The Little Marketing Small Business Podcast

Little Marketing
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As one of Australia’s longest standing marketing consultancies for small business, Little Marketing is excited to produce these podcasts to provide smart and tangible marketing advice to help you achieve great results. In providing practical marketing plans and advice since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, these podcasts are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations. Welcome to The Little Marketing Small Business Podcast.

  1. 3d ago

    The Compound Effect: Why small marketing actions lead to big business growth

    Small, consistent marketing actions often create bigger results than short bursts of activity. In this episode, we explore the compound effect in marketing and why businesses that show up consistently over time are the ones that build trust, visibility and long-term growth. What you'll learn: Why consistency beats intensity in small business marketingHow content compounds to build trust and brand awarenessWhy most businesses stop before their marketing gains momentumSimple ways to create sustainable marketing habitsHow small actions today can lead to bigger business growth over timeThe Little Marketing Podcast delivers practical, no-nonsense marketing advice for Australian small business owners. With more than 18 years of experience, we help businesses build clear, sustainable marketing strategies that deliver long-term results. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/how-the-compound-effect-can-transform-marketing-for-your-australian-small-business 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

    6 min

  2. Jun 25

    Why being discoverable matters more than ever

    If customers can’t find your business, they can’t buy from you. In this episode, we explore why discoverability has become one of the most important factors in small business marketing and how the way people find businesses continues to evolve. From Google and social media to reviews, YouTube and AI-powered search, customers now have more ways than ever to research businesses before making a decision. What you’ll learn in this episode: • What discoverability actually means for small businesses • How the customer buying journey has changed over time • Why relying solely on referrals can limit growth opportunities • The role content, consistency, and trust play in being found online • How AI and changing search behaviour are impacting discoverability Little Marketing helps Australian small business owners improve their visibility, positioning, and marketing strategy. The focus is on practical, sustainable marketing that helps businesses get found, build trust and create more opportunities.  👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/why-being-discoverable-matters-more-than-ever 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

    7 min

  3. Jun 11

    What most start ups waste time on

    Most startups don’t struggle because they aren’t working hard enough. They struggle because too much time gets spent on things that feel productive but don’t actually build momentum. In this episode, we break down the biggest time-wasters for startup businesses from overthinking branding and marketing plans to trying to be on every platform at once and what founders should focus on instead. What you’ll learn in this episode: • Why trying to perfect everything slows startups down • The problem with overcomplicated marketing plans • Why being on every platform usually weakens your marketing • How unclear positioning creates wasted time and confusion • What startups should focus on to build real momentum Little Marketing helps Australian small business owners and startups simplify their marketing and focus on what actually drives growth. The approach is practical, clear, and designed to reduce overwhelm while building consistency and direction. 👉 Read the full article: https://www.littlemarketing.com.au/small_business_marketing_weekly_article/2026/June/need_marketing_management_services_for_your_australian_small_business_without_the_long_term_contract 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

    6 min

  4. Jun 2

    The hidden cost of confused marketing

    Confused marketing is one of the most common reasons small businesses struggle to grow. When your messaging, positioning, or communication isn’t clear, customers can’t quickly understand what you do or why they should choose you. This episode breaks down how confusion shows up in small business marketing and why it quietly costs more opportunities than most people realise. What you’ll learn in this episode: • Why confused messaging reduces trust and conversions • How trying to do too much creates weaker marketing • The role positioning plays in creating clarity and direction • Why consistency matters more than constant change or new ideas • Simple questions to check if your marketing is clear or confusing Little Marketing helps Australian small business owners simplify their marketing through clearer messaging, stronger positioning and practical strategy. The focus is on removing confusion so businesses can communicate with confidence and attract better customers. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/the-hidden-cost-of-confused-marketing 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

    7 min

  5. May 25

    Why specialists win more customers

    Trying to market your business to everyone often makes it harder for customers to understand why they should choose you. In this episode, we break down why specialist positioning helps small businesses stand out, build trust and attract better-fit customers. We explore why narrowing your focus doesn’t usually reduce opportunities, it often strengthens your marketing and makes your business easier to remember and recommend. What you’ll learn in this episode: • Why broad positioning weakens marketing and increases competition • How specialist businesses build stronger trust with customers • The real reason clarity improves referrals and conversions • Practical ways to identify your niche or point of difference • Why positioning makes content, websites and advertising easier Little Marketing helps Australian small business owners simplify their marketing through clearer positioning, stronger messaging and practical strategy. The focus is on helping businesses stand out in crowded markets without overcomplicating marketing. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/why-specialists-win-more-customers 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

    7 min

  6. May 20

    Small business marketing Q&A: discounts, SEO, positioning and budgets

    Should you discount your products? Is SEO better than Google Ads? And what should you prioritise when your marketing budget is tight? In this Q&A episode, we answer some of the most common marketing questions small business owners ask. From positioning and pricing to websites and startup marketing, this episode focuses on practical advice that actually helps businesses make clearer marketing decisions. What you’ll learn in this episode: • How discounts can impact your brand positioning long term • When startups should begin marketing their business • The real difference between SEO and Google Ads • What to prioritise when your marketing budget is limited • How to identify and communicate your point of difference Little Marketing helps Australian small business owners simplify their marketing and build clearer positioning, stronger visibility, and more consistent communication. The focus is practical strategy that works in the real world. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/small-business-marketing-qa-discounts-seo-positioning-budgets 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

    7 min

  7. May 12

    The customer buying journey

    Small business marketing isn’t just about posting content or running ads, it’s about understanding how customers actually make buying decisions. This episode breaks down the customer buying journey and how people move from first realizing they need something to choosing your business. We unpack how customers discover, evaluate, and ultimately decide who to buy from and why trust, visibility and positioning play such a critical role along the way. What you’ll learn in this episode: • The real stages of the customer buying journey (need → decision → purchase) • How people actually discover your business: word of mouth, seeing you or finding you • Why trust and social proof are key decision making factors • How positioning influences whether customers choose you or a competitor • Why every touchpoint in your business is part of your marketing Little Marketing helps Australian small business owners simplify their marketing and focus on what actually drives customer decisions. The goal is clarity, consistency and practical strategy that works in the real world. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/customer-buying-journey-small-business-marketing 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

    8 min

  8. May 7

    AEO: How to show up in AI answers

    Search is changing. This episode explains what AEO (answer engine optimisation) is and how small businesses can show up not just in search results, but as the actual answer. As more people use AI tools and voice search, the way customers find businesses is shifting from keywords to questions. And that changes how your marketing needs to work. What you’ll learn in this episode: • The difference between SEO and AEO in simple terms • Why search behaviour is moving from keywords to questions • How to structure your website content for AI and answer engines • Why clarity and simplicity matter more than ever • A practical way to turn customer questions into content Little Marketing is an Australian small business marketing consultancy focused on simplifying marketing and making it actually work. Their approach is clear, practical and built around how real customers search today. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/what-is-aeo-answer-engine-optimisation-for-small-business 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact   Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

    7 min
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About

As one of Australia’s longest standing marketing consultancies for small business, Little Marketing is excited to produce these podcasts to provide smart and tangible marketing advice to help you achieve great results. In providing practical marketing plans and advice since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, these podcasts are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations. Welcome to The Little Marketing Small Business Podcast.

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