PRGN Presents: PR News & Views from the Public Relations Global Network

Public Relations Global Network | PHX.fm
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  • Marketing
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PRGN Presents is the best PR podcast for international business leaders, non-profit executives, and those who hire public relations, marketing, and communications firms. It provides an exclusive look into the ever-evolving world of PR and strategic communications, featuring insights, news, and views from experts at the Public Relations Global Network, “the world’s local public relations agency.” Is your message winning hearts and minds? No matter where you do business, there is a PRGN member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Whether you're an executive looking to improve your organization's communication strategy or an in-house marketing professional looking to bring in an outside firm to support a specific campaign, this podcast will provide valuable insights on how to communicate effectively and build lasting relationships with customers, staff, and communities around the world. In each episode, you’ll hear PR professionals and industry experts share valuable insights and perspectives on the latest trends in publicity, media relations, Environmental, Social, and Governance (ESG), crisis management, investor relations, stakeholder engagement, executive thought leadership, and strategic communications.

  1. 13h ago

    Conversation Visibility and the Rising Importance of Reddit for Brands with Nick Leighton

    Nick Leighton introduces the concept of Conversation Visibility™. Buyer behavior has shifted toward seeking peer-to-peer, unfiltered opinions, making platforms like Reddit incredibly valuable. But as Nick explains, traditional marketing and broadcasting do not work on Reddit. The community actively rejects corporate language. Public user histories and aggressive anti-spam bots mean companies cannot simply create new accounts to shill their products without severe backlash. Instead, brands must focus on providing genuine value, utility, and expertise to become informed participants in ongoing discussions. Key Takeaways Traditional promotional marketing fails on Reddit because the user base quickly identifies and penalizes corporate language.Conversation Visibility™ requires brands to act as informed participants who add value and expertise rather than simply broadcasting a message.Global tech, AI, and SaaS companies currently see the most strategic advantage on Reddit, while highly regulated industries like healthcare face tougher compliance hurdles.The internet is moving toward a decentralized trust economy, meaning future visibility will rely on being contextually present in trusted conversations rather than relying on traditional advertising. About the Guest Nick Leighton is the owner of NettResults, an international PR and marketing agency with a strong focus on the Middle East, helping companies and organizations navigate visibility, reputation, and communications across the UAE, Saudi Arabia, and the wider GCC region. For more than two decades, Nick has advised brands on strategic communications, market positioning, media relations, and reputation management in rapidly evolving markets. Through NettResults’ work in the region, he has supported global companies entering the Middle East as well as regional organizations looking to strengthen credibility, visibility, and influence across international audiences. Nick’s work increasingly focuses on how digital trust is evolving — particularly the growing role of decentralized online conversations, Reddit communities, AI-assisted search, and changing buyer behavior in shaping public perception and discovery. He is also the creator of Conversation Visibility™, a strategic Reddit visibility framework designed to help organizations become contextually visible inside the conversations influencing trust, search behavior, media narratives, and AI-generated recommendations. In addition to leading NettResults, Nick is a business coach, speaker, and author of The AI Effect and the best-selling book Exactly Where You Want To Be: A Business Owner’s Guide to Passion, Profit and Happiness. He regularly speaks on communications strategy, entrepreneurship, AI, reputation management, and the future of digital visibility. About the Hosts Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. Dr. Adrian McIntyre is a cultural anthropologist, media personality, speaker, and strategic communications consultant for PR agencies and marketing firms. He's lived in over 30 countries and spent more than a decade in the Middle East and Africa as a researcher, journalist, communications adviser, media spokesperson, and storytelling consultant. He earned a PhD from the University of California, Berkeley, where he was a Fulbright scholar and National Science Foundation fellow. Adrian helps agency leaders strengthen their positioning, sharpen their messaging, boost their visibility, and win new clients by replacing impersonal, intrusive and ineffective marketing tactics with authentic human conversations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. The show is produced by the team at Speed of Story, a B2B communications firm in Phoenix, AZ. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Spotify, Apple Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” the show: https://prgnpodcast.com/listen Need to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »

    Conversation Visibility and the Rising Importance of Reddit for Brands with Nick Leighton

  2. Aug 6

    Results of the 2nd PRGN Influence Insights Survey with Abbie Fink of HMA Public Relations

    In this episode, co-host Abbie Fink steps into the guest seat to unpack the findings from the Public Relations Global Network's 2nd Influence Insights survey. Drawing on responses from roughly 1,800 executives globally, the survey reveals a glaring "performance gap": while 90% of leaders believe influence is critical to their business, only 17% feel their organization is executing it well enough to exceed expectations. The survey results demonstrate that true influence is a cross-cutting effort that requires empowering frontline employees and treating brand advocacy as an organization-wide mission. Abbie and Adrian also talk about the double-edged sword of AI in modern content creation. While nearly half of the survey respondents praise AI for its efficiency, a third recognize that it threatens brand differentiation and trust, risking a plunge into a generic "sea of slop." Abbie points out that maintaining a truly influential brand requires keeping human creativity, strategy, and authenticity at the heart of your communications. Key Takeaways Brand influence is a cross-cutting organizational challenge that extends beyond the PR team, requiring active participation from HR, customer service, and leadership.Although 90% of executives say influence is critical and 70% believe it is growing in importance, there is a significant execution gap, with only 17% exceeding their own expectations.Empowering your workforce is a massive untapped opportunity; only 44% of organizations actively leverage employee advocacy, despite knowing its impact on brand promise.While AI increases content production efficiency, a third of leaders recognize it makes it much harder for brands to stand out and remain distinctive.Trust remains the fundamental driver of influence for 60% of respondents, meaning organizations must prioritize authentic, human-driven connections over algorithmically generated noise. About the Guest Abbie S. Fink is president of HMA Public Relations. She has been with the firm since 1993, most recently serving as vice president/general manager. Her varied marketing communications background includes skills in media relations, digital communications/social media strategies, special event management, community relations, issues management and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, education, economic development and real estate, government affairs and tribal affairs, as well as not-for-profit organizations. Under her leadership, the agency was awarded a Silver Anvil Award of Excellence for Boutique Agency of the Year from the Public Relations Society of America and was inducted as a member of the Class of 2025 and 26 Arizona State University Sun Devil 100. Abbie currently serves as board chair for Valley Youth Theatre and is a graduate of the 2025-26 cohort for the Arizona State University Leadership Institute. About the Hosts Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Dr. Adrian McIntyre is a cultural anthropologist, media personality, speaker, and strategic communications consultant for PR agencies and marketing firms. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. The show is produced by the team at Speed of Story, a B2B communications firm in Phoenix, AZ. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Spotify, Apple Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” the show: https://prgnpodcast.com/listen Need to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »

    Results of the 2nd PRGN Influence Insights Survey with Abbie Fink of HMA Public Relations

  3. Jul 23

    Marketing the Heartland and Investing in Niche Content with Natalie Ghidotti

    Natalie Ghidotti, owner of a Little Rock-based PR agency, discusses the unique challenges that smaller markets present to PR practitioners and the power of combining a global network with deep local expertise. The middle of the country often gets forgotten in business. Natalie explains how her team at Ghidotti helps family-owned, B2B companies in the Heartland reach a national audience while staying true to their regional roots and Midwestern or Southern identities. She also highlights the importance of playing the "long game" in agency business development. By investing non-billable hours into building Lithium Link, a niche newsletter about Arkansas's emerging lithium industry, her firm has successfully positioned itself at the forefront of the state's economic future—demonstrating that treating your own agency like a client can yield massive networking dividends down the road. Natalie also talks about taking a successful Arkansas pharmacy benefit manager (PBM) reform campaign and scaling those strategies to other states, successfully beating a $7 million corporate advertising campaign with the power of earned media. Ultimately, Natalie stresses that whether you are scaling a local legislative win across the country or helping an outside brand break into a new region, success hinges on genuine community relationships, boots-on-the-ground knowledge, and utilizing networks like the Public Relations Global Network (PRGN) for national and international reach. Key Takeaways Understanding local markets and regional nuances is vital for developing effective public relations strategies and campaigns.Building deep local relationships is essential for PR agencies to offer global brands authentic regional relevance and elevate client engagement.Investing in content creation for emerging industries poised for future growth, such as lithium in Arkansas, can position agencies as thought leaders and open future business opportunities.Networks like PRGN play a crucial role in providing localized service with global reach, enhancing an agency's value proposition. About the Guest Natalie Ghidotti, APR, Fellow PRSA, is founder and CEO of Ghidotti, a public relations and content marketing agency she founded in 2007 that serves clients throughout the Heartland. She serves as Regional Vice President for North America for the Public Relations Global Network, where the agency represents the Southern region in this global network of 50 PR agencies. She is Immediate Past Chair for the Executive Committee for the Public Relations Society of America’s national Counselors Academy and was recently named a Class of 2025 inductee into PRSA’s College of Fellows, the highest national distinction in the public relations profession. Beyond her agency work, Natalie is an active member of the Little Rock community, serving on the board of directors for the Arkansas Symphony Orchestra and the Arkansas Museum of Fine Arts and as Vice President for the Downtown Little Rock Partnership Executive Committee. She is a past president of The Rotary Club of Little Rock and the Arkansas Women’s Leadership Forum and is a graduate of both Leadership Little Rock and Leadership Arkansas. About the Hosts Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. Dr. Adrian McIntyre is a cultural anthropologist, media personality, speaker, and strategic communications consultant for PR agencies and marketing firms. He's lived in over 30 countries and spent more than a decade in the Middle East and Africa as a researcher, journalist, communications adviser, media spokesperson, and storytelling consultant. He earned a PhD from the University of California, Berkeley, where he was a Fulbright scholar and National Science Foundation fellow. Adrian helps agency leaders strengthen their positioning, sharpen their messaging, boost their visibility, and win new clients by replacing impersonal, intrusive and ineffective marketing tactics with authentic human conversations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. The show is produced by the team at Speed of Story, a B2B communications firm in Phoenix, AZ. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Spotify, Apple Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” the show: https://prgnpodcast.com/listen Need to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »

    Marketing the Heartland and Investing in Niche Content with Natalie Ghidotti

  4. May 8

    WEBINAR: Latest Insights from PRGN's Global Research on Brand Influence

    On May 13, 2026, the Public Relations Global Network will present the key findings of the PRGN Influence Insights 2026, the second edition of its global survey on brand influence. The 2026 PRGN Influence Insights Survey offers a closer look at how brands are managing trust, reputation, AI, audience behavior and the growing complexity of influence across channels, audiences and markets worldwide. Join us for a live webinar presentation of the survey data, built on global findings from more than 1,800 professionals across 48 countries. Register for one of the webinar sessions: May 13: EMEA and AmericasMay 13: Americas and APAC About the Hosts Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. Dr. Adrian McIntyre is a cultural anthropologist, media personality, speaker, and strategic communications consultant for PR agencies and marketing firms. He's lived in over 30 countries and spent more than a decade in the Middle East and Africa as a researcher, journalist, communications adviser, media spokesperson, and storytelling consultant. He earned a PhD from the University of California, Berkeley, where he was a Fulbright scholar and National Science Foundation fellow. Adrian helps agency leaders strengthen their positioning, sharpen their messaging, boost their visibility, and win new clients by replacing impersonal, intrusive and ineffective marketing tactics with authentic human conversations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. The show is produced by the team at Speed of Story, a B2B communications firm in Phoenix, AZ. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Spotify, Apple Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” the show: https://prgnpodcast.com/listen Need to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »

    WEBINAR: Latest Insights from PRGN's Global Research on Brand Influence

  5. Apr 16

    From Coffee to Contracts: Moving PR Prospects Through the Pipeline with Jaime Gardner of Novitas Communications

    Jaime Gardner joins Abbie Fink to talk about the biggest business development challenges agency leaders face: winning the right clients, moving prospects through a long business development cycle, and growing existing accounts. Jaime makes the case for proactive relationship-building over reactive crisis-driven engagement, arguing that agencies are better positioned when they help clients get ahead of issues before they escalate. She emphasizes that cold outreach is rarely as effective as referrals, networking, and strong relationships, and that agencies need to clearly communicate the value of PR as a business investment. Jaime also digs into the practical side of moving prospects through the pipeline. She shares that there is no single formula: sales cycles can be long, ghosting is common, and outside factors often slow decisions. The key is to listen carefully, reduce friction, and make it easier for prospects to say yes, while avoiding the trap of giving away too much strategic thinking in the proposal stage. Key Takeaways Strong relationships and referrals are more effective than cold outreach in agency business development.PR is easier to sell when it is framed as a strategic business investment, not just a transactional service.Long sales cycles are normal, so persistence, listening, and low-friction next steps matter.Proposals should show expertise without giving away too much detailed strategy for free.Existing clients often present important growth opportunities when agencies listen closely and demonstrate added value. About the Guest Jaime Gardner joined Novitas Communications in September of 2021 as Business Development and Communications Director, and became Executive Vice President in March of 2025. Jaime has over 25 years’ experience working in the public and private sector. She started her career supporting global operations for an international telecom company, then worked for the federal government in a variety of positions, and has run her own small business. Jaime has owned High Plains Communications, LLC since 2008, a small consulting firm based in Eastern Colorado, specializing in communications and public relations consulting, community relations/outreach, and regulatory consulting; she also manages the mom blog, Juggling Normal. She enjoys all manner of projects, especially tackling new challenges and solving problems for clients. About the Hosts Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. Dr. Adrian McIntyre is a cultural anthropologist, media personality, speaker, and strategic communications consultant for PR agencies and marketing firms. He's lived in over 30 countries and spent more than a decade in the Middle East and Africa as a researcher, journalist, communications adviser, media spokesperson, and storytelling consultant. He earned a PhD from the University of California, Berkeley, where he was a Fulbright scholar and National Science Foundation fellow. Adrian helps agency leaders strengthen their positioning, sharpen their messaging, boost their visibility, and win new clients by replacing impersonal, intrusive and ineffective marketing tactics with authentic human conversations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. The show is produced by the team at Speed of Story, a B2B communications firm in Phoenix, AZ. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Spotify, Apple Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” the show: https://prgnpodcast.com/listen Need to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »

    From Coffee to Contracts: Moving PR Prospects Through the Pipeline with Jaime Gardner of Novitas Communications

  6. Apr 2

    PR for Local Businesses with Megan Yocum and Johnny Reynolds of Buchanan Public Relations

    Megan Yocum & Johnny Reynolds talk about PR for small businesses and how public relations can be a valuable asset regardless of the size of the company. They explain how PR can effectively tell a company's story and discuss issues such as strategic planning, realistic goal setting, and budget considerations. They emphasize the importance of building brand visibility, establishing consumer trust, being clear on PR objectives and collaborating with a PR partner to maximize impact. Key Takeaways The Value of PR for Small Businesses: Small businesses should not feel they're too small for PR. Every organization has a valuable story to tell, and PR agencies can help strategize on effectively communicating those stories.Timing for PR Consultation: Megan advises that earlier is better when engaging PR agencies, allowing for strategic planning and effective execution.Setting Clear Goals: Understanding and outlining clear PR goals are crucial. Businesses need to articulate their objectives and expected outcomes from engaging a PR firm.Role of Creativity in PR Strategies: Johnny highlights the importance of creative storytelling in driving consumer engagement and articulating the unique aspects of a business.Maximizing Limited Budgets: For companies with limited resources, PR strategies can focus on key areas that deliver impactful results without requiring large financial investments. About the Guests Megan Yocum is Co-Owner & Principal at Buchanan Public Relations. She has 15 years of experience in strategic communications and public relations, with deep knowledge in the financial services, higher education, consumer goods, healthcare, nonprofit and professional services industries. Megan has worked in both agency and corporate settings, and specializes in strategic messaging, thought leadership and content marketing. She holds a Bachelor of Arts in Communications with a focus in Public Relations from Albright College and is certified in Leadership Communication from the Public Relations Society of America (PRSA). Johnny Reynolds is Co-Owner & Principal at Buchanan Public Relations. He serves as the agency’s Director of Media Relations, where he leads the implementation of media relations programs for the firm’s clients. He regularly works with top-tier media, including Bloomberg, Business Insider and The Wall Street Journal. Under Johnny’s leadership, the firm has won numerous awards for media relations campaigns. Johnny also helps manage the agency’s digital practice, holding several digital marketing certifications, including LinkedIn Certified Marketing Insider, HubSpot Academy Email Marketing Certification, the Semrush SEO Crash Course Certification. He holds a Bachelor of Arts in Communications from Villanova University and serves as the Villanova University PRSSA Chapter Professional Advisor. About the Hosts Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. Dr. Adrian McIntyre is a cultural anthropologist, media personality, speaker, and strategic communications consultant for PR agencies and marketing firms. He's lived in over 30 countries and spent more than a decade in the Middle East and Africa as a researcher, journalist, communications adviser, media spokesperson, and storytelling consultant. He earned a PhD from the University of California, Berkeley, where he was a Fulbright scholar and National Science Foundation fellow. Adrian helps agency leaders strengthen their positioning, sharpen their messaging, boost their visibility, and win new clients by replacing impersonal, intrusive and ineffective marketing tactics with authentic human conversations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. The show is produced by the team at Speed of Story, a B2B communications firm in Phoenix, AZ. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Spotify, Apple Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” the show: https://prgnpodcast.com/listen Need to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »

    PR for Local Businesses with Megan Yocum and Johnny Reynolds of Buchanan Public Relations

  7. Mar 19

    Strategic Communications in China with Shawn Jiang of China Advocate

    Shawn Jiang discusses the intricacies of doing business in China and the evolving dynamics of public relations in the region. He shares valuable insights into the current landscape of the Chinese market, highlighting recent shifts, government strategies, and the role of communication firms in navigating these changes. Shawn emphasizes a noticeable shift from rapid growth to a more moderated pace due to global economic pressures. He notes that local Chinese companies are increasingly looking to expand globally, while American firms are becoming more hesitant to make new investments. In contrast, he observes a distinct rise in interest from investors in the Middle East and Europe, reflecting a diversified business landscape that communication agencies must adapt to. Shawn also discusses China’s Five-Year Plan, a unique strategic framework focused on innovation, high-technology, and a green transition. Shawn explains that navigating this plan is critical for foreign companies looking to enter the Chinese market, advising that they align their business strategies with national priorities to unlock opportunities for growth and support. About the Guest Shawn Jiang Xiaofeng is Founder & CEO of China Advocate and Regional Vice President for Asia-Pacific for the Public Relations Global Network (PRGN). With 25 years of experience in public affairs, strategic communication, and marketing across the Asia-Pacific region, Shawn specializes in aligning policy environments, media dynamics, and business goals via targeted strategic communication. As leader of Beijing-based boutique consulting firm China Advocate, he has advised Fortune 500 companies and leading domestic enterprises across advanced manufacturing, tech, healthcare, and Chinese firms pursuing global expansion. Shawn develops policy-aligned communication strategies to build trust with official stakeholders and advance clients’ policy advocacy goals and has provided policy briefings and counseling to C-suite executives. He has managed 20+ crisis incidents and delivered more than 50 training sessions. He is a sought-after public speaker to organizations such as the China International Public Relations Association (CIPAR), the UK Embassy, European Chamber of Commerce in China, American Chambers of Commerce in China, and local Chinese business chambers. Shawn has authored 12 essays and hosted China Watch salons for in-depth public affairs and communications dialogues. He has earned many industry accolades for the agencies including B2B Communications Awards and Gold Standards for Public Affairs Awards. Shawn holds a bachelor’s degree from Wuhan University and an EMBA from China Europe International Business School (CEIBS). About the Hosts Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. Dr. Adrian McIntyre is a cultural anthropologist, media personality, speaker, and strategic communications consultant for PR agencies and marketing firms. He's lived in over 30 countries and spent more than a decade in the Middle East and Africa as a researcher, journalist, communications adviser, media spokesperson, and storytelling consultant. He earned a PhD from the University of California, Berkeley, where he was a Fulbright scholar and National Science Foundation fellow. Adrian helps agency leaders strengthen their positioning, sharpen their messaging, boost their visibility, and win new clients by replacing impersonal, intrusive and ineffective marketing tactics with authentic human conversations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. The show is produced by the team at Speed of Story, a B2B communications firm in Phoenix, AZ. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Spotify, Apple Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” the show: https://prgnpodcast.com/listen Need to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »

    Strategic Communications in China with Shawn Jiang of China Advocate

  8. Mar 5

    Earned Media, AI, and Authenticity in Brand Reputation Management with Tina Kozak of Franco

    Tina Kozak is the CEO of Detroit-based Franco. She's the first woman and only the third person to hold the CEO position in firm's 62 year history. Her career highlights span a variety of areas from client service and industry innovation to organizational culture and empowering women. As Franco’s CEO, she leads the company in its values, culture and strategic vision. One of metro Detroit’s most respected crisis communications strategists, Tina counsels a range of clients in communications strategy, change management and community relations. Tina challenges clients to think differently about communications and seeks to influence organizational performance, not just tell stories. About the Hosts Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. Dr. Adrian McIntyre is a cultural anthropologist, media personality, speaker, and strategic communications consultant for PR agencies and marketing firms. He's lived in over 30 countries and spent more than a decade in the Middle East and Africa as a researcher, journalist, communications adviser, media spokesperson, and storytelling consultant. He earned a PhD from the University of California, Berkeley, where he was a Fulbright scholar and National Science Foundation fellow. Adrian helps agency leaders strengthen their positioning, sharpen their messaging, boost their visibility, and win new clients by replacing impersonal, intrusive and ineffective marketing tactics with authentic human conversations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. The show is produced by the team at Speed of Story, a B2B communications firm in Phoenix, AZ. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Spotify, Apple Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” the show: https://prgnpodcast.com/listen Need to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »

    Earned Media, AI, and Authenticity in Brand Reputation Management with Tina Kozak of Franco
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About

PRGN Presents is the best PR podcast for international business leaders, non-profit executives, and those who hire public relations, marketing, and communications firms. It provides an exclusive look into the ever-evolving world of PR and strategic communications, featuring insights, news, and views from experts at the Public Relations Global Network, “the world’s local public relations agency.” Is your message winning hearts and minds? No matter where you do business, there is a PRGN member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Whether you're an executive looking to improve your organization's communication strategy or an in-house marketing professional looking to bring in an outside firm to support a specific campaign, this podcast will provide valuable insights on how to communicate effectively and build lasting relationships with customers, staff, and communities around the world. In each episode, you’ll hear PR professionals and industry experts share valuable insights and perspectives on the latest trends in publicity, media relations, Environmental, Social, and Governance (ESG), crisis management, investor relations, stakeholder engagement, executive thought leadership, and strategic communications.

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