ppc.zone | New Perspectives and Insights for Digital Marketers

Jyll Saskin Gales
  • 5.0 (1)
  • MARKETING
  • UPDATED MONTHLY

ppc.zone is a live event for PPC practitioners. The goal is to elevate new perspectives and insights in the industry, by providing a platform for everyone to advance their skills. During ppc.zone, 3 speakers will each share a 7-minute presentation about a trend, tactic, observation, tip - something new and valuable for PPCers! Then, the speakers gather in a panel discussion to answer questions from the moderator & the global live audience. The events are scheduled for different days & times to accommodate various time zones. Recordings will always be made available afterwards on YouTube and the major podcast apps. Want to speak at ppc.zone? Applications are open to all - visit https://ppc.zone to learn more

  1. FEB 4

    #57 ppc.zone February 2026: Danny Gavin “Paid Media + CRM = PerfCRMance”

    Danny Gavin is a digital marketing strategist, educator, and agency leader focused on one core belief: Paid Media + CRM = PerfCRMance. He is the Chief Strategy Officer of Optidge, where he helps organizations unify paid media, SEO, and HubSpot-powered CRM systems into a single, revenue-focused growth engine. Danny has spoken at universities, nonprofit conferences, and industry events on paid media strategy, SEO, HubSpot and CRM architecture, AI in marketing, and using post-lead data to optimize campaigns and drive real business outcomes. His talks combine strategic frameworks with practical case studies, helping audiences move from lead generation to revenue impact. He also serves as an instructor at the University of Houston and is the founder and lead instructor of ODEO Academy. As the host of The Digital Marketing Mentor podcast, Danny is deeply committed to mentorship—helping marketers, founders, and teams build technical skill and strategic confidence. You can find him on LinkedIn: https://www.linkedin.com/in/dannygavin/ For more from the February 2026 event, visit https://ppc.zone/events/ppc-zone-february-2026 PPC Zone is sponsored by Usercentrics https://consent.ppc.zone & Optmyzr https://ai.ppc.zone [affiliate links] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry

    10 min

  2. FEB 4

    #56 ppc.zone February 2026: Waqas Khokhar “How to work with your Google Ads rep”

    Waqas is the founder of scalix.ai You can find him on LinkedIn: https://www.linkedin.com/in/khokharwaqas/ For more from the February 2026 event, visit https://ppc.zone/events/ppc-zone-february-2026 PPC Zone is sponsored by Usercentrics https://consent.ppc.zone & Optmyzr https://ai.ppc.zone [affiliate links] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry

    10 min

  3. FEB 4

    #55 ppc.zone February 2026: Breanne Bartlett “When a Conversion Isn’t a Win”

    Breanne Bartlett is a paid media manager who helps teams understand what their data is actually telling them and what it isn’t. She works at the intersection of Google Ads, conversion tracking, and CRMs, helping marketers optimize for real business outcomes instead of vanity wins. You can find her on LinkedIn: https://www.linkedin.com/in/breannebartlett For more from the February 2026 event, visit https://ppc.zone/events/ppc-zone-february-2026 PPC Zone is sponsored by Usercentrics https://consent.ppc.zone & Optmyzr https://ai.ppc.zone [affiliate links] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry

    10 min

  4. 12/09/2025

    #54 ppc.zone December 2025: Melissa Mackey “Using YouTube to boost B2B paid search performance”

    Melissa Mackey is Head of Paid Search for Compound Growth Marketing. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Land, Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. Mackey has spoken at industry conferences such as SMX Advanced, SMX Next and HeroConf. You can find her on LinkedIn: http://www.linkedin.com/in/melissamackey For more from the December 2025 event, visit https://ppc.zone/events/ppc-zone-december-2025 PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://consent.ppc.zone[affiliate link] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry

    10 min

  5. 12/09/2025

    #53 ppc.zone December 2025: Aldwin Neekon “3 B2B Google Ads Traps to Avoid”

    After spending over 15 years helping B2B companies solve their marketing problems, Aldwin Neekon has built processes to get you results despite the obstacles that every ad platform puts in the way of B2B companies like yours. His background is in software engineering of all things, and when he has a spare minute he likes to get synthesizers to make that brrrrreeeeeoooowww sound. But mostly he does marketing. You can find him on LinkedIn: https://www.linkedin.com/in/aldwin/ For more from the December 2025 event, visit https://ppc.zone/events/ppc-zone-december-2025 PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://consent.ppc.zone[affiliate link] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry

    8 min

  6. 12/09/2025

    #52 ppc.zone December 2025: Matt Beswick “B2B Microsoft Advertising”

    Matt Beswick is a paid marketing manager at Quality Bearings Online, specialising in B2B ecommerce. He recently spoke at brightonSEO and Performance MCR. Matt has spent 16 years in PPC, spending time in-house, agency side and freelance, so he has seen PPC from almost every perspective. You can find him on LinkedIn: https://www.linkedin.com/in/matt-beswick/ For more from the December 2025 event, visit https://ppc.zone/events/ppc-zone-december-2025 PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://consent.ppc.zone[affiliate link] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry

    11 min

  7. 11/17/2025

    #51 In the Zone with Joey Bidner & Jyll Saskin Gales

    The Indie PPC Podcasts' Joey Bidner and Inside Google Ads' Jyll Saskin Gales "meet" for the first time in this live, unedited conversation. They discuss their experiences and insights in Google Ads, sharing tips and strategies for success. Topics include audience targeting, smart bidding, email marketing, third-party tools, and the significance of clear communication and expectation management with clients. Follow Joey on LinkedIn https://www.linkedin.com/in/joey-bidner-16869687/ Follow Jyll on LinkedIn https://www.linkedin.com/in/jyllsaskingales/ Learn more about PPC Zone at https://ppc.zone   Additional podcasts and YouTube channels you may enjoy: - Marketing O'Clock - Andrew Lolk Talks PPC - The Indie PPC Podcast - Sarah Stemen's Google Ads Strategy Hub

    59 min

  8. 10/01/2025

    #50 ppc.zone October 2025: Robyn Johnson “You're Not Crazy, Amazon Is: Unexpected Factors That Will Impact Advertising for Amazon”

    Robyn has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and speaks at shows all over the world about marketing on Amazon including SMX Munich, Pubcon, Prosper, and more. Robyn is the co-founder of Marketplace Blueprint, a digital agency that specializes in listing optimization and advertising on Amazon. She has over 15 years of experience of selling online on Amazon, eBay, and other eCommerce venues. You can find her on LinkedIn: https://www.linkedin.com/in/robynjohnsonaz/ For more from the October 2025 event, visit https://ppc.zone/events/ppc-zone-october-2025 PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://usercentrics.sjv.io/ppc-zone[affiliate link] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry

    9 min
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About

ppc.zone is a live event for PPC practitioners. The goal is to elevate new perspectives and insights in the industry, by providing a platform for everyone to advance their skills. During ppc.zone, 3 speakers will each share a 7-minute presentation about a trend, tactic, observation, tip - something new and valuable for PPCers! Then, the speakers gather in a panel discussion to answer questions from the moderator & the global live audience. The events are scheduled for different days & times to accommodate various time zones. Recordings will always be made available afterwards on YouTube and the major podcast apps. Want to speak at ppc.zone? Applications are open to all - visit https://ppc.zone to learn more

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