The Official Substack Of Brandon Richey Podcast

Brandon Richey

A map for helping you and those around you to be a zenith during chaotic times. brandonrichey.substack.com

  1. MAR 24

    The Deficit of Intuition

    “Belief consists in accepting the affirmations of the soul; unbelief, in denying them.” ― Ralph Waldo Emerson If you took advantage of the hardwire I included in The Phantom of Wisdom, then today’s episode is going to raise your antenna. I didn’t intend to continue today’s discussion referring to King Solomon; however, after brainstorming over today’s topic, I realized that it wouldn’t be wise for me to ignore yet another lesson that we could learn from the ancient king. I suppose only half the credit for today’s episode will be attributed to King Solomon while the other half of the lesson will be one that we will derive from his son Rehoboam. Granted, I understand King Solomon had his own issues as he distanced himself from God over the course of his life, but despite this fact, he did seek the wisdom of the Lord at the start of his kingdom. Even though this was the case concerning Solomon, I understand that there has been ongoing debate over whether Solomon sought repentance. However, according to 2 Samuel 7:14-15 it appears that Solomon rests with the Lord. Granted, I’m not here to debate that specific issue; but regardless of where you stand with King Solomon, the lesson that I wanted to point out here is the clear dichotomy that existed between King Solomon and his son, King Rehoboam, at the time that he took over the crown. I want you to place this on a shelf for a moment as I’m going to shift gears and fast forward through time to a more modern place in recent history to illustrate an important point for today’s episode. “A man’s got to know his limitations.” –Clint Eastwood, Inspector Harry Callahan: Magnum Force That famous quote by the legendary Clint Eastwood in the iconic action movie, Magnum Force, has been a line that has truly withstood the test of time. Aside from just being a cool soundbite, there’s a real definitive lesson surrounding the context of this quote from the movie Magnum Force. Granted, when looking at today’s world, the lesson that we can derive from this movie is one that much of the world is currently missing. To frame the context of this quote, earlier in the movie, there is some obvious tension between Lt. Briggs and Harry Callahan when they are working a crime scene involving a homicide. Briggs is Harry’s superior and he has clear disdain for Harry, and is quick to assert some harsh judgments regarding some of Harry’s past work. With a demonstration of one who feels the need to act like a moral superior, it was at this point when Briggs felt the need to remind Harry that he had never had to take his gun out of its holster during his entire career. This was when Harry responded by saying, “Well, you’re a good man, lieutenant. A good man always knows his limitations.” This was a clear dig at Lt. Briggs from Harry, where Harry was implying Briggs was a coward. However, this moment in the film was foreshadowing something more significant that would happen later on in the story between the two men. Now, I certainly don’t want to ruin the ending of this iconic film for you if you haven’t had an opportunity to see it, but this lesson is vital for today’s message. By the end of the movie, it quickly becomes clear what was being foreshadowed between the two men when we find out that Lt. Briggs tries to frame Harry for the vigilante killings involving other corrupt police officers. After the true nature of the corrupt officers is revealed, Briggs forces a showdown as he has his gun drawn and is pointing it at Callahan. Briggs, being corrupt, while also being a by-the-book bureaucrat, even calls Harry a “maniac” and aims to attempt to prosecute him. However, as Briggs is driving away from Harry, he is killed by his own car bomb after threatening Harry. It was at this point when Harry smiles and says, “A man’s got to know his limitations.” The lesson that we can derive from this here is that Briggs was obviously too arrogant and hypocritical to know his own limitations. Due to his desire and emphasis towards a self-serving nature, Briggs became blind to his own limits. In fact, he became so blind to them that it resulted in his own death. Blind Spot Aside from being a writer and podcaster, I’m also a professional strength and fitness coach. Given my background, I’ve previously covered the reality of a sixth sense that you possess that is known as proprioception. I don’t know if you’re familiar with this sixth sense, but it’s an incredibly interesting and powerful trait that exists within your body. The amazing thing about it is that most people are completely unaware of this, even though it’s something they should intuitively understand. You see, within your muscles, joints, and tendons you have proprioceptors which are sensory receptors that signal external feedback to you from your environment. This function works so that you understand the location of your body in relation to other people and other things in space. This is a key sense to have so that you don’t accidentally run into things and people when moving in space on a day to day basis. Now, this may seem obvious, but many people’s sense of proprioception has been dulled in our society since the advent of technology, along with the modern era of cellphones, the laptop, and desktop careers that now make up a large part of our modern day way of living. Basically, your sixth sense of proprioception is your key sense of awareness. Now having said that, when it comes to the reality of our modern day society, this sense of awareness isn’t so sharp concerning a large portion of people that you might encounter on a day to day basis. So what exactly do I mean? Let me begin by asking: How many times have you found yourself in a crowded public place, while trying to navigate through the crowd, only to suddenly have to move out of the way of others who are completely blind to your presence? I don’t know about you, but this happens to me all the time whenever I find myself in these situations. The key question here is: How is it that I’m aware of those people who are blindly violating my space, yet there is complete unawareness on the part of those who are guilty of violating my space? The answer to this is due to a lack of proprioceptive awareness. In other words, every able-bodied individual possesses the sixth sense of proprioception; however, if this sense isn’t stimulated, it becomes dull and perhaps almost nonexistent. It’s the dulling of this sixth sense that I want to touch on here. The reality is that there are people who possess a low level of proprioceptive awareness and there are people who possess a high level of proprioceptive awareness. I’ve already given you an example of a low level function of proprioceptive awareness with the space invaders I mentioned earlier in my previous experience of trying to navigate my way through crowded public venues. However, I will give you a couple of examples here to clarify what I mean in regards to those who possess a high level of proprioceptive awareness. For example, if you’ve ever carefully watched a defensive back in a football game cover a wide receiver, then you’ve seen a guy that can back-pedal and maneuver his body across the field of play while not even having to necessarily look at where he’s going. In this example, the defensive back can maneuver his body across the field of play without bumping into anyone while simultaneously covering a wide receiver. Here, the defensive back knows exactly where his body is in space in relation to referees and other players on the field. In other words, the defensive back is aware of his environment. In short, the defensive back possesses a heightened level of proprioceptive awareness. If that example isn’t good enough for you then consider the following example. I guarantee you, if you’ve ever been around any military personnel that came back from a war zone and observed them in a crowded space, you would see an individual who has a level of proprioceptive awareness that’s even greater than that of the football defensive back. Their sixth sense is fully honed and engaged. Your sixth sense of proprioceptive awareness is an extremely powerful human trait. Just how powerful is it? Well, if you still don’t believe me about your sixth sense, then the next time you go out to a restaurant or coffee shop, try the following experiment; but please don’t get busted on exhibiting too much of the “creeper vibe” and end up blaming this one on me. The next time you sit down at a local coffee shop or cafe, simply pick someone else out in the room—especially if they are turned away from you— and lock your eyes onto them, to stare at them without turning away. I guarantee you that if you do this long enough, eventually, the person that you’re staring at will turn and look in your direction. People know if they are being watched or followed, and depending on the level of their proprioceptive awareness, they will come to that conclusion faster or slower in this situation. In short, a person with a high level of awareness will turn and look in your direction a lot sooner than a person with a lower level of awareness. This is not make-believe. This is as real as the turning of the earth. Now, this leads me into my next point concerning the current epidemic of the lack of self-awareness that exists throughout our society. In my view, there is often, but not always, an overlap, as a lack of proprioceptive awareness can also be an extension of having a lack of self-awareness. There is a connection between these two traits because they both play a role in one having a firm grasp on both personal and situational awareness. The two traits of proprioceptive awareness and self-awareness both share the trait of understanding your impact on the world around you. In regards to proprioceptive awareness, this is more closely associated with your sense and ab

    34 min
  2. MAR 14

    The Phantom of Wisdom

    This is a free preview of a paid episode. To hear more, visit brandonrichey.substack.com To access today’s episode in full length, make sure you upgrade to Zenith status now by going to brandonrichey.substack.com—if you haven’t already—in order to take advantage of my Exclusive Zenith Catalog, which is a supreme navigational tool to give you access to four years of my most powerful insights with surgical ease. “Any fool can know. The point is to understand.” ― Albert Einstein Now that you’ve traveled the path from the Alternate Universe, we can shift your focus into pursuing the path to a clear solution. Let’s start out doing this by taking a look at Gibeon where the Lord appeared to King Solomon in the night during a dream and said, “Ask for whatever you want me to give you.” It was at this point that Solomon asked the Lord for wisdom. In this moment when the Lord came to Solomon he chose to ask for a discerning heart in order to better govern the Lord’s people, and to be better able to distinguish between right and wrong. This request from Solomon was quite special to the Lord. Just how special was it? The Lord was pleased that Solomon had asked for this. So God said to him, “Since you have asked for this and not for long life or wealth for yourself, nor have asked for the death of your enemies but for discernment in administering justice, I will do what you have asked. I will give you a wise and discerning heart, so that there will never have been anyone like you, nor will there ever be. Moreover, I will give you what you have not asked for—both wealth and honor—so that in your lifetime you will have no equal among kings. And if you walk in obedience to me and keep my decrees and commands as David your father did, I will give you a long life.” Kings 3: 10-14 Now, when looking at this interaction between Solomon and the Lord, you might initially think, “Ok, Brandon, so Solomon asked the Lord for wisdom and the Lord granted him wisdom. That’s pretty much it.” If this is your only takeaway from this experience then I would just say that you’re missing the biggest lesson of this interaction. If that is your interpretation then you are observing, but you’re not understanding. In this situation you’re displaying a deficit of wisdom. Simply put, I’ll just say that you’re allowing a lot to go unnoticed here. So what exactly do I mean? In order to overcome that encumbering deficit of wisdom, make sure that you get behind my heavy vault door in order to easily access the last four years of my cognitive hardware, with the use of my Exclusive Zenith Catalog. Remember that the normie approach to life is an aimless one that is void of effort, focus, and advancement. However, a true operational zenith understands that even if something isn’t understood, the effort involved in attempting to make an advancement—virtually always mitigates and eliminates—the deficit of wisdom. Make sure that your aim is clear and secure your advancement now so you don’t drown in that deficit.

    5 min
  3. MAR 5

    Alternate Universe

    “What does a mirror look at?” ― Frank Herbert, Chapterhouse: Dune E Pluribus Unum is the Latin phrase that means out of many, one. If you’ve ever dealt with money then you’ve probably noticed this phrase on the reverse side of both coins and dollar bills most commonly embedded within the Great Seal. The phrase E Pluribus Unum signifies unity, originally referencing the unification of the original 13 colonies, but more broadly it signifies the creation of a single and cohesive American identity involving diverse backgrounds. In short, this is about the shared unity of cultures underneath the umbrella of the single unifying culture of Americanism, not multiculturalism. However, if you saw The State of The Union Address (SOTU) this past week then what you saw was the president of the United States speaking to the tradition of E Pluribus Unum, conversely you saw the majority of the Democratic Party demonstrating the antithesis of unity. At this point, if you didn’t at least see the highlights of the SOTU where the president called out the Democrats then this is a problem in and of itself. If you haven’t seen the highlights of the speech then you should actively go out and search for those highlights before continuing to read or listen to the rest of this episode. If you’ve satisfied that last request, or if you have already watched the SOTU, then the thing that should have shocked you was when the president asked Congressional members to stand if they agreed that the, “first duty of the American government is to protect American citizens, not illegal aliens.” When the president asked that question, all of the Republican members stood and applauded, but the overwhelming majority of Democrat members remained seated. To be clear, this statement wasn’t complicated. This was a simple opportunity for Congressional members to agree on what the ONLY basic purpose and function of the American government should be about. However, when the president uttered this statement and asked the members of the chamber to stand if they agreed with it, the glaring divide on this between America loving Patriots and the cultural Marxists couldn’t be more obvious. To make it worse, these people wouldn’t stand for military veterans that were being awarded from having risked their lives for the nation. They wouldn’t stand for a six year old child, Delilah Coleman, that was introduced during the SOTU. If you’re not familiar with her story, she was a victim of a serious car accident that involved an illegal migrant driving a semi-truck that crushed her car in California and had seriously injured her. When the president proposed the new Delilah Law that would aim at making it illegal for illegal migrants to obtain commercial drivers licenses (CDLs), the Democrats wouldn’t even stand for that. In addition to this, the president introduced the gold medal winning men’s Olympic hockey team who pulled off a huge win defeating Canada. Everyone in the chamber stood in applause for these young American champions who were proud to win gold for their beloved United States, yet the Democrats remained seated during their introduction. The heartbroken mother of the young beautiful Ukranian refugee, Iryna Zarutska, was present at the SOTU and was promised by the president that justice would be served for her daughter’s tragic murder. Iryna was brutally murdered by a repeat offender out on no cash bail on a train in North Carolina. Even with the introduction of this heartbroken mother grieving her daughter’s senseless murder by a crazed scumbag in North Carolina, the Democrats couldn’t stand to express support for her. By the way, Iryna’s mother was sitting next to another featured guest of the night, Erika Kirk, the brave widow of the recently assassinated American Patriot and Christian influencer, Charlie Kirk. President Trump called these people out to their faces on national television by telling them that they should be ashamed of themselves, yet all Ilhan Omar and Rashida Tlaib could do was keep their butts in the seats and scream back in a pathetic attempt to defend illegal migrants over American citizens, and demonize the country. So what is this all about? If you are typically a Democrat voter, then this was the most obvious and blatant in-your-face reaction from your representatives that should have you questioning what your representatives actually support, especially since they refused to express support for the victims, heroes, and champions that were all present for the SOTU address. Given their refusal to support those wonderful souls in attendance at the SOTU, I’m genuinely curious as to why you would believe that they would be in support of you? Quite frankly, I’m stuck asking myself the same question. However, I already know the answer because there’s only one answer left that would explain the obvious. The fact is that these people hate the United States of America, and they want to destroy it. These people are a mixture of cultural Marxists and jihadists and everything they believe in is antithetical to what it means to be a United States citizen. Everything they believe is antithetical to what it means to be an American Patriot. These people are the complete opposite of patriots. These people are American Bolsheviks. By their own actions, these people are traitors. With the recent war on the U.S. dollar, we often talk about the debasement of currency, but the reality is that the Democrat party is debasing the lives of American citizens. They want to debase the actual value of what it means to be a citizen. In other words, if they are willing to tax U.S. citizens more and more in order to support illegals then what benefit exists for U.S. citizens? If they are willing to tax U.S. citizens more and more while the judicial system favors the illegal criminals over honoring the so-called rights of citizens, then what benefit exists for U.S. citizens? If they are willing to tax U.S. citizens more and more while illegals literally invade your neighborhoods in order to seize your property and your business (see Aurora, Colorado), then what benefit exists for U.S. citizens? What value does an American citizen hold if its elected representatives fight harder for non-citizens than actual citizens of their own country? This is the fundamental problem that has pretty much already led to Europe being conquered by Islamist, and it’s the same problem that is currently facing our nation right now at this very moment. Despite this, those same Democrats that wouldn’t stand in support of those American citizens at the SOTU are the same Democrats that would label me as a racist or a xenophobe for simply wanting to support those very citizens that they refused to stand up for—regardless of their race, gender, or religion. Victory or Defeat Now the Festival of Unleavened Bread, called the Passover, was approaching, and the chief priests and the teachers of the law were looking for some way to get rid of Jesus, for they were afraid of the people. Then Satan entered Judas, called Iscariot, one of the Twelve. And Judas went to the chief priests and the officers of the temple guard and discussed with them how he might betray Jesus. They were delighted and agreed to give him money. He consented, and watched for an opportunity to hand Jesus over to them when no crowd was present. Luke 22: 1-6 The lessons of history are here to teach us not only about previous events that have taken place, but, more importantly, about the motivations that are associated with the acts of human nature that drive these events. Therefore, it’s the lessons of human nature that enable us to get a grasp on our environment as we strive to become operational zeniths in a chaotic world. With that being said, it was in 1930 during a period of forced collectivization and Stalinist purges where a communist youth named Pavlik Morozov was a leader of the Young Pioneers which was an organization that was closely linked to the Komsomol. In the history of the Soviet Union, the Komsomol was an organization of young people, ages 14 to 28, that served as a political organ for spreading Communist teachings—a feeder system for preparing the youth for the future of the Communist Party. During this period of time, there were violent purges going on across the countryside involving the kulaks, which were landowners that were deemed to be too wealthy by the state. The reality was that the kulaks were not wealthy, but were only slightly more prosperous independent farmers who owned more land or livestock than the average household. Regardless, the state literally engaged in a dekulakization campaign that was aimed at repressing and purging the kulaks from society. The campaign was brutal and aggressive and involved mass executions, arrests, expropriation of property, and deportations of entire households to completely remote and inhospitable regions. It was during this time that the young Pavlik Morozov ended up denouncing his own father who happened to be the head of the local Soviet, to the Soviet authorities. During this time in court Morozov charged that his father had engaged in forging various documents and sold certain favors to the kulaks in secrecy. As a result, Morozov’s father was sentenced to a hard labor camp, but his sentence was later changed to death. The latter sentence was ultimately fulfilled. Morozov didn’t stop there as he accused other peasants of hoarding and withholding their grain from authorities. As a consequence, Morozov ended up being brutally murdered, although the culprits involved with his death appear to be somewhat disputed. There are some accounts that say that Morozov was murdered by his own family due to their displeasure with him denouncing his father. However, other accounts suggest that his murder occurred at the hands of several local kulaks. Later, the Russian writer Maxim Gorky summed up the bury lede h

    27 min
  4. FEB 24

    The Armory of Solutions

    This is a free preview of a paid episode. To hear more, visit brandonrichey.substack.com today's episode will be available in full length only if you have signed up to become a part of the Zenith Vanguard on my Substack. However, don't click off because I'm going to include a substantial preview of today's discussion for you here. Upgrade to Zenith Status to get behind the heavy vault door to access my Exclusive Zenith Catalog to easily and instantly navigate my library of tactical insights, as well as, the rest of this episode by going to brandonrichey.substack.com. The Official Substack Of Brandon Richey is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. “The best lightning rod for your protection is your own spine.” ― Ralph Waldo Emerson As I’ve gotten older I’ve discovered that I have a tendency to think differently than most people when it comes to recognizing certain problems in life and throughout the world. Hopefully, by now, you know me well enough to understand that is not a statement of ego, but rather one that is steeped in consistent observation. This is something that I’ve always recognized, but it is a glaring reality that I have really noticed at a whole new level ever since the pandemic. I suppose the reason for this is because I have always had an ability to zoom out the vantage point on any given situation and recognize the macro point of view. This has essentially involved the task of recognizing and viewing certain models of function through a systems approach style of thinking rather than society’s more commonly practiced approach of reductionism. The simplistic, or often reductive, vantage point that I’ve witnessed from many people throughout my lifetime—as it relates to their personal worldviews and their views on business—has been something that I’ve always found myself having to wrestle with in a sort of frustrated silence during certain situations of my life. Don’t get me wrong, it wasn’t as if this sort of feeling dominated my mind all the time, but I would find that my frustration would frequently get triggered quite often in the world of business and when it came to having to listen to some people’s viewpoints on certain current events. Now, I should also say that the frustration that I mentioned earlier wasn’t something that I always kept silent. I’ll just say that there are moments in life that all of us face when silence can no longer be an option. On that note, this is exactly why I started writing and podcasting in this information space, as I saw what I typically recognized as a lack of understanding in the world—regarding right and wrong— that had gotten way out of hand starting in 2020. Once again, this is not coming from a place of ego, and the fact that I even feel the need to continue to reiterate that directly points to a large part of the problem in today’s world. To clarify, it’s one thing for me to write the words down in an attempt to convey a certain message to you when it comes to communication. However, I knew that writing the words wouldn’t be enough to convey the full meaning of what I would want to communicate to you at any given point. Therefore, I also chose to include the podcast portion of my messaging in order to more accurately convey my intended message to you through the expression of speech. Now, having said that, this is where the real irritation can build at times. Despite my efforts to convey a clear message to the masses—both in writing and in speech—there are always those few people who simply cannot comprehend what has been communicated. You may think I’m crazy by saying this, but this is the thing that I’m motivated to eradicate in this information space. Recognizing The Sandbox You Are In If you’re a relatively new reader, or listener to this platform, then you may not know about my professional background. I’ve been a small business owner, writer, and professional strength and fitness coach now for over 25 years. In case you didn’t know that, I wanted to take a moment to clarify that detail because it will explain the reason behind my understanding involved in the next part of this discussion. If you remember how I mentioned the systems approach to thinking earlier, then in a short time it will become clear why I want to talk about the nervous system. You see, the human nervous system is perhaps the most complex system that exists. To begin, your nervous system is essentially like a power grid consisting of your central power structure, or central nervous system, which basically involves your brain and spinal cord. Your brain acts like a central command power structure, which delivers power through the main line—your spinal cord—in order to distribute that power throughout the rest of the nerves of your body. As it concerns your body, this is necessary for the purpose of your body’s abilities such as movement, emotions, thoughts, and automatic functions involving your digestion, breathing, and heartbeat. You see, your nerves act like powerlines as they deliver electrical and chemical messages— originating from your brain—in much of the same way as electricity travels through lines to homes and businesses originating from a power plant. These electrical and chemical messages are essentially the electricity that powers your nervous system and in turn your nervous system powers your body. Now, I want you to hold on to that description and envision how this complex system works when thinking about the function of your body. Now, as you visualize how your complex nervous system works to power your body, I want you to imagine a scenario after you experience a challenging workout that results in your muscles cramping. If you’ve ever experienced this it is not a pleasant thing to go through when it happens. Even with my background and understanding of what causes this misery, I’ve also been a victim of waking in the middle of the night yelling in pain from a hamstring cramp and scaring my wife in the process. Yes, it’s funny telling you about it now, but I can assure you that it’s not so funny when it’s happening. So what causes these cramps to happen? The most common cause of muscle cramps is an electrolyte imbalance as a result of dehydration. This is something that people commonly overlook, but it is simultaneously something that often causes people a lot of misery. So what are electrolytes? Electrolytes are minerals such as sodium, potassium, magnesium, and calcium that carry an electric charge within your body. This role is essential for the function of your nervous system as it is crucial for regulating nerve signals, blood pressure, and muscle contractions including your heart. Therefore, if you were to experience a significant loss of electrolytes due to dehydration then you could set yourself up for muscle cramps, headaches, and fatigue. However, more serious electrolyte loss could lead to more devastating results such as heart arrhythmias and even death. Now, it’s pretty obvious about the importance of the role that electrolytes play within your body. In short, electrolytes are essential for your very survival. As long as you maintain a healthy level of electrolytes, then it’s one area you can trust; it allows your nervous system to do what it does best for your body’s performance. Therefore, as you keep this in mind, I’m going to transition to explaining a different body that you are also a part of and have to live within as a result of your environment. In short, I’m about to shed some light on the significance of you recognizing the function of this bigger body while helping to bring some clarity to you on which sandbox you’re actually playing in, along with exactly what that sandbox has been telegraphing to you. You’re about to realize that the sandbox you’re currently in is not the one that you thought you were in. [CONDUCTIVITY AUTHORIZATION REQUIRED] The briefing above identifies the Systemic Seizure. The hardware below contains the Electrolytic Solution required to restore the function of your well-being. Access to the Biological Blueprints, Systemic Reagents, and the Sovereign Node Archive is reserved for the Annual Vanguard. [RESTORE THE FUNCTION NOW AND UPGRADE FOR $50/YEAR BY CLICKING BELOW]

    10 min
  5. FEB 17

    The War For Cognitive Monopoly

    “If you’re confused about what to do, it’s a sign that your enemy is winning.” ― Toba Beta, Master of Stupidity What makes up a country? If the United States is a country, then what exactly does that mean? Well, I can start by telling you what it doesn’t mean. To begin, whenever you hear someone say that the United States is an idea they would be completely incorrect. I opened up this discussion asking the question about what makes up a country for a significant reason. Well, the United States is a country—a physical place with borders and with people who have properties, families, and businesses; with obligations, communities, churches, investments, livelihoods, and a shared culture of Americanism. The United States is not an idea; it’s a physical place within a physical world, populated by people who either seek to build it or seek to destroy it. If you have studied history close enough then you understand that this is the way that it’s always been. However, in today’s world, the reality is that these lines, concerning who desires to build and who desires to destroy, are as clear and as bold as they ever have been. When I first decided to start writing and podcasting in this information space, I did so because I saw that the Marxists were on the march. I saw that the Marxists were organized, relentless, and unified in their efforts to destroy the United States. However, as clear as this was to me the other thing that I observed was that much of the rest of normal everyday American citizens were clueless to the threat that was facing them. Even today, there are many that are either apathetic, ignorant, or outright stupid about the reality of what’s currently happening in this nation. I’ve communicated this many times before, but I’ll take the time here to say it again—we are at war. This is not a hyperbolic statement. This is a literal statement and the evidence of this is literally everywhere. However, this type of warfare isn’t a traditional kinetic war in the way that you’re used to imagining involving tanks, bombs, and soldiers. The type of warfare that I’m referring to involves what is known as asymmetric warfare. When you first hear what I’m about to say you’re probably going to think I’m crazy, but just stay with me because I’m going to clarify my point in a way that you will completely understand by the time you get to the end of this episode. Believe it or not, the most recent example of this asymmetric warfare involved the Super Bowl halftime show with the pop singer Bad Bunny. Now, full disclosure, I didn’t watch it, but I’ve seen highlights of the show and have read and heard commentary in regards to the content of the lyrics involved in the music of choice. Now having said that, Time magazine reported on how Republican representative Andy Ogles has recently addressed the House Energy and Commerce Committee in which he called for an inquiry into the NFL and the broadcaster NBCUniversal. His motivation behind doing this was to initiate the attempt to expose the level of prior knowledge they had, along with their review and approval concerning the show’s performance. According to representative Ogles, the inquiry is to determine whether broadcast delay protocols and standard review procedures—were “properly applied” or “intentionally disregarded.” Now, aside from the criticism surrounding the nature of the content of the show, my observation of the music having been performed purely in Spanish was an intentional slap in the face of the country as well. Anyone who claims that perspective is racist is, in my view, an actual racist. In addition to that, those are the people who hate the United States of America. Now, when I say that I mean it, and I can make the case here in order to prove it. So why do I say this? Once again, let’s go back to my earlier explanation in regards to what makes a country. In that list that I covered near the beginning of this episode, I included at the end of that list the trait of a shared culture of Americanism. To be specific regarding the culture of Americanism, for a long time, everything surrounding it never involved one of the most powerful American institutions—the NFL—separating itself from it and turning its back on that very culture. After all, for a long time the NFL built their existence off of the culture of Americanism which propelled their immense success. The thing that made the NFL such a great product long ago was its embrace of American culture. Nowadays, the NFL scoffs at Americanism and much of the personnel that are in charge of making the big decisions for that league are either globalists or cultural Marxists. One of the mysteries that has always surprised me is this seemingly consistent formula of rot that always seems to occur whenever these very cool and popular institutions start to hit a certain level of growth and success. As sure as the turning of the earth, it seems that every single time a major institution reaches a certain level of success, without fail, the cultural identity of that institution always goes right out the window. It’s like clockwork — the very ingredients involved in the recipe for that institution’s greatness eventually triggers a strange metamorphosis, resulting in the degradation of it into a lesser state than its original self, despite its popularity. In short, it seems success brings on a complete loss of identity. Because nature abhors a vacuum, that loss of identity that I’m referring to here is also replaced with a sense of superiority, and a sense of superiority always leads to hate. By the way, that same sense of superiority also leads to racism. This is why those people who hate the United States are the actual racists, because their hate for it is derived from a sense of superiority about something else that doesn’t align with the culture of Americanism. In short, what they believe is superior is anti-American; and to be anti-American means that you don’t support the only nation in world history that fought the bloodiest war in its own history—the Civil War—to end slavery. So given this, you tell me who is racist? Dilution I remember when I was in college at the University of Georgia, one weekend, I happened to have had a slow Saturday, which was very uncommon. I can’t remember the reason why it was slow, but I do remember that it was a very lax day, to say the least. I don’t ever recall having too many of those days, but on this particular day I remember that I hadn’t planned to do a whole lot of anything else other than some grocery shopping and perhaps some light cleaning around my apartment at that time. Now, I remember I had this neighbor that would frequently stay up all night as this was a common occurrence in college with a lot of people getting in on the party scene in Athens, Georgia during the late 90s. There’s no judgment here, I’m just giving you the details of the story so you’ll understand where I’m headed with this. Please be patient with me for a bit longer because this will all make sense in a minute. As I remember, on this slow Saturday, I got a knock on my door from my neighbor (John), who had been up all night, and he had asked if I would like to grab some lunch with him at Zaxbys. Now, for context, Zaxbys was fairly new at the time and had become a very popular place to eat. So then I agreed to have lunch with John at Zaxbys. However, once we had gotten to the restaurant and worked our way to the register to place our order, John looked at me and asked if I knew what the hottest thing on the menu was to eat. I told him I wasn’t sure so he then proceeded to turn to the cashier to ask him. I cannot remember the item, but I believe the cashier had suggested to John to eat some of their popular spicy wings. At this point, John inquired as to how spicy their wings actually were. Now, whatever the answer was that the cashier offered John next, he wasn’t satisfied with it and asked if they had anything else that was hotter than that. After thinking on it for a few seconds, the cashier called over the supervisor to ask him if they had anything hotter than what was already displayed on the main menu. Now, at this point, we were all curious as to what John was aiming to do here. However, right as I was about to ask him, he turned to me and said that he needed to eat some really spicy, hot food so that it would force him to drink enough fluids in order to overcome the dehydration of his beer binge from the night before. No, I’m not making this up and it gets even crazier from here. Once John had clarified the reason for his need for spicy food the supervisor seemed really intrigued at this point. Because of this, the supervisor asked us to give him a few minutes while he went and fetched the store manager. After a couple of minutes had passed, both the store manager and the supervisor returned and then John proceeded to communicate to the store manager why he needed to eat the spiciest food that they could make. Now, it was pretty obvious that the store manager was just as intrigued by the persistence of John’s request as the supervisor and myself were at this point. So then the store manager told us to give him a couple of more minutes as he said he believed he had a solution for John’s desire for something hot. The store manager walked away, and a few minutes later, he returned carrying this bag that was filled with red liquid in one hand, and a sheet of paper in the other. As I remember, he walked up and carefully placed the bag on the counter and slammed the sheet of paper flat beside it. He then turned to the supervisor and asked him for his pen. After doing this the store manager pointed to the bag and said that the red liquid was the hottest concentrate that they used to make their hot sauce. He then proceeded to clarify that the hot sauce that they used on their hot wings already had a

    26 min
  6. FEB 9

    The Sling and Stone For The Operational Zenith

    This is a free preview of a paid episode. To hear more, visit brandonrichey.substack.com The Official Substack Of Brandon Richey is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. “To know your Enemy, you must become your Enemy.” ― Sun Tzu, The Art of War In my previous episode, The Law of the Giant Killer has been inspected by over 1,000 different recruits, and the foundation has been set. However, having a foundation without a weapon is like having a race car with no fuel. In other words, that’s a race you’ll lose every single time. With that being said, after a short preview of today’s episode I’m moving the rest of it behind the heavy door of the Zenith Vault to equip the vanguard with the rest of today’s Sling and Stone protocol—the agency-driven tools required to help you to turn tactical intel into precision action for your own life. This is especially critical in the current times that we are living in with the Marxist Goliath working to try and subjugate us in a version that resembles Mao’s Cultural Revolution version 2.0. As American Patriots we absolutely cannot allow them to be successful. We must grind their movement to a halt and then work to destroy the very ideologies that created them in the first place. When I say this I’m not talking about doing so by offering some nebulous or ambiguous approach to making that a reality. No, I’m talking about making victory a reality from the standpoint of a strategic plan. I’m talking about a plan that can be carried out by both you and myself with our daily actions by recognizing and utilizing our own gifts to do so. As a quick recap, I highlighted the significant position that we currently find ourselves in with The Law of The Giant Killer. In addition to that, I also discussed with you how significant it was that David demonstrated optimal faith and courage to stand in the breach to face off directly against Goliath. The thing that is so significant about this is that, in that moment, David’s courage and faith gave him a clear visual of his purpose, even though it looked like a crazy scenario to everyone else. After all, here was this shepherd boy who stepped out onto the battlefield to face off against a giant when literally nobody else would, including the king of Israel himself. This act obviously demanded a significant amount of faith and courage, but the thing that most forget is that along with that faith and courage comes clarity. It’s this clarity that I want to touch on here in today’s episode. You see, David came to the table with faith, but that faith had already given him an understanding of what he was going up against because he had already experienced some similar situations that were dangerous prior to his encounter with Goliath. In fact, we’re able to catch a glimpse of this when David addresses King Saul before going out to face the giant. But David said to Saul, “Your servant was tending his father’s sheep. When a lion or a bear came and took a sheep from the flock, I went out after it and attacked it, and rescued the sheep from its mouth; and when it rose up against me, I grabbed it by its mane and struck it and killed it. Your servant has killed both the lion and the bear; and this uncircumcised Philistine will be like one of them, since he has defied the armies of the living God.” 1 Samuel 17:34-36 Here we can see that David had already faced off against a bear and a lion while guarding his flock as a shepherd boy. Now I don’t know about you, but I don’t ever remember too many people referencing this part of David’s life that often. After all, he killed both a lion and a bear long before he took down the giant, Goliath. In other words, killing a lion and a bear is no lightweight task, particularly given the fact that he managed to do it long before firearms were ever even in the picture. David was a shepherd, but there was clearly a warrior spirit within him long before he had ever faced off against the Philistine giant. Strategic Individual Creative Destruction Now I want to shift gears for a moment to talk to you about an interesting concept known as creative destruction. That phrase “creative destruction” was coined by economist Joseph Schumpeter in 1942, and it refers to how innovation serves to be the action that pulls the pin on the grenade that destroys long-standing economic structures, making way for new ones. The term “destruction” in this model aims at how this process creates both winners and losers. The idea behind this economic philosophy is that producers and workers who stay committed to older technologies and methods will be left behind. Meanwhile, the workers and entrepreneurs engaging in new technologies and methods will create an environment of disequilibrium, while also managing to highlight new profit opportunities moving forward. Now, to be clear, Schumpeter wasn’t really supportive of the idea of creative destruction. In fact, much of his work was heavily influenced by The Communist Manifesto of Karl Marx and Friedrich Engels. Of course, one of the main themes of The Communist Manifesto involved denouncing the “constant revolutionizing of production” by the bourgeoisie. So why am I telling you about this process of “creative destruction”? For starters, just as I outlined in the opening quote with Sun Tzu, in order “to know your enemy, you must become your enemy.” With Schumpeter’s influence having come from Karl Marx, in a way, I’m about to show you how we are going to deconstruct his “creative destruction” philosophy in order to do just that. Since you tuned into The Law of the Giant Killer, then you understand that the Sling and Stone is the pin you need to pull out of the grenade to eliminate the giant that stands in your path. This is your opportunity to Authorize and Accelerate your ability as a Zenith operative. Do not fail to complete your mission. Upgrade To Zenith Status Now To Access The Rest of This Episode And To Join The Rest of This Vanguard Behind The Heavy Door of This Vault

    8 min
  7. FEB 2

    The Law of The Giant Killer

    The Official Substack Of Brandon Richey is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. “Fear is not the problem; it’s how we respond to it that gets us in trouble.” ― Steve Lawson They said an independent voice couldn’t breach the fortress of the corrupt Administrative State Media (ASM) landscape. They were wrong. Thanks to you, in the last several episodes we’ve managed to consistently hit over the 30% Gold Standard open rate. In fact, 330 of you have already proven you’re the vanguard in the most recent episode with the immediate podcast downloads. With that in mind, today I’m going to be discussing the Law of the Giant Killer—and why the Goliaths in the current Marxist incursion are more vulnerable than they look. As the rioting and anti-ICE protests have been ramping up in Minneapolis, Minnesota for the past few weeks it’s obvious that this is not formed from an organic movement of concerned leftists that care about liberty. If that were the case then stop and ask yourself, What is liberty? If you failed to come up with a clear and concise answer to that question after asking it, then I’ll start the process of defining this by first offering the textbook definition of the word here. Liberty is defined as the state of being free within society from oppressive restrictions imposed by authority on one’s way of life, behavior, or political views. Now, this definition is very important because it highlights the most significant aspects that make up the characteristics of liberty that many of us love and desire while others express their discontent for it as they protest ICE in Minneapolis. So I know what you must be thinking. You’re thinking, Brandon, how can you claim to support liberty while also supporting the efforts of a federal agency like ICE in Minneapolis? The answer to that question is simple. The reason I am in support of ICE is because of what I’ve witnessed from the federal government, with their actions to erode the sovereignty of the American people now for the past several years, until President Trump arrived on the scene. You see, whether you like it or not, the leadership of a particular system more accurately influences the outcomes of that system the more that time goes by. Notice that I used the phrase– “more accurately influences”--rather than stating that the leadership accurately guarantees certain outcomes. The reason for that is because the system of the federal government is so massive these days that even with a president as shrewd and as tough as President Trump, it will take years to impact that system by shaping the outcomes of it that will be associated with the MAGA agenda. The reason for this is because for years our federal government has been allowed to grow into this massive, corrupt, and oppressive bureaucracy that serves to be both a tyrannical and financial strain on American citizens. After all, according to the Center on Budget and Policy Priorities in the fiscal year of 2024, the federal government spent a whopping $6.9 trillion which adds up to being a staggering 24 percent of the nation’s gross domestic product (GDP) according to the Congressional Budget Office (CBO). Just to give you some perspective on how absurdly out of control and ironic that statistic actually is, the People’s Republic of China consumes somewhere between 23-28% of the GDP of that country according to Wikipedia. In other words, the so-called land of the free has nurtured and grown a federal government that competes in size, scope, and apparently corruption with that of the Chinese Communist Party (CCP). The fact that I’m having to talk to you about this in this episode should have never happened in the United States of America, yet here we are today having this discussion. At the end of the day, our federal government is a modern day Goliath when it comes to its size and consumption. However, the actions of President Trump have been to work to minimize the size and scope of this Goliath by engaging in federal workforce reductions with about 320,000 federal employees, representing a reduction of about 10-11% in his first year of 2025. Now, the real signal that this has been both necessary and completely essential is due to the fact that the U.S. Bureau of Economic Analysis (BEA) showed that the GDP grew at 4.3% in the third quarter of 2025, which was a growth rate that exceeded economic expectations across the board. So what is the signal here? The signal is that despite the federal workforce having been cut at a whopping 10-11%, the GDP of the country actually accelerated in record growth anyways. In other words, the GDP growth that this economy is witnessing is coming from the private sector as the leech of the federal government is being ripped off the back of the American citizens who work in the private sector. We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defence, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America. –The Preamble of The Constitution of The United States I previously mentioned the corrupt actions of the federal government for the last several years involving their attempt to erode the sovereignty of the American people. So what exactly do I mean by this? To put it simply, the allowance of the mass invasion of illegals to come into our country is a direct violation of migration laws and the Constitution. The years of inaction from federal officials to stop the violation of migration laws is obviously a direct act of war on the sovereignty of each and every American citizen. In essence, their inactions are their actions and their inaction to enforce laws are unconstitutional. This is the case because there is nothing about this that forms a more perfect union as I stated in the Preamble above. David’s Stand As the Philistine moved closer to attack him, David ran quickly toward the battle line to meet him. Reaching into his bag and taking out a stone, he slung it and struck the Philistine on the forehead. The stone sank into his forehead, and he fell facedown on the ground. So David triumphed over the Philistine with a sling and a stone; without a sword in his hand he struck down the Philistine and killed him. David ran and stood over him. He took hold of the Philistine’s sword and drew it from the sheath. After he killed him, he cut off his head with the sword. When the Philistines saw that their hero was dead, they turned and ran. Then the men of Israel and Judah surged forward with a shout and pursued the Philistines to the entrance of Gath and to the gates of Ekron. 1 Samuel 17: 48-52 I wanted to include this section of the Bible here in order to point out a valuable lesson that we can derive from the scripture. In short, you’re probably familiar with the story of David and Goliath. In that famous moment, David was a mere shepherd who ended up taking down the giant Goliath with the Lord guiding his hand for the precision and speed of his sling and his stone. Now, when David stepped into the breach to do what King Saul, at the time, was unable to do because of his lack of faith and overall spiritual decline, this reshaped the entire leadership structure and direction of Israel. You see, it was David’s faith in the Lord, along with his courage to step into the moment, that enabled him to face down what many perceived to be this overwhelming force in Goliath. Now, I understand that you’ve probably heard this analysis of this story before, but there’s a couple of areas that I’m going to cover for you here involving the “what” that was associated with David’s actions along with the “how” that was associated with David’s kingdom continuing on despite the giant challenges that would continue to show up to face him. So for full disclosure, here today I’m going to cover what happened in this scenario that made it so significant, but I will cover how you can apply the lessons from it in the next episode. Just to give you fair warning, the next episode will be going into the vault behind the paywall so make sure you upgrade to Zenith status today so you’ll be able to access it in full. We must remember that aside from the fact that Goliath was a giant that was widely feared, it was the spiritual decline and inaction of King Saul that emboldened the giant to continue to insult and challenge the sovereignty of his kingdom of Israel. What made this moment so significant was the fact that this giant bully, Goliath, was able to feel more and more confident in pushing the Philistines in the direction to try and conquer Israel. You see, the thing about Goliath’s stand that many forget is that he came out in front of Israel every morning and every evening to challenge, insult, and mock them for forty straight days as it is written in 1 Samuel 17:16. So why am I pointing this out to you? This is why I want to shift back to talk about the current circumstances surrounding the seditionists and insurrectionists that are engaging in anti-ICE protests in Minneapolis that are now threatening to spread to L.A. and possibly into Atlanta. You see, when you look at how Goliath and the Philistines were able to stand in front of the kingdom of Israel and relentlessly harass them, mock them, and challenge their sovereignty every morning and every evening for forty straight days, it’s obvious that it was due to a lack of faith and inaction from their people and their leadership at the time. Likewise, if we look at what our nation has had to endure for the past several years we have seen a conglomeration of institutional rot due to Marxist infiltration. We’ve seen this from corrupt radical judges, the Administrative State Media (AS

    20 min
  8. JAN 24

    Systems of Degradation

    The Official Substack Of Brandon Richey is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. “If it can be destroyed by the truth, it deserves to be destroyed by the truth.” ― Carl Sagan I don’t know about you, but I personally view life as a war, particularly during this current period of time that we’re living through right now. If you really slow down to think about it this is not a cynical viewpoint at all, but rather a simple observation of reality. After all, no matter where you are on the economic spectrum when you wake up in the morning to start your day the chances are pretty solid that you’re going to have to go on the attack in your life in order to get something done. Whether you’re self-employed and having to figure out how to make payroll for the month, or if you’re a construction worker aiming to complete a project on time and within budget, you’ve got battles to fight in order to make it happen. This is not cynical. This is not trivial. This is reality. So why am I beginning today’s discussion by framing the vantage point of life in this particular manner? Well the reason I’m choosing to tackle this particular topic today is because even when life is operating in a manner that you might consider to be smooth it’s still challenging enough as it is. In other words, there are always bills to pay, there are always medical emergencies, there is always loss of life, there are always accidents, and there are always shortfalls. In short, there is always a battle looming out over the horizon. It’s because of those unseen battles that are looming around out there in this experience that we refer to as life as to the reason that I view this experience as warfare. Once again, this is not cynical, but realistically it is more of a way to navigate this adventure that we recognize as the human condition. Now having said that, I don’t want you to think that I view life as this gloom and doom experience. I don’t want you to interpret this as me walking around with this overwhelming sense of dread and misery because I’m just sitting here waiting to fight whatever battle presents itself to me in this unique life experience that I’m referring to as warfare. If that is the image that popped up inside your head regarding my perspective of this then you would be incorrect. However, to be fair to you this is exactly why I am choosing to broach this subject in today’s episode. Now for further clarity, I don’t want anyone hearing this to think that I’m trying to cheapen the meaning or experiences of brave men and women that have actually served in the military while having to endure the horrifically violent outcomes of kinetic warfare. Of course, this is not my intent, but it is my intent to point out that life is still a form of warfare, even though the active soldier’s experience of it may be the most physically and psychologically extreme version compared to many other professions. The goal of this discussion is to point out that my perspective of viewing life in this particular manner has more to do with my own attempt to rewire my brain for the purpose of living a more disciplined life to the best of my ability. In short, by comparing life to a form of warfare it changes the way I approach it. In this regard, I’m now looking at life through a different type of lens which has forced me to adapt to my life experience in a way that I believe better prepares me for its unseen outcomes. You see, I figured out long ago that how you look at a scenario often determines how you will react to that scenario when the moment arrives. In order to enlighten you on this perspective I’ll use a pop culture reference with the iconic movie Die Hard in order to help illustrate my point and drive it home. There’s a key lesson that I want to point out with this in order to highlight the significance of achieving psychological advantage. Now, I realize that we’ve just gotten past another Christmas season and are full steam ahead into the new year. However, during this past Christmas season I’m sure you might have had some family members that made a request to watch a Christmas movie. When this happened you may have heard some friends or family recommend the very popular action movie Die Hard. Now I’m not here to debate on whether or not you view the movie Die Hard as a legitimate Christmas movie, but if you’ve seen the movie then you understand that it’s quite a thrill ride from the start to the finish. The point I want to make here with the movie Die Hard is substantial so please be patient with me as I work to point out an interesting lesson to you that I got from this movie. In the movie our main character John McClane (played by Bruce Willis) thought he was walking into the Nakatomi Plaza to simply visit his estranged wife during a Christmas Eve party. However, the evening quickly experiences a seismic mood shift when our New York City police detective, John McClane, becomes entangled in a terrorist takeover on his Christmas Eve outing. As McClane arrives at the Christmas party and is forced to do his best to settle in and try to use the event in order to reconcile with his ex-wife, he ends up walking away to wash up after a long trip. In his absence a German ex-radical named Hans Gruber (played by Alan Rickman) ends up seizing the tower and taking everyone hostage except McClane. Now I’m not going to go on with a deep dive into the plot of this story, but after McClane recognizes the type of situation he’s in he quickly understands that he’s outnumbered and outgunned, but despite this he also realizes that the terrorists aren’t aware of him and who he is at the moment that they seize the Nakatomi Plaza. Because of this McClane recognizes that he has a tactical advantage over his enemy and in this dangerous Christmas Eve scenario that element of stealth is about as much of a gift as one could possibly ask for. However, in McClane’s case he’s able to leverage this element of surprise for an even bigger gift in the movie that turns the tables on Hans Gruber and his unjolly band of terrorists. You see, eventually the terrorists are alerted to McClane’s presence and one of the terrorists named Tony is sent to go after McClane, but after a fight on the stairway McClane ends up killing Tony by breaking his neck. Now it’s the next scene that I wanted to point out to you here as to the lesson that I took from this movie long ago. Even though it’s sort of a bit of dark humor, it does drive home an important message in regards to the strong psychological trigger that the scene is conveying from our protagonist, McClane, to the antagonist, Gruber, in the film. After McClane kills Tony, he then places his body in a chair and puts a Santa hat on his head. He writes a message on Tony’s sweatshirt in red ink and sends Tony down the elevator to Gruber’s floor. On the lower floor as Gruber is continuing to threaten the hostages all the sudden the elevator dings and opens up displaying Tony’s dead body wearing a Santa hat and a personalized message for Gruber on his sweatshirt. As you can imagine Gruber and his unjolly band of terrorists are shocked to see Tony’s body, but what disturbs them even more is the message that’s written on Tony’s light gray sweatshirt that reads, “Now I have a machine gun. Ho, Ho, Ho.” So why am I going to the trouble of pointing this out to you? The reason that this is significant is that John McClane just gave every single one of us one of the greatest lessons in psychological warfare. You see, up until this point in the movie McClane and the hostages were the ones that had been hunted and preyed upon. However, when McClane delivered the dead body of one of their own with a personalized Christmas message, this was a seismic shift and major turning point in terms of the circumstances in the movie. The hunted had become the hunter. In short, John McClane managed to turn the tables on the terrorists by shifting from a defensive posture to taking on an offensive posture against the bad guys. The Cult of Personality In shifting gears for the moment, I’ve written and talked about how there seems to be an obvious psychological characteristic that dominates among the most radical leftist that I’ve encountered or witnessed throughout life. This characteristic that I’m referring to has to do with the lack of self-awareness. So what is self-awareness? Self-awareness essentially involves the conscious knowledge of one’s own feelings, character, and personality. When one possesses self-awareness they are aware of how their behavior impacts the people in their lives and the environment that surrounds them. Conversely, the complete opposite of someone who lacks self-awareness is someone who possesses strategic awareness. A person with strategic awareness has a deep understanding of their internal strengths and weaknesses while also possessing a solid grasp on the external environment and their role within it. “Keep a close watch on yourself and on the teaching. Persist in this, for by so doing you will save both yourself and your hearers.” –1 Timothy 4:16 People who have strategic awareness are able to identify market trends, opportunities, competitors, anticipate threats, and to make informed long-term decisions for success. In short, people with strategic awareness are 360 individuals who possess a Zenith mindset and move forward in life as they intelligently navigate the situations they are in until they are able to achieve victory, or at the very least, a fair and livable outcome. In short, these people who possess strategic awareness are antifragile. It is said in psychology that there is a strong link between self-awareness and empathy as those people who lack self-awareness often struggle with empathy due to the fact that they lack the mental mapping

    24 min

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A map for helping you and those around you to be a zenith during chaotic times. brandonrichey.substack.com