In order to gain access to my next episode and four years of my cognitive hardware make sure you go to brandonrichey.substack.com if you haven't already. There you can Upgrade To Zenith Status and take advantage of my Exclusive Zenith Catalog which is a supreme navigational tool that enables you to easily and rapidly search and prioritize all of my premium tactical insights with ease. You will also gain access to my reveal of the president's main thesis, along with my explanation involving the mystery surrounding the Maximalist Strategy in my next episode: The Dog That Wags the Tail. “I have not failed. I’ve just found 10,000 ways that won’t work.” ― Thomas A. Edison There’s no question that our nation is currently dealing with a multitude of problems, ranging from a confused population, to domestic enemies, to hostile actors on the world stage who are all aiming to take the United States out at the knees. They do all of this while they work to position themselves to take over the spot as the next heavyweight champion on the global stage. However, the question that so many people don’t understand is that if the United States isn’t the one to hold onto that championship belt, then who exactly are you going to be good with in regards to holding that spot as the next heavyweight champion? Is China an acceptable option? Russia? India? The reality is that the United States still possesses certain ideals related to individual sovereignty that have been far greater than any nation in the history of the world, although many people are aiming to subvert that reality. Since this war with Iran kicked off, the public response to it has been fairly predictable given the track record of insanity that has taken place within the past six years. Of course, as expected, the cultural Marxists have been cheering in support of the Iranian regime. Meanwhile the political right is split with this war as it relates to the woke right and the MAGA coalition. Now, I want to be clear about something before I go any further. I am all about putting an end to the forever wars. However, during this chaotic turning in history I’m not naive enough to think that we can prevent all wars, especially given the reality of what I just addressed in my opening as it relates to hostile actors on the global stage that have been aiming to take the United States out at the knees. With that being said, when looking at this war with Iran I’m looking at it now as something we absolutely must win because, like it or not, we’re in it now. Additionally, whether you agree with the war or not, in my view bleeding political support from President Trump isn’t the answer to winning. That’s the outcome that the Iranian Guard is aiming for, that’s the option that the domestic cultural Marxists desire, and that appears to be the option that the woke right desires. However, if we cannot support President Trump after everything he’s endured and done for this nation, then who else would we ever be able to support? I’d say without a doubt that would be a definite nobody. I mean, given what this man has accomplished during his time in office it is unparalleled when looking through the lens of history. Therefore, if we, as a nation, cannot support this president with unrelenting effort, then our nation is destined to lose that championship belt. In the reality of this fallen world there’s no such thing as perfection. Perfection is a myth and is something that every sovereign should remember when pursuing it. Don’t get me wrong, the political stupidity of the cultural Marxists is nauseating, but honestly it’s the idiocy of the woke right that really gets under my skin because they’re not considering the alternative to the very thing that they want to criticize when it comes to the president and this war with Iran. Sure, I would have preferred that we had never have had to get into a war with the Iranian regime in the first place. However, if we can take just a minute to apply the Reverse Line of Delineation we can see why we are currently where we are at this time. Given the fact that decades of previous administrations haven’t held them accountable, and the fact that those previous administrations have chosen to finance the corrupt Islamic Republic with pallets of cash, I suppose this is the price we are having to pay now for those previous actions. The reality is that President Trump made a conscious decision to walk down that golden escalator back on June 16, 2015. That decision was one that wasn’t made lightly by this man because President Trump is not a man that makes decisions without significant thought. How do I know this? The answer to that question is simple. I know this because of his body of work, combined with his actions, since he’s been inside the arena of politics since 2016. President Trump would never be where he is in life without possessing a strategic mind and the grit to see a project all the way through to the very end. The Distraction of Subterfuge The world is full of deception. In fact, we live in an era where every theater is infected by some form of deception, misdirection, or just outright lies. So, the reality of the world that we live in is that, for the longest time, the Administrative State Media (ASM) outlets have served to be centralized forms of media that have essentially had a monopoly over the airways in shaping the perceptions of the American people. Their propaganda has always been present and they’ve always had a particular slant on how they have presented certain stories. Their narrative bias has always been obvious, and you could spot their slant if you knew what to look for. However, since the pandemic, it became obvious that much of their slant transformed into a completely crooked line when looking at their narrative surrounding the virus, the so-called vaccines, and their absurdly contradictory guidelines for public health. As a result, this now-obviously crooked line resulted in an entirely new explosion and growth of alternative media, with podcasts and alternative news networks, springing up all over the internet. In fact, this very Substack is an example of that reaction. Of course, this new ecosystem of media has brought about an entirely new framing of information that isn’t just opposite of the ASM, but is packaged in a multitude of ways that differ from the ASM and their typical hardlined narrative. However, because of this there’s obviously a greater amount of information that may relate to a given storyline that never existed before this new ecosystem of media came about. As a result of this, there’s obviously now many more opinions that can circulate around a particular narrative that may relate to a certain storyline. Therefore, with all of this information and a greater abundance of differing opinions, it’s up to the individual viewer to learn how to exercise discernment by carefully understanding the sandbox that we’re in, as we all work to parse out the details of the narrative that surrounds a given storyline. When it comes to the abundance of this information, the good news is that having a variety of information is healthy. However, the bad news is that sometimes that variety of information can either be grossly used for misdirection (deception), or it can be used to shape reductive perspectives and opinions of the simple minded who happen to command large audiences. In 1984 the KGB defector Yuri Bezmenov gave an interview to G. Edward Griffin from which much can be learned today. In the interview Bezmenov revealed a chilling point where there was a long-term plan that was put in place by Russia to defeat the United States through psychological warfare and “demoralization.” Bezmenov explained that it was a long game that was put in place, but that it had already started bearing fruit. The interesting thing about Bezmenov’s interview is that he explained how much of what the KGB did wasn’t espionage, despite what popular culture had traditionally sold to the public. He explained how 85% of the work consisted of a slow and steady process that the KGB would refer to as ideological subversion, active measures, or psychological warfare. Bezmenov explained that the most striking thing about ideological subversion is that it was an exercise that took place right out in the open in front of everyone to see as a legitimate process. He said, “You can see it with your own eyes.” Here’s how Bezmenov went on to define ideological subversion: “What it basically means is: to change the perception of reality of every American to such an extent that despite the abundance of information no one is able to come to sensible conclusions in the interest of defending themselves, their families, their community, and their country.” Now, it’s that last part—about how he says “that despite the abundance of information no one is able to come to sensible conclusions in the interest of defending themselves, their families, their community, and their country”— that I want to hone in on in regards to today’s message. As I’ve already pointed out at the beginning of this episode, despite there now being an abundance of information with this new alternative ecosystem of media with all the new podcasts and news providers, we are currently a nation struggling to come to sensible conclusions in the interest of uniting on what needs to be done to defend ourselves, our families, our communities, and our country. I mean right this very minute at this point of my work on this episode, we are just hours away from the president’s ultimatum that he gave to the Iranian regime after having extended the deadline roughly four times for them in order to give them an ample opportunity to come to the negotiating table to make a deal. By the time I publish this episode we all will have already experienced the outcome of that ultimatum. I’m not updating this part