In episode 79 of Cyber Security Matters, hosts Harry Baldwin and Matt Rose are joined by Aimée Roerink, Chief Marketing Officer at Detectify, for a wide-ranging discussion on cybersecurity, marketing, AI and the growing complexity facing modern security teams. Aimée offers a different perspective on the industry focused on customer value, clarity, commercial outcomes and the importance of translating complex technology into something people can actually understand and use. This fascinating conversation explores why businesses can end up with “scaling confusion” when they add more people, processes, channels and technology without first establishing clarity. Aimée discusses the dangers of buying cybersecurity tools because of fear of missing out, why AI should be treated as a means to solve a real problem rather than a reason to buy another platform, and what the rise of shadow AI can reveal about the environments employees are working in. Key Topics Covered • Clarity over complexity: Why Aimée says clarity matters more than skill, and how organisations can scale confusion without clear problems, priorities or value propositions. • Alignment beats local optimisation: How strong individual teams can still slow the wider business when they optimise towards different priorities, channels or value propositions. • Building teams that can thrive: The value of curiosity, drive, ownership, commercial judgement and low ego, plus a willingness to challenge without becoming territorial. • The changing role of marketing: Why marketing now reaches beyond lead generation into positioning, market selection, sales effectiveness, retention, pricing and revenue. • The human advantage in an AI world: Why judgement, customer insight, creativity, credibility and trust become more valuable as AI handles routine execution. • What Detectify does: How Detectify helps organisations understand their attack surface and find exploitable vulnerabilities through payload-based testing, security research, ethical hackers and AI. • Cybersecurity FOMO and tool sprawl: Why organisations buy fashionable tools without accounting for integrations, training, governance, maintenance and ownership. • Buy less, simplify more: Why a new security tool should replace, simplify or meaningfully improve something, not just add another layer. • Marketing AI without the hype: Why AI messaging should start with the customer problem, not the technology, and focus on what Alfred AI enables. • Shadow AI as a symptom: How unauthorised AI use can point to slow processes, unclear policies and inefficient workflows, not just poor employee behaviour. • Creating practical security cultures: Why secure behaviour should be built into everyday workflows so the safe option is also the clear and practical one. • Making it safe to admit mistakes: Why blame makes people hide errors, and why teams need a culture where issues can be reported quickly. • Advice for entering cybersecurity: Challenge what you see, understand what companies really do, and choose work that aligns with your values. About Aimée Roerink Aimée Roerink is the Chief Marketing Officer at Detectify, where she leads the company's marketing and commercial positioning. Aimée came into cybersecurity from a commercial leadership background rather than as a security practitioner. Across her career, she has focused on understanding complex markets, identifying where businesses can create customer value and building teams and commercial systems that turn strong products into sustainable growth. In the episode, she explains that what attracted her to cybersecurity was the combination of an urgent customer problem, sophisticated technology and an industry where trust is particularly important. Episode created by neuco neuco is a global specialist recruitment and executive search firm supporting companies across cyber security, satellite, space and defence, and media and sports technology with hiring and talent solutions.
