At the Desk: High-Impact Advisory | Where Alignment Becomes Action

Dr. W.E. Da'Cruz
  • 5.0 (8)
  • Business
  • Updated Weekly

At The Desk is where real questions meet real-world wisdom. Hosted by W.E. Da’Cruz—entrepreneur, scholar, speaker, and advisor—this podcast creates space for thoughtful conversations on principled leadership to create pathways for a purpose-driven life. Each episode draws from lived experience at the intersection of business, global engagement, academia, and family life, offering grounded insights for those navigating complexity with clarity and conviction. From Desk Notes (short, reflective insights) to Office Hours (long-form conversations and teachings), At The Desk explores what it means to lead with alignment—not just ambition. This is not about chasing titles or timelines, but about developing discernment, discipline, and principled execution in every season. Whether you are building a company, leading teams, shaping ideas, or redefining success on your own terms, At The Desk invites you to slow down to speed up, reflect deeply, and move forward with intention. Pull up a chair. The work begins at the desk Formerly The Digital Diplomat Podcast.

  1. Sep 15

    Would You Wait Ten Years? | At the Desk with Dr. W.E. Da'Cruz

    Would you wait ten years to fully realize what's happening in your life? At 26 I arrived in Detroit with a dual master's degree, a toddler on my hip, and no job. Ten years later, one week before my 36th birthday, I defended my doctoral dissertation. This is the episode where I introduce myself again, and open a new season. I'm Dr. W.E. Da'Cruz. This show was The Digital Diplomat for four seasons. It grew up, and so did I. Welcome to At the Desk. In this episode: The decade in five minutes. Unemployment with a dual master's. A United Nations "no" that became a UN contract seven years later. An appointment as a U.S. embassy speaker across the continent of Africa. A food manufacturing company launched in the middle of a pandemic, and a doctorate started a few months after that. Then the part I've been sitting with all summer. What carried that decade wasn't hustle, and it wasn't credentials. It was that somewhere in the wilderness I stopped running my life like an employee. The title I actually grew into is the one nobody hands out, and it isn't Chief Executive Officer. It's Chief Experience Officer. The person responsible for what it feels like to be in her space. On her team. In her meetings. In her house. You're already doing that job, well or badly, and most of us were never handed the job description. THIS SEASON: RUN IT LIKE A CEO Eight episodes, and in each one we run one department of the company of your life. The appointment. The mandate. Operations. People. Culture. Finance. Risk and compliance. Growth and succession. Because somebody told you to bloom where you are planted, and somewhere along the way that got preached at you like it meant be quiet and be content. Blooming isn't passive. Something has to tend the soil. Run the experience well and everything planted around you blooms, and you're still standing there at the end of the season in good enough condition to smell the flowers you grew. Next week, episode one: You Already Have the Title. LINKS Desk Notes, the letters I write between episodes: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6891138904028794881 Work with me at the desk: https://atthedeskadvisory.com/engage Speaking and advisory inquiries: hello@atthedeskadvisory.com ABOUT Dr. W.E. Da'Cruz is a founder led scholar practitioner. She lectures in Entrepreneurship and Strategy at the University of Michigan-Dearborn College of Business, co-founded The Mushroom Angel Company, a Detroit mushroom-first food manufacturer, and advises founders and executives through At The Desk Advisory. She is a U.S. State Department Speaker Program veteran with engagements across Africa and the Middle East, a senior international consultant to the UN Economic Commission for Africa, and a TEDxDetroit speaker. Her doctoral research is on regulatory uncertainty and nonmarket strategy in highly regulated industries. Doing what she studied. Studying what she does. Office hours is in session. #AtTheDesk #Leadership #Detroit #Entrepreneurship #WomenInBusiness #FaithAndBusiness #ChiefExperienceOfficer #ExecutiveLeadership

    Would You Wait Ten Years? | At the Desk with Dr. W.E. Da'Cruz

  2. 03/19/2025

    The Triangular Trade of Transactions Theory™ - Learn This 3-Step Framework to Help You Navigate People, Policies, and Processes to Position You for Global Leadership

    Created by host W.E. Da’Cruz, the Triangular Trade of Transactions Theory™ redefines the path to economic and strategic influence. This groundbreaking framework asserts that true progress isn’t solely driven by markets, but by citizen's mastering the dynamic interplay of People, Policies, and Processes. At the core of this theory lies a powerful approach to non-market strategies, equipping individuals and organizations with the tools to shape decisions, build high-impact relationships, and expand their influence—all without relying exclusively on traditional market forces. This episode provides an introductory pathway to: Building Strong Networks – Mastering stakeholder engagement and strategic communication. Understanding Policy Landscapes – Identifying opportunities and leveraging policies for growth. Developing Efficient Processes – Streamlining operations for sustainability and impact. Whether you're an entrepreneur, executive, or community leader, this podcast provides a transformative roadmap for navigating the global landscape with intention and influence. Tune in and discover how to expand your reach, drive change, and unlock new opportunities through the Triangular Trade of Transactions Theory™. What's Next? Visit The Digital Diplomat to learn more about my journey.Join my LIVE online web classes to dive deeper into my three-step formula.Sign up to get updates for of my non-market strategy mobile app, helping you to navigate People, Policies, and Processes in real-time at your fingertipsApply to my Global Leadership ProgramSchedule a Private High-Level Global Advisory session

    The Triangular Trade of Transactions Theory™ - Learn This 3-Step Framework to Help You Navigate People, Policies, and Processes to Position You for Global Leadership

  3. 03/16/2025

    Becoming The Digital Diplomat - From Unemployment to Employer

    Welcome to The Digital Diplomat Podcast – Impacting Locally, Building Globally! I’m W.E. Da'Cruz, and in this series, I share my personal journey from unemployment to becoming an employer—an evolution that led to my identity as “The Digital Diplomat.” I dive deep into the lessons and challenges that shaped me, and I reveal my three-step formula—“The Triangular Trade of Transactions”—which has helped me master people, policies, and processes. If you’re a budding entrepreneur, a business leader aiming for global impact, or simply curious about the digital economy’s ever-evolving landscape, I invite you to join me. Together, we’ll explore actionable strategies, gain fresh insights, and uncover inspiring stories that prove it’s possible to start local, think global, and become the architect of your own success. Let’s embark on this empowering journey together! What's Next? Visit The Digital Diplomat to learn more about my journey.Join my LIVE online web classes to dive deeper into my three-step formula.Sign up to get updates for of my non-market strategy mobile app, helping you to navigate People, Policies, and Processes in real-time at your fingertipsApply to my Global Leadership ProgramIf this post inspired you or reminded you of someone who needs to hear this, tag them in a post and share this podcast link! You never know whose breakthrough is waiting on the other side of a perceived breakdown.

    Becoming The Digital Diplomat - From Unemployment to Employer

  4. 02/23/2025

    There’s 'Mushroom' (Much Room) for Everyone: Food as a Bridge for Global Connection

    In this illuminating episode, Host, W.E. Da'Cruz, reveals how a diplomat’s skill set can prove just as crucial in a commercial kitchen as it is in a foreign embassy. Listeners will discover how innovation, global perspective, and a passion for community development can converge to form a remarkable new avenue of international collaboration—one burger at a time, as she and her family build a consumer packaged food manufacturer, The Mushroom Angel Company, based in Detroit, Michigan producing whole foods made from mushrooms like their Mushroom Burger and Ground. Along the way, Da'Cruz shares practical tips and tools for anyone eager to begin making an impact locally while simultaneously building on a global scale. To learn more about her Global Leadership Program, visit https://thedigitaldiplomat.com/.

    There’s 'Mushroom' (Much Room) for Everyone: Food as a Bridge for Global Connection

  5. 02/18/2025

    Not an Extra, but the Main Character: Your Role in Citizen Diplomacy

    In this episode of The Digital Diplomat Podcast, W.E. Da'Cruz tackles the power of citizen diplomacy in today’s global landscape. Responding to questions about the new U.S. presidency, she explains how understanding the dynamics of People, Policies, and Processes can transform us from mere observers into active global citizens. Join her as she challenges you to harness your voice, influence, and purpose to shape a brighter future both locally and globally. Let's be part of the change! Before you go, don't forget to visit https://thedigitaldiplomat.com/ for more information on how to gain the resources you need to impact locally and build globally. There, you'll find a wealth of insights, tools, and opportunities to connect and transform your world. Stay inspired and keep making a difference!

    Not an Extra, but the Main Character: Your Role in Citizen Diplomacy

  6. 03/24/2024

    From the East Coast to the Iconic Eastern Market: How we're creating our "American Dream" in Detroit

    In this inspiring episode of The Digital Diplomat Podcast, host W.E. Da'Cruz takes us on a personal journey from the bustling East Coast to the iconic Eastern Market of Detroit. She shares the compelling story of how she and her husband, Dominique, are creating their version of the "American Dream" for their business and family amidst the city's revival. Tune in to discover the daily principles that guide her entrepreneurial spirit and familial commitments, all while contributing to Detroit's revitalization. Key Points Discussed: Journey to Detroit: W.E. Da'Cruz shares her motivation for moving from the East Coast to Detroit, seeking new opportunities and a fresh start in a city renowned for its resilience and spirit of revival.Principles for Success: Discover the core principles rooted in faith that W.E. Da'Cruz practices daily to grow her business and nurture her family. These values not only drive her success but also contribute to the broader community.Family Life Amidst Revitalization: Hear how Da'Cruz balances her professional ambitions with her family life, creating a nurturing environment for growth and development against the backdrop of Detroit's transformation.Contributing to Detroit's Revival: W.E. Da'Cruz discusses her active involvement in the city's revitalization efforts, highlighting how entrepreneurs and residents alike can play a part in shaping Detroit's future.Vision for the Future: Looking ahead, Da'Cruz shares her dreams for her business, family, and community within Detroit, offering a hopeful perspective on the city's continued resurgence.Listener Takeaways: Inspiration to pursue one's version of the "American Dream" in unconventional settings.Strategies for balancing business ambitions with family responsibilities.Insight into the importance of community involvement in urban revitalization.Practical principles that can guide personal and professional growth.Episode Conclusion: W.E. Da'Cruz's journey from the East Coast to Detroit embodies the spirit of adventure, resilience, and community. By sharing her story and the principles she lives by, she not only inspires listeners to chase their dreams but also to consider how they can contribute to the communities they are part of. Detroit's ongoing revival is a testament to the power of collective effort and visionary leadership, themes that resonate deeply in this episode of The Digital Diplomat Podcast.

    From the East Coast to the Iconic Eastern Market: How we're creating our "American Dream" in Detroit

  7. 03/07/2024

    Positioning Your Local Business on a Global Stage: An Introduction

    In this foundational episode, we embark on a journey to understand the intricacies of the global economy and how local businesses can not only navigate but thrive within it. Through a detailed breakdown of economic principles, alignment strategies, and leveraging international support, we lay down the groundwork for local businesses aspiring to make a global impact. Key Points: Understanding the Economy:Simplified explanation of what an economy is and how it functions on both local and global scales.Importance of economic awareness for business owners aiming for global expansion.Aligning Your Business with Economic Principles:Strategies for local businesses to align their operations with broader economic trends and principles.Tips on adapting business models to cater to international markets without losing local essence.Introduction to United Nations Agencies:Overview of relevant United Nations agencies and how they can support businesses in achieving global reach.Insight into leveraging international guidelines and support for sustainable business growth.Engaging Others in Your Vision:Importance of building a global network and engaging international partners in your business vision.Techniques for effective cross-cultural communication and building a globally resonant brand.Call to Action:Encourage business owners to think globally while acting locally, with practical steps to start their global journey.Invitation to listeners to share their experiences or questions about going global.Episode Conclusion: Positioning your local business on a global stage is not just about expanding your market; it’s about adapting to and influencing the global economic landscape. This episode serves as a primer for local business owners looking to understand the global economy, align their business strategies accordingly, and engage with international agencies and partners. We're here to guide you through this journey, making the vast global stage a little less daunting and a lot more accessible. Next Episode Teaser: Stay tuned for our next episode, where we'll dive deeper into the specifics of market research and cultural considerations for entering foreign markets. Whether you're just starting out or looking to expand your reach, we'll provide actionable insights to help your business thrive globally. Follow Youtube Channel for visual podcasts - https://www.youtube.com/@thedigitaldiplomat/videos To learn more about the host, W.E. Da'Cruz, and participate in additional resources, visit her personal website at https://thedigitaldiplomat.com. To learn more about her food manufacturing company, visit The Mushroom Angel Co. at https://themushroomangel.com. Connect on social here: https://www.linkedin.com/in/wedacruz/

  8. 03/05/2024

    How we fully-funded female Zimbabwean farmers to become agribusiness entrepreneurs all expenses paid

    In this inspiring episode of The Digital Diplomat Podcast, host W.E. Da'Cruz takes us on an enlightening journey to Zimbabwe, where a groundbreaking initiative has transformed female farmers into successful agribusiness entrepreneurs. This episode unveils the strategic steps and collaborative efforts that led to the full funding of this empowering project that also paid for their services as professionals. Discover how the right local partnership, diligent search for international funding mechanisms ie. U.S. Embassy, and a compelling proposal brought this idea to fruition in just a few months. Key Takeaways: Introduction to the Project: Overview of the initiative aimed at empowering female Zimbabwean farmers by turning them into agribusiness entrepreneurs.Selecting the Right Local Partner: The importance of finding a local partner who shares the vision and has the grassroots reach to effectively implement the project. Searching for International Funding: Strategies employed in identifying potential international funding sources that align with the project's goals. Insights into navigating the complexities of global funding landscapes.Crafting a Winning Proposal: Tips and strategies for writing a proposal that stands out. Key elements that made the proposal successful and advice for aspiring project leaders.Securing the Funding: The exhilarating moment of securing funding. Discussion on the timeline, challenges faced, and how they were overcome.Lessons Learned and Future Outlook: Reflections on the journey, lessons learned along the way, and the future vision for scaling the project or replicating it in other regions. W.E. Da'Cruz wraps up the episode by emphasizing the power of digital diplomacy and international collaboration in creating sustainable change. This story of empowerment, partnership, and success serves as an inspiring model for similar initiatives worldwide. Call to Action: Listeners are encouraged to engage with the podcast through social media, share the episode to spread the word, and consider supporting or initiating similar projects in their communities or networks. Follow Youtube Channel for visual podcasts - https://www.youtube.com/@thedigitaldiplomat/videos To learn more about the host, W.E. Da'Cruz, and participate in additional resources, visit her personal website at https://thedigitaldiplomat.com. To learn more about her food manufacturing company, visit The Mushroom Angel Co. at https://themushroomangel.com. Connect on social here: https://www.linkedin.com/in/wedacruz/

See All (23)

Ratings & Reviews

5
out of 5
8 Ratings

About

At The Desk is where real questions meet real-world wisdom. Hosted by W.E. Da’Cruz—entrepreneur, scholar, speaker, and advisor—this podcast creates space for thoughtful conversations on principled leadership to create pathways for a purpose-driven life. Each episode draws from lived experience at the intersection of business, global engagement, academia, and family life, offering grounded insights for those navigating complexity with clarity and conviction. From Desk Notes (short, reflective insights) to Office Hours (long-form conversations and teachings), At The Desk explores what it means to lead with alignment—not just ambition. This is not about chasing titles or timelines, but about developing discernment, discipline, and principled execution in every season. Whether you are building a company, leading teams, shaping ideas, or redefining success on your own terms, At The Desk invites you to slow down to speed up, reflect deeply, and move forward with intention. Pull up a chair. The work begins at the desk Formerly The Digital Diplomat Podcast.

Information