Health Comm Central

Karen Hilyard, Ph.D.
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Real results to improve health outcomes and health equity begin with behavioral science. Public health communication strategist Karen Hilyard, Ph.D. will help you unpack behavior change theories & frameworks and apply them in practical ways to build a kick-ass health communication toolkit. Create more effective, engaging, evidence-based messages & campaigns to transform not only individual behaviors, but the policies and systems that impact social determinants of health.

  1. 04/17/2024

    COVID, Trust, and Health Disparities: Interview with Sandra Crouse Quinn, Ph.D. (Part 2) | Ep #48

    In Part Two of my conversation with Sandra Crouse Quinn, we talk about COVID and trust, plus future challenges when it comes to increasing health equity. Dr. Quinn and her colleague Stephen Thomas were two of the first researchers to shine a light on the impact the Tuskegee syphilis experiment had on trust in the African-American community — and by extension, on other communities of color. Together, we look ahead at the work that remains to be done to rebuild trust in public health.Resources:...

  2. 04/03/2024

    Tuskegee’s Impact on Trust: Interview with Sandra Crouse Quinn, Ph.D. (Part 1) | Ep #47

    For most people in public health today, the role that trust — or more accurately, distrust — often plays in racial health disparities may seem obvious. When both lived experience and research confirm that implicit and intentional bias in the system have resulted in real harm, it’s a rational response to be wary or distrustful. However, for years after the Tuskegee experiment, public health was actually quick to blame other cultural, educational, or individual factors for low levels of trust i...

  3. 03/06/2024

    Applying Adult Learning Theory to Health Promotion | Ep #46

    While effective teachers and professors consider adult learning theory one of the go-to frameworks for curriculum development, you may not realize how useful it can be, and how well-researched it is, in the world of health promotion and health communication. This episode takes a look at six of the basic principles of adult learning theory that every health communicator needs to consider when developing materials, resources, and interventions.Resources:10 Simple Principles of Adult Learning (w...

  4. 02/22/2024

    Positive Deviance: A Strengths-Based Approach to Improving Health Outcomes | Ep #45

    So often when we consider health disparities in a population, we focus on what is wrong or deficient — the barriers to good health. But what if instead we gathered wisdom from people and communities who are exceptions to the rule, then tried to replicate the conditions that enable them to be successful? This is what the “positive deviance” framework does: it reframes our thinking to consider that often communities themselves already have the solutions to problems, if only we focus on their st...

  5. 01/31/2024

    4 More Media Relations Essentials | Ep #44

    Wrapping up our series on media, today we look at four more media relations essentials that can help you earn media coverage: Op-eds, letters to the editor; becoming a go-to resource for journalists; and convening an editorial board meeting. Along with the earlier parts of our series on media, these are tools you probably didn’t learn about in your MPH program or even a general health communication course. But they should be an essential part of your professional toolkit.Resources:Credibility...

  6. 01/17/2024

    Earning a Coveted Media Interview with Wendy Guarisco | Ep #43

    Every day, television and radio shows across the country have thousands of interview slots to fill during live programming and they are hungry for people who can fill those slots. If you’re not taking advantage of these guest interviews as a chance to get your message out, you’re missing an excellent source of earned media coverage.In the third episode of our series on what you need to know about media relations and media coverage, we will talk today about how to earn one of these coveted med...

  7. 01/03/2024

    The “Swiss Army Knife” of Your Health Comm Toolkit | Ep #42

    This is the second in our short series unlocking the secrets of media relations and earning media coverage. Today’s episode is all about the timeless power of the press release. Is it old school? Absolutely. Is it still effective? Without a doubt. . If you are not regularly creating and sending out press releases, you may be missing a huge opportunity to capture earned media. We’ll unpack the art of crafting compelling press releases that captivate journalists and engage their audiences. Lear...

  8. 12/20/2023

    The PESO Framework | Ep #41

    The value of the PESO for your health communication work may be far greater than you think… if you’re talking about the PESO Model created by public relations professional by Gini Dietrich. In this episode, we unpack the four types of media in the acronym PESO—paid, earned, shared, and owned—and the role each one plays in an effective communication strategy. We’ll also talk about why the rationale behind your media choices should include more than just cost, especially if you need to bu...

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About

Real results to improve health outcomes and health equity begin with behavioral science. Public health communication strategist Karen Hilyard, Ph.D. will help you unpack behavior change theories & frameworks and apply them in practical ways to build a kick-ass health communication toolkit. Create more effective, engaging, evidence-based messages & campaigns to transform not only individual behaviors, but the policies and systems that impact social determinants of health.

Information

  • Creator
    Karen Hilyard, Ph.D.
  • Years Active
    2022 - 2024
  • Episodes
    50
  • Rating
    Clean
  • Copyright
    © 2026 Karen Hilyard, Ph.D.
  • Show Website
    Health Comm Central