The Curate Diaries

Lali Makhalima
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  • MARKETING
  • UPDATED WEEKLY

The Curate Diaries is an industry-shattering marketing podcast that dives into what it truly means to curate a noteworthy personal brand. Join Lali Makhalima, lover of gourmet tea & self-taught marketing guru, as she dives into the psychology of personal branding, personal branding to fuel corporate marketing efforts and the evolution & growth of The Curate Series. The Curate Diaries gives you an inside scoop on the *real* way to build your personal brand, through controversial opinions & lessons, as well as tactical tips and strategy.

Episodes

  1. 09/28/2022

    This one unexpected thing is killing your personal brand

    Ahh, welcome to The CURATE Diaries™! In this week's episode, we're chatting about the one thing that has the potential to kill your personal brand. No, not in a good way. The narrative in the online space, with regards to personal branding is very one-dimensional. Thought-leadership alone is not a strong enough personal brand foundation - you need to build on that. You need to take it further. If you'd like to read the blog post this episode is based on, click here. Friends, I'm stoked to be back again this week & even more stoked to connect. As usual, the links you've been looking for: Follow me, Lali, on LinkedIn here & shoot me a message letting me know what your favourite part of this conversation was! If you’d like to work with Lali Makhalima Co, send media inquiries or ask questions, have a sneak peek at our website before it's completed. Thank you for listening to The Curate Diaries™, I’m your host - Lali Makhalima, and I’ll chat to you next week!🤎

    10 min

  2. 09/21/2022

    Expanding your personal brand through SIMPLE content creation: Using one idea to create 7+ different pieces of content.

    Ahh, welcome to The CURATE Diaries™! In this week's episode, we're diving into a stupidly simple content-repurposing. Creating content shouldn't drain you of all your creative energy, nor should it be difficult. Using this strategy, you'll be able to create 7+ pieces of content from one idea. This podcast episode was extrapolated from a thread I did on Twitter a while ago, and you can check it out here. We cover topics like humanising your marketing strategy, instilling confidence in your employees & getting HIGHLY visible - alllll through personal branding, on a corporate-scale. Friends, I'm stoked to be back again this week & even more stoked to connect. As usual, the links you've been looking for: Follow me, Lali, on LinkedIn here & shoot me a message letting me know what your favourite part of this conversation was! If you’d like to work with Lali Makhalima Co, send media inquiries or ask questions, have a sneak peek at our website before it's completed. Thank you for listening to The Curate Diaries™, I’m your host - Lali Makhalima, and I’ll chat to you next week!🤎

    14 min

  3. 09/14/2022

    The BEST marketing investment companies can make.

    Ahh, welcome to The CURATE Diaries™! In this week's episode, we're diving into the top three reasons why personal branding is the single-best investment a company can make. This podcast episode was extrapolated from a thread I did on Twitter a week ago, and you can check it out here. We cover topics like humanising your marketing strategy, instilling confidence in your employees & getting HIGHLY visible - alllll through personal branding, on a corporate-scale. Friends, I'm stoked to be back again this week & even more stoked to connect. As usual, the links you've been looking for: Follow me, Lali, on LinkedIn here & shoot me a message letting me know what your favourite part of this conversation was! If you’d like to work with Lali Makhalima Co, send media inquiries or ask questions, have a sneak peek at our website before it's completed. Thank you for listening to The CURATE Diaries™, I’m your host - Lali Makhalima, and I’ll chat to you next week!🤎

    10 min

  4. 09/07/2022

    92% of consumers are trust influencers over traditional marketing. What does this mean for corporate marketing, and how should we adapt?

    Hey friends, welcome to The CURATE Diaries™! In this week's episode, we're diving into some NUMBERS!📊 I'm a self-proclaimed numbers nerd and I'm excited to get into the data. What does this mean for companies & how we're marketing? How can adapt to this? Why are we so afraid of change, and innovation? Friends, I'm stoked to be back again this week & even more stoked to connect. As usual, the links you've been looking for: Follow me, Lali, on LinkedIn here & shoot me a message letting me know what your favourite part of this conversation was! If you’d like to work with Lali Makhalima Co, send media inquiries or ask questions, have a sneak peek at our website before it's completed. Important sources: The article referenced in this episode. Thank you for listening to The CURATE Diaries™, I’m your host - Lali Makhalima, and I’ll chat to you next week!🦋

    14 min

  5. 08/31/2022

    Everything you believed about personal branding is WRONG.

    Hey friends, welcome to The CURATE Diaries™! In this week's episode, we're diving into the myths and misconceptions relating to personal branding. A lot of the time, these ideas float around the digital space but I'm here to discuss them & tell you why they AREN'T true.  I'm excited, friends, and I KNOW you're going to *adore* this episode. This episode is going to give you a broad & holistic view of what personal branding is and what it ISN'T. Friends, I'm stoked to be back again this week & even more stoked to connect. As usual, the links you've been looking for: Follow me, Lali, on LinkedIn here & shoot me a message letting me know what your favourite part of this conversation was! If you’d like to work with Lali Makhalima Co, send media inquiries or ask questions, have a sneak peek at our website before it's completed. Thank you for listening to The CURATE Diaries™, I’m your host - Lali Makhalima, and I’ll chat to you next week!🦋

    16 min

  6. 08/24/2022

    Consider this ONE thing before building your personal brand.

    Hey friends, welcome to The CURATE Diaries™! In this week's episode, we're diving into what is REQUIRED of you when curating a noteworthy personal brand. When it comes to personal branding, the journey & the effort put into the strategy is often misrepresented, or neglected. I wanted to give you a fresher perspective, and shed some light on the TRUTH behind curating your personal brand. I'm excited, friends, and I KNOW you're going to *adore* this episode. This episode is going to give you a broad & holistic view of what will be required of you in your personal branding journey. Friends, I'm stoked to be back & even more stoked to connect. As usual, the links you've been looking for: Follow me, Lali, on LinkedIn here & shoot me a message letting me know what your favourite part of this conversation was! If you’d like to work with Lali Makhalima Co, send media inquiries or ask questions, all the important links you need is here. Thank you for listening to The CURATE Diaries™, I’m your host - Lali Makhalima, and I’ll chat to you next week!🦋

    14 min

  7. 08/18/2022

    MAJOR UPDATE: I changed the name of the podcast. The rebrand of Lali Makhalima Co. Why I was MIA for the last month. What's next?

    Oooh, friends - we are in a new era & I'm excited to share more about what's to come.  This podcast is an overview of the last few weeks. Where did I disappear to? What did I get up to? Progress on the rebrand. Why did I change the name of my podcast? What's next for my company, Lali Makhalima Co? How do I serve my clients? And so much more. Friends, I'm stoked to be back & even more stoked to begin connecting again. As usual, the links you've been looking for: Follow me, Lali, on LinkedIn here & shoot me a message letting me know what your favourite part of this conversation was! If you’d like to work with Lali Makhalima Co, send media inquiries or ask questions, all the important links you need is here. Thank you for listening to The CURATE Diaries™, I’m your host - Lali Makhalima, and I’ll chat to you next week!🦋

    35 min
  8. Do large corporates value volume over individuals? Let’s unpack this.

    07/21/2022

    Do large corporates value volume over individuals? Let’s unpack this.

    Welcome to the Lucrative Leadership™ Podcast!🎉 This one is definitely a favourite of mine, y’all know how much I love to share my industry-related opinions with you guys, so let’s get into it! In this episode, Lali dives right into the idea that corporates *might* be prioritising the numbers over individuals. This isn’t a new concept we’re discussing today. This isn’t a new opinion. But we’re coming into this conversation from a marketer’s perspective. A large majority of millennials (84% to be exact 🤓) are distrusting of traditional marketing tactics. They’re overused & outdated - so, how can we as large corporates shift what we’re doing to cater to the emerging market majority? We have 16 minutes. Follow me, Lali, on LinkedIn here & shoot me a message letting me know what your favourite part of this conversation was! If you’d like to work with Lali Makhalima Co, send media inquiries or ask questions, all the important links you need is here. Thank you for listening to the Lucrative Leadership™ Podcast, I’m your host - Lali Makhalima, and I’ll chat to you next week!🦋

    16 min
  9. The BIG puzzle piece you’re missing in your marketing.

    07/14/2022

    The BIG puzzle piece you’re missing in your marketing.

    Welcome to the Lucrative Leadership™ Podcast!🤩 This one is GOOD, y’all - despite me having a mug of hot water, I spilled alllll the tea! In this episode, our first *unscripted* episode, Lali dives right into personal branding, breaks down an all-inclusive definition for us, and unpacks brand loyalty from a business school perspective 🤓. How does the buyer’s power impact competitive advantage? Why have consumers become disloyal to brands, and how can we change that? I’m breaking down all of these questions in the next 19 minutes, so get ready. Follow me, Lali, on LinkedIn here & shoot me a message letting me know that you’re listening in! If you’d like to work with Lali Makhalima Co, send media inquiries or ask questions, all the important links you need is here. Thank you for listening to the Lucrative Leadership™ Podcast, I’m your host - Lali Makhalima, and I’ll chat to you next we

    20 min
  10. Personal branding as an *extremely effective* marketing tool for your company's brand.

    07/07/2022

    Personal branding as an *extremely effective* marketing tool for your company's brand.

    Welcome to the Lucrative Leadership™ Podcast! Y'ALL this one, I spilled alllll the 🍵 in this one so, get your notebooks READY because this one's jam-packed with value.  In episode two, Lali dives into how you can use personal branding as a marketing tool, and not an isolated add-on to someone's accolades. How can companies utilise this as part of their organisational marketing strategy? What's the value-add? Is it worth it? Will this change what we're currently doing, on the marketing front? And, what risks do you face should you fail to innovate in this regard? All of these questions are going to be answered in this episode, and I am BEYOND excited to get this out to you! Follow me, Lali, on LinkedIn here & shoot me a message letting me know you're listening in! If you'd like to work with Lali Makhalima Co, send media inquiries or ask questions, all the information you need is here. Thank you for listening to the Lucrative Leadership™ Podcast, I'm your host - Lali, and I'll chat to you next week 👋🏾

    17 min
  11. You need to start focusing on the psychology of personal branding, and here's why.

    06/30/2022

    You need to start focusing on the psychology of personal branding, and here's why.

    Welcome to the Lucrative Leadership™ Podcast! Y'ALL this one is a 💎 mine - so get ready. In this episode (our first episode, eek), Lali dives into the importance of psychological personal branding & why you should value understand the human 🧠 over creating aimless strategies. Follow me, Lali, on LinkedIn here & shoot me a message letting me know you're listening in! If you'd like to work with Lali Makhalima Co, send media inquiries or ask questions, all the information you need is here. Thank you for listening to the Lucrative Leadership™ Podcast, I'm your host - Lali, and I'll chat to you next week.

    21 min
  • 11 Episodes

About

The Curate Diaries is an industry-shattering marketing podcast that dives into what it truly means to curate a noteworthy personal brand. Join Lali Makhalima, lover of gourmet tea & self-taught marketing guru, as she dives into the psychology of personal branding, personal branding to fuel corporate marketing efforts and the evolution & growth of The Curate Series. The Curate Diaries gives you an inside scoop on the *real* way to build your personal brand, through controversial opinions & lessons, as well as tactical tips and strategy.

Information

  • Creator
    Lali Makhalima
  • Years Active
    2K
  • Episodes
    11
  • Rating
    Clean
  • Copyright
    © Lali Makhalima
  • Show Website
    The Curate Diaries