The Tarryn Reeves Show

Tarryn Reeves
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Welcome to The Tarryn Reeves Show, a podcast about leadership, influence, and the stories that shape who we become in business, creativity, and life. Hosted by Tarryn Reeves, entrepreneur, author, and media personality, this show features candid conversations and solo reflections with founders, creators, leaders, and cultural voices who are building meaningful work and navigating visibility, growth, and identity along the way. Each episode explores the real moments behind success: the decisions, doubts, turning points, and personal evolution that rarely make it into highlight reels. You’ll hear honest insights on storytelling, authority, media, and modern leadership, without the noise, hype, or hustle culture. This isn’t a podcast about quick wins or tactics. It’s about perspective. Presence. And using your voice with intention. If you believe your story carries weight, and that how you show up matters just as much as what you build, you’re in the right place. Pull up a seat.These are conversations worth having.

  1. She Lost $50,000 in Her 20s. Here's the Financial Lesson That Changed Everything

    Jun 5

    She Lost $50,000 in Her 20s. Here's the Financial Lesson That Changed Everything

    How to Build Wealth Without the Stress, Confusion, or Financial Jargon | Featuring Pri Cosentino Money is one of the most important tools in our lives, yet it's still one of the least talked-about topics. In this episode of The Tarryn Reeves Show, I sit down with Priscila "Pri" Cosentino, Senior E.A.S.E Advisor, wealth mentor, and financial educator, to unpack the psychology of money, the hidden beliefs that shape our financial decisions, and how to create a wealth strategy that actually aligns with the life you want to live. After losing $50,000 in her twenties due to poor financial advice, Pri made it her mission to understand money on a deeper level. Combining over a decade of financial planning experience with an MBA in Neuroscience and Human Behaviour, she now helps individuals and entrepreneurs simplify their finances, make confident decisions, and build lasting wealth without sacrificing their quality of life. Whether you're an entrepreneur, business owner, professional, or someone who simply wants a healthier relationship with money, this conversation is packed with practical insights and mindset shifts that could change the way you think about wealth forever. In This Episode, We Discuss: How Pri lost $50,000 in her twenties and the lessons it taught herWhy financial education is still missing for many successful peopleHow to spot red flags when choosing a financial advisor or investment professionalThe connection between neuroscience, psychology, and financial decision-makingHow scarcity mindset and childhood money beliefs impact wealth creationThe biggest money mistakes entrepreneurs makeWhy financial planning should be simple, not overwhelmingThe E.A.S.E Methodology: Educate, Analyse, Strategise, and EnjoyHow to set meaningful financial goals that support your ideal lifestylePractical strategies to improve your relationship with moneyWhy paying yourself is essential as a business ownerThe true definition of wealth beyond dollars and cents Key Takeaway Wealth isn't just about accumulating money. It's about creating freedom, enjoying the present, planning for the future, and building a life that aligns with your values. As Pri shares throughout this conversation, money is simply a tool. The real goal is designing a life you genuinely love. Connect With Pri: WebsiteInstagramFacebook Subscribe to The Tarryn Reeves Show for more conversations with entrepreneurs, experts, authors, and thought leaders who are helping you build a bigger business, stronger authority, and a more meaningful life. Write Your Story. Lead Your Legacy. DISCLAIMER: We are an independent financial services firm helping individuals create retirement strategies using a variety of investment and insurance products to custom suit their needs and objectives. Investment advisory services offered through Virtue Capital Management, LLC (VCM), a registered investment advisor. VCM and Xexis Private Wealth, LLC. are independent of each other. Investing involves risk, including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values. The information is not intended to be used as the sole basis for financial decisions, nor should it be construed as advice designed to meet the particular needs of an individual’s situation. Content is provided for informational purposes only and is not a solicitation to buy or sell any products mentioned.  Connect with Tarryn

    38 min
  2. How to Get Recommended by ChatGPT: The New Rules of AI Search

    May 30

    How to Get Recommended by ChatGPT: The New Rules of AI Search

    How AI Search Is Changing Marketing Forever: Understanding GEO, ChatGPT & the Future of Discoverability What happens when your ideal clients stop searching Google and start asking ChatGPT? In this eye-opening episode of The Tarryn Reeves Show, Tarryn sits down with AI strategist, creative director, and Generative Engine Optimization (GEO) expert Shane H. Tepper to unpack one of the biggest shifts happening in digital marketing right now. For years, businesses have focused on SEO to improve their visibility on Google. But as more consumers turn to AI platforms like ChatGPT, Gemini, Claude, and Perplexity to research products, compare solutions, and make buying decisions, a new frontier has emerged: Generative Engine Optimization (GEO). Shane explains what GEO is, why it matters, and how entrepreneurs can position their brands to be discovered, recommended, and trusted in an AI-driven world. Together, Tarryn and Shane explore the future of search, the growing role of AI in business, and what leaders need to do today to remain relevant tomorrow. In This Episode, You'll Discover: What Generative Engine Optimization (GEO) actually is and how it differs from traditional SEOWhy AI platforms like ChatGPT are changing how customers discover and evaluate businessesThe biggest mistakes brands make when trying to implement AI strategiesHow AI determines which businesses it recommends and citesWhy third-party credibility and online conversations matter more than everThe role of Reddit, reviews, forums, and external content in AI discoverabilityHow to audit your brand's visibility in AI search enginesThe importance of authentic storytelling in an AI-filtered worldWhy marketing jargon is becoming less effective in AI-powered searchHow entrepreneurs can future-proof their businesses over the next 3–5 yearsThe opportunities and risks AI presents for business owners and professionalsHow Shane's concept of "Strategic Openness" can help leaders make smarter decisions during times of uncertaintyWhether you're a business owner, marketer, consultant, author, or entrepreneur, this conversation will help you understand how AI is reshaping visibility, authority, and customer acquisition and what you need to do to stay ahead. If you've been wondering how ChatGPT, AI search, and GEO will impact your business, this episode is your roadmap to what's coming next. Connect with Shane: LinkedInBook Mentioned During This Episode: The Devil's Teeth by Susan Casey Enjoyed the episode? Subscribe to The Tarryn Reeves Show, leave a review, and share this episode with a fellow entrepreneur who wants to stay ahead of the AI revolution. Connect with Tarryn

    47 min
  3. Your Next Vacation Could Rewrite Your Identity

    Apr 27

    Your Next Vacation Could Rewrite Your Identity

    What if your next luxury holiday could change someone’s life… including your own? In this episode of The Tarryn Reeves Show, I sit down with Christopher Hill, founder of Hands Up Holidays and Impact Destinations, to unpack a completely different way of travelling; one that blends luxury, purpose, and real human connection. This isn’t about ticking destinations off a bucket list. It’s about stepping into communities, hearing stories, and leaving a legacy. Chris shares how a single moment, helping build a home in South Africa, completely shifted his path from investment banking to building a global travel business rooted in impact. And what unfolded next? Families giving up Christmas presents to support communities they met abroad.Travellers overcoming fear and completely rewriting their identity.Even people moving their entire lives across the world after one trip.Yeah… it’s that powerful. In this episode, we dive into: What philanthropic travel actually is (and why most people get it wrong)How to experience luxury travel while giving back… without “roughing it”The difference between volunteering trips vs impact-led travel experiencesWhy families are choosing travel as their greatest teacher for their kidsThe behind-the-scenes reality of building a purpose-driven businessHow travel has shifted post-COVID, and why meaning now matters more than everSimple ways to start (even if you’re hesitant) with just one day of impactThe truth no one talks about… Travel can either be an escape… Or it can be a catalyst. A mirror. A wake-up call. A moment that changes how you see the world, and yourself. And this conversation? It’s a reminder that you don’t need to choose between living well and doing good. You can do both. If you’ve ever felt this… “I want more from my life… more meaning, more connection, more impact…” This episode will hit you in all the right places. 🎧 Tune in now and discover how to turn your next holiday into something unforgettable, for you and for the people you meet along the way. Resources & Links: Christopher Hill is offering listeners an exclusive 10% discount when you book within 30 days of this episode airing. Use code: TARRYN25 ____________________________________________________________________________ Connect with Chris: Instagram: Hands Up HolidaysInstagram: Impact DestinationsFacebookConnect with Tarryn

    36 min
  4. Good Product, Bad Growth? Here's What's Actually Wrong

    Apr 20

    Good Product, Bad Growth? Here's What's Actually Wrong

    Why Your Business Isn’t Growing (Even If You’re Good at What You Do) You can have the best product or service in the world… and still feel like you’re pushing uphill when it comes to growth. In this episode of The Tarryn Reeves Show, I sit down with marketing powerhouse Jensen Savage to unpack the real reasons businesses plateau, and what it actually takes to scale sustainably. This isn’t another fluffy “just post more on social media” conversation. We’re talking about the deeper issues most entrepreneurs avoid… the ones quietly capping your growth. Because here’s the truth: It’s not just about getting more leads. It’s about fixing what happens before and after they arrive. Jensen breaks down why so many service-based businesses struggle to grow despite having incredible offers, and how to shift your strategy so your marketing actually converts into revenue (not just noise). Inside this episode, we cover: Why great businesses fail to grow, and the hidden problem most people missThe difference between visibility and positioning (and why it matters more than ever)The biggest marketing mistakes service-based businesses keep makingWhy relying on word-of-mouth will eventually cap your growthThe power of messaging, and how to communicate your value so people actually get itHow to use data (without getting overwhelmed) to improve your ROIThe truth about leads, and why more isn’t always betterSimple ways to stand out in a noisy, AI-saturated marketWhy failure isn’t a sign you’re doing it wrong, it’s part of building something that actually worksThis episode is your wake-up call if you’ve been: Feeling stuck at the same revenue levelGetting leads that don’t convertPosting content that isn’t landingOr wondering why your marketing “should” be working… but isn’tBecause growth isn’t random.  It’s engineered. And once you understand the systems, messaging, and strategy behind it, you stop guessing… and start scaling. 🎧 Tune in now and start building a business that doesn’t just look good, but actually grows. Key Takeaway: Your business isn’t stuck because you need more effort. It’s stuck because you need a better strategy. Connect with Jensen: LinkedInFacebookConnect with Tarryn

    39 min
  5. The Pressure No One Talks About When Your Voice Starts to Matter

    Mar 18

    The Pressure No One Talks About When Your Voice Starts to Matter

    What happens when your voice starts to matter? Not just online… but in rooms, in conversations, in decisions people are making because of you. In this powerful solo episode of The Tarryn Reeves Show, Tarryn dives into the unspoken pressure of visibility, the identity shifts, emotional weight, and leadership responsibility that come with building authority in today’s digital world. Because here’s the truth no one talks about: Growing your audience is one thing. Becoming someone people listen to is another. And that shift? It changes everything. Inside this episode, Tarryn unpacks what really happens when you move from “posting content” to leading with your voice and why so many entrepreneurs struggle to hold that level of visibility. This is for you if you’re a coach, founder, expert, or visionary who knows your voice is growing… but also feels the pressure that comes with it. What You’ll Learn in This Episode: Why visibility changes your identity, not just your businessThe hidden emotional pressure of becoming a thought leaderHow your relationships shift as your influence growsThe difference between storytelling that connects vs. leadership that convertsWhy self-trust becomes your most important leadership skillHow to stop self-censoring and start leading unapologeticallyWhat it really means to be “media-ready” in today’s landscapeHow to handle criticism, projection, and expectation without losing yourself Key Takeaway Your voice isn’t just content. It’s leadership. And if you want to build authority that lasts, you don’t just need better strategy, you need stronger identity, deeper self-trust, and the capacity to hold the weight of being seen. Who This Episode Is For: This episode is for: Entrepreneurs building a personal brandCoaches, consultants, and service providersThought leaders ready to step into visibilityAuthors, speakers, and podcast hosts growing their influenceAnyone navigating the pressure of being seen, heard, and followed If This Resonates… If you’re ready to own your voice, build authority, and turn your story into your most powerful business asset, this is your next step. Because you don’t need permission to lead. You need to trust yourself enough to be seen. Connect with Tarryn

    9 min
  6. Talking to Be Known, Not Just Understood

    Feb 18

    Talking to Be Known, Not Just Understood

    What actually makes people choose you in a world full of lookalike businesses? In this episode of The Tarryn Reeves Show, Tarryn sits down with Brandy Whalen, co-founder of Kitcaster, to unpack why founder-led marketing wins and how the right story can cut through the noise, build trust fast, and even quieten imposter syndrome. From a memorable “podcast picnic” that helped a highly technical founder drop the jargon and finally sound human, to the subtle difference between “talking to be understood” vs. “talking to be known,” Brandy shares a powerful approach to story craft that’s equal parts practical and deeply personal. If you’re a founder, entrepreneur, or thought leader who knows you should be visible but struggles to communicate your message without sounding robotic, this conversation will help you find your voice and own your story with confidence. ________________________________________________________________________________________________ In This Episode, You’ll Learn Why storytelling is human biology (and why it’s still the best marketing tool you have) What founder-led marketing really looks like when it’s done well How to move beyond stiff elevator pitches and sound more like a real person Brandy’s simple method to help “non-storytellers” unlock meaningful stories (starting with childhood) How podcasting creates strategic authority not just “exposure” The underrated shift that changes everything: talking to be known, not just understood Why the best marketing hits the thing your audience is too scared to say out loud How stories help reduce imposter syndrome and build self-trust as visibility grows Why podcasting remains one of the most powerful mediums for authentic brand communication in an AI-heavy world__________________________________________________________________________________________________ Key Moments & Takeaways 1) The moment Brandy knew podcasting was different Brandy shares the story of a highly technical founder she couldn’t “break out of jargon”… until a simple change of environment (a picnic-style podcast recording by the lake) helped him finally relax and speak like himself. Takeaway: Sometimes the story isn’t missing you just need the right space and the right questions to access it. 2) Founder-led marketing works because people buy connection Brandy explains that in crowded markets, the differentiator isn’t the offer, it’s the founder’s vision, sacrifice, and lived experience. People want to attach themselves to something real. Takeaway: Your founder story isn’t a “nice to have.” It’s a competitive advantage. 3) Start personal, then go professional For founders who don’t feel like “natural storytellers,” Brandy starts with what’s familiar: childhood memoriesthe dinner tablewhat their room looked likewhat they were curious about before they ever had a job titleTakeaway: The fastest path to authenticity is not trying to sound impressive. 4) The mistake most founders make when communicating Brandy drops a line you’ll want to steal: “Founders talk to be understood instead of talking to be known.” You don’t need everyone to get you you need the right people to recognise themselves in what you’re saying. Takeaway: Clarity isn’t for everyone. It’s for your people. 5) Storytelling is how you fight imposter syndrome Imposter syndrome doesn’t disappear at higher levels, visibility just changes the volume. Brandy shares that the mor Connect with Tarryn

    40 min
  7. Performance Advertising Isn't What You Think It Is

    Feb 2

    Performance Advertising Isn't What You Think It Is

    In this episode of The Tarryn Reeves Show, I sit down with Borja Cuan, a performance advertising veteran who’s been in the game since 1998 and the mind behind Four15 Digital. We break down what performance advertising actually means (it’s not “boost a post and pray”), why results and ROI are the only scoreboard that matters, and what separates businesses that scale from businesses that bleed money on ads. But this isn’t just a marketing chat. We go deep on leadership, client experience, employee retention, and the mindset required to stay standing when business decides to punch you in the face… repeatedly. Borja shares what he’s learned from building high-performing teams, working with fast-growth companies, and why soft skills and standards still matter, especially in a world obsessed with screens, shortcuts, and “authenticity” that’s really just laziness. If you’re an entrepreneur, CEO, or leader who wants better results, stronger relationships, and a business that actually holds up under pressure, this conversation will hit. In this episode, we cover: What performance advertising is and how it’s measured (revenue, CAC, ROAS, ROI)Why most business owners waste ad spend (and what to do instead)What Google, Microsoft, LinkedIn, Meta, and TikTok ads really require to performHow 415 Digital qualifies clients (and why alignment matters more than hype)Traits Borja sees in companies that scale fast (and what “unicorn energy” actually looks like)Leadership resilience: staying steady when clients leave, staff resign, and chaos hitsClient experience as your most powerful (and cheapest) marketing strategyEmployee retention: onboarding, culture, and building loyalty without corporate fluffWhy standards, manners, and real communication are becoming a competitive advantageThe “AI with a human touch” conversation (and what we risk losing if we outsource thinking)The Book Drop 📚 Borja’s pick: Mindset by Carol Dweck, a powerful read on fixed vs. growth mindset and how the way you think shapes how far you go. If you loved this episode, share it with a business owner who needs a reality check on ads, leadership, or both, and keep an eye on the show notes for Borja’s links and ways to connect. Connect with Borja: WebsiteLinkedInConnect with Tarryn

    53 min
  8. The One Thing Influential People Do That Others Miss

    Jan 23

    The One Thing Influential People Do That Others Miss

    In this solo episode of The Tarryn Reeves Show, I break down one of the biggest myths in personal branding, leadership, and influence: that authority is built by being louder, more visible, or constantly online. The truth? The most influential people aren’t the noisiest, they’re the clearest. This episode explores what real authority actually looks like, why clarity builds trust faster than noise, and how leaders position themselves as credible and influential without performing for attention. Using publishing, media, and content as lenses (not tactics), I share why authority is revealed through depth, consistency, and intention, not volume. If you’re an entrepreneur, thought leader, or visionary who’s tired of shouting into the void and ready to lead with clarity, this episode will shift how you think about visibility, influence, and long-term positioning. Because authority doesn’t shout. It lands. Topics covered in this episode:  • Authority and influence  • Thought leadership and clarity  • Personal brand authority  • Leadership and positioning  • Publishing and media as authority signals  • Why clear messaging beats being loud 🎧 Listen to The Tarryn Reeves Show - empowering conversations for entrepreneurs, leaders, and visionaries who know their story is their most powerful business asset. Connect with Tarryn

    7 min
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About

Welcome to The Tarryn Reeves Show, a podcast about leadership, influence, and the stories that shape who we become in business, creativity, and life. Hosted by Tarryn Reeves, entrepreneur, author, and media personality, this show features candid conversations and solo reflections with founders, creators, leaders, and cultural voices who are building meaningful work and navigating visibility, growth, and identity along the way. Each episode explores the real moments behind success: the decisions, doubts, turning points, and personal evolution that rarely make it into highlight reels. You’ll hear honest insights on storytelling, authority, media, and modern leadership, without the noise, hype, or hustle culture. This isn’t a podcast about quick wins or tactics. It’s about perspective. Presence. And using your voice with intention. If you believe your story carries weight, and that how you show up matters just as much as what you build, you’re in the right place. Pull up a seat.These are conversations worth having.

Information

  • Creator
    Tarryn Reeves
  • Years Active
    2022 - 2026
  • Episodes
    86
  • Rating
    Clean
  • Copyright
    © 2026 The Tarryn Reeves Show
  • Show Website
    The Tarryn Reeves Show