Recruitment Marketing for NONPROFITS

Ryan Kohler
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  • NON-PROFIT
  • UPDATED WEEKLY

Nonprofits have always struggled to hire as they compete for talent against bigger, better funded for-profit companies. But post covid... things have gotten even worse for most employers. Generally speaking, most open jobs are receiving half as many applicants today as they did 2 years ago. But there is hope! This podcast provides a step by step roadmap to help underdog employers build a recruitment marketing strategy based on their strengths... creativity, agility, uniqueness so they can stop playing the money game and turn recruiting into a strategic advantage for their organization!

Episodes

  1. 01/12/2023

    9. The Right Job Ad For the Right Candidate

    Welcome back to the nonprofit recruitment marketing podcast. This is your host, Ryan Kohler. Today, we're going to talk about one of the most powerful ways to dramatically increase the number of qualified applicants who apply for your jobs. I'll be honest with you, this is also the most overlooked thing in the last 15 years. I have probably presented this concept 1000 different times, I've recorded 1000 different videos and sent out 1000 different emails, all phrasing this in every possible way in hopes of getting the HR world and employers to get this one simple concept. And so I hope you'll take a minute to take a deep breath. Because this right here is the fundamental reason why most employers are struggling to recruit right now. And it's especially important for underdog employers and nonprofits. So let's jump right in.

    30 min

  2. 01/12/2023

    8. Struggling With Your Job Ad? Start With Who!

    Welcome to the nonprofit recruitment marketing podcast. This is your host, Ryan Kohler. And today we're going to drill into the one area that I come back to over and over and over again, bookmark this episode. This is the most important! When in doubt, come back and listen to this one. And the number one thing that nonprofits and small organizations and anybody who's an underdog can do to change the entire results of their recruiting engine and their talent engine in their organization is to go back and clearly define their target, pick a narrow niche job seeker.

    13 min

  3. 01/12/2023

    7. Recruiting & Retaining Talent for Nonprofits

    Welcome back to the nonprofit recruitment Marketing podcast. Today we're going to get super focused on the recruiting side of the infinite loop that is building a talent engine for your nonprofit. It's the infinite loop so if you don't remember, you can go back and listen to my previous podcast about it.

    23 min

  4. 08/21/2022

    6. The Two Wheels of Recruiting and Retention

    Welcome back to the nonprofit recruitment Marketing Podcast is your host, Ryan Kohler, and I'm coming to you live in what sounds like the jungle. So forgive the random bird sounds here is I'm outside in Puerto Rico. But we're recording this podcast and being authentic about how to help nonprofits hire. So you'll have to forgive a little bit of unprofessional bird noises in the background. But today, what we're going to drill into, is really to talk about the way you think about recruiting as a holistic part of your organization as not just a strategy. But as you know, the goal being to make it a strategic advantage for your nonprofit.

    13 min

  5. 08/20/2022

    5. The Funnel vs. the Flywheel

    Welcome back to the nonprofit recruiting Marketing podcast. This is Ryan Kohler. Today we're going to talk about a couple core marketing concepts, funnels, versus flywheels, just to help those of you who aren't as familiar with marketing, get some context around how you view the different parts of your recruiting engine, as you're building it out.

    7 min

  6. 08/19/2022

    4. Underdog Power

    Welcome back to the nonprofit podcast on recruitment marketing this your host, Ryan Kohler and today we're going to talk about knowing and claiming your power. Now I know this might sound like a strange thing, but just hear me out for a minute. And I think it'll make a lot of sense.

    6 min

  7. 07/31/2022

    3. SWOT Analysis

    Welcome back to the nonprofit recruitment Marketing Podcast is your host, Ryan Koehler, CEO of African Pro, and today we're going to talk about one of the Gosh, it's a tried and true approach in business of how to unpack what's going on and what your opportunities are called the SWOT analysis. Surprisingly enough, though, businesses conduct very few SWOT analysis when it comes to recruiting, and it's one of the most important things you can do. Now, why is this?

    7 min

  8. 07/31/2022

    2. High Level Concept

    Welcome to the nonprofit recruitment marketing podcast this your host, Ryan Kohler, CEO of applicant Pro. And today we're going to kind of zoom out and talk about the kind of overall strategy and way that nonprofits need to think about recruiting. Because at the end of the day, the number one mistake that nonprofits are making is by not having a vision, and really accepting their their spot in the marketplace for talent. And so this is a really good kind of high level intro to have your team LISTEN TO to have any budget your organization listened to, regardless of if they're in HR or not. If they play any part in the hiring process, any part in the management of setting the strategy or management of an organization, we need to understand where we fit in the marketplace and what strategies will work for us because there are ways to recruit great talent even as a non profit, but not if you approach it the wrong way.

    11 min
  9. 1. Introduction

    07/24/2022

    1. Introduction

    Welcome to the nonprofit recruitment Marketing podcast. My name is Ryan Kohler. And today's podcast, I just want to give you a quick introduction to me why you should listen to me my backstory and what the goal is of this podcast.

    7 min
  • 9 Episodes

About

Nonprofits have always struggled to hire as they compete for talent against bigger, better funded for-profit companies. But post covid... things have gotten even worse for most employers. Generally speaking, most open jobs are receiving half as many applicants today as they did 2 years ago. But there is hope! This podcast provides a step by step roadmap to help underdog employers build a recruitment marketing strategy based on their strengths... creativity, agility, uniqueness so they can stop playing the money game and turn recruiting into a strategic advantage for their organization!

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