The Pursuit of Badasserie: The Podcast

Lynn and Amanda

Join hosts Lynn Howard and Amanda Furgiuele on The Pursuit of Badasserie: The Podcast — where bold entrepreneurs come to get real about business growth, leadership, and making money without the fluff. With over 50 years of combined experience, they deliver no-BS insights on sales, systems, scaling, and success stories from global industry leaders. Whether you’re an aspiring entrepreneur, solopreneur, or seasoned CEO, this show gives you the mindset, strategy, and kick in the pants you need to grow your badass business (and life) with confidence.

  1. 5d ago

    The Wayfinder's Way: How 27 Years of Entrepreneurship Led Mike Brcic to Ditch Ego and Build a Life of Meaning

    What does it really mean to live in alignment? Not the polished Instagram version, the real version that requires stripping away expectations, conditioning, and everything you thought you were “supposed” to become.This week on The Pursuit of Badasserie, we sat down with Mike Brcic — speaker, facilitator, adventure entrepreneur, and founder of Wayfinders — for one of the deepest conversations we’ve had on the show.Mike spent 27 years building businesses, scaling a global adventure travel company, raising investor money, and chasing massive goals. From the outside, he had everything. Internally, he was falling apart.This episode is for the high achiever who has checked every box and still feels empty. For the entrepreneur confusing motion with meaning. And for anyone standing at a crossroads wondering what comes next.What We Cover in This Episode• The Archaeology of SelfMike shares his concept of the “soul” — not religious, but the authentic core self buried beneath layers of expectations and conditioning. He explains the process of excavating who you really are underneath the roles, titles, and “shoulds.”• Reactive vs. Courageous DecisionsMost people make life changes reactively. Mike explains the difference between decisions rooted in avoidance versus those grounded in self-awareness and alignment. His advice: pause before making major life decisions and seek truth from trusted people around you.• Why Workaholism Is a Form of NumbingMike believes many entrepreneurs stay busy to avoid facing themselves. Through remote experiences in places like Mongolia, Greenland, and Papua New Guinea, he helps leaders disconnect from distractions and reconnect with clarity, stillness, and truth.• Lynn’s Cancer Journey and Radical ResponsibilityLynn shares the personal transformation that came through her cancer diagnosis — learning forgiveness, ownership, and how to fully step into the driver’s seat of her own life.• The Ego-Driven Business That Was Destroying HimIn 2013, Mike’s company was growing rapidly. He had investors, huge goals, and dreams of magazine covers — until reading Ego Is the Enemy forced him to confront the truth: much of his ambition was rooted in seeking validation he never received growing up.• How Wayfinders Was BornWhat started as one custom entrepreneur trip evolved into a global experience company helping leaders reconnect with themselves through wilderness, challenge, and honest conversation.• The Hero’s Journey for EntrepreneursMike breaks down Joseph Campbell’s hero’s journey and how major life disruptions often become the “call” that forces entrepreneurs into growth, reinvention, and deeper truth.• Patience at the CrossroadsOne of the most practical takeaways from the episode: the quality of your answers is directly tied to your patience in listening for them. Mike shares how resisting impulsive decisions after heartbreak ultimately led him toward more meaningful work and purpose.About Our Guest: Mike BrcicMike Brcic is a speaker, facilitator, and founder of Wayfinders, a company helping entrepreneurs and leaders reconnect with what truly matters so they can make courageous, aligned decisions.Before founding Wayfinders, Mike built and sold a global adventure travel company operating in more than 40 countries. Today, he leads transformational experiences in remote locations around the world designed to create clarity, connection, and personal growth.Connect with Mike:Website: way-finders.comMake sure to subscribe to our YouTube or Spotify and leave us a review!Like the show? LEAVE US A REVIEW wherever you listen!Want to work with us and watch your business grow? Join the Badass Amplifier!Badasserie LIVE EventsHave a question? CONTACT US at info@thepursuitofbadasserie.com!Want to sponsor us? Find out how HERE.

    44 min
  2. Jun 23

    Lead from Within: Wendy Paige on Energetic Intelligence, Generational Trauma, and the Future of Women in Business

    What if the leadership strategies holding you back aren’t even yours? What if the patterns keeping you stuck were inherited so deeply you never questioned them? In this powerful episode, we welcome back one of our most loved guests, Wendy Paige, for a conversation about leadership, intuition, identity, and the hidden programming shaping the way women lead. After a transformative trip to Egypt that surfaced unprocessed generational trauma connected to her Holocaust survivor grandparents, Wendy developed what she now calls The New EI — Energetic Intelligence — along with her 7-step DISCERN method to help leaders stop contorting themselves to fit everyone else’s expectations and instead lead from alignment and authenticity. If you’ve ever felt burned out from performing a version of yourself that doesn’t actually feel true, this episode will hit deep. WHAT WE COVER IN THIS EPISODE • Wendy’s evolution since her last appearance on The Pursuit of Badasserie Wendy shares how a trip to Egypt became the catalyst for uncovering and healing generational trauma that had been silently driving her life and leadership. • The New EI: Energetic Intelligence Wendy reframes traditional emotional intelligence and introduces Energetic Intelligence — the practice of calibrating your environment to your energy instead of shrinking yourself to fit others. • The 7-Step DISCERN Method A practical framework to identify inherited patterns, release limiting beliefs, and create aligned leadership from the inside out. • Signs your current leadership style no longer fits When strategies that once worked suddenly stop working, when every decision feels outsourced, or when success starts feeling exhausting instead of fulfilling — Wendy explains why these moments are invitations to evolve. • Reframing discomfort during identity shifts Growth isn’t always graceful. Wendy shares why discomfort should be treated as neutral, not negative, and how focusing on the next step instead of the entire journey can change everything. • Breaking free from performative leadership We dive into how women are conditioned to perform competence and authority instead of embodying authenticity, and how to recognize the difference between stress-based performance and intuitive guidance in your body. • Creating space for expansion Wendy shares the story of removing her entire support team to create room for her next level of growth, and why sometimes the structures that once protected us become the very things limiting us. • “Intuition isn’t something you use — it’s something you are.” One of the most powerful moments of the episode. Wendy reminds us that intuition is not a skill to acquire, but something we reconnect with. • Announcement: The Decisive Edge Wendy previews her upcoming 18-part interview series featuring accomplished Jewish women in business and the generational stories that shaped how they lead, decide, and build. ABOUT OUR GUEST Wendy Paige is the creator of The New EI — Energetic Intelligence — a transformational leadership framework helping women release inherited patterns, reclaim intuition, and lead from authentic power. Through trauma-informed leadership work and lived experience, Wendy helps entrepreneurs create deeper alignment in business and life. Connect with Wendy: wendypaigesterling.com Follow Wendy: @wendypaigesterlingCONNECT WITH US We are Lynn & Amanda, your co-hosts and guides at The Pursuit of Badasserie. This podcast exists because we believe that the most powerful thing a woman can do is become undeniably, unapologetically herself — in business and in life. Every episode is a step in that direction. Make sure to subscribe to our YouTube or Spotify and leave us a review! Like the show? LEAVE US A REVIEW wherever you listen! Want to work with us and watch your business grow? Join the Badass Amplifier! Badasserie LIVE Events Have a question? CONTACT US at info@thepursuitofbadasserie.com! Want to sponsor us? Find out how HERE.

    41 min
  3. Jun 16

    Stop Hiding Your Genius: How to Build Expert Authority and Finally Get Seen, Trusted, and Paid with Christine Blosdale

    What does it actually take to stop being the best-kept secret in your industry and start showing up as the undeniable authority you already are? In this episode, we sit down with Christine Blosdale — The Expert Authority Coach — and the conversation doesn't hold back. Christine is on a mission to help entrepreneurs, coaches, and thought leaders get seen, trusted, and paid, and she's bringing every bit of that energy here. We talk personal branding, magnetic marketing, imposter syndrome, and the one mistake most business owners make that keeps them invisible. (Hint: it's not about how good you are — it's about how clearly you communicate what you do.) If you've been playing small, second-guessing your expertise, or wondering why clients aren't finding you, this episode is your wake-up call. WHAT WE COVER IN THIS EPISODE The Shift from Business Coach to Expert Authority Christine shares her own transformation — from what she calls a "glorified business coach" to a niche specialist who helps clients extract their unique expertise and command attention in crowded markets. Her story is a masterclass in niching down without dimming your light. The #1 Mistake Entrepreneurs Make It's not a bad offer. It's unclear messaging. Christine breaks down why so many brilliant business owners assume people understand what they do — and why that assumption is silently killing their growth. Clarity is the foundation of authority, and we dig into what it really looks like to get specific. Visibility Is Non-Negotiable Christine's core philosophy is simple and powerful: "If you're not seen and heard, you're not hired." We talk about why imposter syndrome is one of the biggest visibility blockers out there — and how to move through it rather than around it. Why Women Struggle to Own Their Expertise This is one of the most important parts of the conversation. Christine speaks directly to why women, in particular, hold back from claiming their authority — and traces it back to centuries of societal conditioning that told us our gifts weren't worth pursuing. It's a lie, and this episode dismantles it. The C.O.D.E. Framework for Authority From her new book The Expert Authority Code, Christine walks us through the four pillars: C — Clarity: Clear messaging and brand identity O — Ownership: Claiming your expertise without arrogance D — Delivery: Finding the right medium to share your message E — Elevation: Leveraging testimonials and social proof to amplify your reach Visual Branding That Actually Works Your headshot isn't just a photo — it's a first impression, a filter, and a magnet. Christine shares how the right image communicates your energy before you ever say a word, and why investing in photography that captures your essence matters more. Real-World Authority in Action: The Julia Loggins Case Study Christine tells us about transforming Julia Loggins' business from a geographically limited local practice to an international brand — using white-labeled products, online courses, and strategic social media presence. ABOUT OUR GUEST Christine Blosdale is The Expert Authority Coach, a personal branding strategist, speaker, and author of The Expert Authority Code. She works with entrepreneurs, coaches, and thought leaders who are ready to be seen, trusted, and paid at the level they deserve. Known for her magnetic, no-nonsense approach, Christine helps her clients extract their unique genius, sharpen their messaging, and build a brand that commands authority in their space. 🔗 Connect with Christine: [christineblosdale.com] 📚 Book: The Expert Authority Code Make sure to subscribe to our YouTube or Spotify and leave us a review! Like the show? LEAVE US A REVIEW wherever you listen! Want to work with us and watch your business grow? Join the Badass Amplifier! Badasserie LIVE Events Have a question? CONTACT US at info@thepursuitofbadasserie.com! Want to sponsor us? Find out how HERE.

    43 min
  4. Jun 9

    War Rooms to Board Rooms: The Warrior Mindset Secrets That Turn Inner Rivals Into Competitive Advantages with Chris Harris

    We don't always get to choose where we start — but we always get to choose where we go. In this episode of The Pursuit of Badasserie, we sit down with Chris Harris, a man who went from dumpster-diving for donuts as a homeless 12-year-old in Dayton, Ohio, to training elite special forces operators around the world — and later bringing those same mindset principles into corporate leadership. Chris is a bestselling author of 15 books, including The Book of Mindset, a keynote speaker in 60+ countries, a 4-year Air Force veteran, and a 25-year contractor who trained Tier 1 units including Delta Force, SEAL Team 6, Rangers, and MARSOC. Forbes coined the phrase "from war rooms to board rooms" to describe his work — and it fits perfectly. Before this interview, Chris experienced a seizure that led doctors to discover a large brain tumor. After a 6.5-hour surgery that temporarily took his speech and balance, he rebuilt himself from the ground up. One month later, he was back in the gym. He joined us fully recovered, fully present, and fully on fire. That is the warrior mindset. What We Cover in This Episode: • Chris's journey from foster care, poverty, and homelessness to the Air Force and elite military training • The moment he decided his circumstances would not define his future • Why adversity can become a competitive advantage • The difference between temporary bruises and permanent tattoos • What the warrior mindset actually means — going to war against your internal rivals • How fear, shame, trauma, and old stories control 95% of our operating system • "Critical Carl" — the subconscious firewall blocking personal change • Why most mindset work fails and why New Year's resolutions rarely last • Metacognition: thinking about your thinking • Emotional intelligence as the #1 predictor of career success • The shocking gap Chris saw between elite soldiers and corporate executives • Ego vs. irrational fear: the most common inner rivals men and women face • How to reprogram your mindset and stop repeating destructive patterns About Chris Harris: Chris Harris is a recognized global authority on mindset and elite performance. He has delivered keynote speeches in 60+ countries, authored 15 bestselling books including The Book of Mindset, and spent 25 years training Tier 1 special forces units around the world. Known as the Warrior Maker, Chris helps people identify and overcome the internal rivals holding them back so they can perform at the highest level in business and life. Connect with Chris: Website: http://www.thewarriormaker.com Book: The Book of Mindset — available on Audible and major retailers LinkedIn Instagram Facebook YouTube Make sure to subscribe to our YouTube or Spotify and leave us a review! Like the show? LEAVE US A REVIEW wherever you listen! Want to work with us and watch your business grow? Join the Badass Amplifier! Badasserie LIVE Events Have a question? CONTACT US at info@thepursuitofbadasserie.com! Want to sponsor us? Find out how HERE.

    36 min
  5. Jun 2

    The 2,000-Hour Rule: Work Less, Earn More & Build a Business Worth Selling with Louis Swart

    What if the biggest thing holding your business back... is you? We sat down with Louis Swart — seasoned business coach, founder of IronBrij, and the man who went from a business worth nothing to a $5M sale — and he brought the kind of wisdom that rewires how you see your time, your team, and your potential. Louis has over 35 years of experience building and selling companies, managing 450+ staff, and helping entrepreneurs worldwide stop doing it all themselves and start building businesses that run without them. In this episode, we break down the art and science of delegation — why most entrepreneurs have a mindset problem disguised as a systems problem, how the 2,000-Hour Rule can completely transform how you value your time, and why AI is one of the most powerful amplification tools in your arsenal when you use it right.If you've ever said "I'll just do it myself," this episode is your wake-up call. We're challenging you to step out of the bottleneck and into the CEO seat — and Louis shows you exactly how.What We Cover in This Episode The $0 valuation that changed everything — why Louis's first business was unsellable because he was the bottleneck How systemizing his second business led to a $5M sale in under two weeks The 2,000-Hour Rule: how to calculate your hourly benchmark and stop doing work below your worth The multitasking myth — live proof that switching between two simple tasks creates real chaos and lost capacity The 5-to-10-minute delegation entry point: where to start when you're overwhelmed The 60% Rule: why one person at 60% of your ability gives you 160% of your total capacity Why your employees will never care as much as you do — and why expecting them to is a leadership trap Delegation vs. leadership vs. mindset: how to diagnose which problem you actually have Using AI as amplification, not replacement — how to feed it your voice, stories, and client insights "AI slop" vs. strategic AI use: the difference between generic output and content that truly connects Why Louis's content clients broke down in tears when their own fears and frustrations were read back through AI Scaling systems that work: the SMS communication method that reached 450 employees with 90% response in two hours How to get Louis's free resources: delegation guides, AI tools breakdowns, and content frameworks About Our Guest: Louis Swart Louis Swart is the founder of IronBrij, a human-AI-powered virtual assistant company helping entrepreneurs escape burnout and build self-sustaining businesses. Originally from South Africa and now based in Sydney, Australia, Louis brings over 35 years of experience building and selling companies to every engagement — including a $35M business with 450+ staff. A published author, international speaker, and NLP master practitioner, Louis specializes in delegation frameworks, leadership development, and AI-powered business systems. He coaches entrepreneurs across Australia, the US, the UK, and beyond on how to stop being the bottleneck in their own companies.Connect with Louis + Free Resources Website & free delegation guides: louiswart.com Free resources include: delegation task guide, AI tools breakdown by business use, content creation system Create 6mths of Content in 1 hr - https://vip.ironbrij.com.au Facebook, Instagram, & LinkedIn: Louis Swart  IronBrij: Virtual assistant + AI implementation services for entrepreneurs Make sure to subscribe to our YouTube or Spotify and leave us a review! Like the show? LEAVE US A REVIEW wherever you listen! Want to work with us and watch your business grow? Join the Badass Amplifier! Have a question? CONTACT US at info@thepursuitofbadasserie.com! Want to sponsor us? Find out how HERE.

    46 min
  6. May 27

    Pain Is Inevitable, Suffering Is Optional: Train Your Brain for Peace & Performance - Aaron Hendon

    What if the anxiety, the hustle, the relentless chasing — wasn't making you more successful, but was actually the thing holding you back? We sat down with Aaron Hendon — entrepreneur, mindfulness instructor, and author of the upcoming How to Live a Grateful Life in a Fcked-Up World — and he brought the kind of clear, grounded wisdom that is equal parts science and soul. After 30 years of building businesses while quietly drowning in anxiety, Aaron had a moment at a retreat that changed everything. And what followed wasn't soft — it was strategic. In this episode, we explore what it actually means to train your brain — not escape it. We dig into why the world's most elite performers meditate, what the Buddhist "two arrows" teach us about suffering and choice, and how a simple 10-minute practice took Aaron's real estate sales team from stuck to a 160% sales increase. If you think mindfulness is soft — this episode is going to change your mind. We dare you to listen and not walk away with something that shifts everything.What We Cover in This Episode • Aaron's journey: from New York anxiety and IRS debt to 30 years building businesses — and the retreat that broke everything open• The "Get Enough" game — why entrepreneurs keep moving the goalpost and can never feel satisfied• The Buddhist Two Arrows: pain is inevitable, suffering is optional — and what that means for your business and life• Why your brain is wired to survive, not thrive — and how that shows up as call reluctance, perfectionism, and fear• The 4-2-6 breathing technique: 4 seconds in, 2 seconds hold, 6 seconds out — a proven way to shift from fight/flight to clarity• The puppy in the box: the most relatable metaphor for taming your own mind• 80% of elite performers surveyed by Tim Ferriss have a mindfulness practice — and why that's not a coincidence• Why 'soft' skills aren't weak — they're the hardest, most disciplined work you'll ever do• 10 minutes a day: meditation is not a mountaintop ritual — it's brain hygiene, like brushing your teeth• Enjoying your morning coffee as a full meditation practice• How Aaron's real estate team increased sales 160%, improved retention 85%, and boosted referrals — by meditating• Aligned action vs. reactive action: what top performers see that others don't• Why self-evaluation is the enemy of meditation — and how to find a teacher instead of relying on an app• Aaron's upcoming book and 9-week mindfulness cohort (pay-what-you-want) About Our Guest: Aaron HendonAaron Hendon spent 30 years building businesses across multiple industries — from a beloved bakery (yes, the tattoo says "Toast to Live, Live to Toast") to leading ontological leadership programs to a 13-year career as a six-figure real estate broker and managing broker. But it was a moment at a personal retreat that changed the trajectory of everything.Now a certified mindfulness instructor and NLP-trained coach, Aaron trains high performers, salespeople, and entrepreneurs to stop reacting and start responding — using proven brain training techniques that create real, measurable results. His 9-week mindfulness cohort has helped sales teams increase production by 160%, and his upcoming book, How to Live a Grateful Life in a Fcked-Up World, is the tool that started it all. Connect with Aaron + Free Resources• Website: www.AaronHendon.com• Book: How to Live a Grateful Life in a F*cked-Up World — available on Amazon and his website• Free 9-week mindfulness cohort on Zoom: pay-what-you-want / sliding scale — details at his website• Social: Aaron Hendon on all platforms Make sure to subscribe to our YouTube or Spotify and leave us a review! Like the show? LEAVE US A REVIEW wherever you listen!Want to work with us and watch your business grow? Join the Badass Amplifier! Have a question? CONTACT US at info@thepursuitofbadasserie.com

    48 min
  7. May 12

    Your Nervous System Is Running Your Business (Whether You Realize It or Not)

    Let’s get one thing straight: Your business isn’t just built on strategy. It’s built on your capacity to execute that strategy consistently. And your nervous system? It’s at the center of all of it. In this episode, we’re unpacking the real conversation behind hustle culture, burnout, and the rise of “rest more” messaging—and what actually matters if you want a sustainable, profitable business. Because this isn’t about choosing between grinding yourself into the ground or stepping away completely. It’s about building a business that works with you, not against you. We’re diving into: The truth about hustle culture (and why it’s been misunderstood) How a dysregulated nervous system shows up in your business (and your revenue) The hidden patterns behind avoidance, overworking, and inconsistency Why your income often mirrors your internal state What high performance actually looks like (hint: it’s not constant intensity) How to build systems that support you—even when your energy is low The difference between rest and avoidance (and why that matters more than you think) We also share real client examples of what happens when you shift from chaos and reactivity into structure and support—and how that alone can transform your results. Because here’s the truth most people don’t talk about: If your business only works when you feel good, you don’t have a business—you have a dependency. And if your business collapses the moment life gets hard? That’s not a capacity issue. That’s a systems issue. We’re not here for soft businesses with no structure. And we’re definitely not here for burnout as a badge of honor. We’re here for sustainable power. Your challenge: When was the last time you actually rested—and did your business support you while you did? If you’re ready to build a business that actually supports you (not drains you): Join us inside the Badass Amplifier. We’ll help you create the systems, structure, and strategy your business needs so it can run, grow, and generate revenue—without relying on your mood, your energy, or your capacity on any given day. Make sure to subscribe to our YouTube or Spotify and leave us a review! Like the show? LEAVE US A REVIEW wherever you listen! Want to work with us and watch your business grow? Join the Badass Amplifier! Have a question? CONTACT US at info@thepursuitofbadasserie.com! Want to sponsor us? Find out how HERE.

    22 min
5
out of 5
22 Ratings

About

Join hosts Lynn Howard and Amanda Furgiuele on The Pursuit of Badasserie: The Podcast — where bold entrepreneurs come to get real about business growth, leadership, and making money without the fluff. With over 50 years of combined experience, they deliver no-BS insights on sales, systems, scaling, and success stories from global industry leaders. Whether you’re an aspiring entrepreneur, solopreneur, or seasoned CEO, this show gives you the mindset, strategy, and kick in the pants you need to grow your badass business (and life) with confidence.