eCommerce Impact Podcast Jessie Healy

This week we are joined by Andrew Leahy founder of Seed Accel. Andrew was just 19 when he entered the ecom space and never looked back! Learn about how to attract the perfect investor for your brand!

In this week’s episode we cover-
What are the elements an ecom brand should establish before seeking an investment? Why are metrics important for getting an investment for your ecom brand What makes you the right person to scale a brandWhich route should you choose- investment, bootstrapping or borrowing How to seek the right investor for your business What are the types of investors Who are angel investorsWhat is a good way to look at valuation for your brandHow to sharpen your brand valuation How to make an unforgettable pitch What are the key metrics investors look for before investing in your brand 
Find Andrew on LinkedIn: https://www.linkedin.com/in/drewzealand/

Jordan West takes us through the secrets to his incredible success with TikTok shop! Jordan is a multiple eComm brand owner, eComm agency owner all around e-Commerce growth expert and he has a tonne to share with us today, 


In this episode, we talk about-
How TikTok changes the way we interact with influencers How to get UGC for your ads via TikTok shopHow the brand Frost Buddy scaled their business with TikTok shopHow to get a hold of creators that crushHacks to repurpose UGC for multiple purposes How to manage a huge number of influencers What kind of brands do best on TikTok shopHow to SEO your listings on TikTok What is fulfilled by TikTok and how to set it up Should you run TikTok ads for your shop? 

Twitter- @jordantwestecom
Website- https://upgrowthcommerce.com/ 

Join us this week as Shopify maestro Clayton Bates shares the ultimate secrets to uplevel your Shopify store. Don't miss out on the insider tips from a true veteran of Shopify: 
Common mistakes people make with ShopifyTricks to a more effective Shopify homepage Which review platforms he loveTips to improve your performance on Shopify store What to put on your ‘about you’ pageWhen should you jump from Shopify to Shopify plus What are the benefits of Shopify plus How to approach design for a brand new Shopify store Importance of UX (user experience) and UI (user interface) design in e-commerce How to ensure your Shopify store grows with your business What is the need to update your Shopify website often to convert more Efficient Apps for e-commerce Shopify stores Shopify vs non-Shopify themes: How should you approach it Find Clayton-
Youtube - Clayton Bates Shopify Expert
Website - www.inspiresmallbusiness.com

Webtopia’s Email marketing lead Mo Magdy talks us through the ideal flow strategy that doubled a client’s revenue.
This is a special episode where we discuss how a brand’s monthly email flow revenue percentage went from 10% to 17.6% using email flows
What is an email flow How to segment your email list betterHow to send fewer campaigns and still hit the growth goals The five main email flows that an e-commerce company should haveDetailed 5 email welcome and post-purchase flow structure  Why is it important to test different offers to figure out which ones convert best.

Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing -  today she is here to talk about how behavioural economics affect your business and consumer psychology. 
Secrets of the brain that are most relevant to e-commerceHow the brain works and how it can be applied to your marketing Why knowing how to communicate with your customers is a game-changerUser-buyer psychology to get more sales How can you apply behavioural economics to make your website and ads perform better Where do you begin to learn about consumer psychology 16 concepts to apply behavioural economics to your eCommerce businessWhy is framing your offer is important for marketing What is priming and why is it important for brand-building What is the peak-end rule in marketing? How choice architecture impacts your e-commerce business Fun idea to tackle your 404 errors pageFind Melina -
Website : thebrainybusiness.com / @thebrainybiz
Try before you buy : Get a free chapter of any of Melina’s books by going to: www.thebrainybusiness.com/jessie  

Something a little different this week - a fireside chat between  Webtopia’s CMO/Founder - Jessie Healy, our CEO Tristram Dyer and our Head of Growth - Ben Dyer about the 4 key marketing shifts to become a $10M eCommerce brand. 
We are lucky to have a view ‘under the hood’ of 30 fast-growing eComm brands - we have noticed some key shifts that brands need to make to their marketing to make break the $10M ceiling. 
Listen up as we cover: 
Why your brand hasn't yet broken this ceilingCommon traits we see in high-growth, scalable eComm brands4 shifts you can make to set yourself up for growth in 2024