The Little Marketing Small Business Podcast

Little Marketing
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As one of Australia’s longest standing marketing consultancies for small business, Little Marketing is excited to produce these podcasts to provide smart and tangible marketing advice to help you achieve great results. In providing practical marketing plans and advice since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, these podcasts are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations. Welcome to The Little Marketing Small Business Podcast.

  1. 2d ago

    The biggest marketing mistakes of 2026

    Are common marketing mistakes holding your business back? In this episode, we unpack the biggest marketing mistakes we're still seeing small businesses make in 2026 and share practical ways to improve your results without increasing your budget. What you'll learn: Why chasing every new marketing trend can slow your growthHow clear positioning helps you stand out from competitorsWhy consistency beats expecting instant resultsHow to create content that builds trust and drives enquiriesThe website fundamentals every small business should get rightThe Little Marketing Podcast delivers practical, no-fluff marketing advice for Australian small business owners. With more than 18 years of experience, Little Marketing helps businesses create clear, sustainable marketing strategies that support long-term growth. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/the-marketing-mistakes-we-keep-seeing-in-2026 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

  2. 4d ago

    What AI can't do for your marketing

    AI is transforming marketing, but it's not a replacement for strategy, experience or understanding your customers. In this episode, we explore where AI genuinely helps small businesses, where it falls short and how to use it to strengthen your marketing without losing what makes your business unique. What you'll learn: Where AI can save time and improve your marketing workflowWhy positioning and strategy still need human thinkingHow to use AI without sounding like every other businessWhy trust and customer relationships can't be automatedPractical ways to combine AI with your expertise for better marketingThe Little Marketing Podcast delivers practical, no-fluff marketing advice for Australian small business owners. With more than 18 years of experience, Little Marketing helps businesses create clear, sustainable marketing strategies built for long-term growth. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/what-ai-cant-do-for-your-marketing 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

  3. Aug 6

    The marketing questions we hear every week

    Got questions about websites, AI, Google Reviews or where to spend your marketing time? In this Q&A episode, we answer some of the most common marketing questions we're hearing from Australian small business owners and share practical advice you can apply straight away. What you'll learn: How often you should update your business websiteWhether AI is replacing Google and what it means for your marketingWhy website traffic doesn't always turn into enquiriesHow content marketing and Google Reviews build trustWhy focusing on a few marketing channels beats trying to be everywhereThe Little Marketing Podcast delivers practical, no-fluff marketing advice for Australian small business owners. With more than 18 years of experience, Little Marketing helps businesses create clear, sustainable marketing strategies that support long-term growth.  👉 Read the full article: hhttps://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/small-business-marketing-questions-answered-website-ai-reviews-content 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact   Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

  4. Jul 30

    Five things every small business website should have

    Your website is often the first impression potential customers have of your business, but is it helping you win more enquiries or turning people away? In this episode, we explore the five essential elements every small business website should have to build trust, improve conversions and make it easier for customers to choose you. What you'll learn: Why clear messaging matters more than clever headlinesHow strong calls to action increase enquiriesSimple ways to build trust through your websiteWhy easy navigation improves the customer experienceHow fresh content supports SEO, AI search and long-term growthThe Little Marketing Podcast delivers practical, no-fluff marketing advice for Australian small business owners. With more than 18 years of experience, Little Marketing helps businesses create clear, sustainable marketing strategies that drive long-term success. 👉 Read the full article: https://www.youtube.com/watch?v=kovdt5xsyHQ 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

  5. Jul 23

    Is your small business ready for AI search?

    AI search is changing how customers find businesses online. In this episode, we explore what AI search means for Australian small businesses, why discoverability now goes beyond Google and the practical steps you can take to help your business get found in an AI powered world. What you'll learn: Why AI search is changing the customer buying journeyHow to make your business easier for AI and search engines to understandWhy clear positioning is more important than everThe role helpful content plays in AI discoverabilityPractical ways to improve your online visibility without chasing every trendThe Little Marketing Podcast delivers practical, no-fluff marketing advice for Australian small business owners. With more than 18 years of experience, Little Marketing helps businesses build clear, sustainable marketing strategies that drive long term growth. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/how-ai-search-is-changing-small-business-marketing 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

  6. Jul 16

    Positioning your small business to stand out from the competition

    Positioning is one of the most important foundations of successful marketing, yet it's often overlooked by small business owners. In this episode, we explain why clear positioning helps your business stand out, build trust and attract the right customers, without needing to compete on price or outspend your competitors. What you'll learn: Why positioning is the foundation of effective marketingFour simple questions every business should answer clearlyHow specialist positioning helps you stand out in crowded marketsWhy clarity makes your website, content and marketing more effectiveA practical exercise to identify positioning gaps in your own businessThe Little Marketing Podcast delivers practical, straightforward marketing advice for Australian small business owners. With more than 18 years of experience, Little Marketing helps businesses create clear positioning and sustainable marketing strategies that support long-term growth. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/why-positioning-is-the-foundation-of-successful-small-business-marketing 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

  7. Jul 9

    Answering your most common small business marketing questions

    Got questions about marketing your small business? In this Q&A episode, we answer some of the most common marketing questions Australian small business owners ask, from pricing and SEO to marketing budgets, AI search and standing out in a competitive market. If you're looking for practical advice without the jargon, this episode is for you. What you'll learn: When discounting helps your business and when it can hurt your brandWhether to invest in SEO, Google Ads or bothHow AI is changing the way customers discover businessesWhere to spend a limited marketing budget for the biggest impactWhy clear positioning helps you attract more of the right customersThe Little Marketing Podcast shares practical, straightforward marketing advice for Australian small business owners. Backed by more than 18 years of experience, Little Marketing helps businesses build clear, sustainable marketing strategies that drive long-term growth. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/small-business-marketing-qa-discounts-seo-google-ads-positioning-and-budgets 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

  8. Jul 2

    The Compound Effect: Why small marketing actions lead to big business growth

    Small, consistent marketing actions often create bigger results than short bursts of activity. In this episode, we explore the compound effect in marketing and why businesses that show up consistently over time are the ones that build trust, visibility and long-term growth. What you'll learn: Why consistency beats intensity in small business marketingHow content compounds to build trust and brand awarenessWhy most businesses stop before their marketing gains momentumSimple ways to create sustainable marketing habitsHow small actions today can lead to bigger business growth over timeThe Little Marketing Podcast delivers practical, no-nonsense marketing advice for Australian small business owners. With more than 18 years of experience, we help businesses build clear, sustainable marketing strategies that deliver long-term results. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/how-the-compound-effect-can-transform-marketing-for-your-australian-small-business 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

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About

As one of Australia’s longest standing marketing consultancies for small business, Little Marketing is excited to produce these podcasts to provide smart and tangible marketing advice to help you achieve great results. In providing practical marketing plans and advice since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, these podcasts are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations. Welcome to The Little Marketing Small Business Podcast.

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