Stream of COPY-ness

Vanessa Lima

All things copy, creativity, and running a biz as a conscious creator in this weird ass reality.

  1. 03/22/2023

    S2 E3 - Trending vs. Timeless, Thoughts on Niche-ing Down, and A Bit about the Craft of Copywriting with Jemilla Mills-Smith PLUS a BTS life update 🙃.

    On the episode of Stream of COPY-ness, Vanessa chats with fellow copywriter, Jemilla Mills-Smith or Storytella Studio about none other than, you guessed it, COPY. They dig into the nuances of creating content, what it's like to not always get it right on the first try, and a ton of other nuggest of knowledge for anyone's who's interested in learning about the craft of copywriting. **PLUS** hear a little bit about what's going on with V's book, her biz, and her human life. Tune in to hear about… What makes certain copy trending vs. timeless. Jemilla’s personal thoughts about niche-ing down, social media, and figuring out who she TRULY wants to serve and work with. Which platform copy is the most important to get your messaging across (hint: this is kind of a trick question). How important is it to get your brand voice down when writing copy. How copy, design, and brand voice all work together and the key to keeping content going without burning out. A glimpse into both Vanessa and Jemilla’s client copywriting process. Links & resources — IG: @storytellastudios Email: jemilla@storytellastudios.com Website: www.storytellastudios.com From the episode — Books from the TBR list Eats, Shoots, and Leaves - Lynne Truss Copywriting: Successful Writing for Design, Advertising, and Marketing - Mark Shaw Alex Cattoni’s Copy Posse TBR list.

    50 min
  2. 02/23/2023

    S2 E2 - Jumping Timelines and Putting Your Ego Aside When it Comes to Being a Writer with Alyssa Kuzins.

    During this very special episode of Stream of COPY-ness, S2 E2, Vanessa chats with embodiment coach, blog writer, and her long time soul-sister in both business and life, Alyssa Kuzins about what it's like to voluntarily implode your own life, jump timelines for the betterment of your evolution, and how the art of storytelling can be used as a writer's best tool. Tune in to hear about… Jumping timelines and when you know one has ended for you. How Alyssa navigates the 'sacred vs. shared' aspect of writing and what she's learned from the past. Figuring our your writing style - kind of by accident.  The importance of how much people need people, especially when it comes to copy and coaching. How to build your email list from a place of personal storytelling and honing into your own craft. Writing from a place of need for a cathartic outlet. From the sode — Peta Kelly's Substack "The PK Diaries" Links & resources — IG: ALYSSAKUZINS Email: ALYSSAKUZINS@gmail.com Alyssa’s Substack, “With Love, From Charleston.” Vanessa’s Substack, “Checking out.” Quotes from the episode — "If you can't see it the timelines has ended." - Alyssa Kuzins "Truly, I say timeline because I mean, it is literally like the multiverse in Marvel like it is a new time, I firmly believe that I can't go back to the old timeline I was on. It's not to say that I am rejecting my old life or that I am in any way regretful or remorseful or that I do not take great pride in my life before this timeline. But I am on a new one, and one feels elevated." - Alyssa Kuzins "Stories allow us to speak to people and invite them into contemplation." - Alyssa Kuzins "That choice to willingly risk to break your own heart, or even in those moments, not even the risk, but you know, you're gonna break your own heart like you're doing it versus waiting for life to explode around you because you didn't listen. Because you avoided the hard conversations, the questions because you didn't listen to what God was telling you, because you didn't listen to your intuition. And then shit hit the fan - You have a choice, whether you're going to let it get to that point where like." - Alyssa Kuzins "I'm a very big believer in a divine plan, and that we all have a divine plan, and it's more of a map than a plan. And whether you believe in God or spirit or whatever you want to call it like, the breadcrumbs are there, the steps are there, but you have to be the one to take the initiative to follow them, and move through them. And course correct. That map is only going to take you so far." - Vanessa Lima

    1h 29m
  3. 12/30/2022

    Ep.15 - Owning your Expertise and Experience and Continuously Evolving as a Creative Entrepreneur with Rachael Mattice

    On the LAST episode of season one of Stream of COPY-ness, Vanessa chats with Rachael Mattice, OG content strategist, music journalist, and all around creative human about the highs and lows of being a creative entrepreneur, ways to keep the spark alive, and how important it is to have a passion project NOT be your money making machine. Tune in to hear about… What it’s like to be in a creative field as a professional vs. keeping it as a passion. What happens when you start to resent your work and how to bounce back from it. Ways Rachel stays creative for herself and her career. Being self taught and how to keep up with the ever-changing industry of photography, video, and social media. How important it is to bring self-trust, confidence, and RESULTS into all the  conversations around your biz. Rachael Mattice is the founder of RM Creative Services, a Los Angeles-based creative marketing agency that offers a mix of done-for-you services, strategic consulting and education that’s centered around a community, impact and results-driven approach. She thrives on turning brands and artists into rockstars by helping them define, market, launch and scale their personality-fueled business online. Adaptable and versatile, she’s driven successful growth for brands in multiple industries, including: Fashion and Fashion Production, Nutrition, Music and Entertainment, Auto Care, Nonprofit Organizations, Healthcare, Finance and Insurance, Computer Software, Children’s Literature, Yoga/Wellness/Spirituality, Salons and Hair Care, Beauty and Cosmetics, Art and Illustration, and Cannabis and Cannabis Accessories. With over 12 years of strategic content experience backed by data, she tunes in and tunes up all of your brand’s identity traits until they are show-stoppers. As a music maven, entrepreneur and content creator, it’s her life’s purpose to shine a spotlight on the bold and provide her clients the tools needed to succeed. Links & resources — IG: @rmcreativeservices Email: rachael@rmcsofficial.com Website: https://rmcsofficial.com/

    52 min
  4. 12/22/2022

    Ep.14 - Moving Through Different Seasons of Business and Life and Getting Crystal Clear on Who You Are in the World of Coaching with Shelby Valentine.

    On this episode of the podcast, Vanessa chats with one of her favorite humans and soul sisters, Shelby Valentine. Whether you’re a baby intuitive business owner or you’ve been in the preneurship orbit for awhile, this episode is a refreshing take on what it’s like to do the damn thing. Tune in to hear about… Moving through the different seasons of business of both business and life. What it’s like to get crystal clear on the integrity, offerings, and values of your business. The permissions to give yourself when you’re first starting your business (like it’s okay if you decide it’s not for you one day). How detaching your identity from your business opens up space for other creations. The time it takes to cultivate a community, trust, and education. Trusting your own discernment and intuition when it comes to business coaches, continuing education, and knowing what YOU want for your business is ultimately what’s best. Links & resources — Shelby’s signature retreat, REWILD. Shelby’s healing and energy work sessions. Social links -- IG: @coachshelbyvalentine Email: shelbyvalentinecoaching@gmail.com Website: shelbyvalentine.com -------- “It doesn’t have to be hard, it can be in flow, but that doesn’t mean it’s not going to be hard - it takes true devotion.” “Creativity requires space.”

    51 min

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All things copy, creativity, and running a biz as a conscious creator in this weird ass reality.