The Pursuit of Badasserie: The Podcast

Lynn and Amanda
  • 5.0 (22)
  • Entrepreneurship
  • Updated Biweekly

Join hosts Lynn Howard and Amanda Furgiuele on The Pursuit of Badasserie: The Podcast — where bold entrepreneurs come to get real about business growth, leadership, and making money without the fluff. With over 50 years of combined experience, they deliver no-BS insights on sales, systems, scaling, and success stories from global industry leaders. Whether you’re an aspiring entrepreneur, solopreneur, or seasoned CEO, this show gives you the mindset, strategy, and kick in the pants you need to grow your badass business (and life) with confidence.

  1. 1d ago

    7 Pieces of Business Advice We No Longer Believe

    We're willing to change our minds — sometimes on a whim, sometimes after years of evidence. In this episode, we're doing both. We're taking seven pieces of advice we used to believe wholeheartedly and telling you exactly why we've outgrown them.None of this advice was wrong for its moment. It's just incomplete — and business advice that doesn't evolve with you eventually starts working against you.The 7 beliefs we're retiring — and what we believe instead:1. "Work harder." → Hard work isn't a strategy, it's a multiplier — it multiplies whatever system you point it at, good or bad. We want you clever, focused, and effective, not just busy.2. "Follow your passion." → Passion doesn't create profit. Profit creates the freedom to be passionate. People don't buy your passion — they buy solutions, outcomes, and transformation.3. "Have a five-year plan." → Have a five-year vision instead, backed by an agile 6–12 month plan. A rigid five-year plan meets real life and loses every time.4. "Say yes to every opportunity." → Every yes is an invisible no to a hundred other things. Discernment beats hustle.5. "Work-life balance." → Balance doesn't exist — harmony does. Everything affects everything; treating business and personal life as separate rooms is a myth we've both let go of, in our own ways.6. "Failure is not an option." → Failure is one of the fastest, truest teachers we have. Fail fast, fail forward, and move on quicker.7. "The customer is always right." → They always deserve to be heard. They're not always right — and they don't always know what they need. That's exactly why they hired you.Also in this episode: a real story about grief bleeding into business, why "airing your grievances" online isn't the same as healthy transparency, and an open question we're taking into Part 2 — what's one thing we still disagree on?We want to hear from you: What's a piece of advice you used to believe and don't anymore? Comment or DM us — we're reading everythingMake sure to subscribe to our YouTube or Spotify and leave us a review!● Like the show? LEAVE US A REVIEW wherever you listen!● Want to work with us and watch your business grow? Join the Badass Amplifier!● Badasserie LIVE Events● Have a question? CONTACT US at info@thepursuitofbadasserie.com!● Want to sponsor us? Find out how HERE.

  2. Aug 11

    The Entrepreneurs We Can't Help (And Why That's a Good Thing)

    Every entrepreneur deserves respect. Not every entrepreneur is ready for change — and that distinction is the whole episode. We're pulling back the curtain on something we don't usually say out loud: the entrepreneurs we can't help, and the ones we won't. This isn't about who's smart enough, talented enough, or passionate enough to build a business. It's about who is actually willing to confront reality, take ownership, and make different decisions. Perfect business owners don't exist — we don't need perfect, we need coachable. In this episode, we cover: ● The coachability test. Being coachable isn't about doing whatever we say — it's about being willing to think differently, challenge assumptions, and make an intentional decision either way. The worst outcome isn't disagreement. It's making no decision at all. ● Disagreeing vs. arguing. There's a real difference between "that's not going to work" and "what would have to happen for that to work?" One is a conversation. The other is a wall. ● The behavior trap. Systems and strategy can't outrun bad behavior or a fixed mindset. You can build a business on shaky ground and it will eventually find every fault line.● Victim mode vs. ego. The two opposite ends of the same problem — one can't see past their own story, the other can't see past their own certainty. Neither can see where change needs to happen.● A confession. Yes, we've taken clients we shouldn't have — including in the early, money-motivated days. We talk candidly about who they were, what it cost us, and what we do differently now. ● Your business is a mirror. Team issues are tolerated behavior. Sales issues are avoided conversations. Time issues are things you haven't delegated. Burnout is a boundary you refused to set. Your business isn't punishing you — it's giving you feedback. ● The real takeaway: success isn't about whether you're good at business. It's about whether you're willing to tell yourself the truth about it — and about your part in it. We want to hear from you: What's something you won't accept from a client, a partner, or yourself in business? Tell us in the comments or send us a DM. Make sure to subscribe to our YouTube or Spotify and leave us a review! ● Like the show? LEAVE US A REVIEW wherever you listen! ● Want to work with us and watch your business grow? Join the Badass Amplifier! ● Badasserie LIVE Events ● Have a question? CONTACT US at info@thepursuitofbadasserie.com! ● Want to sponsor us? Find out how HERE.

  3. Aug 4

    6 Tips for Being a Successful Entrepreneur — The Ones Nobody Says Out Loud

    We didn't set out to jump on a trending topic — but when we saw "entrepreneurial principles" taking over TikTok, we couldn't resist weighing in. Not with hustle-culture platitudes, not with a secret hack, but with what we've actually lived: over 55 years of combined entrepreneurship across continents, industries, and business models, from brick-and-mortar to fully virtual.In this episode, we break down the six non-negotiables we see separate the entrepreneurs who build something lasting from the ones who stay busy in the wrong direction. This is a mission briefing for anyone ready to stop spinning their wheels and start building a business — and a legacy — that doesn't depend on burning themselves out.In this episode, we cover:● Clarity before action. Why "working hard" without clarity just means getting better at getting worse — and the litmus test we use to know if an action is actually moving the business forward.● Discipline over motivation. Motivation shows up maybe 20% of the time. We talk about what it actually takes to do the work on the days it doesn't — and how to spot when you're "busy" but not disciplined.● Radical ownership. Our take on "no excuses, only solutions," why leaders solve problems instead of assigning blame, and how ownership (not blame) is where real entrepreneurial growth starts.● Systems over bottlenecks. If your business can't run without you in it, it's not a business — it's a job with worse hours. We talk about why systems and delegation aren't "someday" tasks.● Deciding faster. Why indecision is one of the most expensive things in business, and how the businesses that win are usually the ones that decided — and adjusted — faster than everyone else.● Playing the long game. Reputation, relationships, and integrity compound the same way debt or interest does. We share why the slower, trust-built win always beats the quick one. This conversation also marks a milestone for us — we're closing in on 200 episodes together, five years into this podcast, and this episode is a bit of a checkpoint on everything that's carried us here.We want to hear from you: which of these six principles comes easiest to you right now, and which one do you need to work on? Drop it in the comments, tag us, and if you know another entrepreneur who needs to hear this, share the episode with them.Make sure to subscribe to our YouTube or Spotify and leave us a review!● Like the show? LEAVE US A REVIEW wherever you listen!● Want to work with us and watch your business grow? Join the Badass Amplifier!● Badasserie LIVE Events● Have a question? CONTACT US at info@thepursuitofbadasserie.com!Want to sponsor us? Find out how HERE.

  4. Jul 28

    Failure Is Just a Spreadsheet: How to Turn a Flopped Launch Into Your Best Strategy

    If your launch flopped, your campaign tanked, or your offer sat in silence — first, welcome to entrepreneurship. Second, we need you to do something radical: don't feel anything about it yet. In this episode, we're reframing failure from a personal verdict into a spreadsheet — because that's exactly what it is. A failed launch isn't a sign you're not cut out for this. It's data. And the difference between entrepreneurs who grow and those who quit is what they do with that data. We're not here to coddle you. We're here to arm you with the framework to turn every failure into your most powerful intel. What You'll Hear in This Episode First, we tackle the emotional spiral — because yes, it's real and yes, we've both been there. When you pour yourself into your business and something falls flat, the emotional hijack is immediate. You skip right over the analysis and land directly on "I was never meant to do this." We're calling that out. Your feelings are valid. They exist. They're real. But they are not strategic. Give yourself 24 hours to feel it — and then it's time for the postmortem. Because here's what we know after a combined 50+ years in business: failure is almost never about you. It's almost always about one of four things — Offer, Messaging, Traffic, or Timing. That's it. Find which one broke, and you have your next move. We also cover: ● Why you must separate your identity from your outcomes before this framework can work for you ● The "autopsy vs. funeral" distinction — you're not burying the idea, you're dissecting it ● A real example from a Badass Amplifier client whose community event flopped because there was no accountability structure — and what she did next ● Why Lynn and Amanda did a full postmortem on their own recent masterclass and the moves they're making because of it ● The three postmortem questions that turn "it didn't work" into "here's exactly what I'm testing next"The Postmortem Framework Question 1: What was the actual hypothesis? What did you believe would make this work? Was that assumption realistic, or was it hope disguised as strategy? Question 2: Where in the funnel did it break? ● Attention problem — nobody saw it ● Interest problem — they saw it but didn't engage ● Conversion problem — they engaged but didn't buy ● Fulfillment problem — they bought but the delivery fell short Naming the specific stage turns a vague "it failed" into something you can actually fix. Question 3: What's the one thing you'd test differently — and what's stopping you from testing it now? This is where you shift from looking backward to building forward. Surface the real obstacle: was it strategy? Was it fear? Was it timing? Key Takeaways ● Failure is not a referendum on your worth. It's a spreadsheet. ● Separate your identity from your outcomes before you try to analyze anything ● Give yourself 24 hours to feel it — then it's postmortem time, not a funeral ● Failed launches almost always come down to Offer, Messaging, Traffic, or Timing — not you ● Failing forward is a muscle. The more you train it, the faster you grow. Your Challenge This Week Take a past failure — a launch, a campaign, a collaboration that didn't land — and run the postmortem. Answer the three questions. What was your hypothesis? Where did the funnel break? What are you testing differently? Drop your answers in the comments. We want to see the work.Make sure to subscribe to our YouTube or Spotify and leave us a review! ● Like the show? LEAVE US A REVIEW wherever you listen! ● Want to work with us and watch your business grow? Join the Badass Amplifier! ● Badasserie LIVE Events ● Have a question? CONTACT US at info@thepursuitofbadasserie.com! ● Want to sponsor us? Find out how HERE.

  5. Jul 21

    Addicted to Information, Allergic to Implementation: Why Knowledge Without Action Is Killing Your Business

    There's a dangerous habit living rent-free in the entrepreneurial world, and we're calling it out today: the addiction to information. We've both been there. Buying the course. Downloading the PDF. Saving the carousel post. Taking the masterclass. Listening to the podcast — yes, even this one. And somewhere in all of that consuming, the actual work doesn't get done.In this episode, we're talking about why chronic over-education is one of the sneakiest forms of self-sabotage, and what you can do to break the cycle before another 12 months goes by with nothing actually built. Here's the uncomfortable truth: most of you already know what you need to do. You don't have an information problem. You have an implementation problem.What You'll Hear in This EpisodeLearning feels productive — and that's exactly the trap. It carries zero risk. You can spend a year consuming content about sales and never make a single sales call, and the only consequence is that you feel busy. But action? Action exposes you. Action means you might fail. And that's why so many entrepreneurs stay stuck in research and planning mode forever.We break down why industries are literally designed to keep you in learning mode (yes, even ours), and why the 80/20 rule applies to information the same way it applies to everything else — 20% of the information you need will generate 80% of your results. The rest? You'll figure it out by doing. We also dig into:Why Ryan Reynolds' Maximum Effort marketing model is the perfect case study for speed of implementationThe difference between learning that unlocks your next step versus learning that delays itHow one of our clients broke the over-research cycle with a simple timed decision structureAnd we'll leave you with one piece of homework: pick one thing you've already learned and give it a seven-day implementation deadline. No more research on that topic. Just execute. Key Takeaways Learning feels productive, but it's a low-risk substitute for taking actionThe industries selling you information often profit most when you stay in "learning mode" indefinitelyAction creates clarity — you learn exponentially more from doing than from studyingYou get paid for the implementation of knowledge, not the knowledge itselfSpeed of implementation matters. What you learn and apply now compounds; what you bury under more information fades Your Challenge This WeekPick one thing you've already learned — it's sitting in a screenshot on your phone, a PDF in your downloads, a course you bought and half-finished. Give yourself a 7-day implementation deadline. No more research allowed on that topic until you've executed. Then drop a comment and tell us what happened. The Pursuit of Badasserie: The Podcast is hosted by Lynn Howard and Amanda Furgiuele — business coaches, serial entrepreneurs, and unapologetic advocates for taking the action most people are too afraid to take. New episodes drop regularly. Subscribe so you don't miss one. Make sure to subscribe to our YouTube or Spotify and leave us a review!Like the show? LEAVE US A REVIEW wherever you listen!Want to work with us and watch your business grow? Join the Badass Amplifier!Badasserie LIVE EventsHave a question? CONTACT US at info@thepursuitofbadasserie.com!Want to sponsor us? Find out how HERE.

  6. Jul 14

    Success Is Boring: Why Consistency Beats Inspiration Every Single Time

    About This Episode Nobody wants to hear this. But we're going to say it anyway: success is boring. Not the destination — the process. The actual, daily, unglamorous work that makes businesses last isn't the viral moment or the inspired breakthrough. It's the stuff you do when you're tired, when the coffee is terrible, when life is hard, and when nobody is watching. In this episode of The Pursuit of Badasserie, we make the case that consistency beats inspiration every single time — and we back it up with a combined 50+ years of building real businesses across multiple industries.This one might be a gut punch. Good. You need it.What We Cover in This EpisodeInspiration Is Not a Business Strategy Inspiration is a mood. Moods don't pay your invoices. We love a good vision board, a powerful quote, an energizing morning — but if you're only working when you feel inspired, you've got a hobby, not a business. We're not saying inspiration is bad. We're saying it's unreliable, and unreliable things don't build longevity.The Difference Between Inspiration, Motivation, and Consistency These three things are not the same — and conflating them costs entrepreneurs years. Inspiration is the spark. Motivation is the drive to get up and do it. Consistency is the system that carries you when both are gone. We break down exactly how to tell the difference and why building your business on inspiration alone is building on sand.What Consistency Actually Looks Like Here's what consistency is not: a perfect morning routine, journaling every single day, never missing a beat. And we'll leave you with one piece of homework: pick one thing you've already learned and give it a seven-day implementation deadline. No more research on that topic. Just execute.Key TakeawaysResources MentionedThe Badass Amplifier — built specifically to create consistency and accountability for entrepreneurs who know what to do but aren't doing it. The systems, the accountability, the community — it's all there. Learn more at [badassamplefier.com]The Pursuit of Badasserie — all episodes, books, and resources at [https://thepursuitofbadasserie.com/]Connect With UsIf this episode was the gut check you needed, share it. Subscribe. Leave a review. And if you're ready to stop running your business on inspiration fumes and start building something that actually lasts — we'd love to have you in the Badass Amplifier.Make sure to subscribe to our YouTube or Spotify and leave us a review!Like the show? LEAVE US A REVIEW wherever you listen!Want to work with us and watch your business grow? Join the Badass Amplifier!Badasserie LIVE EventsHave a question? CONTACT US at info@thepursuitofbadasserie.com!Want to sponsor us? Find out how HERE.

  7. Jul 7

    Stop Moving the Finish Line: The Real Cost of Missed Deadlines in Your Business

    We need to talk about something every entrepreneur struggles with—and most won't admit. We set the deadlines. We're the boss. Yet somehow, we're still the ones letting them slip. In this episode of The Pursuit of Badasserie, we explore the Deadline Dilemma: the paradox of leaving corporate life for freedom, only to realize that without external accountability, deadlines lose their power. We've seen it in our own businesses, inside the Badass Amplifier, and with entrepreneurs at every stage. The good news? There's a way through it. Not all deadlines are created equal. We break down the difference between hard deadlines with real consequences, self-imposed deadlines that often drift, and fake deadlines that simply create the illusion of progress. Knowing which type you're working with changes how you approach execution. Missing deadlines isn't always about laziness or poor organization. High performers often struggle because they overcommit, underestimate capacity, and say yes before counting the cost. It's a pattern we've seen repeatedly with clients across industries and around the world. The most capable people are often carrying the heaviest loads. Every time we move a deadline, we pay a price—in trust, client confidence, team morale, and our own self-belief. Launches get delayed, events suffer, and opportunities disappear because we assume we have more time than we actually do. Life happens. Business happens. Buffer isn't optional—it's part of the strategy. We aren't here to make you stressed. We're here to help you become more strategic. That means reverse-engineering timelines, building margin before chaos strikes, delegating earlier, and treating business deadlines with the same seriousness as payroll or taxes. Done beats perfect every time. We've published books, launched programs, and experienced the perfection trap ourselves. Even after multiple editors and rounds of proofreading, our first book still had typos—and publishing it was still the right decision. If we'd waited for perfection, we'd still be editing instead of serving people. Corporate deadlines work because someone is watching. Entrepreneurs intentionally remove that external pressure, then wonder why nothing gets finished on time. Whether it's a coach, business partner, mastermind, or the Badass Amplifier, accountability is often the missing ingredient. Key takeaways:• Deadlines should connect to goals, revenue, or real consequences.• "I don't have time" is rarely the real reason a deadline gets missed.• Sometimes the disciplined choice is eliminating the deadline—not forcing it.• You practice how you play. Small habits shape bigger outcomes.• Always build buffer because life won't follow your schedule.• Done is better than perfect. Ship it. Learn more about the Badass Amplifier at badassamplifier.com. Explore episodes, books, and resources at https://thepursuitofbadasserie.com. If this episode resonated with you, share it with an entrepreneur who needs to hear it. Subscribe, leave a review, and send us a message with the deadline you're committing to this week. You can also subscribe on YouTube or Spotify, join the Badass Amplifier, attend Badasserie LIVE events, contact us at info@thepursuitofbadasserie.com, or learn how to sponsor the show. Thanks for listening!

  8. Jun 30

    The Wayfinder's Way: How 27 Years of Entrepreneurship Led Mike Brcic to Ditch Ego and Build a Life of Meaning

    What does it really mean to live in alignment? Not the polished Instagram version, the real version that requires stripping away expectations, conditioning, and everything you thought you were “supposed” to become.This week on The Pursuit of Badasserie, we sat down with Mike Brcic — speaker, facilitator, adventure entrepreneur, and founder of Wayfinders — for one of the deepest conversations we’ve had on the show.Mike spent 27 years building businesses, scaling a global adventure travel company, raising investor money, and chasing massive goals. From the outside, he had everything. Internally, he was falling apart.This episode is for the high achiever who has checked every box and still feels empty. For the entrepreneur confusing motion with meaning. And for anyone standing at a crossroads wondering what comes next.What We Cover in This Episode• The Archaeology of SelfMike shares his concept of the “soul” — not religious, but the authentic core self buried beneath layers of expectations and conditioning. He explains the process of excavating who you really are underneath the roles, titles, and “shoulds.”• Reactive vs. Courageous DecisionsMost people make life changes reactively. Mike explains the difference between decisions rooted in avoidance versus those grounded in self-awareness and alignment. His advice: pause before making major life decisions and seek truth from trusted people around you.• Why Workaholism Is a Form of NumbingMike believes many entrepreneurs stay busy to avoid facing themselves. Through remote experiences in places like Mongolia, Greenland, and Papua New Guinea, he helps leaders disconnect from distractions and reconnect with clarity, stillness, and truth.• Lynn’s Cancer Journey and Radical ResponsibilityLynn shares the personal transformation that came through her cancer diagnosis — learning forgiveness, ownership, and how to fully step into the driver’s seat of her own life.• The Ego-Driven Business That Was Destroying HimIn 2013, Mike’s company was growing rapidly. He had investors, huge goals, and dreams of magazine covers — until reading Ego Is the Enemy forced him to confront the truth: much of his ambition was rooted in seeking validation he never received growing up.• How Wayfinders Was BornWhat started as one custom entrepreneur trip evolved into a global experience company helping leaders reconnect with themselves through wilderness, challenge, and honest conversation.• The Hero’s Journey for EntrepreneursMike breaks down Joseph Campbell’s hero’s journey and how major life disruptions often become the “call” that forces entrepreneurs into growth, reinvention, and deeper truth.• Patience at the CrossroadsOne of the most practical takeaways from the episode: the quality of your answers is directly tied to your patience in listening for them. Mike shares how resisting impulsive decisions after heartbreak ultimately led him toward more meaningful work and purpose.About Our Guest: Mike BrcicMike Brcic is a speaker, facilitator, and founder of Wayfinders, a company helping entrepreneurs and leaders reconnect with what truly matters so they can make courageous, aligned decisions.Before founding Wayfinders, Mike built and sold a global adventure travel company operating in more than 40 countries. Today, he leads transformational experiences in remote locations around the world designed to create clarity, connection, and personal growth.Connect with Mike:Website: way-finders.comMake sure to subscribe to our YouTube or Spotify and leave us a review!Like the show? LEAVE US A REVIEW wherever you listen!Want to work with us and watch your business grow? Join the Badass Amplifier!Badasserie LIVE EventsHave a question? CONTACT US at info@thepursuitofbadasserie.com!Want to sponsor us? Find out how HERE.

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Join hosts Lynn Howard and Amanda Furgiuele on The Pursuit of Badasserie: The Podcast — where bold entrepreneurs come to get real about business growth, leadership, and making money without the fluff. With over 50 years of combined experience, they deliver no-BS insights on sales, systems, scaling, and success stories from global industry leaders. Whether you’re an aspiring entrepreneur, solopreneur, or seasoned CEO, this show gives you the mindset, strategy, and kick in the pants you need to grow your badass business (and life) with confidence.

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