helps providers build meaningful relationships years earlier through technology that offers real value including AI assistance, technology support, wellness resources, safety features, and social engagement. The conversation also explores:  Why innovation begins with organizational culture  Creating value before the sales process begins  Turning waitlists into membership programs  Building trust with future residents  The importance of CRM integration and workflow efficiency  How consumer expectations are reshaping senior living  What's next for technology supporting aging in place Whether you're a CEO, sales leader, marketer, or technology executive, this episode offers practical insights into creating stronger connections with future residents while positioning your organization for long-term success. More About STAY: Over years of visiting hundreds of communities and attending dozens of senior living conferences, we found one challenge keeps coming up: prospect engagement.  Working closely with communities, we see firsthand how difficult it can be to keep prospects connected, informed, and confident as they move through the decision journey.  STAY is the first prospect engagement app designed specifically to help senior living communities stay meaningfully connected with prospects between the first conversation and move-in. LinkedIn Facebook Instagram WebsiteAdditional marketing material is linked HEREMore About Parasol Alliance: Parasol Alliance is a full-service technology partner exclusively serving the senior living industry. We help senior living organizations transform their technology culture through strategic planning, managed IT services, cybersecurity, infrastructure, business systems optimization, resident technology support, and innovation consulting. Learn more at www.parasolalliance.com and explore more episodes of Raising Tech at www.raisingtechpodcast.com. Send us Fan Mail Find us online: Website Facebook Instagram LinkedIn

    133. Building Relationships Before Move-In Using STAY

About

Raising Tech is your guide to understanding the role technology plays in your community, where to invest to transform culture, and how to bring your team and residents along the journey. Tune in to explore the latest tech trends, dive into hot topics, and hear from industry experts, community leaders, and innovative vendors shaping the senior living tech landscape. Each episode is packed with practical insights and real-world stories to help you spark change and level up your community’s tech game.You can find full demonstrations on our website of our Raising Tech Resident Exclusive Miniseries: www.parasolalliance.com/residents/Powered by Parasol Alliance, The Strategic Planning & Full-Service IT Partner Exclusively serving Senior Living Communities.