Talent Titans

Suky Sodhi

High performance staffing industry mastermind leader, Suky Sodhi has always felt strongly about allowing the sales team within organizations to have a voice at the boardroom table. She has been working with global recruitment companies for almost 3 decades, helping them align their focus on both the bottom line and their people. President and Founder of Professional Selection, a leading rec2rec agency, and Founder of Elite Global Recruiters, a community of staffing industry professionals from around the globe, she is helping recruitment businesses scale like never before. Her podcast, Talent Titans serves as a platform to share her research and findings with us, including best tips and practices to take your business to the next level. If you enjoyed this episode, please tell us what you think so that we can create more content around this topic. Your feedback is key to help us grow!

  1. 3d ago

    Episode 133 - Your Gut Is Lying to You: How Unconscious Bias Kills Your Best Recruiter Hires

    Are your instincts costing you your best recruiter hires? In this episode of Talent Titans, Suky Sodhi exposes the hidden unconscious biases that cause staffing firms to reject proven revenue producers — and how to stop it before it costs you thousands.    We break down a real case study: a tech recruiter who knew his contractor counts, profit margins, and fill rates cold — but got rejected because he hesitated on a complex tiered commission question. The verdict? "Not hungry enough." The reality? A textbook case of the Fundamental Attribution Error.    This is vibe-based hiring. And it's statistically broken.    The research is clear: gut-feel interviews carry only 14% predictive validity for job performance. Structured, competency-based assessments? 48%. Every week a seat stays empty on a 15-contractor desk is $12,000 in unrealized gross profit. The math is simple. The bias is the problem.    In this episode:  → The "hungry enough" fallacy and why it's a legacy sales stereotype  → Fundamental Attribution Error, anchoring bias & confirmation bias — the psychology behind bad hiring decisions  → Why operational metrics (contractor counts, margins, fill rate) predict performance better than any interview gut feeling → The financial cost of prolonged vacancies in your firm  → A 3-step consultation framework to challenge and coach your clients through biased rejections  → Why the candidate who "dodged a bullet" is still getting a final interview — because consulting works    Don't hire by vibes. Hire on facts. Let the numbers tell the story.  KEY MOMENTS: 00:00 The Hidden Bias Costing Recruitment Firms Millions  01:40 The Interview Mistake That Rejected A Top Recruiter  03:20 Why "Not Hungry Enough" Is A Dangerous Assumption  04:40 The Metrics That Actually Matter In Recruiting  06:30 How Unconscious Bias Impacts Hiring Decisions  08:30 Why Gut Feel Interviews Fail  10:30 The Real Cost Of Passing On Top Talent  12:00 How Recruiters Can Challenge Client Bias  13:30 Stop Hiring On Vibes — Use Data Instead  15:00 Final Thoughts    Check out more episodes of the Talent Titans Podcast: Why Contingency Recruiting is Dying: https://youtu.be/BAE9lrl8z74 Master Niche Recruiting: https://youtu.be/RoRWQ5bwPm0   Connect with Suky: Award-Winning Advisor & Industry Voice | Founder: Canadian Staffing Summit, Talent Titans, Recruitment Professionals Forum | Backing Bold Moves in Staffing, Tech & Investment — No Clickbait, Just Real Talk   Suky doesn't just observe the staffing industry — she helps shape it.   She's built platforms where the industry's most honest conversations happen: 🔹 Canadian Staffing Summit 🔹 Talent Titans Podcast 🔹 Recruitment Professionals Forum   For over two decades, Suky's helped recruitment businesses scale with integrity — from internal team builds to boardroom strategy. She works with agency leaders, tech innovators, and the investors backing the future of staffing.   But here's what Suky doesn't do: copy-paste playbooks, fluff-filled advice, or empty hype.   She believes in smart growth, real talk, and community over competition.   Her work sits at the intersection of:   People + Performance Tech + Disruption Strategy + Soul   Whether she's coaching founders, advising SaaS firms, or connecting those quietly rewriting the rules — one thing holds true: Suky backs those who build.   LinkedIn www.eliteglobalrecruiters.com    Grab of a copy of "How to Launch a Staffing Agency: Plan to Profits in 90 Days or Less"   Talent Titans is sponsored by Ascen. Ascen is an employer of record that helps staffing and recruitment agencies hire employees compliantly throughout the US and Canada. Ascen's all-in-one, white-label platform handles onboarding, timesheets, payroll, benefits, insurance, invoicing, and funding so you can grow quickly in the US and Canada without worrying about back office and paperwork. Visit ascen.com to learn more.

  2. Jul 7

    Episode 132 - Your ATS Contract Is Trapping Your Recruitment Agency

    If your ATS needs a 24-month contract to keep you, that's not a partnership — that's a trap. In this episode of Talent Titans, Suky Sodhi sits down with Karen Somal , CEO and Founder of Athena CRM, who's disrupting the recruitment software industry with a radical promise: full customizability, month-to-month contracts, and zero migration costs. After 15 years in recruitment tech, Karen has seen it all — from directors building systems that treat recruiters like "data entry clerks" to agencies trapped in "bad marriages" with their ATS providers.    She breaks down:  • Why legacy ATS platforms force YOU to adapt YOUR workflow to THEIR software  • The hidden cost of poor recruiter adoption (and why it's killing your placements)  • How data migration horror stories are keeping agencies stuck in broken systems  • Why Athena covers migration costs — and buys clients out of existing contracts  • The "director-led vs. recruiter-led" design philosophy that's changing the game    Karen's message to agency founders: "If you need a 24-month contract to keep someone, you're admitting that the product can't retain them on merit." This is real talk for recruitment leaders who are tired of software that works against them instead of for them.    🔑 Chapters  00:00 — The ATS Trap: Why Your Software Is Working Against You  02:15 — Director-Led vs. Recruiter-Led: The Design Philosophy Shift  08:30 — The 24-Month Contract Problem 14:00 — Data Migration Horror Stories 22:45 — "We're Unsellable Right Now": When Bad Data Kills Acquisitions  28:30 — Athena's Radical Approach: No Migration Fees, Monthly Contracts  35:00 — Why Recruiter Adoption Is Never About Features  42:00 — Word-of-Mouth Growth: From Canada to Dubai  47:30 — What's Next for Recruitment Tech  Connect with Karen: I'm Karen Somal, a recruitment technology specialist with years of experience helping agencies improve their systems, processes, and use of technology. I've worked on CRM implementations, automation projects, data transformation, and business process improvement across the recruitment sector. I'm also the founder of Athena CRM, a platform created to give recruitment businesses a more flexible and configurable approach to managing their operations. I'm passionate about using technology to solve real business challenges while keeping people and relationships at the heart of what I do.    LinkedIn: https://www.linkedin.com/in/karen-somal-35569117/   Check out more episodes of the Talent Titans Podcast: Why Contingency Recruiting is Dying: https://youtu.be/BAE9lrl8z74 Master Niche Recruiting: https://youtu.be/RoRWQ5bwPm0   Connect with Suky: Award-Winning Advisor & Industry Voice | Founder: Canadian Staffing Summit, Talent Titans, Recruitment Professionals Forum | Backing Bold Moves in Staffing, Tech & Investment — No Clickbait, Just Real Talk   Suky doesn't just observe the staffing industry — she helps shape it.   She's built platforms where the industry's most honest conversations happen: 🔹 Canadian Staffing Summit 🔹 Talent Titans Podcast 🔹 Recruitment Professionals Forum   For over two decades, Suky's helped recruitment businesses scale with integrity — from internal team builds to boardroom strategy. She works with agency leaders, tech innovators, and the investors backing the future of staffing.   But here's what Suky doesn't do: copy-paste playbooks, fluff-filled advice, or empty hype.   She believes in smart growth, real talk, and community over competition.   Her work sits at the intersection of:   People + Performance Tech + Disruption Strategy + Soul   Whether she's coaching founders, advising SaaS firms, or connecting those quietly rewriting the rules — one thing holds true: Suky backs those who build.   LinkedIn www.eliteglobalrecruiters.com    Grab of a copy of "How to Launch a Staffing Agency: Plan to Profits in 90 Days or Less"   Talent Titans is sponsored by Ascen. Ascen is an employer of record that helps staffing and recruitment agencies hire employees compliantly throughout the US and Canada. Ascen's all-in-one, white-label platform handles onboarding, timesheets, payroll, benefits, insurance, invoicing, and funding so you can grow quickly in the US and Canada without worrying about back office and paperwork. Visit ascen.com to learn more.

  3. Jun 30

    Episode 131 - Canada Is Not One Market: The Recruitment Truth Nobody Tells You

    Canada is NOT one single hiring market — and if you're treating it like one, you're already losing top talent. In this episode, we break down why a one-size-fits-all recruitment strategy fails across Canada's five distinct regional markets.    From the boomerang talent strategy in Atlantic Canada to Bill 96 compliance in Quebec, from Alberta's affordability edge pulling talent away from Ontario to British Columbia's "Pacific premium" battle with US tech giants — we cover 5,000 kilometers of talent landscape in one episode. If you're a staffing agency founder, recruitment leader, or talent acquisition professional hiring across Canadian provinces, this is your playbook for thinking globally and acting locally.    ⏱️ Key Moments:  00:00 - Why Canada is NOT one hiring market 02:15 - Atlantic Canada: The boomerang talent strategy 04:30 - Quebec: Bill 96, language laws, and cultural identity 06:45 - Ontario: The Toronto-Waterloo corridor under threat 09:00 - Alberta: The affordability advantage changing the game 11:15 - British Columbia: The Pacific premium and US tech competition   Check out more episodes of the Talent Titans Podcast: Why Contingency Recruiting is Dying: https://youtu.be/BAE9lrl8z74 Master Niche Recruiting: https://youtu.be/RoRWQ5bwPm0   Connect with Suky: Award-Winning Advisor & Industry Voice | Founder: Canadian Staffing Summit, Talent Titans, Recruitment Professionals Forum | Backing Bold Moves in Staffing, Tech & Investment — No Clickbait, Just Real Talk   Suky doesn't just observe the staffing industry — she helps shape it.   She's built platforms where the industry's most honest conversations happen: 🔹 Canadian Staffing Summit 🔹 Talent Titans Podcast 🔹 Recruitment Professionals Forum   For over two decades, Suky's helped recruitment businesses scale with integrity — from internal team builds to boardroom strategy. She works with agency leaders, tech innovators, and the investors backing the future of staffing.   But here's what Suky doesn't do: copy-paste playbooks, fluff-filled advice, or empty hype.   She believes in smart growth, real talk, and community over competition.   Her work sits at the intersection of:   People + Performance Tech + Disruption Strategy + Soul   Whether she's coaching founders, advising SaaS firms, or connecting those quietly rewriting the rules — one thing holds true: Suky backs those who build.   LinkedIn www.eliteglobalrecruiters.com    Grab of a copy of "How to Launch a Staffing Agency: Plan to Profits in 90 Days or Less"   Talent Titans is sponsored by Ascen. Ascen is an employer of record that helps staffing and recruitment agencies hire employees compliantly throughout the US and Canada. Ascen's all-in-one, white-label platform handles onboarding, timesheets, payroll, benefits, insurance, invoicing, and funding so you can grow quickly in the US and Canada without worrying about back office and paperwork. Visit ascen.com to learn more.

  4. Jun 18

    Episode 130 - The AI Automation Trap Staffing Agencies Aren't Seeing

    🎙️ Is AI making recruitment more efficient—or are we automating away the very thing that makes recruiters valuable? In this episode, we explore the growing tension between automation and human connection in recruitment. From AI bias and legal risks to candidate backlash and commoditization, we discuss why the future belongs to agencies that are tech-enabled but human-driven. Learn what should be automated, what must stay human, and how recruiters can use technology to strengthen relationships instead of replace them. ⏱️ Key Moments:  00:00 The Friction of Automation vs. Human Connection 03:02 Why Clients Pay for Human Judgment 05:54 The Illusion of Bias-Free AI 09:48 The Legal Risks of Over-Automation 15:39 Tech-Enabled, Human-Driven Recruitment 18:20 What AI Should Automate 20:08 What Must Stay Human 22:04 The Future of Recruitment   Check out more episodes of the Talent Titans Podcast: Why Contingency Recruiting is Dying: https://youtu.be/BAE9lrl8z74 Master Niche Recruiting: https://youtu.be/RoRWQ5bwPm0   Connect with Suky: Award-Winning Advisor & Industry Voice | Founder: Canadian Staffing Summit, Talent Titans, Recruitment Professionals Forum | Backing Bold Moves in Staffing, Tech & Investment — No Clickbait, Just Real Talk   Suky doesn't just observe the staffing industry — she helps shape it.   She's built platforms where the industry's most honest conversations happen: 🔹 Canadian Staffing Summit 🔹 Talent Titans Podcast 🔹 Recruitment Professionals Forum   For over two decades, Suky's helped recruitment businesses scale with integrity — from internal team builds to boardroom strategy. She works with agency leaders, tech innovators, and the investors backing the future of staffing.   But here's what Suky doesn't do: copy-paste playbooks, fluff-filled advice, or empty hype.   She believes in smart growth, real talk, and community over competition.   Her work sits at the intersection of:   People + Performance Tech + Disruption Strategy + Soul   Whether she's coaching founders, advising SaaS firms, or connecting those quietly rewriting the rules — one thing holds true: Suky backs those who build.   LinkedIn www.eliteglobalrecruiters.com    Grab of a copy of "How to Launch a Staffing Agency: Plan to Profits in 90 Days or Less"   Talent Titans is sponsored by Ascen. Ascen is an employer of record that helps staffing and recruitment agencies hire employees compliantly throughout the US and Canada. Ascen's all-in-one, white-label platform handles onboarding, timesheets, payroll, benefits, insurance, invoicing, and funding so you can grow quickly in the US and Canada without worrying about back office and paperwork. Visit ascen.com to learn more.

  5. May 26

    Episode 129 - Your Recruitment Content Doesn't Need More Reach — It Needs the Right Decision-Makers

    If your LinkedIn posts get likes from other recruiters but zero DMs from decision-makers, you're not building a business — you're building a fan club.    In this episode, Suky Sodhi dismantles the biggest lie sold to recruitment professionals: that "reach is king." She breaks down why chasing vanity metrics (follower counts, likes, shares) keeps you trapped in a dopamine loop that feels productive but generates zero revenue. The truth? The people you most want in front of — CEOs, VPs, CTOs — are the quietest people on LinkedIn. They're lurkers. They don't like, they don't comment, but they're watching. And if your content is designed to go viral instead of speaking directly to them, you're pushing them away.    What you'll learn:  • Why a post with 10 CTO likes is worth more than 1,000 likes from people who'll never hire you  • The LinkedIn algorithm trap: how generic content miscategorizes you and buries your posts for the audience that matters  • How to escape the "work bestie" engagement loop and attract the right lurkers  • Why being boring to the masses is essential to being essential to your ideal client  • The real metric that matters: high-value DMs and emails, not crowded threads    This is real talk for recruitment founders, staffing leaders, and agency owners who are tired of posting into the void and ready to reach the people who actually move their business forward.    ⏱️ Key Moments:    00:00 - The Reach Illusion: Why More Isn't Better  02:16 - Why Your Follower Count Is Lying to You  05:24 - 10 CTOs vs 1,000 Strangers  08:20 - Quality Engagement Beats Quantity Every Time  11:43 - The Vanity-to-Value Shift  14:24 - Finding Partners That Actually Move Revenue    Check out more episodes of the Talent Titans Podcast: Why Contingency Recruiting is Dying: https://youtu.be/BAE9lrl8z74 Master Niche Recruiting: https://youtu.be/RoRWQ5bwPm0   Connect with Suky: Award-Winning Advisor & Industry Voice | Founder: Canadian Staffing Summit, Talent Titans, Recruitment Professionals Forum | Backing Bold Moves in Staffing, Tech & Investment — No Clickbait, Just Real Talk   Suky doesn't just observe the staffing industry — she helps shape it.   She's built platforms where the industry's most honest conversations happen: 🔹 Canadian Staffing Summit 🔹 Talent Titans Podcast 🔹 Recruitment Professionals Forum   For over two decades, Suky's helped recruitment businesses scale with integrity — from internal team builds to boardroom strategy. She works with agency leaders, tech innovators, and the investors backing the future of staffing.   But here's what Suky doesn't do: copy-paste playbooks, fluff-filled advice, or empty hype.   She believes in smart growth, real talk, and community over competition.   Her work sits at the intersection of:   People + Performance Tech + Disruption Strategy + Soul   Whether she's coaching founders, advising SaaS firms, or connecting those quietly rewriting the rules — one thing holds true: Suky backs those who build.   LinkedIn www.eliteglobalrecruiters.com    Grab of a copy of "How to Launch a Staffing Agency: Plan to Profits in 90 Days or Less"   Talent Titans is sponsored by Ascen. Ascen is an employer of record that helps staffing and recruitment agencies hire employees compliantly throughout the US and Canada. Ascen's all-in-one, white-label platform handles onboarding, timesheets, payroll, benefits, insurance, invoicing, and funding so you can grow quickly in the US and Canada without worrying about back office and paperwork. Visit ascen.com to learn more.

  6. May 19

    Episode 128 - 90% of Staffing Agencies Will Never Sell for What They're Worth — Here's Why

    Is your staffing agency actually sellable — or are you just building a bigger cage? In this solo episode, Suky Sodhi breaks down the single most important shift staffing founders need to make if they ever want a high-value exit: margin over revenue. Most agency owners chase headcount and top-line growth, not realizing their low-margin book of business is quietly destroying their valuation. Suky walks through the brutal math that separates a $8M exit from a $16M exit — with the same profit — and gives you a three-step blueprint to flip your valuation before it's too late. In this episode: Why revenue is a vanity metric and EBITDA is everything The "Valuation Chasm" — why low-margin agencies get 3-5x and high-margin agencies get 7-10x Client concentration risk: if one client is >20% of your revenue, you're a high-risk gamble Keyman risk: why being indispensable makes you unsellable The three-step blueprint: Strike Teams, Dolphin Clients, and the High-Margin Pod How to build a business where you're the least important person in the building The bottom line: The path to that sandy beach is a maths problem. Let's solve it. Key Moments  00:00 – Welcome to Talent Titans & Ascen Sponsorship  00:41 – The Big Contract Myth That's Keeping You Trapped  01:36 – The Only Number That Matters: Your Exit Multiplier  02:00 – The Valuation Chasm: 3-5x vs. 7-10x EBITDA  03:00 – Owner A vs. Owner B — The $8M vs. $16M  Exit 03:48 – The Real Cost of Chasing Low-Margin Business  04:14 – The Poison Pill: Client Concentration Risk  05:00 – How Buyers See You (And Why They'll Lowball You)  05:48 – The Low-Margin Treadmill: Stuck as Chief Everything Officer  06:12 – Keyman Risk: Why Being Indispensable Makes You Unsellable 07:04 – Vanity Revenue vs. Real Wealth — The Choice  08:00 – The 3-Step Blueprint to Flip Your Valuation  08:39 – Step 1: Strike Team + Dolphin Clients  09:27 – Step 2: Grow the High-Margin Pod  09:52 – Step 3: Move from Supplier to Specialist  10:52 – The 3-Part Exit Formula (Your Sandy Beach)  11:29 – Thanks for Listening + Follow & Share    Check out more episodes of the Talent Titans Podcast: Why Contingency Recruiting is Dying: https://youtu.be/BAE9lrl8z74 Master Niche Recruiting: https://youtu.be/RoRWQ5bwPm0   Connect with Suky: Award-Winning Advisor & Industry Voice | Founder: Canadian Staffing Summit, Talent Titans, Recruitment Professionals Forum | Backing Bold Moves in Staffing, Tech & Investment — No Clickbait, Just Real Talk   Suky doesn't just observe the staffing industry — she helps shape it.   She's built platforms where the industry's most honest conversations happen: 🔹 Canadian Staffing Summit 🔹 Talent Titans Podcast 🔹 Recruitment Professionals Forum   For over two decades, Suky's helped recruitment businesses scale with integrity — from internal team builds to boardroom strategy. She works with agency leaders, tech innovators, and the investors backing the future of staffing.   But here's what Suky doesn't do: copy-paste playbooks, fluff-filled advice, or empty hype.   She believes in smart growth, real talk, and community over competition.   Her work sits at the intersection of:   People + Performance Tech + Disruption Strategy + Soul   Whether she's coaching founders, advising SaaS firms, or connecting those quietly rewriting the rules — one thing holds true: Suky backs those who build.   LinkedIn www.eliteglobalrecruiters.com    Grab of a copy of "How to Launch a Staffing Agency: Plan to Profits in 90 Days or Less"   Talent Titans is sponsored by Ascen. Ascen is an employer of record that helps staffing and recruitment agencies hire employees compliantly throughout the US and Canada. Ascen's all-in-one, white-label platform handles onboarding, timesheets, payroll, benefits, insurance, invoicing, and funding so you can grow quickly in the US and Canada without worrying about back office and paperwork. Visit ascen.com to learn more.

  7. May 13

    Episode 127 - Your Staffing Model Is Broken — Why the 'Unemployable' Are Your Best Hire

    What if the people your competitors are screening out are actually your best hire? Marcia Nozick didn't come from the world of HR or corporate recruiting. She came from community economic development — and she built a multi-million dollar staffing company out of Vancouver's Downtown Eastside by betting on the people everyone else wrote off: those with addiction histories, criminal records, and experience with homelessness. Embers Staffing is a fully self-funded social enterprise that reinvests 100% of its profits back into its workers. And in this episode, Marcia makes a compelling, data-backed case that the traditional staffing model is extractive by design — and that the agencies clinging to it are leaving both talent and margin on the table. This is real talk about what resilience actually looks like in a workforce, why construction is opening doors that corporate HR won't, and what it takes to build a staffing company around loyalty instead of just labour.   In this episode, we cover: Why the "unemployable" label is a competitive blind spot — not a hiring signal The bottom-up financial model that outperforms traditional margins in a downturn How Embers builds worker loyalty through community, not just compensation Client reactions to placing workers with criminal records — and where the industry is genuinely open Removing real barriers: PPE lending libraries, counseling, housing support, and more Why screening for resiliency beats screening for risk every time The tech adoption balance — automating without excluding your workforce Embers' expansion plans from BC into Alberta and Ontario   Key Moments  00:00 Introduction & Sponsor Welcome 00:30 Meet Marcia Nozick & Embers Staffing 01:52 Why Not-For-Profit? The Origin Story 04:25 The Bottom-Up Financial Model 06:57 Building Trust & Community With Workers 09:07 Client Reactions to Non-Traditional Hires 11:09 The Hidden ROI: Embers' Competitive Advantage 14:00 Removing Barriers: PPE, Food & Support Programs 17:46 Is the Staffing Industry Leaving Money on the Table? 20:18 Managing Risk & Overcoming Prejudice 29:51 Hiring Internal Staff & Workplace Safety 33:56 Self-Funding & Technology Adoption 38:33 Expansion Plans: Alberta, Ontario & Beyond 39:53 The Alternative Staffing Association 41:00 Closing Remarks   Connect with Marcia Nozick:  Marcia Nozick founded EMBERS (Eastside Movement for Business and Economic Renewal Society) in 2001 to create economic and employment opportunities for low-income residents in Vancouver's Downtown Eastside. Over the past 23 years, her leadership has helped thousands overcome barriers through self-employment education, training, job placements, and ongoing support. In 2008, she launched EMBERS Staffing Solutions (ESS), a self-sustaining social enterprise that reinvests profits into the community. In 2024 alone, ESS paid $10.9 million in wages & benefits and employed more than 1,600 people in flexible, short-term roles. Marcia's work has earned national recognition, including the Governor General's Innovation Award (2020), the BC CEO Lifetime Achievement Award (2021), and the YWCA Women of Distinction Award (2016). She holds a Master's in City Planning and is the author of No Place Like Home: Building Sustainable Communities, praised by David Suzuki as "a must read."   LinkedIn: https://www.linkedin.com/in/marcianozick/   Check out more episodes of the Talent Titans Podcast: Why Contingency Recruiting is Dying: https://youtu.be/BAE9lrl8z74 Master Niche Recruiting: https://youtu.be/RoRWQ5bwPm0   Connect with Suky: Award-Winning Advisor & Industry Voice | Founder: Canadian Staffing Summit, Talent Titans, Recruitment Professionals Forum | Backing Bold Moves in Staffing, Tech & Investment — No Clickbait, Just Real Talk   Suky doesn't just observe the staffing industry — she helps shape it.   She's built platforms where the industry's most honest conversations happen: 🔹 Canadian Staffing Summit 🔹 Talent Titans Podcast 🔹 Recruitment Professionals Forum   For over two decades, Suky's helped recruitment businesses scale with integrity — from internal team builds to boardroom strategy. She works with agency leaders, tech innovators, and the investors backing the future of staffing.   But here's what Suky doesn't do: copy-paste playbooks, fluff-filled advice, or empty hype.   She believes in smart growth, real talk, and community over competition.   Her work sits at the intersection of:   People + Performance Tech + Disruption Strategy + Soul   Whether she's coaching founders, advising SaaS firms, or connecting those quietly rewriting the rules — one thing holds true: Suky backs those who build.   LinkedIn www.eliteglobalrecruiters.com    Grab of a copy of "How to Launch a Staffing Agency: Plan to Profits in 90 Days or Less"   Talent Titans is sponsored by Ascen. Ascen is an employer of record that helps staffing and recruitment agencies hire employees compliantly throughout the US and Canada. Ascen's all-in-one, white-label platform handles onboarding, timesheets, payroll, benefits, insurance, invoicing, and funding so you can grow quickly in the US and Canada without worrying about back office and paperwork. Visit ascen.com to learn more.

  8. May 6

    Episode 126 - The Truth About DEI in Canada That Nobody's Talking About with Angelina Brathwaite

    Episode 126 - The Truth About DEI in Canada That Nobody's Talking About with Angelina Brathwaite   What does it take to build a 20-year career in staffing — and still love what you do? Angelina Brathwaite, Director of Life Sciences at Brunel Canada, has the answer.In this episode of Talent Titans, Suky Sodhi sits down with one of Canada's most respected voices in talent acquisition for a raw, honest conversation about purpose-driven leadership, the evolution of the staffing industry, and why relationships will always outperform technology.   Angelina shares the real story behind her 20-year journey at Brunel — from clearing ATMs at Royal Bank to leading Life Sciences recruitment across Canada. She opens up about the autocratic managers who shaped her empathetic leadership style, the hustle of building a recruitment desk before LinkedIn existed, and why she chose purpose over success — and how that decision changed everything.   🎯 In this episode, you'll learn:   How to lead with empathy, integrity, and team buy-in (without losing results) Why networking isn't something you start — it's something you are The truth about DEI in the staffing world: "Sometimes the language changes, but the purpose doesn't"   How to overcome fear of cold calls using the discipline of an athlete What it really means to build your personal brand inside an organization Whether you're a recruiter, staffing leader, or talent acquisition professional, this conversation is packed with hard-won insight from someone who's been in the trenches — and thrived.   Key Moments: 00:00 Introduction & Award Recognition 02:00 Angelina's Personal Philosophy: "A Human in Training" 03:00 Her Diverse Career Before Recruitment 07:00 How the Staffing Industry Has Changed 12:00 How Bad Management Shaped Her Leadership Style 17:00 Building a Hustle Culture Without the Old-School Pressure 19:00 From 360 Desk to Director of Life Sciences 23:00 DEI Leadership & Community Involvement 28:00 Why Relationships Still Win in Recruitment 30:00 Overcoming the Fear of Cold Calls 35:00 Future Plans: Board Certification & Consulting 39:00 Advice for Career Growth & The Power of Teamwork   Favorite Quote: "I always thought — do I want success or purpose? And for me, purpose drives success."   Connect with Angelina: Angelina Brathwaite has been a dedicated member of Brunel Canada Limited for the past 18 years, where she currently serves as Director of Life Sciences and Diversity, Inclusion, and Belonging (DIB) Leader for North America. In 2006, Angelina founded Brunel's Life Sciences practice in Canada, building it from a single client relationship into a trusted national business line supporting leading pharmaceutical, biotechnology, medical device, and emerging startup organizations. Under her leadership, the practice has expanded to include the food, beverage, and agriculture sectors—solidifying Brunel's presence as a comprehensive partner across the life sciences value chain. Angelina is recognized for her inclusive leadership style, her ability to elevate talent, and her commitment to shaping a high-performance culture rooted in collaboration, confidence, and accountability. She has a proven track record of developing long-standing client partnerships, driving strategic growth, and empowering teams to deliver exceptional results. Passionate about industry advancement and community impact, Angelina actively contributes to several organizations. She serves on the boards of Women Leaders in Pharma, Advancing Black Talent in Pharma, and the Clinical Research Association of Canada, and is a member of the Advisory Board for The Mina Project under the Learning Enrichment Foundation. Angelina's dedication to creating opportunities for others, championing diverse perspectives, and strengthening Canada's life sciences ecosystem has established her as a respected leader within Brunel and across the broader industry.   LinkedIn: https://www.linkedin.com/in/angelina-brathwaite-4173914/   Check out more episodes of the Talent Titans Podcast: Why Contingency Recruiting is Dying: https://youtu.be/BAE9lrl8z74 Master Niche Recruiting: https://youtu.be/RoRWQ5bwPm0   Connect with Suky: Award-Winning Advisor & Industry Voice | Founder: Canadian Staffing Summit, Talent Titans, Recruitment Professionals Forum | Backing Bold Moves in Staffing, Tech & Investment — No Clickbait, Just Real Talk   Suky doesn't just observe the staffing industry — she helps shape it.   She's built platforms where the industry's most honest conversations happen: 🔹 Canadian Staffing Summit 🔹 Talent Titans Podcast 🔹 Recruitment Professionals Forum   For over two decades, Suky's helped recruitment businesses scale with integrity — from internal team builds to boardroom strategy. She works with agency leaders, tech innovators, and the investors backing the future of staffing.   But here's what Suky doesn't do: copy-paste playbooks, fluff-filled advice, or empty hype.   She believes in smart growth, real talk, and community over competition.   Her work sits at the intersection of:   People + Performance Tech + Disruption Strategy + Soul   Whether she's coaching founders, advising SaaS firms, or connecting those quietly rewriting the rules — one thing holds true: Suky backs those who build.   LinkedIn www.eliteglobalrecruiters.com    Grab of a copy of "How to Launch a Staffing Agency: Plan to Profits in 90 Days or Less"   Talent Titans is sponsored by Ascen. Ascen is an employer of record that helps staffing and recruitment agencies hire employees compliantly throughout the US and Canada. Ascen's all-in-one, white-label platform handles onboarding, timesheets, payroll, benefits, insurance, invoicing, and funding so you can grow quickly in the US and Canada without worrying about back office and paperwork. Visit ascen.com to learn more.

About

High performance staffing industry mastermind leader, Suky Sodhi has always felt strongly about allowing the sales team within organizations to have a voice at the boardroom table. She has been working with global recruitment companies for almost 3 decades, helping them align their focus on both the bottom line and their people. President and Founder of Professional Selection, a leading rec2rec agency, and Founder of Elite Global Recruiters, a community of staffing industry professionals from around the globe, she is helping recruitment businesses scale like never before. Her podcast, Talent Titans serves as a platform to share her research and findings with us, including best tips and practices to take your business to the next level. If you enjoyed this episode, please tell us what you think so that we can create more content around this topic. Your feedback is key to help us grow!