In this week’s episode, I sit down with Sarah Spoto, founder of Badii, a bathing culture brand inspired by her transformational experience living in Baden, Switzerland. After nearly a decade in corporate America, Sarah made the leap to create something of her own — a shift fueled by burnout, hard lessons about politics and bias, and a deep desire to center wellbeing, community, and the joy of everyday rituals. What I’ve always admired about Sarah — even back in business school — is how rooted she seemed in her own lane, without bending to others’ definitions of success. She’s carried that through to Badii, a business built on nourishing relationship to self, to nature, and to one another. Along the way, she’s discovered principles that feel missing in the U.S.: ways of caring for ourselves that are inseparable from how we care for each other. Our conversation moves between the realities of corporate life and the possibility of something different — one that asks us to stop perpetuating what isn’t working and instead return to what’s essential: health, connection, and a deeper sense of care. We talk about: Making sense of people, systems, and where accountability fitsHow anger can lead to clarity — and why it’s worth paying attention toWellness as an everyday ritual, not a luxuryHow experience deepens intuition and self-trustRelatable advice for navigating big career transitionsTrue Nature Retreat | October 15-18, 2026 | Cambridge, NY (3.5 hrs from NYC)Sarah and I are co-hosting True Nature, a four-day retreat at Sowilo in Cambridge, NY, built on the ideas in this episode: everyday ritual, time in nature, and care for ourselves and each other. We work through the body first, with yoga, forest bathing, sauna ritual, and contrast therapy, and our gathering circles catch what surfaces. It's in community, through nature and ritual, that we remember the power of interdependence. Lodging, meals, and programming are included, and space is limited. → Learn more USE CODE THETRUTHIS100 for $100 off. Links & ResourcesLearn more about Badii → badii.life Sign up for the Badii newsletter → badii.life/subscribe Listen to the Badii Talk podcast → Spotify | Apple Follow Badii on Instagram → @badii.life Follow The Truth Is on Instagram → @thetruthispod Follow The Truth Is on TikTok → @thetruthispod CreditsHosted by Kathryn Flaschner Edited by Dan Croll Music by Will Savino → wsavino.com Visual Identity by Sarah Gainer & Jonathan Bush Advised by Natalie Tulloch