Pressure Washing Marketing Podcast

Jonathon Henderson
  • 5.0 (4)
  • Marketing
  • Weekly

Pressure Washing Marketing Podcast is a podcast for exterior cleaning businesses, where you’ll discover how you can start, grow, scale, and market an exterior cleaning company from top leaders in the industry. Follow us for tips, and strategies to generate more business for your pressure washing, window cleaning, gutter cleaning, and paver sealing company!

  1. 1d ago

    Episode 98: How Kris Cook Built A $10 Million Exterior Cleaning Business

    Sign up for the Lion’s Den: https://thelionsden.io/ Kris Cook started washing windows door to door as a 20 year old college student to pay back a $5,500 fine. Today KC Power Clean runs three locations from Bakersfield to the border and does over $10 million a year. In this conversation, Jonathon Henderson from Pressure Washing Marketing Pros sits down with Kris to unpack how he got there and why most exterior cleaning businesses never break $1 million.This one goes deeper than tactics. Kris lays out the mindset, the hiring system, and the hard truths he shares inside his community, the Lion’s Den.What you’ll take from this episode:• Why owners stay stuck on the truck: ignorance, risk tolerance, and not truly wanting it• Why the real move is getting off the phone, not off the truck, and why your business is a sales and marketing machine at its core• The group interview method that Kris says paid off “millions fold,” and why candidates are buying hope, not a job description• The simplest sales play most owners ignore: calling the thousands of customers already in your CRMKris also shares the $190K loss that almost made him sell, the mentor conversation that kept him in the game, and what it takes to run a $10M company on seven hours a week.Want to know what your market can realistically produce? Book a Lead Flow Acceleration Session with Pressure Washing Marketing Pros:👉 https://go.pwmarketingpros.com/schedule

  2. 6d ago

    Episode 97: Why Your Pressure Washing Business Can’t Break $500-$850K A Year

    If your pressure washing business has been sitting between $500K and $850K for years, this video explains why. You have the trucks, the crew, and the phone rings, but every year you land in the same range. Jonathon Henderson from Pressure Washing Marketing Pros calls it the second hell zone, and after working with over 130 exterior cleaning businesses, he sees the same cause every time: you’re running your whole year off your slowest month.You try to hire in April when you’re too busy, push marketing in August when there’s no demand, and make every big decision around the slow season. That keeps you capped, year after year.In this video you’ll learn:•Why adding $50K to your best months beats doubling your slowest month, and the math behind it•The winter hiring and pre-booking schedule seven-figure companies use so March crews are already trained•Why an $80K operations manager is usually the wrong first hire, and the phone and sales gap that’s actually costing you jobs•The two-week booked-out test that tells you if you have a lead problem or a people problemJonathon also breaks down a real client who went from a 30% close rate to 50% just by changing who picked up the phone.Want to talk through where your business is at? Book a Lead Flow Acceleration Session with Pressure Washing Marketing Pros:👉 https://go.pwmarketingpros.com/schedule

  3. Oct 20

    Episode 96: How Jason Tudor Built A $2.5M Junk Removal Business After Pressure Washing

    Jason Tudor built Count Junkula into a $2.5M, eight-truck junk removal company in Raleigh. Before that, he spent close to ten years running a pressure washing business that never cleared $200K a year, and he was one of the first clients Jonathon Henderson worked with at Pressure Washing Marketing Pros.In this conversation, Jason walks through why seasonality burned him out on exterior cleaning, how he sold the pressure washing company on a two-year earn-out, and what he did differently to hit $1M in his second full year and grow 20 to 30% every year since.What you’ll take away:• Why most owners complaining about lead quality are really losing jobs by not answering the phone, and the Go High Level setup that calls every form back within a minute• How a ridiculous name and a purple truck turned into word of mouth national franchises can’t buy• Why their commercial revenue came from door knocking and a full-time sales rep, not Google Ads• The three call metrics that decide whether your ads work, and why sales and marketing gets you to $1M but people get you past itIf you run an exterior cleaning business and want leads that turn into booked jobs, book a call with Pressure Washing Marketing Pros.👉 https://go.pwmarketingpros.com/schedule

  4. Oct 15

    Episode 95: Why Your Pressure Washing Google Ads Are Not Working Yet

    A month into Google Ads for your pressure washing business, a couple grand down, and your phone is barely ringing. You are probably ready to shut it off. Do not. Not yet. Google Ads has a point where it flips from guessing to working, and most exterior cleaners quit right before they reach it. In this video, Jonathon Henderson from Pressure Washing Marketing Pros breaks down the real math behind Google Ads for exterior cleaning, pulled from six years and well over 150 campaigns. Inside you will see: ✅ Why roughly 1 in 6 clicks becomes a lead, and what an $8 click versus a $14 click does to your cost per lead ✅ The 30 lead threshold where smart bidding kicks in and Google starts targeting your best buyers instead of everyone ✅ A real client account that dropped from $104 per lead to $47 per lead in the same month and now brings in $8K to $12K monthly ✅ The four things that decide how fast you hit 30: budget, service, season, and market Your ads are not broken at week three. They are still learning your buyer. Do not turn them off before they do. Book a free Lead Flow Acceleration Session to see what Google Ads can realistically do in your market. 👉 https://go.pwmarketingpros.com/schedule

  5. Oct 1

    Episode 94: The Truth About Second Businesses For Exterior Cleaning Companies

    If you're a pressure washing or exterior cleaning business owner trying to figure out what to do when the wash season ends, this video breaks down the second business question so you can decide without wrecking the business you already built. Every August and September, owners start shopping for something that isn't seasonal. Junk removal, trash bin cleaning, carpet cleaning, snow plowing. They all sound logical on paper, and Jonathon Henderson from Pressure Washing Marketing Pros walks through why each one fights your calendar instead of fitting it. We market for over 130 exterior cleaning businesses, and 60 of them hang Christmas lights every year, so this comes from watching the same pattern play out again and again. In this video: ✅ Why a year round second business splits your focus and leaves you with two half built companies ✅ The one filter to run any second business through: does it fit my season or fight it ✅ How Christmas lights use the customers, trucks, ladders, insurance, and crew you already pay for ✅ What a realistic first season looks like, from a slow start to a $30,000 to $40,000 season If you want to see what this looks like in your specific market, book a Lead Flow Acceleration Session and walk away knowing your next best steps. 👉 https://go.pwmarketingpros.com/schedule

  6. Sep 25

    Episode 93: Your Business Name Is Killing Your Exterior Cleaning Rankings

    Exterior cleaning owners: you can have hundreds of 5 star reviews and still be invisible on Google Maps and in ChatGPT. Not because of your work. Because of your business name. In this video, Jonathon Henderson from Pressure Washing Marketing Pros breaks down the mistake he sees constantly after consulting with 500+ exterior cleaning businesses: naming your company something Home Services or Cleaning Services so you never get boxed in. Google and AI read that as "does everything, specializes in nothing," and they skip you for the competitor whose name says exactly what they do. You'll see it happen live on screen with two real companies: one in San Diego with 623 reviews sitting on page 3, and one in Calgary getting outranked by window cleaners with a fraction of the reviews. You'll also hear ChatGPT explain why it didn't recommend them. Inside: ✅ Why reviews are a reputation signal, not a relevance signal ✅ How a generic name gets you beat by a competitor with 40 reviews ✅ The 3 step fix: pick your money service, put it in your name, get it in your URL ✅ What to do if you offer more than one service without diluting your brand Want us to pull up your name, domain, and map listing? Book a Lead Flow Acceleration Session. 👉 https://go.pwmarketingpros.com/schedule

  7. Sep 17

    Episode 92: Stop Over-Optimizing Your Pressure Washing Business

    First hire video: https://youtu.be/5xFHqhWGFlY?si=pYYaJcnOeMK4KvX_In this video, Jonathon from Pressure Washing Marketing Pros breaks down the difference between optimizing and over-optimizing using two real client accounts, and why smart owners fall into this trap without realizing it. You will see:• Why obsessing over 298 dollars in wasted keyword spend on an account already returning 5x is a distraction, not a fix• Why cutting your ad budget over slow leads or spam worries keeps you stuck at the same revenue every year• What actually happens once a business hits 750,000 dollars and beyond by forcing growth instead of playing it safe• The one rule for knowing when to stop tweaking your marketing and start scaling itPressure Washing Marketing Pros works with over 130 exterior cleaning companies, and this pattern shows up in almost every account that stalls. If you want to know what turning up the volume would actually look like for your business, this video walks you through it.👉 https://go.pwmarketingpros.com/schedule

  8. Sep 9

    Episode 91: Why Every Marketing Agency Keeps Failing Your Exterior Cleaning Business

    Exterior cleaning business owners, if you've been through two, three, or four marketing agencies and every one "stopped working" a few months in, the agency probably isn't the problem. In this video, Jonathon Henderson of Pressure Washing Marketing Pros walks through the three types of owners who fail with agencies every single time, no matter how good the agency is. After six years and over 150 pressure washing, window cleaning, and gutter cleaning clients, we've watched the same three patterns cost owners leads, ad budget, and entire seasons. You'll learn: Why owners who never marketed their own business panic at the first slow month and pull the plug too early How "disappearing" on your agency leads to generic websites, stock photos, and ads pointing to dead pages for months Why forcing your agency to run things your way dropped one client from 15 to 20 leads a month down to 5 The numbers you need to know before you can judge whether any agency is doing a good job An agency multiplies what you bring to it. Fix these three things and you'll get more out of any agency you hire, including the one you already have. Want us to look at your market and what you should realistically expect from it? Book a lead flow acceleration session: 👉 https://go.pwmarketingpros.com/schedule

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Ratings & Reviews

5
out of 5
4 Ratings

About

Pressure Washing Marketing Podcast is a podcast for exterior cleaning businesses, where you’ll discover how you can start, grow, scale, and market an exterior cleaning company from top leaders in the industry. Follow us for tips, and strategies to generate more business for your pressure washing, window cleaning, gutter cleaning, and paver sealing company!

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