The Little Marketing Small Business Podcast

Little Marketing
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As one of Australia’s longest standing marketing consultancies for small business, Little Marketing is excited to produce these podcasts to provide smart and tangible marketing advice to help you achieve great results. In providing practical marketing plans and advice since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, these podcasts are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations. Welcome to The Little Marketing Small Business Podcast.

  1. 3d ago

    Is your small business ready for AI search?

    AI search is changing how customers find businesses online. In this episode, we explore what AI search means for Australian small businesses, why discoverability now goes beyond Google and the practical steps you can take to help your business get found in an AI powered world. What you'll learn: Why AI search is changing the customer buying journeyHow to make your business easier for AI and search engines to understandWhy clear positioning is more important than everThe role helpful content plays in AI discoverabilityPractical ways to improve your online visibility without chasing every trendThe Little Marketing Podcast delivers practical, no-fluff marketing advice for Australian small business owners. With more than 18 years of experience, Little Marketing helps businesses build clear, sustainable marketing strategies that drive long term growth. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/how-ai-search-is-changing-small-business-marketing 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

  2. Jul 16

    Positioning your small business to stand out from the competition

    Positioning is one of the most important foundations of successful marketing, yet it's often overlooked by small business owners. In this episode, we explain why clear positioning helps your business stand out, build trust and attract the right customers, without needing to compete on price or outspend your competitors. What you'll learn: Why positioning is the foundation of effective marketingFour simple questions every business should answer clearlyHow specialist positioning helps you stand out in crowded marketsWhy clarity makes your website, content and marketing more effectiveA practical exercise to identify positioning gaps in your own businessThe Little Marketing Podcast delivers practical, straightforward marketing advice for Australian small business owners. With more than 18 years of experience, Little Marketing helps businesses create clear positioning and sustainable marketing strategies that support long-term growth. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/why-positioning-is-the-foundation-of-successful-small-business-marketing 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

  3. Jul 9

    Answering your most common small business marketing questions

    Got questions about marketing your small business? In this Q&A episode, we answer some of the most common marketing questions Australian small business owners ask, from pricing and SEO to marketing budgets, AI search and standing out in a competitive market. If you're looking for practical advice without the jargon, this episode is for you. What you'll learn: When discounting helps your business and when it can hurt your brandWhether to invest in SEO, Google Ads or bothHow AI is changing the way customers discover businessesWhere to spend a limited marketing budget for the biggest impactWhy clear positioning helps you attract more of the right customersThe Little Marketing Podcast shares practical, straightforward marketing advice for Australian small business owners. Backed by more than 18 years of experience, Little Marketing helps businesses build clear, sustainable marketing strategies that drive long-term growth. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/small-business-marketing-qa-discounts-seo-google-ads-positioning-and-budgets 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

  4. Jul 2

    The Compound Effect: Why small marketing actions lead to big business growth

    Small, consistent marketing actions often create bigger results than short bursts of activity. In this episode, we explore the compound effect in marketing and why businesses that show up consistently over time are the ones that build trust, visibility and long-term growth. What you'll learn: Why consistency beats intensity in small business marketingHow content compounds to build trust and brand awarenessWhy most businesses stop before their marketing gains momentumSimple ways to create sustainable marketing habitsHow small actions today can lead to bigger business growth over timeThe Little Marketing Podcast delivers practical, no-nonsense marketing advice for Australian small business owners. With more than 18 years of experience, we help businesses build clear, sustainable marketing strategies that deliver long-term results. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/how-the-compound-effect-can-transform-marketing-for-your-australian-small-business 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

  5. Jun 25

    Why being discoverable matters more than ever

    If customers can’t find your business, they can’t buy from you. In this episode, we explore why discoverability has become one of the most important factors in small business marketing and how the way people find businesses continues to evolve. From Google and social media to reviews, YouTube and AI-powered search, customers now have more ways than ever to research businesses before making a decision. What you’ll learn in this episode: • What discoverability actually means for small businesses • How the customer buying journey has changed over time • Why relying solely on referrals can limit growth opportunities • The role content, consistency, and trust play in being found online • How AI and changing search behaviour are impacting discoverability Little Marketing helps Australian small business owners improve their visibility, positioning, and marketing strategy. The focus is on practical, sustainable marketing that helps businesses get found, build trust and create more opportunities.  👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/why-being-discoverable-matters-more-than-ever 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

  6. Jun 11

    What most start ups waste time on

    Most startups don’t struggle because they aren’t working hard enough. They struggle because too much time gets spent on things that feel productive but don’t actually build momentum. In this episode, we break down the biggest time-wasters for startup businesses from overthinking branding and marketing plans to trying to be on every platform at once and what founders should focus on instead. What you’ll learn in this episode: • Why trying to perfect everything slows startups down • The problem with overcomplicated marketing plans • Why being on every platform usually weakens your marketing • How unclear positioning creates wasted time and confusion • What startups should focus on to build real momentum Little Marketing helps Australian small business owners and startups simplify their marketing and focus on what actually drives growth. The approach is practical, clear, and designed to reduce overwhelm while building consistency and direction. 👉 Read the full article: https://www.littlemarketing.com.au/small_business_marketing_weekly_article/2026/June/need_marketing_management_services_for_your_australian_small_business_without_the_long_term_contract 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

  7. Jun 2

    The hidden cost of confused marketing

    Confused marketing is one of the most common reasons small businesses struggle to grow. When your messaging, positioning, or communication isn’t clear, customers can’t quickly understand what you do or why they should choose you. This episode breaks down how confusion shows up in small business marketing and why it quietly costs more opportunities than most people realise. What you’ll learn in this episode: • Why confused messaging reduces trust and conversions • How trying to do too much creates weaker marketing • The role positioning plays in creating clarity and direction • Why consistency matters more than constant change or new ideas • Simple questions to check if your marketing is clear or confusing Little Marketing helps Australian small business owners simplify their marketing through clearer messaging, stronger positioning and practical strategy. The focus is on removing confusion so businesses can communicate with confidence and attract better customers. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/the-hidden-cost-of-confused-marketing 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

  8. May 25

    Why specialists win more customers

    Trying to market your business to everyone often makes it harder for customers to understand why they should choose you. In this episode, we break down why specialist positioning helps small businesses stand out, build trust and attract better-fit customers. We explore why narrowing your focus doesn’t usually reduce opportunities, it often strengthens your marketing and makes your business easier to remember and recommend. What you’ll learn in this episode: • Why broad positioning weakens marketing and increases competition • How specialist businesses build stronger trust with customers • The real reason clarity improves referrals and conversions • Practical ways to identify your niche or point of difference • Why positioning makes content, websites and advertising easier Little Marketing helps Australian small business owners simplify their marketing through clearer positioning, stronger messaging and practical strategy. The focus is on helping businesses stand out in crowded markets without overcomplicating marketing. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/why-specialists-win-more-customers 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

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About

As one of Australia’s longest standing marketing consultancies for small business, Little Marketing is excited to produce these podcasts to provide smart and tangible marketing advice to help you achieve great results. In providing practical marketing plans and advice since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, these podcasts are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations. Welcome to The Little Marketing Small Business Podcast.

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