Looking Out - The Podcast

Drew Smith & Joe Simpson

Connecting the dots across mobility, design, and culture. The partner show to Looking Out - The Newsletter.

  1. 06/05/2024

    EP20 - Making Sense of The Software-defined Vehicle

    In this episode, we dive in to software-defined vehicles (SDVs) and what they mean for the customer experience.  We cover why car makers are developing them, including their need to diversify revenue streams in saturated markets, and the ability to deliver over-the-air updates.  We also talk about some of the pitfalls, like accelerated obsolescence and good ol' enshitification.  And we talk about the character we loose when everything becomes software-defined. 📨 Subscribe to Looking Out - The Newsletter, the partner to the podcast. https://automobility.substack.com 🤝 Connect with us on LinkedIn Drew -  https://www.linkedin.com/in/drewpasmith/ Joe -  https://www.linkedin.com/in/joseph-s-92863a2/ 🔗 Links Sam Saha's superb deep-dive on the software defined vehicle: https://sambuddha.com/share/vehiclesoftware/Saha_DefiningVehicleSoftware_002_SDV.pdf 📸 Follow us on Instagram https://www.instagram.com/lookingoutpodcast/ ⏰ Time stamps 00:00 Pre-roll 03:42 The impending obsolescence of the software-defined vehicle 05:31 Background for the show 11:54 The car as part of a much larger ecosystem 17:18 The questionable wisdom of trying to do it all 19:33 Data as the new oil and the enshitification of the car 23:00 The pros of Ford Pro 46:11 Post-roll 🎧 Listen and subscribe to the podcast Apple -  https://podcasts.apple.com/au/podcast/looking-out-the-podcast/id1636199763 Spotify - https://open.spotify.com/show/0YschSrj672jQOGt3R5eE5?si=59bde6c819844fc8 Other platforms and streaming - https://podcast.lookingout.io That's it for this episode! Thanks for listening. If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us! And you can sign up for Looking Out - The Newsletter, the sidekick to our podcast, here: automobility.substack.com

    47 min

Ratings & Reviews

5
out of 5
2 Ratings

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Connecting the dots across mobility, design, and culture. The partner show to Looking Out - The Newsletter.

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