The Pursuit of Badasserie: The Podcast

Lynn and Amanda
  • 5.0 (22)
  • Entrepreneurship
  • Updated Biweekly

Join hosts Lynn Howard and Amanda Furgiuele on The Pursuit of Badasserie: The Podcast — where bold entrepreneurs come to get real about business growth, leadership, and making money without the fluff. With over 50 years of combined experience, they deliver no-BS insights on sales, systems, scaling, and success stories from global industry leaders. Whether you’re an aspiring entrepreneur, solopreneur, or seasoned CEO, this show gives you the mindset, strategy, and kick in the pants you need to grow your badass business (and life) with confidence.

  1. 14h ago

    Working Full-Time While Building Your Business (Without Burning Out)

    How do you start a business while working a full-time job without burning out? If you're clocking in at a 9-to-5 and building your side business in the cracks of your day, this episode is for you. In this episode of The Pursuit of Badasserie podcast, we break down the pros and cons of working full-time while launching a business, when to quit your job to become an entrepreneur, how to calculate the minimum revenue "floor" before you leave, and why mindset matters more than time. Press play, then drop a comment: are you building both right now?If you're clocking in at a 9-to-5 and building your business in the cracks of your day, this episode is for you. We're breaking down one of the most common struggles we hear from entrepreneurs: how do you build something new while still showing up for the job that's paying your bills right now? We dig into the real pros and cons of working full-time while launching a business, why “burning the bridge” isn't the only path to success, and how mindset — not just time — determines whether you make it across the gap. We talk about the exact “floor” number you need to hit before you leave your job, why prioritization matters more than having more hours in the day, and how to stop comparing your journey to everyone else's highlight reel. In This Episode, We Cover• Why there's no perfect time to quit your job, and why waiting for one keeps you stuck• The real difference between a mindset problem and a time problem• How to calculate the minimum revenue “floor” that lets you leave your job comfortably• Why gratitude for your current paycheck can actually help fund your future business• How to stop letting an employee mindset run your entrepreneurial life• Why comparing your pace to someone else's is stealing your joy (and your progress)Whether you're on the fence about starting a business while employed, or you're already grinding through both, we want you to walk away from this episode knowing one thing: the only person standing in your way is you. Listen now, then tell us… Are you building both right now? Drop a comment and let us know where you're at.Make sure to subscribe to our YouTube or Spotify and leave us a review!● Like the show? LEAVE US A REVIEW wherever you listen!● Want to work with us and watch your business grow? Join the Badass Amplifier!● Badasserie LIVE Events● Have a question? CONTACT US at info@thepursuitofbadasserie.com!● Want to sponsor us? Find out how HERE.

  2. Sep 29

    The Identity Question: Is This Actually the Business You Want?

    Is this actually the business you want? If you're an entrepreneur who hit your revenue goals and still feel like something's off, you're not alone. In this episode of The Pursuit of Badasserie podcast, we talk about the business identity crisis that hits six- and seven-figure business owners, how to tell when you've outgrown your business, and why sunk cost, pride, and fear of judgment keep founders in the wrong business. We also cover whether to sell, close, or pivot, and the two-part question we ask clients before any big exit decision. Press play if you're wondering whether to keep going or change course. We've coached six- and seven-figure business owners who did everything “right” and still woke up one day asking the same gut-punch question: is this actually the business I want? In this episode, we unpack the identity crisis that hits entrepreneurs at every income level — the moment when the business you built no longer matches the person you've become.We talk about why more revenue, more clients, and a bigger team don't automatically mean a better business, and why staying in something out of pride, sunk cost, or fear of what other people will think is one of the most common (and expensive) traps in entrepreneurship. We share real client stories, including a seven-figure business owner who walked away from massive success to build something aligned with who she is today, and we get honest about our own experience letting go of businesses that no longer fit. In This Episode, We Cover • How to tell the difference between “I don't want this business” and “I've built a business I don't want” • Why just because you're good at something doesn't mean it should be your business • The two-part question we ask clients before any big exit or pivot decision • Why selling or closing a business isn't the only option when it's not working • How to identify what you actually like and dislike about running your business • Why holding onto a business out of sunk cost is costing you more than you think] If you've been quietly wondering whether the business you built is still the business you want, this episode will help you get honest with yourself — and figure out what to do next. Listen now, then share this with a friend who might be in this exact season. It happens to the best of us. Make sure to subscribe to our YouTube or Spotify and leave us a review! ● Like the show? LEAVE US A REVIEW wherever you listen! ● Want to work with us and watch your business grow? Join the Badass Amplifier! ● Badasserie LIVE Events ● Have a question? CONTACT US at info@thepursuitofbadasserie.com! ● Want to sponsor us? Find out how HERE.

  3. Sep 22

    The Blind Spot Episode: Why You Can't See What's Wrecking Your Business

    Here's an uncomfortable question: what if the problem you've been staring at for months isn't actually the problem?In this episode, we draw a hard line between being stuck (you're missing information or resources) and being too close (you've lost the perspective to see what's actually broken) — and we call out how often entrepreneurs mislabel the second one as the first.We've watched this play out over and over, most recently at our own Badasserie LIVE Reset, where one entrepreneur swore she was stuck while running 20 different offers with no real pipeline. She wasn't stuck. She was too close to see it.In this episode:• The real difference between “stuck” and “too close” — and why the words you use to describe your problem matter more than you think• How familiarity quietly turns dysfunction into “normal,” until you stop questioning it altogether• Why your brain builds evidence to defend a conclusion it already made — and how that keeps you fixing the wrong thing• The exit-strategy mindset: why looking at your business as if you were about to sell it exposes blind spots instantly• Using the Eisenhower Matrix to separate what's actually urgent from what just feels urgent because it's standing too close to your face• Why “you are the company you keep” applies to your business — an outside, unemotional perspective sees what your inner circle can't• How procrastination disguises itself as productivity: the research, the tweaking, the revisiting that's really just a hamster wheel"Maybe you're not stuck. Maybe you're just standing too close to it."Who this episode is for: any business owner who keeps circling the same problem and can't figure out why nothing changes.Hit play, then ask yourself the question we ask every client: if you started your business from scratch today, what would you change immediately?Make sure to subscribe to our YouTube or Spotify and leave us a review!● Like the show? LEAVE US A REVIEW wherever you listen!● Want to work with us and watch your business grow? Join the Badass Amplifier!● Badasserie LIVE Events● Have a question? CONTACT US at info@thepursuitofbadasserie.com!● Want to sponsor us? Find out how HERE.

  4. Sep 15

    Six Days, $485K Found: Inside the Badasserie LIVE Reset

    We just spent six days in Bangkok with 5 women entrepreneurs — and by the end of it, one of them had uncovered a $485,000 opportunity hiding inside a business she thought she already knew inside and out.That's the Badasserie LIVE Reset: our curated, six-day business retreat built for entrepreneurs who are done working IN their business and ready to finally work ON it. This isn't a “we held a retreat and it was awesome” episode. We're pulling back the curtain on the real breakthroughs, the money decisions, and the moments that made us go, “holy crap.”In this episode, we walk you through what actually happened when we took a room full of six-figure-to-seven-figure women entrepreneurs and forced them to stop talking about their business and start rebuilding it, live, on paper, in real time.In this episode:• Why every business — solopreneur to seven figures — runs on the same core pillars (marketing, systems, foundations, goals), which is exactly why one curated container can transform wildly different businesses at once• The $485,000 revenue opportunity one entrepreneur didn't even know to look for, until she did• How another participant built a simple system to re-engage 2,500 dormant leads into a real, six-figure pipeline• The outstanding invoices collected the moment someone finally stopped avoiding the hard conversation• Our “done list, not a to-do list” philosophy — why nothing leaves the room unimplemented• The 6-week WhatsApp accountability structure built into every 90-day plan, and why the real transformation happens after the retreat ends• What it actually looks like — bonding, breakthroughs, and a little sass — when 10 women stop being nice and start being real about their businesses"We didn't take people away from their jobs for six days to just have cocktails and a fun time — though we did that too. We took them away to actually change their businesses."Who this episode is for: any entrepreneur who knows something is off in her business but hasn't found the time, or the outside perspective, to fix it.Ready to see what six focused days could do for your business? The next Badasserie LIVE Reset is calling your name — Bangkok, Manila, Melbourne, or your city, if enough badasses ask us to bring it there.Make sure to subscribe to our YouTube or Spotify and leave us a review!● Like the show? LEAVE US A REVIEW wherever you listen!● Want to work with us and watch your business grow? Join the Badass Amplifier!● Badasserie LIVE Events● Have a question? CONTACT US at info@thepursuitofbadasserie.com!● Want to sponsor us? Find out how HERE.

  5. Sep 7

    Building While You're Still Figuring It Out

    Here's the truth nobody wants to admit out loud: you can build a badass business while you're still figuring it out. Not despite it. Alongside it. In this episode, we tackle one of the biggest myths in entrepreneurship: that you need a perfect plan before you're allowed to move, and we tell you exactly what you actually need to know before you take the next step.We get into why experiential learning beats academic learning every time in business (yes, even with an MBA in the room), why clarity almost always comes after action instead of before it, and how to tell the difference between a legitimate pause and a comfortable excuse. We share the moments in our own businesses where perfectionism cost us real opportunities, the difference between quitting and making a smart business decision, and why sunk cost thinking will keep you throwing good money after bad.This episode is for the entrepreneur who feels like they're building the plane while flying it. We'll tell you why that's not a red flag, it's the job, and how to build enough clarity to make a smart decision without waiting for a certainty that's never coming.Key Takeaways● Clarity comes after action, not before it. Waiting for the perfect plan is often just a well-dressed excuse to stay comfortable.● Experiential learning teaches what no textbook or MBA program can. We've both lived it, and we've both bootstrapped because of it.● There's a real difference between quitting and making a smart, calculated business decision to stop the bleeding.● Participation over perfection, then progress over perfection. Movement matters more than getting it exactly right.● You don't need the whole path mapped out. You need enough clarity to make one smart decision at a time, and the willingness to adjust when you're wrong.● Perfectionism and ego are opportunity killers. The businesses that grow are the ones willing to stay in the arena, mess up, and keep going.Notable Moments● The nonprofit workshop story: a room full of brilliant, degree-holding professionals who still needed experiential learning to find revenue their degrees never taught them.● “You can build the freaking thing while you're trying to figure out what the freaking thing is.”● The first-car-at-17 analogy on knowing exactly when to cut your losses.Make sure to subscribe to our YouTube or Spotify and leave us a review!● Like the show? LEAVE US A REVIEW wherever you listen!● Want to work with us and watch your business grow? Join the Badass Amplifier!● Badasserie LIVE Events● Have a question? CONTACT US at info@thepursuitofbadasserie.com!● Want to sponsor us? Find out how HERE.

  6. Aug 31

    The Questions We'd Never Asked Each Other

    Five years. Two hundred episode drops. Zero scripts today. We built The Pursuit of Badasserie one imperfect, unscripted conversation at a time — no plan, no polish, just two women figuring it out in real time. For episode 200, we didn't do a highlight reel. We did something scarier: we interviewed each other blind. Neither of us knew what the other would ask. No prep, no safety net — just five years of partnership laid bare. In this episode, we get into: ● What we each respect about how the other runs their half of the business — and the misunderstanding that almost got in the way early on ● The "one-hit wonder" project we chased just because we said we would, and the program we shelved because it was the right idea at the wrong time ● The one decision in our growth strategy we still disagree on, and why we're both right ● What people get completely wrong about our partnership, including the assumption that we agree on everything ● The fear about this business neither of us had said out loud until now ● Whether we're building at the size we're actually capable of, or playing smaller than we should ● What changed in us, individually and together, over four and a half years — and why it was worth every late night This isn't a highlight reel. It's the real accounting of what it takes to build something with another person for half a decade and still want to do it again. If you've ever wondered what an honest business partnership actually sounds like — the friction, the trust, the parts nobody puts on a vision board — this is it. We're not slowing down. Season five starts now. Listen to Episode 200 of The Pursuit of Badasserie wherever you get your podcasts. Make sure to subscribe to our YouTube or Spotify and leave us a review! ● Like the show? LEAVE US A REVIEW wherever you listen! ● Want to work with us and watch your business grow? Join the Badass Amplifier! ● Badasserie LIVE Events ● Have a question? CONTACT US at info@thepursuitofbadasserie.com! ● Want to sponsor us? Find out how HERE.

  7. Aug 25

    Stop Coaching Your Business, Start Operating It

    We didn’t set out to blow up the Badass Amplifier. We set out to fix what was broken — and what we found is that most entrepreneurs don’t need another cheerleader asking how they feel about their five-year plan. They need a system that tells them exactly what to build, when to build it, and how to get there. In this episode, we pull back the curtain on why we walked away from traditional “coaching” and rebuilt the Badass Amplifier as a full Business Operating System (BOS). If you’ve ever felt like the most overworked, underpaid employee in a company you own, this one’s for you. WHAT WE COVER ● Why we’ve never really been “coaches” — and why that distinction matters for your bottom line ● The problem with reactive entrepreneurship: revenue drops, team turnover, and the panic-and-patch cycle that keeps you stuck ● “Structure creates freedom” — the principle we’ve repeated on nearly a third of our 200 episodes, and why we mean it more than ever ● How the BOS pillars work: one hyper-focused business area each month, so you build real depth instead of surface-level fixes ● The learn → implement → get feedback → refine cycle that turns knowledge into resultsWhat it actually means to step into “CEO mode” (and why we’re working on trademarking it) ● How a proactive system helps you plan for predictable moments — like Black Friday — instead of reacting in a panic ● Why we’re exploring licensing the BOS methodology to vetted consultants and coaches The bottom line: you didn’t become an entrepreneur to stay the most overworked, underpaid employee in your own business. A real operating system gives you the structure to think, build, and lead like the CEO you already are. Ready to build your own Business Operating System? The Badass Amplifier is open — hit us up and let’s get you out of reactive mode for good. CONNECT WITH US Subscribe on YouTube to see our faces and catch new episodes first. Share this episode with a fellow entrepreneur who’s stuck in reactive mode. Leave us a comment (or better — a question) telling us what resonated. Make sure to subscribe to our YouTube or Spotify and leave us a review! ● Like the show? LEAVE US A REVIEW wherever you listen! ● Want to work with us and watch your business grow? Join the Badass Amplifier! ● Badasserie LIVE Events ● Have a question? CONTACT US at info@thepursuitofbadasserie.com! ● Want to sponsor us? Find out how HERE.

  8. Aug 18

    7 Pieces of Business Advice We No Longer Believe

    We're willing to change our minds — sometimes on a whim, sometimes after years of evidence. In this episode, we're doing both. We're taking seven pieces of advice we used to believe wholeheartedly and telling you exactly why we've outgrown them.None of this advice was wrong for its moment. It's just incomplete — and business advice that doesn't evolve with you eventually starts working against you.The 7 beliefs we're retiring — and what we believe instead:1. "Work harder." → Hard work isn't a strategy, it's a multiplier — it multiplies whatever system you point it at, good or bad. We want you clever, focused, and effective, not just busy.2. "Follow your passion." → Passion doesn't create profit. Profit creates the freedom to be passionate. People don't buy your passion — they buy solutions, outcomes, and transformation.3. "Have a five-year plan." → Have a five-year vision instead, backed by an agile 6–12 month plan. A rigid five-year plan meets real life and loses every time.4. "Say yes to every opportunity." → Every yes is an invisible no to a hundred other things. Discernment beats hustle.5. "Work-life balance." → Balance doesn't exist — harmony does. Everything affects everything; treating business and personal life as separate rooms is a myth we've both let go of, in our own ways.6. "Failure is not an option." → Failure is one of the fastest, truest teachers we have. Fail fast, fail forward, and move on quicker.7. "The customer is always right." → They always deserve to be heard. They're not always right — and they don't always know what they need. That's exactly why they hired you.Also in this episode: a real story about grief bleeding into business, why "airing your grievances" online isn't the same as healthy transparency, and an open question we're taking into Part 2 — what's one thing we still disagree on?We want to hear from you: What's a piece of advice you used to believe and don't anymore? Comment or DM us — we're reading everythingMake sure to subscribe to our YouTube or Spotify and leave us a review!● Like the show? LEAVE US A REVIEW wherever you listen!● Want to work with us and watch your business grow? Join the Badass Amplifier!● Badasserie LIVE Events● Have a question? CONTACT US at info@thepursuitofbadasserie.com!● Want to sponsor us? Find out how HERE.

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Join hosts Lynn Howard and Amanda Furgiuele on The Pursuit of Badasserie: The Podcast — where bold entrepreneurs come to get real about business growth, leadership, and making money without the fluff. With over 50 years of combined experience, they deliver no-BS insights on sales, systems, scaling, and success stories from global industry leaders. Whether you’re an aspiring entrepreneur, solopreneur, or seasoned CEO, this show gives you the mindset, strategy, and kick in the pants you need to grow your badass business (and life) with confidence.

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