The Marketing Talk

Michael Chikezie

Generating leads and sales can be a constant struggle for businesses. Join host Michael Chikezie as he interviews seasoned marketing experts, unveiling their invaluable experiences and game-changing strategies for lead generation and sales conversion. If you're seeking proven ways to boost leads and sales for your business, this podcast is a must-have resource. Subscribe to The Marketing Talk today!

Episodes

  1. 06/14/2023

    #01: From an Unconventional Billboard to Viral Success: A Marketing Story with Ben Z. Yabets

    In this captivating episode of Marketing Talk, our guest Ben Zion Yabets shares a remarkable marketing story that involves unconventional billboards, viral campaigns, and a powerful message. Tune in as Ben takes us through his project with a company called Mind Tech (now known as Mind Shift) during the challenging times of the Covid-19 pandemic. Discover how Ben's friend approached him with the idea of buying billboards all over Tel Aviv, despite their focus on direct response marketing. Ben recounts the moment when he realized the potential of this unique opportunity and devised a two-step campaign strategy that captured people's attention and went viral. Join us as Ben shares the incredible success and impact of this campaign, which remained unbeatable in the realm of direct-response marketing for months. Discover the ingenuity and creativity behind this unconventional approach, and learn how it became a shining example of the power of a well-crafted message. If you're looking for inspiration and innovative ideas to make your marketing campaigns stand out, this episode is a must-listen. Join us as we unravel the fascinating story behind this unconventional billboard campaign and learn valuable lessons from Ben Zion Yabets, a true marketing maverick. Connect with Michael Chikezie: LinkedIn: www.linkedin.com/in/michaelchikezie Twitter: www.twitter.com/Iammikechike Facebook: www.facebook.com/Iammikechike Email: michael@stickysell.com Connect with Ben Yabets: Website: benyabets.co.il Support the show

About

Generating leads and sales can be a constant struggle for businesses. Join host Michael Chikezie as he interviews seasoned marketing experts, unveiling their invaluable experiences and game-changing strategies for lead generation and sales conversion. If you're seeking proven ways to boost leads and sales for your business, this podcast is a must-have resource. Subscribe to The Marketing Talk today!