Talent Titans

Suky Sodhi
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High performance staffing industry mastermind leader, Suky Sodhi has always felt strongly about allowing the sales team within organizations to have a voice at the boardroom table. She has been working with global recruitment companies for almost 3 decades, helping them align their focus on both the bottom line and their people. President and Founder of Professional Selection, a leading rec2rec agency, and Founder of Elite Global Recruiters, a community of staffing industry professionals from around the globe, she is helping recruitment businesses scale like never before. Her podcast, Talent Titans serves as a platform to share her research and findings with us, including best tips and practices to take your business to the next level. If you enjoyed this episode, please tell us what you think so that we can create more content around this topic. Your feedback is key to help us grow!

  1. 4d ago

    Episode 136 - Ageism Was Never About Performance — It Was Always About Cheap Labour

    Is ageism in hiring really an unconscious bias—or was it deliberately engineered over decades? In this episode of Talent Titans, Suky Sodhi challenges one of the most accepted narratives in modern hiring: that older professionals are "too expensive," "hard to manage," or "stuck in their ways." She explores how economic downturns created incentives to replace experienced professionals with cheaper labor, how those decisions evolved into long-standing hiring myths, and why businesses today are paying the price through lost institutional knowledge, weaker leadership, and widening generational divides. If you're a recruiter, staffing leader, hiring manager, or business owner, this episode will challenge how you think about experience, leadership, and the future of hiring.     ⏱️ Key Moments:  00:00 – Ageism Was Engineered, Not Accidental 00:40 – Welcome to Talent Titans 01:20 – How Economic Downturns Created Hiring Bias 03:10 – The Myth: "Older Workers Are Stuck in Their Ways" 04:15 – "Hard to Manage" or Hard to Fool? 05:15 – The Experience Gap Businesses Created 06:00 – The Generational Divide in Today's Workforce 06:50 – The Real Value of Experienced Professionals 07:55 – How Companies Can Eliminate Age Bias 10:15 – A Final Message Every Hiring Leader Needs to Hear 11:15 – Closing Thoughts   Check out more episodes of the Talent Titans Podcast: Why Contingency Recruiting is Dying: https://youtu.be/BAE9lrl8z74 Master Niche Recruiting: https://youtu.be/RoRWQ5bwPm0   Connect with Suky: Award-Winning Advisor & Industry Voice | Founder: Canadian Staffing Summit, Talent Titans, Recruitment Professionals Forum | Backing Bold Moves in Staffing, Tech & Investment — No Clickbait, Just Real Talk   Suky doesn't just observe the staffing industry — she helps shape it.   She's built platforms where the industry's most honest conversations happen: 🔹 Canadian Staffing Summit 🔹 Talent Titans Podcast 🔹 Recruitment Professionals Forum   For over two decades, Suky's helped recruitment businesses scale with integrity — from internal team builds to boardroom strategy. She works with agency leaders, tech innovators, and the investors backing the future of staffing.   But here's what Suky doesn't do: copy-paste playbooks, fluff-filled advice, or empty hype.   She believes in smart growth, real talk, and community over competition.   Her work sits at the intersection of:   People + Performance Tech + Disruption Strategy + Soul   Whether she's coaching founders, advising SaaS firms, or connecting those quietly rewriting the rules — one thing holds true: Suky backs those who build.   LinkedIn www.eliteglobalrecruiters.com    Grab of a copy of "How to Launch a Staffing Agency: Plan to Profits in 90 Days or Less"   Talent Titans is sponsored by Ascen. Ascen is an employer of record that helps staffing and recruitment agencies hire employees compliantly throughout the US and Canada. Ascen's all-in-one, white-label platform handles onboarding, timesheets, payroll, benefits, insurance, invoicing, and funding so you can grow quickly in the US and Canada without worrying about back office and paperwork. Visit ascen.com to learn more.

  2. Jul 28

    Episode 135 - Your Sales Team Looks Busy. But Is It Building Pipeline?

    Is your sales team underperforming — or is the real problem sitting in the manager's seat?   Chris Beckage , Vice President, Business Development  at ProCom, doesn't pull punches. In this episode of Talent Titans, Chris and Suky break down the uncomfortable truth about why most staffing sales teams stall: it's not the market, it's not the reps, and it's almost never what you think.   From killing "Always Be Closing" to uncovering Canada's secret weapon in the US market — this is a masterclass in modern staffing sales built for founders and leaders who are done with excuses.    WHAT YOU'LL LEARN:  → The one question that instantly separates a pipeline builder from a busy salesperson  → Why "Always Be Closing" is dead — and the two principles that replace it  → How Canadian politeness became ProCom's competitive edge in the US market  → The mid-market opportunity most agencies are missing (and why ego is the reason)  → How ProCom uses AI coaching to level up junior reps faster than ever  → Why the market is almost never the real problem — and what actually is    ABOUT CHRIS:  My purpose is simple: to provide the guidance, support, and tools that empower people to build the lives and careers they choose — and to help them find success and happiness along the way.   At Procom, I lead client acquisition, account expansion, and recruiting operations, working alongside a team of account managers and recruiters who share that same commitment to the people we place and the clients we serve.   The value I bring is in the listening. I take the time to truly understand a business and its challenges before I try to solve anything. From there, I ask the right questions — even the uncomfortable ones — because that's what surfaces the real problem, drives innovation, and leads to better outcomes for everyone involved.   Growth — in revenue, in client relationships, in people — isn't something you force. It's something you build by paying attention first.   Connect with Chris on LinkedIn:   https://www.linkedin.com/in/chrisbeckage/   KEY MOMENTS:  00:00 Introduction & Chris Beckage's Personal Purpose  02:00 Golf, Trust & Reading Clients in Their Natural State  03:45 Canada's Secret Weapon in the US Staffing Market  06:25 Why Collaborative Decision-Making Wins Long-Term  08:00 Busy vs. Building: How to Spot True Pipeline Builders  12:20 Why "Always Be Closing" Is Dead  15:00 Always Be Aligning & Always Be Useful  17:00 AI Coaching Tools & Sales Development at ProCom  22:00 Culture Shock: US vs. Canadian Decision-Making Pace  26:00 Open Territories & North American Expansion 27:30 People Over Playbook: How to Scale in New Markets 30:30 The Mid-Market Sweet Spot (Stop Chasing Fortune 500)  34:00 When the Market Is the Excuse and Management Is the Cause    Check out more episodes of the Talent Titans Podcast: Why Contingency Recruiting is Dying: https://youtu.be/BAE9lrl8z74 Master Niche Recruiting: https://youtu.be/RoRWQ5bwPm0   Connect with Suky: Award-Winning Advisor & Industry Voice | Founder: Canadian Staffing Summit, Talent Titans, Recruitment Professionals Forum | Backing Bold Moves in Staffing, Tech & Investment — No Clickbait, Just Real Talk   Suky doesn't just observe the staffing industry — she helps shape it.   She's built platforms where the industry's most honest conversations happen: 🔹 Canadian Staffing Summit 🔹 Talent Titans Podcast 🔹 Recruitment Professionals Forum   For over two decades, Suky's helped recruitment businesses scale with integrity — from internal team builds to boardroom strategy. She works with agency leaders, tech innovators, and the investors backing the future of staffing.   But here's what Suky doesn't do: copy-paste playbooks, fluff-filled advice, or empty hype.   She believes in smart growth, real talk, and community over competition.   Her work sits at the intersection of:   People + Performance Tech + Disruption Strategy + Soul   Whether she's coaching founders, advising SaaS firms, or connecting those quietly rewriting the rules — one thing holds true: Suky backs those who build.   LinkedIn www.eliteglobalrecruiters.com    Grab of a copy of "How to Launch a Staffing Agency: Plan to Profits in 90 Days or Less"   Talent Titans is sponsored by Ascen. Ascen is an employer of record that helps staffing and recruitment agencies hire employees compliantly throughout the US and Canada. Ascen's all-in-one, white-label platform handles onboarding, timesheets, payroll, benefits, insurance, invoicing, and funding so you can grow quickly in the US and Canada without worrying about back office and paperwork. Visit ascen.com to learn more.

  3. Jul 21

    Episode 134 - Your Staffing Agency Is One Bad Contract Away From Losing Everything

    Two words. That's it. Two words buried in your indemnity clause that could save your staffing agency hundreds of thousands of dollars — and most agency owners have never heard them. In this episode, Suky Sodhi sits down with employment and staffing lawyer Dale Friedland to pull back the curtain on the legal landmines hiding inside the MSAs and contracts you're signing every single day. If you run a staffing agency or recruitment firm, this is the episode you forward to your lawyer — and then wonder why your lawyer didn't already know this.   What We Cover: The single most dangerous clause hiding in your MSA (and the two words that neutralize it) Uncapped liability vs. third-party liability — why the difference matters enormously Contractor misclassification: Canada vs. US vs. UK — and why "at will" changes everything The "control test" — how to legitimately protect your independent contractor relationships Backdoor hiring protection: the contract clause that stops clients from cutting you out Extended payment terms and the early warning signs of a client who won't pay When to use an EOR service vs. incorporating locally in the US   🔑 Key Moments: 00:00 The 2 Words That Could Save You Thousands 01:03 Meet Staffing Industry Lawyer Dale Friedland 05:20 The Biggest Legal Risks in Staffing Contracts 08:00 The Clauses Staffing Firms Need to Watch 13:00 Why Your MSA Could Be Putting You at Risk 19:20 Protecting Your Agency in Client Agreements 22:00 Building a Stronger Staffing Contract 27:00 Employment Law & Protecting Your Business 34:33 What Happens When Clients Backdoor Hire 41:00 Protecting Your Recruitment Fees 47:00 When Clients Refuse to Pay 51:41 When to Walk Away From a Bad Client 52:48 Closing & How to Connect With Dale   Connect with Dale: Dale Friedland is a trusted employment and staffing law lawyer based in Toronto, with a focused practice on advising businesses, recruitment agencies, and HR professionals navigating complex workforce challenges. With years of experience and a deep understanding of the legal landscape governing hiring, employee relations, and contingent workforces, Dale provides strategic, practical counsel tailored to modern workplace realities. Specializing in staffing, recruitment, and employment law, Dale regularly advises clients on matters including master staffing agreements, employment contracts, independent contractor agreements, sub-vendor/subcontractor agreements, workplace policies, compliance with provincial and federal regulations, wrongful dismissal claims, and dispute resolution. As former In-House Counsel at a leading Canadian staffing firm, Dale has particular expertise in the legal nuances affecting staffing agencies, including temporary placements, co-employment risks, and regulatory compliance.   LinkedIn: https://www.linkedin.com/in/dale-friedland-95065a3a/   Check out more episodes of the Talent Titans Podcast: Why Contingency Recruiting is Dying: https://youtu.be/BAE9lrl8z74 Master Niche Recruiting: https://youtu.be/RoRWQ5bwPm0   Connect with Suky: Award-Winning Advisor & Industry Voice | Founder: Canadian Staffing Summit, Talent Titans, Recruitment Professionals Forum | Backing Bold Moves in Staffing, Tech & Investment — No Clickbait, Just Real Talk   Suky doesn't just observe the staffing industry — she helps shape it.   She's built platforms where the industry's most honest conversations happen: 🔹 Canadian Staffing Summit 🔹 Talent Titans Podcast 🔹 Recruitment Professionals Forum   For over two decades, Suky's helped recruitment businesses scale with integrity — from internal team builds to boardroom strategy. She works with agency leaders, tech innovators, and the investors backing the future of staffing.   But here's what Suky doesn't do: copy-paste playbooks, fluff-filled advice, or empty hype.   She believes in smart growth, real talk, and community over competition.   Her work sits at the intersection of:   People + Performance Tech + Disruption Strategy + Soul   Whether she's coaching founders, advising SaaS firms, or connecting those quietly rewriting the rules — one thing holds true: Suky backs those who build.   LinkedIn www.eliteglobalrecruiters.com    Grab of a copy of "How to Launch a Staffing Agency: Plan to Profits in 90 Days or Less"   Talent Titans is sponsored by Ascen. Ascen is an employer of record that helps staffing and recruitment agencies hire employees compliantly throughout the US and Canada. Ascen's all-in-one, white-label platform handles onboarding, timesheets, payroll, benefits, insurance, invoicing, and funding so you can grow quickly in the US and Canada without worrying about back office and paperwork. Visit ascen.com to learn more.

  4. Jul 14

    Episode 133 - Your Gut Is Lying to You: How Unconscious Bias Kills Your Best Recruiter Hires

    Are your instincts costing you your best recruiter hires? In this episode of Talent Titans, Suky Sodhi exposes the hidden unconscious biases that cause staffing firms to reject proven revenue producers — and how to stop it before it costs you thousands.    We break down a real case study: a tech recruiter who knew his contractor counts, profit margins, and fill rates cold — but got rejected because he hesitated on a complex tiered commission question. The verdict? "Not hungry enough." The reality? A textbook case of the Fundamental Attribution Error.    This is vibe-based hiring. And it's statistically broken.    The research is clear: gut-feel interviews carry only 14% predictive validity for job performance. Structured, competency-based assessments? 48%. Every week a seat stays empty on a 15-contractor desk is $12,000 in unrealized gross profit. The math is simple. The bias is the problem.    In this episode:  → The "hungry enough" fallacy and why it's a legacy sales stereotype  → Fundamental Attribution Error, anchoring bias & confirmation bias — the psychology behind bad hiring decisions  → Why operational metrics (contractor counts, margins, fill rate) predict performance better than any interview gut feeling → The financial cost of prolonged vacancies in your firm  → A 3-step consultation framework to challenge and coach your clients through biased rejections  → Why the candidate who "dodged a bullet" is still getting a final interview — because consulting works    Don't hire by vibes. Hire on facts. Let the numbers tell the story.  KEY MOMENTS: 00:00 The Hidden Bias Costing Recruitment Firms Millions  01:40 The Interview Mistake That Rejected A Top Recruiter  03:20 Why "Not Hungry Enough" Is A Dangerous Assumption  04:40 The Metrics That Actually Matter In Recruiting  06:30 How Unconscious Bias Impacts Hiring Decisions  08:30 Why Gut Feel Interviews Fail  10:30 The Real Cost Of Passing On Top Talent  12:00 How Recruiters Can Challenge Client Bias  13:30 Stop Hiring On Vibes — Use Data Instead  15:00 Final Thoughts    Check out more episodes of the Talent Titans Podcast: Why Contingency Recruiting is Dying: https://youtu.be/BAE9lrl8z74 Master Niche Recruiting: https://youtu.be/RoRWQ5bwPm0   Connect with Suky: Award-Winning Advisor & Industry Voice | Founder: Canadian Staffing Summit, Talent Titans, Recruitment Professionals Forum | Backing Bold Moves in Staffing, Tech & Investment — No Clickbait, Just Real Talk   Suky doesn't just observe the staffing industry — she helps shape it.   She's built platforms where the industry's most honest conversations happen: 🔹 Canadian Staffing Summit 🔹 Talent Titans Podcast 🔹 Recruitment Professionals Forum   For over two decades, Suky's helped recruitment businesses scale with integrity — from internal team builds to boardroom strategy. She works with agency leaders, tech innovators, and the investors backing the future of staffing.   But here's what Suky doesn't do: copy-paste playbooks, fluff-filled advice, or empty hype.   She believes in smart growth, real talk, and community over competition.   Her work sits at the intersection of:   People + Performance Tech + Disruption Strategy + Soul   Whether she's coaching founders, advising SaaS firms, or connecting those quietly rewriting the rules — one thing holds true: Suky backs those who build.   LinkedIn www.eliteglobalrecruiters.com    Grab of a copy of "How to Launch a Staffing Agency: Plan to Profits in 90 Days or Less"   Talent Titans is sponsored by Ascen. Ascen is an employer of record that helps staffing and recruitment agencies hire employees compliantly throughout the US and Canada. Ascen's all-in-one, white-label platform handles onboarding, timesheets, payroll, benefits, insurance, invoicing, and funding so you can grow quickly in the US and Canada without worrying about back office and paperwork. Visit ascen.com to learn more.

  5. Jul 7

    Episode 132 - Your ATS Contract Is Trapping Your Recruitment Agency

    If your ATS needs a 24-month contract to keep you, that's not a partnership — that's a trap. In this episode of Talent Titans, Suky Sodhi sits down with Karen Somal , CEO and Founder of Athena CRM, who's disrupting the recruitment software industry with a radical promise: full customizability, month-to-month contracts, and zero migration costs. After 15 years in recruitment tech, Karen has seen it all — from directors building systems that treat recruiters like "data entry clerks" to agencies trapped in "bad marriages" with their ATS providers.    She breaks down:  • Why legacy ATS platforms force YOU to adapt YOUR workflow to THEIR software  • The hidden cost of poor recruiter adoption (and why it's killing your placements)  • How data migration horror stories are keeping agencies stuck in broken systems  • Why Athena covers migration costs — and buys clients out of existing contracts  • The "director-led vs. recruiter-led" design philosophy that's changing the game    Karen's message to agency founders: "If you need a 24-month contract to keep someone, you're admitting that the product can't retain them on merit." This is real talk for recruitment leaders who are tired of software that works against them instead of for them.    🔑 Chapters  00:00 — The ATS Trap: Why Your Software Is Working Against You  02:15 — Director-Led vs. Recruiter-Led: The Design Philosophy Shift  08:30 — The 24-Month Contract Problem 14:00 — Data Migration Horror Stories 22:45 — "We're Unsellable Right Now": When Bad Data Kills Acquisitions  28:30 — Athena's Radical Approach: No Migration Fees, Monthly Contracts  35:00 — Why Recruiter Adoption Is Never About Features  42:00 — Word-of-Mouth Growth: From Canada to Dubai  47:30 — What's Next for Recruitment Tech  Connect with Karen: I'm Karen Somal, a recruitment technology specialist with years of experience helping agencies improve their systems, processes, and use of technology. I've worked on CRM implementations, automation projects, data transformation, and business process improvement across the recruitment sector. I'm also the founder of Athena CRM, a platform created to give recruitment businesses a more flexible and configurable approach to managing their operations. I'm passionate about using technology to solve real business challenges while keeping people and relationships at the heart of what I do.    LinkedIn: https://www.linkedin.com/in/karen-somal-35569117/   Check out more episodes of the Talent Titans Podcast: Why Contingency Recruiting is Dying: https://youtu.be/BAE9lrl8z74 Master Niche Recruiting: https://youtu.be/RoRWQ5bwPm0   Connect with Suky: Award-Winning Advisor & Industry Voice | Founder: Canadian Staffing Summit, Talent Titans, Recruitment Professionals Forum | Backing Bold Moves in Staffing, Tech & Investment — No Clickbait, Just Real Talk   Suky doesn't just observe the staffing industry — she helps shape it.   She's built platforms where the industry's most honest conversations happen: 🔹 Canadian Staffing Summit 🔹 Talent Titans Podcast 🔹 Recruitment Professionals Forum   For over two decades, Suky's helped recruitment businesses scale with integrity — from internal team builds to boardroom strategy. She works with agency leaders, tech innovators, and the investors backing the future of staffing.   But here's what Suky doesn't do: copy-paste playbooks, fluff-filled advice, or empty hype.   She believes in smart growth, real talk, and community over competition.   Her work sits at the intersection of:   People + Performance Tech + Disruption Strategy + Soul   Whether she's coaching founders, advising SaaS firms, or connecting those quietly rewriting the rules — one thing holds true: Suky backs those who build.   LinkedIn www.eliteglobalrecruiters.com    Grab of a copy of "How to Launch a Staffing Agency: Plan to Profits in 90 Days or Less"   Talent Titans is sponsored by Ascen. Ascen is an employer of record that helps staffing and recruitment agencies hire employees compliantly throughout the US and Canada. Ascen's all-in-one, white-label platform handles onboarding, timesheets, payroll, benefits, insurance, invoicing, and funding so you can grow quickly in the US and Canada without worrying about back office and paperwork. Visit ascen.com to learn more.

  6. Jun 30

    Episode 131 - Canada Is Not One Market: The Recruitment Truth Nobody Tells You

    Canada is NOT one single hiring market — and if you're treating it like one, you're already losing top talent. In this episode, we break down why a one-size-fits-all recruitment strategy fails across Canada's five distinct regional markets.    From the boomerang talent strategy in Atlantic Canada to Bill 96 compliance in Quebec, from Alberta's affordability edge pulling talent away from Ontario to British Columbia's "Pacific premium" battle with US tech giants — we cover 5,000 kilometers of talent landscape in one episode. If you're a staffing agency founder, recruitment leader, or talent acquisition professional hiring across Canadian provinces, this is your playbook for thinking globally and acting locally.    ⏱️ Key Moments:  00:00 - Why Canada is NOT one hiring market 02:15 - Atlantic Canada: The boomerang talent strategy 04:30 - Quebec: Bill 96, language laws, and cultural identity 06:45 - Ontario: The Toronto-Waterloo corridor under threat 09:00 - Alberta: The affordability advantage changing the game 11:15 - British Columbia: The Pacific premium and US tech competition   Check out more episodes of the Talent Titans Podcast: Why Contingency Recruiting is Dying: https://youtu.be/BAE9lrl8z74 Master Niche Recruiting: https://youtu.be/RoRWQ5bwPm0   Connect with Suky: Award-Winning Advisor & Industry Voice | Founder: Canadian Staffing Summit, Talent Titans, Recruitment Professionals Forum | Backing Bold Moves in Staffing, Tech & Investment — No Clickbait, Just Real Talk   Suky doesn't just observe the staffing industry — she helps shape it.   She's built platforms where the industry's most honest conversations happen: 🔹 Canadian Staffing Summit 🔹 Talent Titans Podcast 🔹 Recruitment Professionals Forum   For over two decades, Suky's helped recruitment businesses scale with integrity — from internal team builds to boardroom strategy. She works with agency leaders, tech innovators, and the investors backing the future of staffing.   But here's what Suky doesn't do: copy-paste playbooks, fluff-filled advice, or empty hype.   She believes in smart growth, real talk, and community over competition.   Her work sits at the intersection of:   People + Performance Tech + Disruption Strategy + Soul   Whether she's coaching founders, advising SaaS firms, or connecting those quietly rewriting the rules — one thing holds true: Suky backs those who build.   LinkedIn www.eliteglobalrecruiters.com    Grab of a copy of "How to Launch a Staffing Agency: Plan to Profits in 90 Days or Less"   Talent Titans is sponsored by Ascen. Ascen is an employer of record that helps staffing and recruitment agencies hire employees compliantly throughout the US and Canada. Ascen's all-in-one, white-label platform handles onboarding, timesheets, payroll, benefits, insurance, invoicing, and funding so you can grow quickly in the US and Canada without worrying about back office and paperwork. Visit ascen.com to learn more.

  7. Jun 18

    Episode 130 - The AI Automation Trap Staffing Agencies Aren't Seeing

    🎙️ Is AI making recruitment more efficient—or are we automating away the very thing that makes recruiters valuable? In this episode, we explore the growing tension between automation and human connection in recruitment. From AI bias and legal risks to candidate backlash and commoditization, we discuss why the future belongs to agencies that are tech-enabled but human-driven. Learn what should be automated, what must stay human, and how recruiters can use technology to strengthen relationships instead of replace them. ⏱️ Key Moments:  00:00 The Friction of Automation vs. Human Connection 03:02 Why Clients Pay for Human Judgment 05:54 The Illusion of Bias-Free AI 09:48 The Legal Risks of Over-Automation 15:39 Tech-Enabled, Human-Driven Recruitment 18:20 What AI Should Automate 20:08 What Must Stay Human 22:04 The Future of Recruitment   Check out more episodes of the Talent Titans Podcast: Why Contingency Recruiting is Dying: https://youtu.be/BAE9lrl8z74 Master Niche Recruiting: https://youtu.be/RoRWQ5bwPm0   Connect with Suky: Award-Winning Advisor & Industry Voice | Founder: Canadian Staffing Summit, Talent Titans, Recruitment Professionals Forum | Backing Bold Moves in Staffing, Tech & Investment — No Clickbait, Just Real Talk   Suky doesn't just observe the staffing industry — she helps shape it.   She's built platforms where the industry's most honest conversations happen: 🔹 Canadian Staffing Summit 🔹 Talent Titans Podcast 🔹 Recruitment Professionals Forum   For over two decades, Suky's helped recruitment businesses scale with integrity — from internal team builds to boardroom strategy. She works with agency leaders, tech innovators, and the investors backing the future of staffing.   But here's what Suky doesn't do: copy-paste playbooks, fluff-filled advice, or empty hype.   She believes in smart growth, real talk, and community over competition.   Her work sits at the intersection of:   People + Performance Tech + Disruption Strategy + Soul   Whether she's coaching founders, advising SaaS firms, or connecting those quietly rewriting the rules — one thing holds true: Suky backs those who build.   LinkedIn www.eliteglobalrecruiters.com    Grab of a copy of "How to Launch a Staffing Agency: Plan to Profits in 90 Days or Less"   Talent Titans is sponsored by Ascen. Ascen is an employer of record that helps staffing and recruitment agencies hire employees compliantly throughout the US and Canada. Ascen's all-in-one, white-label platform handles onboarding, timesheets, payroll, benefits, insurance, invoicing, and funding so you can grow quickly in the US and Canada without worrying about back office and paperwork. Visit ascen.com to learn more.

  8. May 26

    Episode 129 - Your Recruitment Content Doesn't Need More Reach — It Needs the Right Decision-Makers

    If your LinkedIn posts get likes from other recruiters but zero DMs from decision-makers, you're not building a business — you're building a fan club.    In this episode, Suky Sodhi dismantles the biggest lie sold to recruitment professionals: that "reach is king." She breaks down why chasing vanity metrics (follower counts, likes, shares) keeps you trapped in a dopamine loop that feels productive but generates zero revenue. The truth? The people you most want in front of — CEOs, VPs, CTOs — are the quietest people on LinkedIn. They're lurkers. They don't like, they don't comment, but they're watching. And if your content is designed to go viral instead of speaking directly to them, you're pushing them away.    What you'll learn:  • Why a post with 10 CTO likes is worth more than 1,000 likes from people who'll never hire you  • The LinkedIn algorithm trap: how generic content miscategorizes you and buries your posts for the audience that matters  • How to escape the "work bestie" engagement loop and attract the right lurkers  • Why being boring to the masses is essential to being essential to your ideal client  • The real metric that matters: high-value DMs and emails, not crowded threads    This is real talk for recruitment founders, staffing leaders, and agency owners who are tired of posting into the void and ready to reach the people who actually move their business forward.    ⏱️ Key Moments:    00:00 - The Reach Illusion: Why More Isn't Better  02:16 - Why Your Follower Count Is Lying to You  05:24 - 10 CTOs vs 1,000 Strangers  08:20 - Quality Engagement Beats Quantity Every Time  11:43 - The Vanity-to-Value Shift  14:24 - Finding Partners That Actually Move Revenue    Check out more episodes of the Talent Titans Podcast: Why Contingency Recruiting is Dying: https://youtu.be/BAE9lrl8z74 Master Niche Recruiting: https://youtu.be/RoRWQ5bwPm0   Connect with Suky: Award-Winning Advisor & Industry Voice | Founder: Canadian Staffing Summit, Talent Titans, Recruitment Professionals Forum | Backing Bold Moves in Staffing, Tech & Investment — No Clickbait, Just Real Talk   Suky doesn't just observe the staffing industry — she helps shape it.   She's built platforms where the industry's most honest conversations happen: 🔹 Canadian Staffing Summit 🔹 Talent Titans Podcast 🔹 Recruitment Professionals Forum   For over two decades, Suky's helped recruitment businesses scale with integrity — from internal team builds to boardroom strategy. She works with agency leaders, tech innovators, and the investors backing the future of staffing.   But here's what Suky doesn't do: copy-paste playbooks, fluff-filled advice, or empty hype.   She believes in smart growth, real talk, and community over competition.   Her work sits at the intersection of:   People + Performance Tech + Disruption Strategy + Soul   Whether she's coaching founders, advising SaaS firms, or connecting those quietly rewriting the rules — one thing holds true: Suky backs those who build.   LinkedIn www.eliteglobalrecruiters.com    Grab of a copy of "How to Launch a Staffing Agency: Plan to Profits in 90 Days or Less"   Talent Titans is sponsored by Ascen. Ascen is an employer of record that helps staffing and recruitment agencies hire employees compliantly throughout the US and Canada. Ascen's all-in-one, white-label platform handles onboarding, timesheets, payroll, benefits, insurance, invoicing, and funding so you can grow quickly in the US and Canada without worrying about back office and paperwork. Visit ascen.com to learn more.

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About

High performance staffing industry mastermind leader, Suky Sodhi has always felt strongly about allowing the sales team within organizations to have a voice at the boardroom table. She has been working with global recruitment companies for almost 3 decades, helping them align their focus on both the bottom line and their people. President and Founder of Professional Selection, a leading rec2rec agency, and Founder of Elite Global Recruiters, a community of staffing industry professionals from around the globe, she is helping recruitment businesses scale like never before. Her podcast, Talent Titans serves as a platform to share her research and findings with us, including best tips and practices to take your business to the next level. If you enjoyed this episode, please tell us what you think so that we can create more content around this topic. Your feedback is key to help us grow!

Information

  • Creator
    Suky Sodhi
  • Years Active
    2022 - 2026
  • Episodes
    136
  • Rating
    Explicit
  • Copyright
    © 2022
  • Show Website
    Talent Titans