Marketing your Private Practice with Kathy C

Kathy Colaiacovo
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Marketing Your Private Practice with Kathy C is the go-to podcast for dietitians, therapists, and service providers who want more clients without spending hours a day on social media. Hi, I’m Kathy Colaiacovo, a marketing strategist and business coach, and I believe marketing your private practice shouldn’t be so complicated ... or take hours a day. I’m not a dietitian and I don’t play one on TV :-) So I don’t teach what worked for me. I teach marketing strategies that have helped hundreds of private practice owners grow 5-, 6-, and even 7-figure businesses using the Thrive Marketing Method, a system built around the 4 Pillars of Marketing: Foundations, Messaging, Content, and Systems. ----- In each episode, you’ll get practical, step-by-step guidance to: • Book more consults and clients • Spend less time on marketing and get better results • Clarify your message so it connects and converts • Streamline your marketing with a consistent content plan • Build a sustainable practice and have time for your life outside of work ----- This isn’t recycled social media advice or course-selling strategies that only worked for someone else. This is real marketing - built for real private practice owners - and it works.  Stop spinning your wheels and start marketing in a way that finally gets results. Hit play and learn what works to build a practice with more clients, more freedom, and more time for the people and things that matter to you.  Then hit Follow so you don’t miss any of my weekly lessons to help you grow your private practice. 

  1. The Client Booking Path Most Private Practice Owners Miss - Ep 174

    MAR 4

    The Client Booking Path Most Private Practice Owners Miss - Ep 174

    Do you Know How Clients Find Your Private Practice Before They Book a Discovery Call?  Most people don’t realize that you have access to data that can help you focus your marketing to bring in more clients. You just need to know where to look!  Most private practice owners think they know where their clients come from. Someone emails you, books directly in your calendar, or calls your phone, so it’s easy to assume that must be how they discovered your practice.  But when you take a closer look at your last few discovery calls, you often see a different story.  How someone reaches out to you in the first place is usually just the final step in a longer path that started somewhere else. When you trace that path, you begin to see which parts of your marketing are actually helping people find your practice before they reach out. Or sometimes you see how it’s hurting things too.  Instead of guessing where to focus your marketing, you can start strengthening the places that are already bringing in discovery calls. Listen in to learn: Why the way someone contacts you is not the same as how they found you, and how to use this to improve your marketing.The simple exercise that shows which marketing channels are actually bringing in discovery calls.How your website, directories, and Google profile influence people booking discovery callsIf you’re a dietitian, therapist, or service provider growing a private practice and want clearer marketing that leads to discovery calls, this episode will help you see your marketing from a new perspective. Be sure to get the resources mentioned here: http://marketingyourprivatepractice.com/174  Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

    17 min
  2. Marketing Your Practice in 1 Hour a Week - Your MVP Marketing System Ep 173

    12/31/2025

    Marketing Your Practice in 1 Hour a Week - Your MVP Marketing System Ep 173

    Most private practice owners don’t struggle with marketing because they lack ideas. They struggle because their marketing becomes random. When client work gets busy, marketing gets pushed aside.  When things slow down, it turns into last-minute posting and second-guessing. Over time, this stop-and-start cycle makes it harder to stay visible, get more clients, and feel confident in what you’re doing. In this episode, Kathy wraps up the Marketing Your Practice in 1 Hour a Week series by walking you through the full four-week MVP marketing system from start to finish.  This episode is designed for private practice owners, including dietitians and therapists, who want a realistic marketing plan they can follow consistently without being online every day or starting over each month. Kathy breaks down how the Thrive Marketing Method™ of using an anchor content article, repurposing, batching, scheduling, and focused publishing work together as one simple system that fits into real life and supports steady growth. Listen in to learn: How to stop random marketing from blocking your practice growthWhy one hour a week with an MVP system can make or break your marketing consistency, even when you’re fully bookedHow one article can turn into a full month of marketing without starting over each weekYou’ll hear how this system helps private practice owners stay consistent during both busy and slow seasons, avoid burnout, and focus on the marketing activities that actually support getting more clients.  Kathy also shares a free 4-week MVP guide that walks you through the system step by step so you can apply it right away and repeat it month after month. Grab your free MVP Marketing guide here - https://academy.pepperitmarketing.com/mvp Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

    28 min
  3. Marketing Your Practice in 1 Hour a Week: Format Your Blog to Get More Clients - Ep 172

    12/17/2025

    Marketing Your Practice in 1 Hour a Week: Format Your Blog to Get More Clients - Ep 172

    Most private practice owners don’t struggle with marketing because they lack ideas. They struggle because their marketing falls apart when client work gets busy, then turns into random posting when things slow down.  If you are a dietitian, therapist, or service provider trying to get more clients without spending hours and hours a day on social media, this episode shares the exact step that fixes that pattern.  In this episode, Kathy walks you through Week 4 of the Marketing Your Practice in 1-hour-a-week plan, where the work is not about creating new content. It is about formatting, publishing, and scheduling what you already created so your marketing stays consistent during both busy and slow seasons.  Listen in to learn: Why formatting your blog effectively helps you book more consults and clientsHow to avoid the biggest marketing mistake private practice owners make during busy and slow seasonsWhy focusing on blog content over social media content helps grow your private practiceKathy explains how proper blog formatting supports SEO, creates steady visibility for your private practice, and helps potential clients actually find you online.  You’ll also hear what keeps your marketing moving and prevents last-minute and panic-marketing. This episode is part of an ongoing series designed to show private practice owners what to do with just one hour a week. Be sure to listen in and check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/172  Download the free Blogging checklist at: https://academy.pepperitmarketing.com/blogchecklist    Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

    26 min
  4. Marketing Your Practice in 1 Hour a Week: Email Marketing Made Easy - Ep 171

    12/03/2025

    Marketing Your Practice in 1 Hour a Week: Email Marketing Made Easy - Ep 171

    Many dietitians and therapists skip newsletters because they feel time-consuming or hard to keep up with, which often leads to a quiet email list and fewer chances to stay connected with future clients. In this episode of Marketing Your Private Practice with Kathy C, Kathy walks you through Week 3 of the Marketing Your Practice in 1 Hour a Week series.  This lesson focuses on how to turn content you already created into an email newsletter that gets sent, not skipped, without writing anything new or spending hours online. Listen in to learn:  Why skipping newsletters can slow down your private practice growth  How to turn an article you already created into a newsletter in under 1 hourHow a clear, simple newsletter production system makes consistent email marketing realistic, even when client work comes first This episode is designed for private practice owners who want to get more clients by building trust over time instead of chasing trends. You will also hear how email marketing fits alongside light weekly networking, so your marketing supports your practice without taking over your day and your calendar.  If you want a practical way to stay visible, build trust, and get more clients without adding more to your plate, this episode shows how you can get a consistent newsletter out to your list and do it in one hour a week. Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/171 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

    25 min
  5. Marketing Your Practice In 1 Hour A Week: 15 Minutes to More Clients - Ep 170

    11/19/2025

    Marketing Your Practice In 1 Hour A Week: 15 Minutes to More Clients - Ep 170

    Many private practice owners spend hours posting on social media and still feel frustrated when it does not lead to consults or clients. The missing piece is often the simplest one.  In this episode, you’ll learn about the 15-minute marketing activity that can change everything for a dietitian, therapist, or any service provider who wants to get more clients without spending more time online.  An activity that helps bring in more clients.  This is part of the series on how to market your private practice in one hour a week… and this lesson walks you through how a short block of networking time online can make your content more effective, and lead to more clients, which is how to grow your practice or business.  Success on social media comes from knowing how to connect with people instead of posting and disappearing.  Listen in to learn:  Why 15 minutes of networking can do more for your business than any other marketing How to be NICE online  (Networking Is Connecting And Engaging) to boost consults and clients A checklist to help stop wasting time scrolling and start growing your networkIf you want a marketing plan that is easier to do, helps you get more clients and leads to growth in your practice… this episode will show you where to start. Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

    26 min
  6. Marketing Your Practice in 1 Hour a Week: Format and Repurpose Content like a Pro - Ep 169

    11/05/2025

    Marketing Your Practice in 1 Hour a Week: Format and Repurpose Content like a Pro - Ep 169

    Many private practice owners think they are saving time by auto-posting the same caption on every platform, but this habit is one of the main reasons your content is not helping you get more clients.  Dietitians, therapists, and other service providers often work hard to create great content, only to post it in a way that has no chance of getting clicks or consults.  When a post is formatted for speed instead of being formatted to work, the results are weak, and the time spent feels wasted.  This episode walks you through week two of the one-hour-a-week marketing plan and shows you how to format your social media posts so they actually help your private practice grow.  You will learn how simple edits can make your posts easier to read, easier to click, and far more effective at sending people back to your website. Listen in to learn:  Why formatting your social media posts can make or break your marketing resultsHow to avoid the number one repurposing mistake that hurts your private practice visibility A simple image creation system can save you hours a month on marketing (5-Minutes Max is my rule!)You will also hear how many ways to be more effective repurposing your marketing content, which is how you can actually get to where you "do your marketing" in just one hour a week!   This is a practical and realistic episode that helps you clean up your content process and keep your marketing simple while still helping you get more clients. Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

    29 min
  7. Marketing Your Practice in 1 Hour a Week: Writing an Article Fast & Easy - Ep 168

    10/22/2025

    Marketing Your Practice in 1 Hour a Week: Writing an Article Fast & Easy - Ep 168

    If you are ready to save time and make your marketing more effective - maybe even do the marketing for your private practice in just ONE hour a week... then this episode is one to listen to and take notes! Especially if you're spending too much time on marketing and not seeing the client bookings you want.  Lesson 3 of the Marketing Your Practice in 1 Hour a Week series is all about following that MVP - Minimum Viable Plan for marketing by starting with Week 1 and Hour 1.   Listen in as Kathy walks you through creating an article of your own so you have that base piece that helps you be consistent in marketing your practice or business. She’ll explain how to take the topic you chose to write about and turn it into your first article.  You’ll hear practical tips for writing that article in 30 to 40 minutes, keeping it authentic, and using ChatGPT or other AI tools to get inspired when you feel stuck. You’ll learn: Ideas for writing that make it easy to write a 500 to 700-word article without stressTime-saving tips to create all your social media content while you write your article Ways to use ChatGPT or AI to solidify your article idea without losing your authentic voiceThis episode is for private practice owners who want a clear system to creating marketing content that helps bring in more clients without living on social media.  You will see how simple it can be to create a strong article - your own words that sets up all of your marketing content for whatever type of marketing cycle you follow - monthly, 2 times a month or weekly. And it makes your marketing plan easier to follow and do - so it gets done!  Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/168  Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

    35 min
  8. The Secret to Building Online Courses that Last with Marci Evans - Ep 167

    10/14/2025

    The Secret to Building Online Courses that Last with Marci Evans - Ep 167

    Ready for a candid conversation about the real work behind creating some of the most respected and top-ranked online trainings for clinicians and dietitians?  If you’ve ever thought about creating a course or training, this episode will give you a real look at what makes one last. I’m joined by my longtime client, Marci Evans, a Registered Dietitian and Food and Body Image Healer® who owns her own practice but has also built some of the most trusted nutrition counseling and body image courses for dietitians and clinicians around the globe. We talk about the staying power behind her programs, the ripple effect of teaching others, and why nothing about “passive” income is really passive Marci also shares a story about being recognized by a former student thousands of miles from home, which is a fabulous reminder of how one course can change the work (and lives) of people you may never meet. 🎧 Listen in to learn: Why purpose - not perfection will give your courses staying power.How the ripple effect of your work can reach farther than you ever expect.What “passive income” really looks like behind the scenes. AND… If you’re a clinician or dietitian ready to grow your nutrition counseling and body image skills, Marci’s Annual Fall Training Sale is on through October 20  - you can save 20% at marcird.com/fallsale by using the coupon code CONFIDENT. Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/167   Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

    50 min
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About

Marketing Your Private Practice with Kathy C is the go-to podcast for dietitians, therapists, and service providers who want more clients without spending hours a day on social media. Hi, I’m Kathy Colaiacovo, a marketing strategist and business coach, and I believe marketing your private practice shouldn’t be so complicated ... or take hours a day. I’m not a dietitian and I don’t play one on TV :-) So I don’t teach what worked for me. I teach marketing strategies that have helped hundreds of private practice owners grow 5-, 6-, and even 7-figure businesses using the Thrive Marketing Method, a system built around the 4 Pillars of Marketing: Foundations, Messaging, Content, and Systems. ----- In each episode, you’ll get practical, step-by-step guidance to: • Book more consults and clients • Spend less time on marketing and get better results • Clarify your message so it connects and converts • Streamline your marketing with a consistent content plan • Build a sustainable practice and have time for your life outside of work ----- This isn’t recycled social media advice or course-selling strategies that only worked for someone else. This is real marketing - built for real private practice owners - and it works.  Stop spinning your wheels and start marketing in a way that finally gets results. Hit play and learn what works to build a practice with more clients, more freedom, and more time for the people and things that matter to you.  Then hit Follow so you don’t miss any of my weekly lessons to help you grow your private practice. 

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